Emoji: The Language of the Future | Tracey Pickett | TEDxGreenville
Summary
TLDRThis script explores the evolution of human communication, highlighting the pivotal role of emojis in the digital age. It argues that emojis, despite initial skepticism, have become a significant advancement, effectively bridging the emotional gap in text-based communication. The speaker discusses the historical context of communication, the impact of technology, and the psychological studies that show emojis activate similar brain regions as real human faces, influencing our moods and enhancing our ability to convey emotions digitally. The script concludes by encouraging viewers to embrace emojis as a legitimate form of expression and a language of the future.
Takeaways
- 📝 Emojis are considered a significant advancement in human communication, adding emotional context to digital messages.
- 🗣️ The evolution of human communication includes verbal language, pictographs, the printing press, and computer-mediated communication.
- 📜 Pictographs marked the beginning of written language, but were limited by their immobility on stone.
- 📰 The invention of the printing press and paper allowed for the transportation of messages without physical presence.
- 💻 Computer-mediated communication revolutionized the way we communicate, but it lacked the emotional aspect of face-to-face interactions.
- 🧐 Albert Mehrabian's study revealed that only 7% of effective communication is verbal, with 38% vocal and 55% nonverbal.
- 📈 Text messaging has become the dominant form of communication for Americans under 50, surpassing phone conversations.
- 😕 The difficulty of conveying emotions through text can lead to misunderstandings and misinterpretations.
- 📱 Technologies like FaceTime, Google Hangouts, and Apple's digital touch features attempt to restore social intimacy to communication.
- 😀 Emojis originated in the 1990s in Japan as a way to add simplistic cartoon images to the paging interface, and have since become a global phenomenon.
- 🧠 Research shows that emojis are processed by the brain as emotional communication, similar to facial expressions, and can influence our mood.
- 🌐 The future of emoji communication includes diversity and inclusion, allowing for a wider range of emotional and cultural expressions.
Q & A
What is the main topic of the video script?
-The main topic of the video script is the significance of emojis in modern communication and their role as an advancement in human communication.
Why are emojis considered a significant advancement in human communication?
-Emojis are considered a significant advancement because they help restore social intimacy and emotions to digital communication, which often lacks the emotional depth of face-to-face interactions.
What is the historical context provided for the evolution of human communication?
-The historical context includes the development of verbal language, the invention of pictographs, the creation of the printing press and paper, and the advent of computer-mediated communications.
What is the 'third revolution' in communication mentioned in the script?
-The 'third revolution' in communication is the invention of computer-mediated communications, which allows people to communicate virtually from anywhere using computers, phones, or mobile devices.
According to Albert Mehrabian's study, what percentage of effective communication is nonverbal?
-According to Albert Mehrabian's study, 55% of effective communication is nonverbal, which includes body language.
What problem does the script identify with computer-mediated communication?
-The script identifies the problem that computer-mediated communication often lacks the emotional aspect present in face-to-face communication, which can lead to misunderstandings or difficulty in conveying emotions.
What is the percentage of Americans who were using emojis as of 2015?
-As of 2015, 74% of Americans were using emojis, sending an average of 96 emojis and stickers per day.
What does the study published in the Journal of Social Neuroscience suggest about our brain's response to emojis?
-The study suggests that when we look at a smiley face emoji, the same parts of our brain are activated as when we look at a real human face, indicating that our brains process emojis as emotional communication.
What is the role of emojis in filling the gap left by facial expressions in digital communication?
-Emojis fill the gap left by facial expressions by providing a visual representation of emotions that can be easily understood and processed by the brain, thus enhancing emotional communication in digital messages.
What is the purpose of the 'iicons' mentioned in the script?
-The purpose of 'iicons' is to restore social intimacy and fun personality to everyday communications, offering a diverse and inclusive range of emojis that reflect different social and cultural references.
What is the final takeaway message from the speaker about emojis?
-The final takeaway message is to embrace and learn to express oneself through emojis, recognizing them as an integral part of the language of the future and a tool for more effective communication.
Outlines
😀 The Evolution of Communication and the Rise of Emojis
This paragraph introduces the significance of emojis in modern communication, positing them as a major advancement. It outlines the historical evolution from verbal language to pictographs, the printing press, and computer-mediated communication. The speaker argues that while these technologies have enabled communication over distance, they've lacked the emotional depth of face-to-face interactions. Citing psychologist Albert Mehrabian's study, it emphasizes that only 7% of communication is verbal, with 38% vocal and 55% nonverbal, suggesting that text-based communication omits much of our expressive capacity. The paragraph also highlights the shift towards text messaging and the challenges it presents in conveying emotions effectively.
📲 The Emergence and Impact of Emojis on Communication
This section delves into the origin of emojis, which began as a Japanese Telecom company's strategy to attract younger users by incorporating simple images into their messaging service. The success of this approach led to Apple integrating emojis into the first iPhone to penetrate the Japanese market. The speaker discusses the rapid adoption and usage of emojis, supported by statistics showing that by 2015, a majority of Americans were using emojis daily. Scientific research is mentioned, indicating that emojis activate similar brain regions as real human faces, suggesting that emojis are processed as emotional communication rather than text. The paragraph also touches on the development of new brain patterns in response to digital communication and the role of emojis in filling the emotional gap left by text.
🌐 The Future of Emojis and Enhancing Digital Communication
The final paragraph discusses the future of emojis, focusing on diversity and inclusion to better reflect the range of emotions and cultural references in communication. It provides examples of how different people might respond to the same situation with different emojis, based on their personal and cultural backgrounds. The speaker shares the story of creating 'iicons' to restore social intimacy and personality to digital communication. The paragraph concludes with a call to action, encouraging viewers to embrace and learn to express themselves through emojis, recognizing them as a vital part of the evolving language of the future.
Mindmap
Keywords
💡Emoji
💡Communication
💡Pictograph
💡Printing Press
💡Computer-Mediated Communication
💡Albert Mehrabian
💡Social Intimacy
💡iMessage Effects
💡Digital Touch
💡Diversity and Inclusion
💡iicons
Highlights
Emojis are considered the most significant advancement in human communication in the 21st century.
The evolution of human communication includes verbal language, pictographs, the printing press, and computer-mediated communication.
Emojis were invented in the 1990s by a Japanese Telecom company employee to add to their paging interface.
Apple incorporated emojis into the first iPhone in 2007 to break into the Japanese market.
By 2015, 74% of Americans were using emojis, sending an average of 96 emojis and stickers per day.
Emojis are filling the gap left by facial expressions in digital communication.
Dr. Owen Church's study found that our brains process emojis as emotional communication, similar to real human faces.
Emojis are creating new brain patterns, affecting our mood and facial mimicry responses.
Technology has responded to the need for social intimacy in communication with features like FaceTime, Google Hangouts, and Apple's digital touch.
Apple's iMessage effects allow for sending animations that restore social intimacy.
Diversity and inclusion are the next steps in emoji evolution, allowing for a wider range of emotional and cultural expressions.
The creation of iicons aims to restore social intimacy and personality to everyday communications.
Emojis are becoming a part of our everyday vernacular and are processed as emotional communication by our brains.
The speaker encourages embracing and expressing oneself through emojis as they are the language of the future.
Emojis help communicate emotions effectively in the digital age, complementing rather than replacing traditional communication methods.
Transcripts
[Music]
you're about to discover a very
important topic a topic that could
literally make or break your ability to
communicate effectively in the 21st
century what is
that emoji now some of you might be
feeling like this
or like
that but this is a topic that I'm going
to convince you emojis are perhaps the
most significant advancement in human
Communications as we know it but first
let's take a look back at the evolution
of human
Communications of course there was
verbal language that developed long
before we could document it but then
came the first Revolution the invention
of the pictograph
now the pictograph marked the beginning
of written language but because these
writings were in stone they were
immobile so that led to the second
revolution the invention of the printing
press and paper and this was great
because we could now transport a message
from one place to the next without
actually being there but then came the
third
Revolution the invention of computer
mediated
Communications or what some of you might
call the assassination of American
literacy as we know it
um but this was incredible because for
the first time we could communicate with
anyone virtually anywhere just by
accessing a computer or a phone or a
mobile
device however there was one problem
with this latest Revolution it was the
first one that was actually replacing
face-to-face Communications and that
would be okay except face to-face
Communications has always been emotional
and computer mediated Communications
is
not now I'm sure you're saying well
great but like we all know what
effective communication is right it's
not just what you say
but right because it takes more than
just words and information for us to
develop and maintain
relationships there's a well-known and
often cited psychologist by the name of
Albert maravian who did a fabulous study
huge study everyone loved it bigly and
uh he discovered that only 7% of
effective communication is verbal
meaning the words that we're saying and
38% is vocal meaning our tone of voice
and how we say what we say and
55% is nonverbal meaning just our body
language so that means when we're
texting literally
93% of our communicative skills are
negated now I'm sure some of the
significant others out there are saying
great let's just keep it this way but
this is actually a big problem I'm going
to take a quick poll how many of you
would say that you send more text
messages than you do making phone calls
if you need to communicate something
right because this is the world that we
now live in and according to a 2014
Gallop
poll text messages now exceed phone
conversations as a dominant form of
communication for Americans under the
age of 50 reaching nearly 60% for some
age groups of all the communicating that
we're doing we're doing over some form
of
text now I'm sure we can all relate to
the difficulty of
communicating emotions over text
messages or simply being misunderstood
or getting that email reply that really
wasn't warranted based on the intent of
your original message so what has
technology done to respond to this need
to restore social intimacy and emotions
back to our everyday Communications now
I'm sure we're all used to you know
FaceTime and Google Hangouts right and
Skype and this allows us to see each
other when we're talking on the phone um
but just like I said phone conversations
are quickly going out of style so
there's that uh then we've got Apple's
digital touch features and this is cool
because we can send our heart rate or
doodle a message or even tap on tap
someone on the wrist when they have an
Apple watch now that restores some
social intimacy right but then we also
have Apple's iMessage effects and these
are super cool because you can send
balloons and confetti and even slam down
a text message on someone's iMessage
interface that's my favorite um but if
you haven't access these please do
they're worth like 10 cool points every
time you send one but while all of these
are great and they are perhaps the most
significant advancement in restoring
social intimacy back to our everyday
Communications is
Emoji now where did Emoji come from I'm
glad you asked uh an employee at a
Japanese Telecom company back in the
1990s came up with a brilliant idea to
add simplistic cartoon images to their
paging interface and this was a way that
they could compete in the market and
attract more teenagers well this was so
successful that not only did the
Japanese Telecom adopt it but when Apple
came out with the first iPhone back in
2007 they decided to incorporate a
hidden keyboard for emoji just to break
into the Japanese
market now how many of you can remember
having to download that Japanese
language app right just to unlock your
emoji keyboard anybody remember that
well that's because Apple never really
intended for us to find it but of course
we did and Emoji was well on his way to
becoming the fastest growing language in
history now by 2015
74% of Americans were using emojis
sending an average of 96 emojis and
stickers per day now believe it or not
this cultural and social shift in the
way that we communicate and this new use
of emoji has been the subject of real
scientific research because somebody has
some time on their hands clearly uh just
kidding I'm one of those people um and
um and what is being found is that not
only are emojis becoming a part of our
everyday vernacular they're starting to
fill the Gap left by facial expressions
so there's a study that was published in
the Journal of Social neuroscience and
Dr Owen Church found that when we look
at a smiley face on a screen the same
parts of our brain are activated as when
we look at a real human face not only
that humans are now having facial
mimicry responses to Emoji like you see
up here
and lastly he found that our mood now
changes to match the emotion of an emoji
that we're sending or receiving now
think about that that means that our
brains are now processing Emoji as
emotional
communication and not words and what's
even more
interesting is that we were not born
with digital communication skills right
that that means that emoji is actually
creating a new brain pattern within us
and doing the same thing that tone of
voice and gestures do in our
face-to-face
Communications uh anybody else feel like
this I mean I was going to do a mic drop
right there but I have this so I can't
um but this is really interesting so
what's next in this evolution of human
communication and this new language of
emoji well diversity and inclusion of
course because it's not enough that we
can communicate emotions like happy and
sad and mad right we need to be able to
communicate those emotions with the same
social and cultural references that we
have available to us in our day-to-day
Communications so for
example your friend texts you and says
oh my God I got the job I'm so excited
for some people your response might look
like this yes right
and for others it might be this right
but see I grew up in the church culture
I'm a little animated so my response
would be
this and that's why my co-founders and I
created iicons because we wanted to
restore that social intimacy and that
that fun
personality back to our everyday
Communications all right here's another
example
say you're saying goodbye to your
colleagues you're going off onto a new
adventure and you're leaving your job
depending on your experience you might
want to send something like this right
for others you might feel this way that
might help uh but when I left my job
back in October uh to go and pursue
entrepreneurship full-time I got the
nerve to send
this
okay
and that's because I had one opportunity
to leave a lasting impression and to
show how I felt to the colleagues that I
would miss so much so believe it or not
guys we really have stumbled upon a
whole new way to communicate in the
digital
age and while emojis and text messaging
will never replace the old way these
little surrogate faces are going to help
us to communicate more effectively so
what is all of this about and and why am
I even here talk about it like what's
the takeaway the next time you see an
emoji I don't want you to dismiss it as
some infantile cartoon I want you to
embrace the
Emoji I want you to become the Emoji I
want you to learn to express yourself
through the
Emoji because they really are the
language of the
future thank you
what
[Music]
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