The Future of SEO

Summary

Nathan Gotch, an experienced SEO professional, discusses the impact of Google's AI overviews on the SEO industry and offers strategies to adapt. He emphasizes optimizing websites for conversions, using reverse SEO to target brand-related keywords, creating content for organic discovery across platforms, leveraging NLP technology for content relevance, and building a strong backlink profile for better rankings. The summary calls for a multifaceted approach to SEO that includes Google, YouTube, and other platforms, along with intelligent link building to enhance online visibility and conversions.

Takeaways

• 🧠 AI Overviews by Google are impacting SEO, with about 7% of search results featuring them, mainly for informational intent keywords.
• 🔍 Almost 37% of Google searches end without a click, a trend likely to increase due to AI Overviews, but also influenced by other search features.
• 🤖 The rise of chatbots and large language models like Chat GBT and Perplexity is changing search behavior, with many users favoring these over traditional Google searches.
• 🏆 Despite challenges, SEO remains a crucial strategy with Google holding over 90% of the search market share and SEO being a high-demand marketing channel.
• 🛑 Prioritize conversions by optimizing your website to ensure that traffic from SEO efforts effectively converts, using tools like Mouseflow and Google Analytics 4 for insights.
• ☎️ Make contact information easily accessible and clickable to reduce friction for mobile users and improve the chances of conversion.
• 🔗 Remove distractions like social media icons from above the fold to keep users focused on the conversion process.
• 🔑 Use contrast and clear calls to action to guide users effectively through the conversion process and avoid confusion.
• 🔑 Adopt a reverse SEO strategy by focusing on branded keywords first to dominate search results for your brand before expanding to non-branded queries.
• 🌐 Create content for organic discovery across multiple platforms, not just Google, to increase visibility and leverage the SEO principles that apply to different platforms.
• 🔄 Use intelligent link building to strengthen your site's authority, which is essential for higher and more sustainable search rankings.

Q & A

What is the current impact of Google's AI overviews on the SEO industry?

Google's AI overviews are disrupting the SEO industry by providing direct answers to informational queries, which may reduce the need for users to click through to other sites. This requires a change in SEO strategy to adapt to the new AI-driven search landscape.

What percentage of search results currently trigger Google's AI overviews?

About 7% of search results have begun rolling out AI overviews, and 99% of keywords that trigger an overview have informational intent.

Why are AI overviews not showing up for e-commerce or affiliate-driven keywords?

AI overviews have not been observed for e-commerce keywords like Hawaiian lays or tree toppers, nor for affiliate-driven keywords such as 'best air fryer' or 'best whitening toothpaste'. This suggests that Google's AI overviews are specifically targeting informational queries rather than commercial ones.

How does the presence of AI overviews affect the behavior of Google search users?

Almost 37% of Google searches end without clicking on any search results due to AI overviews and other features, indicating a trend where users are finding answers directly on the search page rather than visiting external sites.

What is the significance of user conversion optimization in the context of SEO?

Optimizing for conversions is crucial before engaging in SEO efforts to ensure that the traffic driven to the site is effectively converted. This is important because user behavior on the site, such as not navigating to a second page or not engaging with the site, can indirectly affect search rankings through Google Chrome data.

Why is it recommended to remove social media icons above the fold on a website?

Social media icons above the fold can distract users and disrupt the conversion cycle by sending them off the website, reducing the chances of conversion.

What is the 'reverse SEO strategy' and how does it differ from traditional keyword research?

The 'reverse SEO strategy' involves starting with the bottom of the funnel and working upwards, focusing on keywords where the website can win the easiest. This is different from traditional keyword research which often targets high-volume, competitive keywords at the top of the funnel.

How can creating content for organic discovery beyond Google help in SEO?

Creating content for organic discovery on platforms beyond Google, such as YouTube and LinkedIn, can help in SEO by increasing the brand's visibility and presence across the web, which can indirectly improve its standing in Google's eyes due to the interconnected nature of online content.

What role does NLP technology play in optimizing content for search engines?

NLP (Natural Language Processing) technology is used to understand the context and relevance of content. By creating content that is rich in NLP keywords, it can be optimized for search engines like Google and YouTube, improving the chances of ranking higher in search results.

Why is building a strong backlink profile important for SEO?

A strong backlink profile is crucial for SEO because it provides credibility and authority to a website, which search engines use as a ranking signal. Without a robust backlink profile, even the most relevant and original content may struggle to rank well in search results.

How can the visibility in large language models be improved through SEO strategies?

By optimizing content for Google and other search engines, brands can increase their visibility in large language models since these models are often trained on the data available in search engines. Positive reviews and authoritative content can train these models to associate the brand with quality, leading to better representation in AI-generated responses.

Outlines

00:00

🌐 AI's Impact on SEO and Strategic Adaptations

The paragraph discusses the disruptive influence of Google's AI on the SEO industry, necessitating a strategic shift. Nathan Gottch, an SEO expert, emphasizes the need to adapt to AI overviews affecting 7% of search results, primarily informational queries. He notes the trend of 37% of Google searches ending without clicks, influenced by AI overviews and chatbots. Despite challenges, SEO remains crucial with Google's 90% market share. Gottch recommends prioritizing conversions by optimizing websites for user actions, using tools like Mouseflow and Google Analytics 4 to track engagement and improve conversion rates.

05:01

🛠️ Conversion Optimization and UI/UX Tweaks

This section focuses on specific website adjustments to enhance conversions. It suggests making phone numbers clickable for mobile users and removing distracting social media icons from the main view, instead placing them in the footer. The importance of contrasting call-to-action (CTA) elements against the site's design is highlighted to avoid confusion. The paragraph provides examples, such as a moving company's website, to illustrate how these changes can significantly impact conversion rates.

10:03

🔍 Reverse SEO Strategy and Keyword Domination

The paragraph introduces a 'reverse SEO strategy', advocating for focusing on easy-to-win keywords, particularly branded terms, to quickly dominate search results. It discusses the importance of creating assets around your brand and leveraging platforms like LinkedIn for authority. The strategy involves starting with branded keywords, then moving to closely related non-branded terms, using tools like SEMrush for keyword research. The goal is to create a strong online presence that leads to organic discovery and high conversion rates.

15:05

📈 Expanding SEO Efforts Across Multiple Platforms

The focus here is on expanding SEO efforts beyond Google to other platforms like YouTube, leveraging the understanding of Google SEO for broader organic discovery. The paragraph stresses the importance of creating content tailored to each platform while maintaining SEO best practices. It gives examples of how optimizing for NLP technology can lead to visibility on both Google and YouTube, and the strategy of occupying search engine real estate across multiple platforms to enhance brand visibility and traffic.

20:06

🔗 The Importance of Intelligent Link Building

This paragraph underscores the significance of link building in enhancing SEO efforts. It argues that while creating relevant content with NLP is crucial, a strong backlink profile is essential for higher rankings. The speaker shares insights on building site authority through various strategies, including outsourcing to services like Search Intelligence for high-quality backlinks. The paragraph also suggests analyzing successful pages for link-building inspiration and emphasizes the importance of site authority for new content to rank effectively.

25:08

🚀 Final Thoughts on SEO Strategy and Execution

In the concluding paragraph, the speaker reiterates the importance of a comprehensive SEO strategy that starts with Google but extends to other platforms. They stress the need to create content that not only ranks on search engines but also trains large language models positively. The advice wraps up with a call to action for viewers to apply these strategies, emphasizing the importance of SEO as a foundational element for online visibility and success.

Keywords

💡AI Overviews

AI Overviews refer to the summaries generated by artificial intelligence algorithms for certain search results, aiming to provide users with quick and relevant information without the need to click through to other sites. In the video, it is mentioned that Google has started to roll out AI Overviews for about 7% of search results, impacting SEO strategies as these overviews can answer informational queries directly on the search engine results page.

💡SEO (Search Engine Optimization)

SEO is the process of improving the visibility of a website on a search engine's unpaid results, often referred to as 'organic' results. The video discusses the necessity for SEO professionals to adapt their strategies in response to the disruptive impact of AI Overviews on the industry, emphasizing the importance of SEO in driving organic traffic, leads, and customers.

💡Informational Intent

Informational intent refers to the user's search behavior when they are looking for information or knowledge. The script notes that 99% of keywords triggering AI Overviews have informational intent, such as 'what is minimum wage in Missouri', indicating that AI Overviews are more likely to appear for queries seeking facts or explanations.

💡E-commerce Keywords

E-commerce keywords are terms related to online shopping and product searches, like 'Hawaiian lays' or 'tree toppers'. The video mentions that AI Overviews have not been observed for e-commerce keywords, suggesting that these types of keywords may still benefit from traditional SEO practices that drive traffic to online stores.

💡Chat Bots

Chat Bots are AI-powered conversational agents that can interact with users to provide information or perform tasks. The script mentions chat GBT and perplexity as examples of chat bots that are improving and being used by people instead of traditional Google searches, indicating a shift in how users may find information.

💡Conversion Optimization

Conversion optimization is the process of maximizing the probability of converting a website visitor into a lead or a customer. The video emphasizes the importance of optimizing a website for conversions before focusing on SEO, as user signals from Google Chrome can indirectly affect search rankings, and improving conversion elements like clickable phone numbers can enhance user experience and SEO performance.

💡User Signals

User signals are indicators of user behavior on a website, such as time spent, pages visited, and actions taken. According to the video, Google uses these signals from Chrome to inform its search results, which can then impact a website's rankings. Optimizing for user engagement and reducing friction in the conversion process is therefore crucial for SEO.

💡Reverse SEO Strategy

The reverse SEO strategy, as described in the video, involves starting with the bottom of the sales funnel and working upwards, focusing on keywords where the website can win the easiest. This strategy is about dominating branded keywords first and then moving on to more non-branded, highly relevant queries, ensuring a solid foundation for SEO efforts.

💡NLP (Natural Language Processing)

NLP is a branch of AI that deals with the interaction between computers and human language. The video script mentions using NLP technology to create highly relevant assets for SEO, such as optimized content that can rank well on search engines. This approach leverages AI to understand and target the intent behind user searches more effectively.

💡Link Building

Link building is the process of acquiring hyperlinks from other websites to your own. These links can improve the site's perceived value and search engine rankings. The video discusses the importance of intelligent link building to strengthen a website's backlink profile, which is a critical component for achieving higher rankings in search results.

Highlights

Google's AI overviews are disruptive to the SEO industry, necessitating a change in strategy.

AI overviews affect approximately 7% of search results, primarily impacting informational intent keywords.

Nearly 37% of Google searches end without a click on search results, a trend likely to increase with AI overviews.

Chatbots and large language models are becoming more popular, with some users preferring them over Google searches.

Despite challenges, SEO remains a top marketing strategy with Google holding over 90% of search market share.

Prioritizing conversions is crucial before engaging in SEO efforts to ensure traffic is effectively utilized.

Google uses Chrome data to inform search results, indirectly affecting rankings based on user engagement.

Simple website fixes, like clickable phone numbers, can significantly improve conversion rates.

Removing social media icons above the fold can prevent distractions and maintain the conversion cycle.

Ensuring call-to-action contrast and functionality is key to avoiding conversion disruption.

Modeling successful competitors' landing pages can provide insights into effective conversion strategies.

Using a reverse SEO strategy, starting with branded keywords, can lead to quick wins in SEO campaigns.

Dominating branded keywords is essential before expanding to non-branded queries.

Creating content for organic discovery involves optimizing for multiple platforms beyond just Google.

NLP technology can be leveraged for SEO optimization on both Google and YouTube.

Intelligent link building is essential for bolstering site authority and improving search rankings.

Outsourcing link building to services like Search Intelligence can secure high-quality backlinks more efficiently.

Analyzing successful indexed pages can provide models for attracting backlinks in one's own industry.

SEO should be the focal point, with a strategy that includes Google first, then layers of other channels for broader visibility.

Visibility in large language models often requires a strong presence in Google search results.

Transcripts

so Google's AI overviews are extremely

disruptive to the SEO industry and you

need to change your strategy today and

in this video I'll show you exactly what

you need to do to survive and thrive in

this new AI world I'm Nathan gotch an

SEO professional and digital marker with

over a decade of experience leading

hundreds of successful SEO campaigns so

here's what's happening right now number

one Google has begun rolling out AI

overviews for about 7% of search results

and I've tested this myself and found

that 99% of keywords that trigger an

overview have informational intent like

what is minimum wage in Missouri how to

quickly ripen an avocado and is foil

non-stick but I haven't seen overviews

for e-commerce keywords like Hawaiian

lays or tree toppers or affiliate driven

keywords like best air fryer best

whitening toothpaste or best protein

powder it also isn't triggering on any

local searches right now number two

almost 37% of Google searches end

without clicking on any Google search

results now this trend will continue

because of AI overviews however many

other Sur features cause this outcome

number three chat Bots like chat gbt and

perplexity are getting better and many

people like myself use large language

models instead of Google searches in

fact I use chat gbt far more than Google

for various tasks throughout my day and

perplexity is also picking up steam and

Apple has joined the AI party as well it

feels like a whirlwind of Chang change

right now but that's because most of us

are in it and are living in an echo

chamber the data tells a different story

because Google still owns over 90% of

the search market share is the most

popular website online and SEO is the

most in demand digital marketing channel

so despite these three big challenges

SEO is still one of the best marketing

strategies for increasing organic

traffic leads and customers however you

must adapt and pivot your strategy to

mitigate risk and continue to grow so

here's what I recommend number one

prioritize conversions so before you

even think about doing SEO the first

thing you have to do is you have to

optimize your website for conversions

and there's a few reasons for this

number one is we don't want to just work

super hard on our SEO campaign and send

all this beautiful relevant traffic

that's ready to convert and then it

lands on a website that just is not

built for conversions in the right way

and number two according to Google's

recent antitrust case we know for sure

now and this has been speculation for

many many years that Google uses Chrome

data to inform Google search so you can

go and you know Google this and and

learn more about it but the point is is

that Google uses the user signals that

are occurring here on Google Chrome to

ultimately inform search which then can

affect your rankings indirectly so if

someone lands on this site and they

don't go to a second page they don't

scroll they don't call phone number they

don't submit a lead form they don't do

any type of action on the site then it's

like likely going to impact your

rankings okay so you can actually

measure this you can use a tool like

Mouse flow for example this is the one

that I use and you can you can actually

use user tracking to see how people are

interacting with every page on your

website so this is really important for

conversions you can also go into Google

analytics 4 and you can see the events

inside of Google analytics 4 you can see

the engagement rate so we have data at

our disposal to ultimately build a a

website that's built to convert so this

is something that has to get squared

away first before you even think about

pouring gasoline on the fire with SEO

now the question is you know what are we

looking at here so I picked a random

business for movers in St Louis Missouri

so that's the keyword that I was looking

at and I just picked a random business

uh and I just want to show a couple of

ways that we could improve a site like

this to drive more conversions okay so

very very simple fixes that could make a

significant difference so number one you

know good to have a action above the

fold this is the right idea but the

problem is this phone number is not

clickable so if someone's on mobile

they're not going to be able to call

this phone number and just by clicking

on it they're going to have to actually

either try to remember the phone number

or they're going to have to open up two

different windows and try to go back and

forth to type in that number so that

much friction is going to kill

conversions in this case Okay so and

especially depend it's very contextual

with the type of business that you have

but for like a moving business the

person the company that's probably going

to win in this scenario is whoever

responds the fastest uh to to an inquiry

or who gets the lead first and so it's

really critical that you're not missing

out on these types of conversions okay

so that's the first part so make this

clickable number two is remove the

social media icons above the fold okay

the this is not going to drive

conversions all it's going to do is

distract and it's going to cause a

disruption in that conversion cycle and

it's going to send people off of the

website so I block all these sites so I

can't really and show you but as soon as

someone lands on Facebook or Instagram

it's game over like the the chance of

you converting them is practically zero

okay so just remove these from above the

fold if you want to have them put them

down in the footer okay and if someone

wants to follow you on Facebook or

Instagram they'll find their way but

that's not the objective of a website

that we're you know that's built for

conversions okay so that those two

things alone will make a significant

difference and then the second part of

this is there's some contrast related

issues so when you're you're working

when you're trying to drive conversions

you want to make sure that whatever the

call to action you have is can contrasts

well with the rest of the site or the

page so for example right here this is a

this actually looks like a button but it

doesn't function as a button it's really

just a headline that's wrapped in this

blue container so what that does is that

actually causes a lot of confusion

because you'd likely see some users

likely clicking on this and nothing's

going to happen right and then the

actual CTA is the same color so we're

causing some issues here just on this

little and then I know this seems very

granular but this can cause conversion

disruption okay so definitely not

something that that you want okay and

the same thing down here once again a

big blue bar showing you know to call

and to email but once again you can't

click on any of these so you'd have to

copy and paste it and it's just not

going to be effective so I would revise

this whole entire uh landing page okay

we can go and look at some other ones

like we look at mover St Louis and we'll

pull up someone who's ranking well and

let's see we'll look at you know two men

in a truck which is a huge company but

you'll see that there's certain

mechanisms in place that are really

Built Well for conversions here number

one they've got a beautiful clickable

phone number number two if you don't

want to call you can go ahead and get

the quote in and you can submit a lead

form so once again speed is the ultimate

variable here and honestly even their

side like I see some room to improve

here even on this side where like they

should have a CTA above the fold here as

well like have a little called the

action button right here okay and then

we go down and this is another this is a

pretty solid landing page it's really

built for SEO but if they were going to

really be able to drive conversions

better with this it is actually good

they have the sticky menu so this is

really a smart move to have nice sticky

menu so it basically follows so at any

point you can convert but I'd probably

also have a form here uh you know on the

sidebar because this is just another

opportunity to convert some additional

people uh and then having the blog post

section I wouldn't recommend that

because you know this is a this is a

commercial intent type of keyword so

having blog posts actually kind of

modifies the objective of what the

Searcher had when they came here right

they came here to find a moving service

or a moving company so having this here

would kind of deter them from the thing

that we're trying to get them to do so I

would either add a form here to to drive

more conversions or I would M add more

uh in content ctas so there's not really

any in content ctas here there's a lot

of stuff that being discussed but

there's no additional calls to action in

this content which they should have they

should have more calls to action uh and

then going down here you know we got

some it looks like some random videos

and once again uh looks like some stuff

for the blog so I would just eliminate

probably these these sections unless the

video is relevant to this query so

otherwise it's just a distraction so you

know even a site like this that's doing

really well and has a really good

foundation there's still some

that can be improved so the point is

just make it easier for someone to

become a lead it's as simple as that um

and and there are some you know

different variances here depending on

the type of product that you sell so

like you know Moving services they can

be you know low to high ticket it's kind

of a wide range but something that's

higher ticket you can you you can

intentionally add friction so in some

cases so like in the in the context of

my business you know I sell a training

program there's a significant amount of

friction to get into my training program

that's by Design right because we don't

want everyone to be in the program

because it's high ticket it's a high

investment so it should be a little bit

harder to get in but you can tell you

know as you go through this process it's

still a streamlined process it's just

that the biggest friction element that

we add is our form is very comprehensive

right it's a it's a there's a lot of

fields intentionally to cause friction

to make sure that only the best fits are

going to be filling out this form right

so different businesses require

different conversion techniques but for

a business like this that's very

transactional in nature not a whole lot

of branding going on it's more just like

how do we drive conversions in the

fastest way possible so definitely just

adding more calls to action uh is is a

is a good effort so I would probably

rebuild this whole page and try to model

probably you know this top competitor

here number two use the reverse SEO

strategy so when you're trying to

prioritize the keywords you want to go

after an SEO campaign it's best to think

about going from the bottom of the

funnel and then working your way up this

is the this is what I call the reverse

SEO strategy you could also call it a

reverse keyword research strategy but

basically what you want to do especially

with the new website is you really want

to focus on the keywords where you can

win the easiest okay so what I recommend

a lot of brands do especially SAS SEO

you know campaigns or really just any

campaign where there is some significant

branding associated with it you want to

go and secure as many as assets around

your brand as possible you want to

tackle every single key word around your

brand okay because this is the quickest

win you can you can ultimately dominate

the first page and get your brand fully

visible just based on targeting those

kind of specific branded queries so you

can tell here like for rankability uh

you know there's a lot of assets here

that you know we developed right so I

have I have a review page here on got

SEO that kind of talks about like the

development of the product and all this

stuff right then I've got some other

people who are uh using the tool who

have created reviews um and then I have

even YouTube videos that are actually

targeting those specific keywords as

well and so we actually have a dedicated

reviews page on rankability as well so

taking advantage of the root domain to

build more relevance and then on top of

it even posted on LinkedIn to you know

leverage the power and authority of

LinkedIn to ultimately rank for this so

I'll be talking more in second about how

to blanket the serps but this is just a

small example so always begin with

dominating your own Brands keywords like

if you're if you're not even doing that

then you shouldn't even be thinking

about the non-branded stuff yet dominate

all your branded keywords you can just

go into sem rush and just search your

brand and see what's popping up and if

you have a brand new website you can go

into semrush and you could you know go

into one like this like for exploding

topics or maybe we could even go to like

I'll show you an example here we'll go

to a bigger brand so let's say I was

like I was building a brand new business

and I obviously didn't have any brand

Equity or branded searches so we go you

just go to a brand a really big brand

like this and go to positions and then

what we'll do is we'll filter it so we

just see the things that are related

specifically to their brand okay so now

we're going to see are all the Branded

queries that are associated with HubSpot

and if you're in a similar business

model this going be the exact industry

but a similar business model you could

probably hit on a lot of these similar

keywords so HubSpot Academy HubSpot

pricing HubSpot career so just replace

HubSpot with your brand and you know

there's probably some opportunity to

create some content around your branded

queries okay so just a very simple thing

that you can do but you may have to

leverage another Brand's uh branded

keywords to be able to identify these

opportunities okay so speaking of the

reverse the reverse SEO strategy here so

we start with our branded keywords and

basically we don't stop doing that until

we've completely squared that away okay

and then once we squared that away then

we can move into more non-branded

queries now the non-branded queries that

you go after should be directly related

to what you sell this is really

important it should be highly relevant

to the thing that you sell it should not

be such a massive divide between that

keyword and the thing that you sell you

shouldn't really be going after keywords

like that until you've completely

dominated the keywords that are a very

close match to that core offer that you

have okay so here's an example of SEO

tools for agencies a very specific type

of keyword but you'll see we

specifically targeted this because of

course the objective here is to rank and

then of course promote our software okay

we're going to promote our software here

and once again just another opportunity

to build relevance and and to rank for

something that our ideal clients would

likely be searching okay that's really

what matters so there's a lot of work to

be done just in that small little bucket

and you can see don't just stop with

Google also YouTube like look look

what's going on here and I'll explain

how this is possible in a second here

but the the re the biggest variable that

we're using here to rank is just by

tapping into NLP technology and I'll

explain you know what we do for that but

the point is is start at the bottom of

the funnel and then work your way up and

slowly just start to chip away at those

keywords that are super close to your

core offer and that will put you ahead

of many of your competitors that are

targeting just a bunch of junk key words

that are that are designed to purely

raise traffic numbers and vanity metrics

but are not designed to actually drive

conversions number three create content

for organic Discovery so one of the most

important things that you can do right

now in SEO is not just rely on Google

Google is still by far the number one

search engine it's also the number one

website as far as traffic so it you

definitely need to be there there's high

demand so it would be foolish to not be

optimizing for Google but you should

also be thinking about content Discovery

as a whole organic content Discovery

okay so we want to obviously Target

Google as our priority but then we also

want to start thinking about other

platforms and here's the good news once

you understand how to optimize for

Google it's actually pretty easy to

optimize for the other platforms as well

a lot of the same ideas apply there it's

just with uh some different elements

involved here so number one actually

picking key words and topics to go after

okay so that's going to be the same on

Google and YouTube and Linkedin and x

and threads all of them it's all going

to be the same thing so you have to

identify a topic that has demand and

then we're going to create content

around those topics now the way that we

create content is definitely going to be

specific to whatever the platform is

that we're going after so in the context

of of Google SEO there's certain types

of content that tends to perform well so

it you know an example here is long form

content works very very well in the

context of Google SEO but when we go to

YouTube there is some similar elements

here except obviously we're creating

videos instead of writing articles and

to create an engaging video requires a a

different skill set but the one thing

that you can do and and you don't see a

lot of people talking about this so this

article here was the way that I

formulated this was using rankability

and I did this by using the NLP keywords

to build out a highly relevant asset

okay now this is what you should do you

should almost always use NLP to build

out these highly relevant assets and

like once again I'll show you an example

here this one here page optimizer pro

Alternatives this one was built

completely using rankability and you can

see within two days it's already ranking

number one okay I don't know if it will

stay there but for now it's it's number

one and that is without any link

building that is without anything else

it's just pure NLP optimization just to

show you the power of this um and and

it's also the way that rankability

recommends uh the these suggestions here

right we're not concerned about

injecting keywords we're concerned about

covering the topic in full so big

difference as far as the philosophy here

but the point is is you use this for

Google SEO but you can also use it for

YouTube SEO as well because here's why

this will work because you

is also using NLP technology to

understand what each video is about and

the way that they do that is when you

publish a video it crawls the transcript

it digests it it takes your whole

transcript from that video and pulls the

NLP keywords to get an understanding of

what that video is about right and so

it's initially using that and then once

it understands what the video is about

then it pushes it out either to search

or it pushes it out to browse features

or whatever it may be but it's going to

push it out to the most relevant

audiences possible um and so when you're

working on YouTube You should also be

thinking about the SEO component and

that's why you know I rank for SEO tools

okay because I used a highly relevant

script that specifically targets that

keyword and I hit on all the important

NLP keywords and that helps this video

get visibility but it doesn't just help

get visibility in YouTube because showed

you earlier that when you do a good job

of optimizing for NLP not only do you

get the Google The Google result but you

actually will rank in Google with the

video and this is not always the case

right just depending if there is a video

pack but if there is a video pack it's

highly likely that you will rank okay so

once again this is just a part of the

process of we are trying to optimize for

multiple locations multiple platforms

because we're trying to have an

omnipresent type of approach here so

don't just focus on Google cuz think

about it if I would have just focused on

Google although I am ranking well I

would have been missing out on all this

opportunity here so instead of just

having one listing I actually have three

rankings on the first page now another

thing to consider too is that um is on

the parasite SEO front Okay so funny

little thing here if we go in here I

know that I'm not going to be able to

necessarily have a dedicated page on the

site but what I can do is I can

advertise on this site so we bought some

space here and as a result now we

actually have another listing on the

first page for this so what we've you

effectively done is we have four

different

channels on the first page for this one

keyword so we should be thinking more

about how to blanket the Surfs across

many platforms that way we're covering

as much real estate and ground as

possible okay and this is all possible

through through Focus ing on building

highly relevant assets across multiple

platforms so I would start with just you

know focusing on Google uh you know

focusing on YouTube those are the two

biggest Heavy Hitters but you can deploy

these same Concepts Concepts to parasite

SEO like you go and find authoritative

website use the NLP to create a really

good asset publish it on their website

so you can leverage their power uh to

get you know to get that advantage and

once again I've I've replicated the same

exact strategy across multiple keywords

once again SEO for dentists you know

same thing down here in YouTube as well

okay so you can occupy a lot of real

estate doing this um and I just you

really have to change your strategy we

can't just be hyperfocused on Google we

have to think about Google start with

Google but then think about okay we we

we got our Google spot now let's think

about how we can

expand uh the awareness here for this

keyword across multiple platforms so if

you do that you're going to be way ahead

of your competitors okay and the final

thing I want to tell you along these

lines is remember a lot of people these

days are not just using Google they're

also using large language models okay so

going along the lines of like we want to

dominate search across multiple

platforms we also want to get some

visibility in these large language

models so what I'm going to show you

here is you can actually train the large

language models okay and most of the the

models including chaty BT or perplexity

uh or really any of them honestly the

way that they're being trained is

through search so you should basically

this is just a conclusion that we should

begin with search like begin with Google

search and flood the serfs with content

around your brand and get other websites

to write about your brand get reviews

and flood the serers as much as possible

because now at this point everything

that is in Google everything that's in

Bing or other search engines is going to

be a mechanism to train the large

language model so once again going back

to the original premise here SEO should

be the focal point because it is the

lead Domino for everything else so

definitely think about this and remember

that if you want to get visibility in

the large language models you likely

need to have visibility in Google so

just keep that in mind and don't

underestimate this the time is now to

start training these these large

language models to show the types of

messaging the types of content that you

want it to show and obviously we would

like it to be positive so the more

positive reviews the more good things

that are said about our brand the better

it's going to be number five use

intelligent link building so although

using NLP technology and creating highly

relevant and original content is is the

pillar and the lead Domino for SEO you

can create content all day you can use

NLP all day but if you don't have the

biggest variable which is a strong

backlink profile then you're not going

to see the best results possible so this

is not a fair assessment when I show you

rankings like for example showing you

you know the rankings for this one okay

like this would not be possible unless I

had this strong domain okay there are

domains that are way stronger than mine

but mine is strong and I WR about the

same topics there's there's link

Authority there's uh topic Authority

there's a lot of good things that are

working together to make this possible

and so if you want to get results

quicker you want to get results easier

the way to do it is you have to have a

stronger website from a link profile

perspective so just looking at my site

which once again there's way stronger

websites but just put in perspective my

site has been around for going on you

know I guess it's been 10 years at this

point which is kind of crazy but I have

almost 5,000 referring domains okay I

have nearly 30,000 backlinks okay so

there's a lot of strong stuff hitting

this site and as a result when you have

a powerful website when you publish a

new piece of content you get an

automatic Advantage right out of the

gate compared to a brand new website so

I cannot stress this enough you have to

build your site Authority it has to be a

really really important thing and this

is why on you know like my my uh you

know SAS business here rankability I'm

not even really going to be creating any

content really on rankability decom

because instead I'm going to be doing

this I'm going to be building up the

site Authority so I may create a few

linkable assets so that I can leverage

them to build the site Authority but the

number one objective right now with this

new website is to grow that site

Authority as much as I possibly can so

then when we start to publish new

content it's going to start ranking a

lot easier okay so definitely needs to

be the number one objective now the

question is how do we go about doing it

well you've got a few options first you

can Outsource it so you can use a

service like search intelligence the

reason why I recommend them is because

they focus on getting really high

quality backlinks like those really

powerful backlinks that are honestly

very expensive to get on their own like

you can go to uh some of these you know

these marketplaces to buy links and to

get a link on like huffing and post

could be you know $33,000 or $4,000

sometimes or on the New York Times it

might be three four sometimes $5,000 to

get that link um but the way that they

do link building is they're focusing on

creating assets they're doing you know

obviously having the expert contribute

to a lot of these articles so so they're

actually able to get these Links at a

much lower investment per link and

you're going to actually get a higher

volume of links as well so you're

getting links from very very strong

sources and these days you don't want to

be getting links from Mommy blogs and a

bunch of blogs that you know everyone

knows that they sell links and if you

can go to a Marketplace and find you

know find that opportunity to buy it

well other people are also buying it

which means it's probably already been

uh it's not going to be effective

anymore right so you really want to

focus on the links that are a little bit

harder to get just there's a little bit

more barrier to entry and so that's the

beauty of using you know Outsourcing

your link building to a service like

sege intelligence okay but along those

lines another thing that you can do is

look at what's already successful we can

go to the indexed pages section and

we're going to be able to see all of the

top pages that have attracted the most

backlinks and then from there even if

you're not in the same industry you can

take some of these Concepts and make

them applicable to your industry so for

example look at the types of pages that

have attracted the most links they're

pretty much all datadriven pieces of

content okay like there's no secrets

here data tends to attract a lot of

backlinks so when we look at this we say

okay we've got a model here that works

and we can take this model and we can

apply it to our specific industry so I

hope that helps SEO is obviously very

different uh than it was many years ago

and there's a lot more that we have to

do to drive visibility but at this point

lead with SEO like focus on Google SEO

first because it is that lead Domino

that builds upon everything else but

then just start to layer on the

different channels because if you're if

you're doing well in Google and other

search engines that's going to help uh

your visibility in the large language

models and then if you're doing a good

job here you should just take what's

working here and apply it on YouTube and

x and Linkedin and all the other

platforms so you can leverage their

Authority to ultimately occupy more Sur

Real Estate so I hope that helps and if

as always you know like this video And

subscribe um and thank you so much for

watching I appreciate it