YouTube Brand Connect - Watch This BEFORE You Use It

Summary

This video script offers an in-depth guide to YouTube's BrandConnect service, designed for content creators to safely and effectively secure brand deals. It covers crucial aspects such as contract terms, content licensing, and the importance of having the right to use third-party intellectual property in videos. The script also advises on setting pricing, the payment process through AdSense, and the conditions under which creators might be removed from the platform. Additionally, it provides tips for creating an effective media kit and emphasizes the long-term value of content created through brand deals.

Takeaways

• 📢 YouTube's BrandConnect is an internal service designed to help content creators safely secure brand deals and earn revenue.
• 🔒 The service reduces risks associated with brand deals, such as scams or complications, by providing a more structured platform for these collaborations.
• 📝 Creators should carefully review the contract terms, especially Section Five, which outlines content licensing and the rights granted to advertisers and Google.
• 🎬 Content creators must ensure they have the necessary permissions for third-party intellectual property used in their videos, including music, performances, and B-roll footage.
• 💰 The contract specifies that creators are responsible for any additional taxes related to income from BrandConnect and that payments are made through AdSense after 30 days of content going live.
• 🤔 If a campaign is terminated before public posting, Google will pay creators a termination fee, provided they have met the terms and conditions outlined in the agreement.
• ❗ Creators must be cautious about keeping content live for the duration specified in the campaign agreement to avoid potential chargebacks from Google.
• 🚫 Google reserves the right to remove creators from BrandConnect for reasons such as failure to respond to offers or if content is repeatedly rejected by advertisers.
• 💼 The importance of professionalism is emphasized, including timely responses and fulfilling campaign obligations to maintain a good standing on the platform.
• 📈 Creators are advised to consider the long-term value of their content when setting pricing for brand deals, taking into account factors like audience engagement and the potential for affiliate marketing.
• 📑 The media kit provided by YouTube in BrandConnect is a crucial tool for showcasing channel strengths and should be updated to accurately represent the creator's brand and content.

Q & A

What is YouTube BrandConnect?

YouTube BrandConnect is an internal service by YouTube that invites content creators to join for making more money safely through brand deals.

Why might content creators be concerned about brand deals?

Content creators might be concerned about brand deals due to risks such as scams, delayed payments, or even hacking and losing their YouTube channels.

What does BrandConnect do to reduce the risks associated with brand deals?

BrandConnect removes some of the risks and complications associated with brand deals by providing a platform that ensures a safer and more streamlined process for creators to engage with brands.

What is the importance of section five in the BrandConnect contract?

Section five of the BrandConnect contract is important as it outlines the content licensing terms, specifying the rights granted to advertisers to use the content creators' content as an advertising asset.

What does the contract mean by 'all necessary rights and consents' regarding third-party intellectual property?

It means that content creators must have all the necessary permissions related to any third-party intellectual property included in their content, such as performances by artists or the rights to use music and sound recordings.

What should content creators consider regarding music and sound licensing when using their content for BrandConnect?

Content creators should ensure they have the commercial license or rights to use music and sound recordings in their content, especially if the content will be used by brands for advertising purposes beyond their YouTube channel.

How are creators paid for their participation in BrandConnect?

Creators are paid through their AdSense account once the content has been live on their channel for 30 days.

What happens if a campaign agreement is terminated before the content is publicly posted?

If the campaign agreement is terminated by the advertiser or if the creator campaign is canceled on the platform before the content is publicly posted, Google will pay the creator the termination price, provided certain conditions are met.

What are the consequences for creators if they breach the platform terms or fail to keep content up for the required time?

If creators breach the platform terms or fail to keep the content up for the time required by a campaign agreement, Google may charge back or offset amounts paid or payable to the creator.

What are some reasons a creator might be removed from the BrandConnect platform?

A creator might be removed from the BrandConnect platform for failing to respond to three or more offers from advertisers, having their content rejected in three or more campaigns, failing to fulfill a campaign, or failing to respond to communications from Google and/or advertisers after agreeing to a campaign.

What is the significance of setting minimum pricing for brand deals in BrandConnect?

Setting minimum pricing helps creators establish their value and ensures they are fairly compensated for their work. It also helps brands understand what they can expect to pay for a dedicated video or a short.

How does the long-term value of video content impact the pricing strategy for brand deals?

The long-term value of video content, such as its potential to drive sales and awareness over time, should be considered when pricing brand deals, as it can lead to significant revenue generation for creators in the future.

What is the role of the media kit in BrandConnect?

The media kit in BrandConnect serves as a tool to showcase the creator's channel, audience interests, and previous sponsored work to potential brands, helping them understand what the creator can offer.

Why is it important for content creators to review and update their media kit before exporting it as a PDF?

It is important for creators to review and update their media kit to ensure it accurately represents their channel and audience, and to make sure all the information is current and relevant before sharing it with potential brands.

What security measure is suggested for the email address listed in the media kit?

The security measure suggested is to ensure the email listed in the media kit is not the same as the one connected to the creator's YouTube account to prevent potential unauthorized access or spam.

Outlines

00:00

📢 Introduction to YouTube's BrandConnect

The script introduces YouTube's BrandConnect, an internal service designed to facilitate safer and more lucrative brand deals for content creators. It outlines the importance of understanding the service's terms, especially the content licensing section which allows advertisers to use creators' content as an advertising asset. The speaker emphasizes the need for creators to have rights to all third-party intellectual property in their content and mentions the potential risks and complications of brand deals, including scams and late payments. The script also hints at providing tips on using BrandConnect and its media kit.

05:01

🔑 Understanding Contractual Obligations and Payments

This paragraph delves into the specifics of the contract that creators must agree to in order to join BrandConnect, particularly focusing on the licensing of content to advertisers and the sharing of content, including raw files. It also addresses the importance of having commercial rights for any content used in brand deals, especially concerning music and other assets. The script explains the payment structure, stating that creators will be paid through their AdSense account 30 days after the content is live and are responsible for any additional taxes. It also mentions a termination fee that Google will pay creators if a campaign is canceled under certain conditions.

10:03

⚠️ Potential Risks and Removal from BrandConnect

The script warns creators about the potential risks of not fulfilling campaign obligations and the possibility of being removed from the BrandConnect platform. It outlines the conditions under which Google may remove a creator, such as failure to respond to offers or having content rejected multiple times. The speaker expresses concern about the potential for new creators to be removed without clear feedback, suggesting that YouTube may need to implement a feedback mechanism to help creators improve. The paragraph also highlights the importance of maintaining professionalism and meeting campaign timelines.

15:03

💰 Pricing Strategy and Long-Term Value of Brand Deals

This section discusses the importance of setting the right pricing for brand deals, taking into account the long-term value of video content on YouTube. The speaker shares personal pricing minimums and explains the rationale behind them, considering factors like the potential for affiliate marketing and the strength of the creator's brand. The script advises creators to consider the worth of their content and the opportunity cost of promoting others' products over their own. It also emphasizes the importance of ensuring that promoted products are a good fit for the audience and provides tips on how to set up BrandConnect and optimize the media kit for potential brand partnerships.

Keywords

💡BrandConnect

BrandConnect is YouTube's internal service designed to facilitate brand deals for content creators in a safe and streamlined manner. It is central to the video's theme as it discusses the service's features, benefits, and potential risks. The script mentions BrandConnect as the platform that 'removed some of the risks of getting brand deals' and provides a 'safe way with brand deals'.

💡Content Creator

A content creator is an individual or entity that generates original content, typically for platforms like YouTube. In the context of the video, content creators are the target audience of BrandConnect, aiming to 'make more money' through brand deals. The script emphasizes the importance of content creators understanding the terms and conditions associated with BrandConnect.

💡Brand Deals

Brand deals refer to agreements between content creators and companies where the creators produce content featuring or promoting the company's products or services. The video's theme revolves around the risks and rewards of brand deals, especially when facilitated through YouTube's BrandConnect. The script warns of the potential for scams and emphasizes the safety provided by BrandConnect in these deals.

💡Content Licensing

Content licensing is the process by which creators grant rights to use their content, as outlined in contractual agreements. The script discusses a specific section of the BrandConnect contract related to content licensing, highlighting the need for creators to grant rights to Google and advertisers to use their content as an 'advertising asset'.

💡Third-Party Intellectual Property

Third-party intellectual property refers to creative works or products that are owned by someone other than the content creator or the advertiser. The video explains the importance of having the necessary permissions and rights for any third-party content used in videos, such as music or performances by other artists, especially when granting licenses for brand deals through BrandConnect.

💡Commercial Rights

Commercial rights pertain to the permissions required to use content for commercial purposes, such as in advertisements or for-profit ventures. The script advises content creators to ensure they have commercial rights for any assets used in their videos, particularly when these videos are part of brand deals facilitated by BrandConnect.

💡AdSense

AdSense is Google's advertising platform that allows content creators to earn revenue from their online content. The video mentions AdSense as the method through which creators will be paid for their participation in BrandConnect deals, once their content has been live for 30 days.

💡Termination Price

Termination price refers to the payment a creator receives if a brand deal is terminated or canceled under certain conditions. The script highlights Google's policy of paying creators a termination price if a campaign agreement is terminated before the content is publicly posted, which is a protective measure for content creators.

💡Platform Terms

Platform terms are the rules and conditions set by a service provider, in this case, YouTube, that users must adhere to. The video discusses the consequences of breaching these terms within BrandConnect, such as the risk of being removed from the platform or facing chargebacks.

💡Media Kit

A media kit is a collection of documents or materials that showcase a content creator's work, audience, and brand partnerships. The script provides tips on how to use the built-in media kit in BrandConnect, emphasizing the importance of presenting a professional image to potential advertisers.

💡Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where creators earn a commission for promoting or selling products. The video briefly mentions affiliate marketing as an alternative revenue stream for content creators, suggesting it as a way to 'make more money' beyond brand deals.

Highlights

YouTube's BrandConnect service helps content creators safely secure brand deals and earn revenue.

Content creators need to be cautious of contract terms, especially regarding content licensing and third-party intellectual property rights.

BrandConnect removes some risks associated with brand deals, such as scams or late payments.

Creators must ensure they have the necessary permissions for any third-party content in their videos, including music and performances.

YouTube may enable or disable product features on a creator's account to facilitate advertiser use of content.

Creators are responsible for understanding the commercial licensing of assets used in their content for brand deals.

Pricing for brand deals on BrandConnect includes a six-month content usage term across platforms.

Creators can set minimum pricing for their brand deal content or leave it blank to gauge brand offers.

YouTube will pay creators a termination fee if a campaign is canceled before content is publicly posted.

Creators must adhere to campaign agreement terms or risk Google charging back payments for breach of contract.

BrandConnect may remove creators from the platform for failing to respond to offers or if their content is repeatedly rejected.

Creators should consider the long-term value of their content when setting prices for brand deals.

The strength of a creator's brand and audience engagement should be factored into pricing strategy.

YouTube provides a media kit for creators to present to brands, which should be regularly updated and reviewed.

Creators should use their media kit to showcase their channel's niche and audience interests to potential advertisers.

BrandConnect offers a professional service where creators are expected to respond and deliver on time.

The video transcript emphasizes the importance of considering the long-term impact of brand deal content on a creator's channel.

Transcripts

- YouTube recently sent out an email

inviting content creators to join BrandConnect,

which is their internal service

for helping content creators make more money

in a safe way with brand deals.

I've received a handful of requests of people asking me

to make a video about BrandConnect.

So here we are.

We're gonna talk about some things you need to keep in mind

when it comes to using this service,

and we're gonna talk about some things

that will help prevent you

from getting kicked out of the program.

We're also gonna talk about pricing yourself,

the terms you're agreeing to,

which is a really important part,

so make sure you watch that part.

I'm also gonna show you

how to connect to YouTube BrandConnect,

and give you some tips

on how to use the built-in media kit once you get connected.

And we're starting right now.

As I'm sure you're aware,

one of the ways that you can make a lot of money over time

as a content creator is through brand deals,

but they can be risky.

So risky in fact that some people get hacked

and they lose their entire YouTube channels

because they downloaded something

in the process of thinking they were getting a brand deal.

Some creators get scammed

or messed with from time to time

with brands either not paying or paying them very late.

But when it comes to YouTube BrandConnect,

they've removed some of the risks of getting brand deals

and they've also removed some of the complication

because a lot of content creators

don't even know where to get started.

This is a good thing,

but we're gonna go through some things

that you need to be aware of.

Some are good and some are not so good.

For example, in the contract you're going to agree to

to get into BrandConnect in section five,

the content licensing part of the contract.

It says if you grant an advertiser rights

to utilize the content as an advertising asset

pursuant to the campaign agreement,

you will or otherwise authorize Google to enable,

implement, or disable any product features,

setting, or tools on your YouTube account

necessary to permit advertiser to utilize the content

as an advertising asset for the length of time

agreed to by you and the advertiser.

You also grant the right

to share the content including a raw file of the content

with the advertiser.

So if you've never done brand deals before

or this just hasn't been brought to your attention,

if you have, when it comes to the brands

that you're working with

using your content for other purposes

other than publishing it to your YouTube channel,

there's usually an extra fee involved with that

or you just work it into the deal

if you're working with a company

where you're already getting a good deal.

But this is where it starts to actually get risky.

From that same section,

without limiting any of the creator's obligations,

the licenses granted by you in this section five

includes all necessary rights and consents

with respect to any

and all third-party intellectual property

included in the content, including, without limitation,

any performances by audiovisual talent or artists

and any rights, including public performance rights,

in any musical compositions

and/or sound recordings in, synchronized with

or that is otherwise part of the content.

Not only is that a tongue twister

and just difficult to read,

but it's also not very clear,

which as much as I love

and advocate for YouTube is something

that they are pretty good at being not very clear.

So I called on chat GPT to explain to me in simple terms

what that meant.

And it explained what it meant,

which is kind of what I thought it meant,

which is this section of the terms

means that when you, as a creator,

grant a license to Google for your content,

you are confirming

that you have all of the necessary permissions

related to any third-party intellectual property

in your content.

This includes things like performances.

If your content features performances

by other artists or actors,

you must have the right to use their performances.

Music and sound.

If you use any music or sound recordings,

you need to have the rights to use them in your content.

This includes rights for both the musical composition

and the actual recording.

Essentially, it's saying that you're responsible

for making sure that you have the legal right

to use everything in your content.

And by granting a license to Google,

you're also giving them the right

to use this third-party content as part of your video.

If Google/YouTube is going to be giving the advertisers

that you work with the opportunity

to download the raw file of your content

and use it in other ways as long as you agree,

this part right here is extremely important

and you gotta listen to this.

If you use a music service like epidemic sound

or any other service like that,

there's a really good chance you're probably

on the entry level tier.

That's probably around $10 a month or so

because you are just publishing content to YouTube

and other platforms.

The license you have from these services

gives you the permission to use their music

or sound effects,

which epidemic sound is great by the way.

I'll put a link to them down in the description,

but it gives you the right

to use their stuff in your content.

However, if a third party,

which in this case would be the brands,

if they download your video

and they use it on their social media platforms

or they use it for advertising purposes,

you need to have the commercial plan

which allows you to publish content for clients,

businesses, and use it for digital ads.

So if you do one of those deals

and you do use music in your videos,

just make sure that you have the right rights

in order to be able to use it in that particular way.

Or as a shameless plug,

you can just use the one that my brother

and Dee and I created for you called Creator Mix.

I'll put a link to that in the description.

You can use it in this case without any worries.

But you're also gonna need these same permissions

for any other assets that you use

that you did not create that you have the license to.

So for example, if you're using B-roll in your videos

that you're getting somewhere,

if that place that you're getting it from

does not allow you to use it for advertising

without paying a higher fee

in that particular case,

then you shouldn't use those either.

But again, to be safe, you need to have commercial rights

for any content that you're publishing into BrandConnect

just to cover yourself.

Now let's talk about section seven,

which is fees, payments, and taxes.

This section is pretty cut and dry.

There's just a little bit that you need to know about here,

but it also answers a question that I'm sure you have

and that question is, where do I get paid for this?

You are going to get paid for this

through your AdSense account once the content has been live

on your channel for 30 days.

You are also responsible for any extra taxes

that you might be responsible for from the additional money

that you're gonna make from BrandConnect.

And in some cases, YouTube might withhold taxes

like they do in some cases when it comes to ads,

but they're also doing something pretty cool here.

They say that if the campaign agreement

is terminated by advertiser

or the creator campaign is canceled on the platform

before content is publicly posted,

but after content is submitted,

Google will pay the creator the termination price

unless the content or applicable revisions

are not submitted by creator within the time period allowed

in the applicable campaign agreement

or the content does not comply

with the policy agreement set out in section nine below,

which we'll get to in just a second.

And as part of this, they state that the termination price

is part of the agreement.

I think this is a pretty standup move by Google

because what's happening here is they're saying

that if you get to a certain part in the deal,

basically if you've done a lot of work on this

and then for whatever reason the brand's being difficult

or they pull out or whatever.

And that particular case,

they're still going to pay you something

and it would be the termination fee.

But one thing that is extremely important

for you to know is this.

If you breach these platform terms

or fail to keep content up

for the time required by a campaign agreement,

Google may charge back

or offset amounts paid or payable to you.

Google will notify you if any of these circumstances occur

and provides details about how you can appeal

in accordance with these policies.

This is important because if you don't keep the content

on the channel for the agreed upon time,

then Google can go back in

and take that money back from you.

This sounds bad

and the way I said it probably makes it sound even worse,

but the whole thing with this

is you are going to be signing a contract that will tell you

how long you need to leave the content on the platform for.

You are agreeing to that,

so therefore it's your obligation to make sure

that you don't accidentally delete it

or to make sure that if you work with somebody

or you have anybody managing your channel

or anything like that that they don't delete it.

And just in case, you're thinking to yourself,

of course, why wouldn't I just leave it on the channel?

A lot of people delete videos on YouTube

for a lot of different reasons.

Sometimes a video underperforms

and they wanna take it down for that reason,

and sometimes a video just isn't in alignment

with the direction that they wanna take the channel in

and then they'll delete it because of that.

All kinds of different reasons,

but those are just a couple of examples.

Now let's move to section 10, removal from the platform.

Most of this is normal stuff and nothing to worry about,

but there are some things here

that I just wanna make sure that you know about.

Just in case you're breezing through the terms

as you're going in.

Google may remove you from the platform eligibility

at its sole discretion.

If creator fails to respond to three

or more offers from advertisers to participate in campaigns

by accepting or declining on the platform,

they'll do the same if the content a creator has made

for a campaign has been rejected in three or more campaigns.

That one in my opinion is a little concerning

because a lot of the people

that are gonna be coming into this are going to be people

that have never done a brand deal before.

And as part of that,

the content that they're putting together

may or may not be in perfect alignment

with three brands right out of the gate,

which could then cause somebody to get booted off

of the platform without really getting much information

on why they're getting booted outside of the branches

didn't like the content.

So if there's a way for the brands

to give any type of feedback

so that people can adjust later,

then that's not that big of a deal.

But if there isn't that, then that's kind of unfortunate

that people can get booted

just for the sake of the brand saying,

"Hey, you didn't put us in the best light possible,"

or, "Hey, you forgot to mention these features,

so we're just not gonna do it, or whatever the thing is."

Hopefully, YouTube will have some fail safes there

to where you can at least get that feedback

so you can know what to do better

in the event that you get one turned down.

The next one is that they can remove you

if the creator fails to fulfill a campaign,

which is more than fair and/or fails to respond

to two or more communications from Google and/or advertiser

after agreeing to a campaign agreement.

And then they say, for clarity, you are not obligated

to accept any particular opportunity

and are free to decline any offer.

Keep in mind this is all contract language

and things that need to be in there in order to make sure

that Google and YouTube is protected

and that they can do whatever it is that they need

to do in order to make sure that advertisers are happy

and also to make sure that creators

are getting what they're supposed to get, and so on.

And as another part of this,

they are running a professional service here.

So brands can go and expect

that creators will respond on time

and they can expect that creators will deliver on time

and they will deliver quality content

when they do, and so on.

So it's a professional service

and it's our job to make sure that we're handling

that side of things professionally, obviously.

But once you sign up, you'll get an email

that adds a little more clarity

when it comes to the expected timeline to stay compliant.

The email states it's best to respond within the first week

to let the brand know you're interested.

And again, that request makes sense.

It's just professional courtesy.

You have brands that are trying to work with you

and therefore, it is your job or part of your job

if you're wanting to work with brands

to make sure that you're responding to them

in somewhat of a timely manner.

Okay, now let's talk about pricing.

As you're setting up your account,

you're gonna have the option to add minimum pricing.

To be transparent, my minimum in this system

is gonna be $10,000 for a dedicated video

and $2,000 for a short.

The reason for that pricing in my case

is because I've been making videos for nine years

and I've done a lot of brand deals,

I've done a lot of affiliate marketing, things like that,

and I deeply understand the long-term value

that a video can have on YouTube.

Video content is extremely powerful for driving sales

and bringing awareness to things that people

otherwise wouldn't know that much about.

Now, once you connect your account,

I'm gonna show you how to do that

and give you some other information

about your media kit here in just a second.

It's important to note that there is a box that pops up

and it gives you information on your minimum pricing,

and it also tells you this.

BrandConnect deals include six month content usage

on YouTube and other platforms.

So all that stuff I was saying before

about the music that you're using

and things like that and adding additional money

because the content licensing,

all of those things are really important in this scenario

because if they can take your content

and they can use it in whatever the way they want

essentially for six months: then one,

they're getting a heck of a deal

because they don't have to pay somebody to make the content.

I mean, not any real money anyway,

not a production house to make it.

But it puts you at risk

if you don't have those commercial licensing.

Because if you hand it off to them

and then they have problems because of it,

guess who that's gonna ripple back down to?

You guessed it, you.

So again, be careful about the assets that you're using

when it comes to the content

that you're putting together for BrandConnect.

Now if you look farther down in that box,

they are asking for your minimums, but it's optional.

So if you have no idea where to start, start with it blank

and then see what brands are gonna offer you

and then decide on if that's too little or too high

and then make your adjustments from there on your minimums,

or you can set it in advance for what you feel it's worth

to make a dedicated video or a short on your channel.

The reason it's important to make sure

that you're just thinking about

what it's worth for you to make it

is because if you look at my example of me

doing a $10,000 minimum on a long form video,

some people are gonna look at that

and they're gonna be like,

"Oh my gosh, how's he charging so much?"

Other people are gonna look at that

and say, "Oh my gosh, Nick's crazy.

Why is he letting it go for such a small price?"

But for me, that's fine for one video for a company

that I might not ever work with again.

However, if you do decide to set it in advance,

I just encourage you

to consider these things in your pricing.

First, it's important to know just in case you don't,

that you can promote products that you think are a good fit

for your audience using affiliate marketing

and make money on those videos for years to come.

In some cases, those videos will drive you

a lot more revenue long term compared to the amount of money

that you would get on a brand deal video now.

I have a video explaining this concept in detail.

I'll link it to the top of the screen.

But if you already promote things on your channel,

either affiliate products or your own products

or your driving people into like crowdfunding

or something like that,

then there's also an opportunity cost

for every video that you publish for someone else,

and therefore that should also be considered

into your pricing.

When pricing, you also wanna consider

the strength of your brand

if you have one. And if you're still building up

and you don't have a strong brand yet,

that's perfectly fine,

but this information is important for you, for your future.

Because brand deals are not always

about click the link conversions.

In some cases, it's about association or awareness.

And if you have a strong brand around your channel,

your recommendations carry weight.

The association of you using

and/or recommending a product also carries a lot of weight.

For example, if you've been watching my videos

for any amount of time

and I've recommended something to you,

you've already found out how good those things are,

because of that, next time that I recommend something,

you're more likely to take my recommendation

because you know that I recommend good stuff.

It might not be in that moment that you click the link,

but let's say that down the road,

if you're not already live streaming,

you decide to start live streaming.

In that particular case, you know that I use

and recommend StreamYard.

Because of that, if you decide to start live streaming

because you get that awareness from me

and interacting with my content.

If you decide to start live streaming,

there's a good chance

that you're gonna go to their website and check it out

and see if it's a good fit for what you're trying to do.

As I'm sure you can imagine,

these associations over time can be very powerful

and valuable to the brands.

The next thing to consider when pricing

is what's it worth to you?

This is an important thing to consider.

Because for some content creators,

being able to add an extra 200 or $300 a month

to what it is that you're doing is a big deal

and would make a significant impact on your life.

And for some of you YouTube ballers out there,

you might not even notice if an extra $1,000 or $500

went into your account until it came time

to do your accounting for the month.

That's why it's important to think about

what it's worth to you,

regardless of all of the things about what you should do.

But if you wanna squeeze everything you can

out of this opportunity

that we have as being content creators,

leave it blank, see what brands will offer you,

and then start figuring it out from there

because that's a great starting point.

They're going to tell you exactly

what it is that they think what you're doing is worth

with a little bit of a discount attached

because of course they're trying to win in that situation.

But once they offer you the deal,

you could accept it and just do the thing.

Or you could use that as information and not do the deal,

but then start adding that type of information

to your minimum pricing.

Just remember to make sure that everything

that you are promoting is a good fit for the people

that you're reaching with your content

so that they can get the most out of it,

the brand can get the most out of it,

and then you can get the most out of it,

and hopefully get to work with those brands again.

And regardless of the approach you're gonna take,

remember the videos that you do

with brand deals attached to them,

they're gonna live on YouTube for a really long time.

This video here was published in 2014

and still gained an extra 3,600 views

over the last 365 days eight years later.

So if you're new to all of this,

please don't discount the long-term value

of what it is that you're creating or yourself as a creator.

Because as your channel grows,

you're also gonna bring a lot more attention

to these videos as well over time.

Now let's go to the computer.

I'm gonna show you really quickly how to set up BrandConnect

because it doesn't take that long

and I'm going to give you some quick tips

about the media kit that YouTube is going to show

the potential brands

that are going to be reaching out to you.

So it's important that you stick around for that part.

First, click on the Earn tab in the left navigation

in your Creator Studio,

then click on BrandConnect in the top navigation.

Once you do that, read through all of the terms

and then put in your name, email,

and company name, if you have one,

in the boxes, and click Accept.

Next, choose your minimum pricing or leave it blank.

Just remember the things that we discussed

about this part and then click Done.

Once you do that, you'll now be in the BrandConnect area

where you'll see a few blue boxes pop up

that tell you where to find specific things.

Next, click on View Media Kit.

This area is what you'll send to brands

if they request it.

I'm not sure if brands and BrandConnect

will see this by default or not, but either way,

here's some things to keep in mind.

First, the top of your About Me page is featured here.

Make sure that you have a sentence at the top

that explains what you do on your channel.

Next, if you don't have any sponsored videos

on your channel, this area can't have anything.

But if you do, put some videos here that you think

best represent what you can do for a brand.

In the featured videos, if possible,

put videos where you talk about products,

even if it's not sponsored,

so they can see an example of how you might talk about them.

In the Audience interest tab,

you can click on the three dots

and choose information about your audience's interests

if you disagree with what you YouTube says

they're interested in.

Further down under shopping interests, you can do the same,

but here you can also put things

that you would like to talk about.

For example, mine was supposed to be updated

with camera related things.

But for whatever reason, it just didn't save.

So on that note, before you come into this area

to export it as a PDF,

make sure that the info is still as you set it

before you export it.

And double check the PDF once you download it.

At the bottom, your channel links

and email addresses will appear here.

Just in case someone shady is reaching out to you,

make sure the email that you have listed

is not the same email

that is connected to your YouTube account.

This is just a quick security measure.

You can add or change this email address

on your About Me page in your customization settings.

Now you're good to go in your media kit.

Now in addition to brand deals,

you can make a lot of money as a content creator.

And one of those that I mentioned earlier in this video

is through affiliate marketing.

Click in this video right here

to see exactly how affiliate marketing works

and how you can use it to make more money as a creator.

Go ahead and click on that now

and I'll see in the next video.

Hey man, I thought you said

I was gonna be in your next video.

The next one maybe, I was in a hurry.

All right.