Meet a real Willy Wonka ⏲️ 6 Minute English
Summary
TLDR在BBC Learning English的《6 Minute English》节目中,Neil和Beth探讨了英国作家Roald Dahl的经典儿童文学作品,尤其是《查理和巧克力工厂》。节目中介绍了现实生活中的“威利·旺卡”——赫尔·安蒂拉,她是芬兰Fazer糖果公司的研发负责人,负责购买可可豆并创造新的巧克力产品。节目还讨论了产品开发、市场需求、产品推广以及如何面对失败。最后,揭晓了英国最畅销的巧克力条是Mars Bar,而不是Neil猜测的Kit-Kat。节目以学习新词汇和短语结束。
Takeaways
- 📚 罗尔德·达尔(Roald Dahl)是英国著名的儿童书籍作者,他的作品包括《玛蒂尔达》和《好心眼儿巨人》等。
- 🏭 《查理和巧克力工厂》是罗尔德·达尔的代表作之一,讲述了查理·巴克特这个贫穷孩子如何通过赢得金票而改变命运的故事。
- 🍫 故事中的威利·旺卡(Willy Wonka)是一个神秘的巧克力工厂老板,他创造了各种奇特的糖果和巧克力。
- 🌍 赫尔勒·安蒂拉(Helle Anttila)是芬兰Fazer糖果公司的首席研发官,她负责购买可可豆和创造新的巧克力产品。
- 🛒 Fazer公司有着超过130年的巧克力制造和销售历史,是芬兰最大的巧克力制造商。
- 🚀 赫尔勒的工作包括环游世界品尝巧克力,从不同来源获取信息,并开发新产品。
- 💡 当消费者需求足够时,Fazer公司会开始宣传并推广他们的新巧克力产品。
- 📈 赫尔勒认为,即使产品失败,也是重要的学习机会,因为它们提供了宝贵的经验。
- 🏆 赫尔勒的一些成功产品包括蓝莓松露和心形的吉萨巧克力。
- 🎉 英国最受欢迎的巧克力是Mars巧克力棒,每天生产超过三百万条。
- 📈 消费者需求是衡量消费者基于价格和可用性等因素购买产品愿望的指标。
Q & A
谁是《查理与巧克力工厂》的作者?
-《查理与巧克力工厂》的作者是罗尔德·达尔,他在去世前写了超过30本儿童书籍。
查理赢得了什么,让他有机会参观巧克力工厂?
-查理赢得了一张金奖券,这让他有机会参观由神秘的威利·旺卡经营的巧克力工厂。
谁是芬兰最大的巧克力制造商?
-芬兰最大的巧克力制造商是Fazer公司,该公司拥有超过6000名员工。
Helle Anttila在Fazer公司担任什么职位?
-Helle Anttila在Fazer公司担任研发部门的负责人,负责采购用于制作巧克力的可可豆,并开发新的巧克力产品。
Helle团队如何决定何时推出新产品?
-Helle团队会根据消费者需求的强弱,选择合适的时机推出新产品,确保在需求足够强烈时进行推广和上市。
什么是消费者需求?
-消费者需求是指消费者基于产品价格和可获得性等因素,对某一产品购买意愿的测量。
Fazer公司成功的巧克力产品有哪些?
-Fazer公司成功的巧克力产品包括蓝莓松露巧克力和心形Geisha巧克力棒。
如果一种新产品是“flop”,这意味着什么?
-如果一种新产品是“flop”,意味着它完全失败,未能取得成功。
英国最畅销的巧克力棒是哪一款?
-英国最畅销的巧克力棒是Mars Bar,而不是Kit-Kat。
什么是“梦想成真”的意思?
-“梦想成真”是指一个人非常想要发生的事情最终实现了。
Outlines
📚 罗尔德·达尔的经典与现实中的巧克力工厂
本段介绍了罗尔德·达尔的经典作品《查理与巧克力工厂》,并引出了一个现实中的巧克力制造者——芬兰Fazer公司的研发主管Helle Anttila。她的工作就像一个真实版的威利·旺卡,负责发明和品尝巧克力,并决定何时推出新产品。节目中还提出了一个问题,询问英国最畅销的巧克力棒是哪个,并且将在节目结束时揭晓答案。
🍫 发明巧克力的甜蜜挑战
Helle Anttila描述了她在Fazer公司担任研发主管的工作,其中包括在全球范围内寻找灵感,并决定何时推出新产品。她谈到了开发新产品并看到它们成功上市的成就感,同时也提到了那些未能成功的产品,指出这些失败也是宝贵的经验。她的工作虽然被许多人视为梦想职业,但她并没有像威利·旺卡那样能够随意享用自己发明的巧克力。
📈 消费者需求与巧克力的成败
Helle在新产品推出时会考虑消费者的需求,并在合适的时机将其推向市场。成功的产品会在大量消费者需求的推动下热销,但有些产品则可能会因为市场反应不佳而成为“失败品”。无论成败,Helle都认为她的工作是一种梦想成真。节目最后还揭晓了英国最畅销的巧克力棒——Mars Bar,而不是Kit-Kat。
📖 节目回顾:学到的新词汇
本段总结了节目中学到的主要词汇,包括'梦想'(指希望发生但不太可能的事情)、'梦想成真'(指希望发生的事情真的发生了)、'推出'(指公司首次向公众引入新产品)、'消费者需求'(指消费者对产品的需求量)、'上架'(指产品在商店里可供购买)以及'失败品'(指完全不成功的产品)。节目在提醒听众下次再来收听6分钟英语后结束。
Mindmap
Keywords
💡罗尔德·达尔
💡查理和巧克力工厂
💡威利·旺卡
💡巧克力创新者
💡Fazer
💡消费者需求
💡产品推出
💡产品成功
💡失败
💡梦
💡梦成真
Highlights
Roald Dahl是英国著名的儿童书籍作者,生前创作了超过30本儿童书籍,其中包括《玛蒂尔达》和《好心眼儿巨人》等畅销书。
《查理和巧克力工厂》是许多人最喜欢的Roald Dahl书籍之一。
故事中查理·巴克特是一个幸运的孩子,他赢得了金票,可以参观当地的巧克力工厂。
威利·旺卡是一个神秘的人物,他发明了各种糖果和巧克力供孩子们尝试。
Helle Anttila是芬兰Fazer糖果公司的首席研发官,她的工作是购买可可豆并创造新的巧克力产品。
Fazer公司有超过130年的巧克力制作和销售历史。
Helle Anttila的工作包括环游世界并尝试不同的巧克力。
Helle认为,从世界各地获取的信息对于开发新产品至关重要。
开发新产品时,需要考虑消费者需求,这是基于价格和可获得性等因素的测量。
当消费者需求强烈时,Fazer会开始为其新产品做广告和推广。
Helle Anttila认为,即使新产品没有成功,失败也是宝贵的学习经验。
Helle将她的巧克力制作工作描述为一个梦想,尽管她不能像威利·旺卡那样吃很多巧克力。
Helle的一些最成功的产品包括蓝莓松露和心形艺妓巧克力。
英国最畅销的巧克力是Mars Bar,每天生产超过300万条。
节目最后回顾了学习到的新词汇,包括'梦想'、'梦想成真'、'推出新产品'、'消费者需求'、'上架'和'失败'。
Transcripts
Hello, this is 6 Minute English from BBC Learning English.
I'm Neil. And I'm Beth.
In Britain, millions of kids grow up reading the books of Roald Dahl.
Before his death in 1990, Roald Dahl wrote over 30 children's books,
including bestsellers like Matilda and The BFG.
But one book in particular is many people's favourite.
Charlie and the Chocolate Factory.
Ah yes, I remember the story of Charlie Bucket,
the poor kid whose luck turns around when he wins a Golden Ticket
to the local chocolate factory.
The factory is run by the mysterious Willy Wonka
who invents all kinds of sweets and chocolates for the children to try –
everything from strawberry-coated fudge to marshmallow pillows.
Neil, I really wanted to visit that chocolate factory.
Now, if that story sounds familiar,
then maybe as a kid, you also dreamed of tasting chocolate for a living.
In this programme, we'll be meeting a real-life Willy Wonka. Someone
whose job involves exactly that – inventing and tasting chocolate bars.
And as usual, we'll be learning some useful new vocabulary too.
Helle Anttila has the kind of job most people can only dream of.
Helle is head of research and development
at Fazer, a confectionery company in Finland which has been making
and selling chocolate for over 130 years.
Helle is responsible for buying the cocoa beans used to make chocolates
and coming up with ideas for new chocolate products to sell.
So, my question for you, Neil, is this: what is
Britain's best selling chocolate bar?
Is it a. Kit-Kat? b. Snickers or c. Mars?
Hmm. Well, I'm going to guess that it's Kit-Kat.
OK, Neil, I will reveal the correct answer at the end of the programme.
With over 6,000 employees,
Fazer is Finland's largest chocolate maker.
Just like Willy Wonka, Helle and her team think up new and exciting
chocolate products. Here, Helle explains more to Ruth Alexander
for BBC World Service programme,
The Food Chain.
Part of your job is to travel around the world and eat chocolate?
That would be a dream!
But of course you get the different information from different sources
around the world. So I think there is a brilliant amount of ideas.
Then it is just that OK, when is the right time to actually develop
and launch certain type of products,
when there is a like a consumer demand?
How does it feel when you've developed a new product, a new taste,
and it's on the shelves and people are going for it?
It feels great. You really feel proud of my team who is creating the products
and creating the taste experience.
It's really a great feeling.
Can you tell us about any flops where you just feel like we,
chocolate eaters, just weren't ready for it?
I think those flops are as important as the products
which are gaining great sales because you always learn.
Helle describes her chocolate maker job as a dream,
something that you want to happen very much but is not very likely to.
But in Helle's case, her dream came true.
After they invent a new chocolate bar,
Helle's team carefully choose the best time to launch it –
to introduce the new products to the public.
Usually, this only happens when there is enough consumer demand –
a measurement of how much customers want to buy something
based on factors like its price and availability.
If consumer demand is strong, Fazer starts to advertise
and promote their new chocolate bar before it hits the shelves –
an idiom meaning that it becomes available
for people to buy in the shops.
Then it's just a question of waiting to see if people go for,
or choose, the new product.
Some of Helle's biggest successes have been her blueberry truffle
and the heart-shaped geisha bar she invented.
But sometimes the new chocolate bar she thinks up is a flop –
completely unsuccessful or a failure. Flop or not,
Helle thinks she has one of the best jobs in the world,
even if she doesn't get to eat as much of her chocolate inventions
as Willy Wonka.
Anyway, speaking of best-selling chocolate,
isn't it time to reveal the answer to your question, Beth?
Right. I asked you about Britain's best-selling chocolate bar,
and you guessed it's the Kit-Kat, which was... the wrong answer,
I'm afraid, Neil.
In fact, the UK's most popular chocolate is the Mars Bar,
meaning that over three million bars get made every day.
OK, let's recap the vocabulary we've learnt in this programme
starting with a dream –
something you really want to happen but is not likely to,
and the related idiom 'a dream come true' – when what you really want to happen
actually does.
When a company launches a new consumer product,
they introduce it to the public for the first time.
Consumer demand is a measurement of consumers'
desire to buy a product based on factors like its price and availability.
When a product hits the shelves,
it becomes available for purchase in the shops.
If you go for something, you choose it.
For example,
in a restaurant, you might say, 'I think I'll go for the fish'.
And finally, if something is a flop, it's completely unsuccessful – a failure.
Once again, our six minutes are up,
but remember to join us again next time for more trending topics
and useful vocabulary here at 6 Minute English. Goodbye for now.
Bye!
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