HOW TO Organically Increase Facebook Engagement & Reach 2024

Adam Blakey

30 Oct 202307:44

Summary

TLDRThis video offers strategies to boost Facebook engagement for businesses, emphasizing the importance of organic reach and the low average engagement rate. It suggests boosting posts with targeted audiences, leveraging video content, and responding to user interactions promptly. Tips for video creation include uploading directly to Facebook, using square videos, and adding captions. The script also advises analyzing top-performing posts, engaging with comments, and maintaining a consistent posting schedule. It discourages clickbait tactics and promotes the use of Facebook Live for higher engagement. The video concludes with a call to action for viewers to subscribe for more content.

Takeaways

🔍 The average organic Facebook post reach is only 2.2%, which can be as low as 1.1% for some brand pages, indicating limited visibility.
💸 Boosting posts with as little as $5 can significantly increase engagement by targeting the right audience and leveraging Facebook's algorithm.
📹 Video content, especially native uploads, square videos, and those with captions, greatly enhances user engagement on Facebook.
🔄 Repurposing top-performing content is a strategy to recreate successful engagement by analyzing and replicating what works.
🗣️ Engaging with users by responding to comments is crucial for showing brand attentiveness and encouraging further interaction.
🤖 Utilizing Facebook chatbots can help manage interactions when manual responses are not feasible, maintaining engagement levels.
📅 Consistent, quality posting is essential for visibility and engagement; aim for at least three high-quality posts per week.
❓ Asking questions related to the business or current trends can stimulate user responses and increase engagement.
🚫 Avoiding clickbait tactics and engagement bait is important as Facebook's algorithm penalizes such practices.
🎥 Facebook Live videos have higher engagement and reach compared to regular videos, making them a powerful tool for interaction.
🛍️ Subtle social selling, like showcasing a product in a relatable context, can be more effective than direct sales pitches.

Q & A

Why do some Facebook posts receive very little engagement?
-Facebook posts may receive little engagement because they are not being seen due to Facebook's algorithm, which puts them into a less visible place. The current average reach for an organic Facebook post is only 2.2%, and it can be as low as 1.1% for some brand pages.
What is the average reach percentage for an organic Facebook post?
-The average reach for an organic Facebook post is 2.2%, but it can be as low as 1.1% for some brand pages.
How can a business increase the visibility of their Facebook posts without spending a lot of money?
-A business can increase the visibility of their Facebook posts by boosting them for as little as $5 per post, as long as they target the right audience. This also increases the likelihood of repeated interaction from users.
What is the advantage of having a busy post on Facebook?
-Busy posts show potential customers that a product or service is worth looking at, which can increase engagement and interest in the business.
Why is video content effective for engaging users on Facebook?
-Video content is effective because it can significantly increase engagement rates. Native videos on Facebook, for example, can increase the engagement rate by an average of 110% compared to shared videos.
What are some tips for creating engaging video content on Facebook?
-Tips include uploading videos directly to Facebook, experimenting with square videos, and adding captions since the majority of Facebook videos are watched without sound.
How can businesses replicate the success of their top-performing Facebook posts?
-Businesses should analyze their top-performing content and aim to recreate the elements that made it successful, such as unexpected pictures or epic case studies.
What is the importance of responding to comments on Facebook for engagement?
-Responding to comments is important as it signals engagement to Facebook and keeps users happy, which can lead to more potential customers. It also encourages more interaction among other users on the page.
How often should a business post on Facebook to maintain consistency?
-Ideally, a business should post at least three times a week, ensuring the quality of the content is always high.
What type of content does Facebook's algorithm currently penalize?
-Facebook's algorithm penalizes engagement bait, such as posts that explicitly ask for likes or shares.
Why do live videos perform better on Facebook compared to regular videos?
-Live videos perform better because they shoot to the top of followers' news feeds when they go live, and people who regularly interact with the page or have recently done so get a notification.
What is the recommended approach to selling on Facebook without being too overt?
-The recommended approach is 'social selling', which is subconscious selling where potential customers don't realize they're being sold to, such as by including a cute dog in a picture with a product.

Outlines

00:00

📈 Boosting Facebook Engagement with Strategic Content

This paragraph discusses the struggle of getting engagement on Facebook posts and offers strategies to increase likes, comments, and shares. It highlights that organic reach is low, averaging around 2.2%, and suggests boosting posts with a small budget to target the right audience. The paragraph emphasizes the importance of video content, recommending direct uploads to Facebook, using square videos, and adding captions since most videos are watched without sound. It also advises recreating successful posts and engaging with users by responding to comments promptly. The key takeaway is to focus on content quality, consistency, and interaction to improve engagement.

05:01

🚫 Avoiding Clickbait and Leveraging Live Videos on Facebook

The second paragraph addresses Facebook's crackdown on clickbait and the need for companies to rethink their engagement strategies. It points out that live videos perform better than regular videos, with viewers spending three times more time watching and being ten times more likely to comment. Tips for successful live videos include hosting Q&A sessions, sharing events, interviewing experts, and providing educational content. The paragraph also stresses the importance of uploading content directly to Facebook rather than linking to external sites to keep users on the platform. It concludes with a note on social selling, suggesting subtle and engaging ways to promote products without being overtly salesy.

Mindmap

Keywords

💡Engagement

Engagement in the context of social media, particularly Facebook, refers to the interactions that users have with a post, such as likes, comments, and shares. The video emphasizes the importance of increasing engagement to reach a wider audience. For instance, the script mentions that the average reach for an organic Facebook post is quite low, highlighting the need for strategies to boost engagement.

💡Boosting Posts

Boosting posts on Facebook is a method of increasing their visibility to a targeted audience by paying a small fee. The video suggests that even a small investment can significantly increase the reach of a post. It's mentioned as a cost-effective way to enhance engagement, with the example of spending as little as $5 per post to target the right audience.

💡Native Videos

Native videos are those that are uploaded directly to the platform they are intended for, as opposed to being linked from another source. The video script points out that Facebook's algorithm favors native videos, which can lead to higher engagement rates. It's recommended to upload videos directly to Facebook to benefit from this preference.

💡Square Videos

Square videos are video formats that have equal dimensions on both width and height, which are known to perform better on social media platforms like Facebook. The script suggests experimenting with square videos for higher engagement, as they are easy to watch and typically receive more views and better completion rates.

💡Captions

Captions are text versions of the spoken content in a video, which are crucial for accessibility and engagement. The video script notes that 85% of Facebook videos are watched without sound, making captions essential for ensuring that the message reaches a broader audience, as exemplified by the advice to add captions to videos.

💡Social Selling

Social selling is a strategy that involves promoting products or services in a subtle, non-intrusive manner through social media interactions. The video discusses the concept of subconscious selling, where the aim is to engage the audience without them feeling like they are being sold to directly, such as by sharing a relatable image or story that incidentally features the product.

💡Consistency

Consistency in social media marketing refers to maintaining a regular posting schedule and ensuring that the quality of content is always high. The video emphasizes the importance of consistency, suggesting a minimum of three posts per week, to keep the audience engaged and to signal to Facebook's algorithm that the page is active and valuable.

💡Live Videos

Live videos on Facebook are real-time broadcasts that can increase engagement by creating a sense of immediacy and interaction. The video script highlights that live videos perform better than regular videos, with the potential to reach more people and increase the engagement rate, as they are prioritized in the news feed and can notify followers when the broadcast is live.

💡Facebook Algorithm

The Facebook algorithm is the set of rules that determine which posts appear in a user's news feed. The video discusses how the algorithm can penalize certain types of posts, like those that use engagement bait, and reward others, such as native videos and live videos, thus affecting the visibility and engagement of content on the platform.

💡Analytics

Analytics in the context of the video refers to the data and insights provided by Facebook about the performance of posts and the audience's behavior. The script encourages users to look into their top-performing content and Facebook analytics to understand what types of posts are most successful, which can then be replicated to improve engagement.

💡Chat Bot

A chat bot is an automated program designed to simulate conversation with users, often used to handle customer service inquiries. The video suggests creating a Facebook chat bot to respond to comments when manual responses are not feasible, which can help maintain engagement and signal to Facebook that the page is interactive.

Highlights

Facebook posts with low engagement can be disheartening, especially with the effort put into creating content.

The average organic reach for a Facebook post is a mere 2.2%, potentially as low as 1.1% for some brand pages.

With a low follower-to-engagement ratio, a post might only be seen by a fraction of the page's followers.

Facebook's business model capitalizes on low organic reach, encouraging paid post boosts.

Boosting posts with as little as $5 can significantly increase visibility if the audience is correctly targeted.

Boosted posts can lead to repeated user interaction, improving the likelihood of future visibility.

Video content is highly engaging on Facebook, with native uploads receiving better algorithmic preference.

Square videos on Facebook tend to have higher engagement rates compared to other video formats.

Adding captions to videos is crucial, as the majority of Facebook videos are watched without sound.

Analyzing and replicating top-performing posts can help increase future engagement.

Engaging with users by responding to comments can foster a sense of community and encourage further interaction.

Consistent, high-quality posting is key to maintaining visibility and engagement on Facebook.

Asking questions in posts can stimulate engagement by encouraging users to respond.

Facebook's algorithm penalizes posts that use engagement bait, such as asking for likes or shares directly.

Live videos on Facebook have higher engagement and reach compared to regular videos, benefiting from real-time interaction.

Hosting Q&A sessions or sharing educational content via Facebook Live can effectively engage the audience.

Uploading content directly to Facebook rather than linking to external sites can improve visibility and engagement.

Subtle selling techniques, such as social media posts that indirectly feature a product, can be more effective than direct sales pitches.

Encouraging viewers to subscribe and interact with future content helps build a loyal audience.