Is It Too Late To Start Making Content Now?
Summary
TLDRThis transcript captures a dynamic conversation between a marketing professional and Gary Vaynerchuk, focusing on the transformative power of digital platforms and personal branding in today's market. They delve into the evolving landscape of marketing, emphasizing the importance of adapting to changing cultural trends and consumer behaviors. Highlighting stories of individuals breaking through barriers using digital tools, they discuss the potential for anyone, regardless of background, to become influential in their domain. The dialogue also touches on the significance of authenticity, the impact of corporate culture, and the promising future of Africa in the global arena.
Takeaways
- 😄 Don't be afraid to take risks and pursue your dreams, as the regret of not trying is far worse than potential failure.
- 🤝 Maintaining authenticity and staying connected with your target audience is crucial for effective marketing and content creation.
- 🌐 The rise of digital platforms and social media has created a level playing field for anyone to build an influential presence, regardless of their background or location.
- 🌍 Africa is poised for significant growth and cultural influence on the global stage in the coming decades, driven by its talented and creative youth population.
- 🧠 Successful marketers must have a deep understanding of consumer behavior and trends, rather than relying solely on theory or assumptions.
- 🏢 Corporate hierarchies and brand elitism can breed insecurity and hinder genuine connections with consumers.
- 🎥 Consistent content creation and being present on emerging platforms is essential for staying relevant and building a following.
- 💼 Entrepreneurial experiences, even if short-lived, can provide valuable insights and skills for corporate roles.
- 🌍 Geography and location should not be viewed as limitations for success, as technology has enabled global connectivity and reach.
- 🤝 Building genuine connections and finding like-minded individuals who share your vision is invaluable for personal and professional growth.
Q & A
What is the main topic being discussed in the conversation?
-The main topic revolves around marketing, influencer marketing, brand management, and the future of marketing, particularly in relation to Africa and the rise of digital platforms.
What advice does Gary Vaynerchuk give to someone who wants to leave their corporate job and pursue their entrepreneurial dreams?
-Gary advises that if someone has a burning desire to try entrepreneurship, they should go for it. He says that regretting not trying is worse than trying and failing, as one can always go back to a corporate job. He emphasizes that having a gap in a resume is not seen as negatively as people think.
How does Gary suggest brand managers stay in touch with consumer culture and trends?
-Gary suggests that brand managers should not live in ivory towers and boardrooms, but rather should immerse themselves in understanding their consumers' interests and what's happening on the ground. He emphasizes the importance of being consumer-centric and relevant.
What is Gary's perspective on the rise of influencer marketing platforms like LinkedIn, TikTok, and YouTube?
-Gary believes that the attention economy is a free market, and if someone is good at creating content on any platform, whether it's LinkedIn, TikTok, or YouTube, they can succeed regardless of their past performance or lack of experience on that platform.
How does Gary respond to the notion that someone's background or location can limit their opportunities?
-Gary firmly believes that one's background or location should not be seen as a limitation. He argues that if someone from a particular place has succeeded, it proves that it's possible. He emphasizes that believing one cannot succeed is a self-fulfilling prophecy.
What is Gary's perspective on the perceived hierarchy of brands and the elitism associated with working for certain brands?
-Gary dismisses the notion of brand elitism and judging someone based on the brand they work for as a low form of intellect and kindness. He believes it's an insecure framework perpetuated by insecure people.
How does Gary view the future of Africa in terms of business, culture, and talent?
-Gary is incredibly optimistic about Africa's future, predicting that it will rise as a world business power and cultural force in the coming decades. He believes Africa has immense talent, brilliance, and creativity that will propel it to the world stage.
What role does Gary believe digital platforms and technology will play in Africa's rise?
-Gary acknowledges that digital platforms and technology have been catalysts for many African creators and talents to break through globally. He recognizes the increasing digital maturity and mobile-centric nature of African markets.
What is the significance of the Black Coffee interview mentioned in the conversation?
-The Black Coffee interview at the Cannes Lions festival is seen as important because it showcases a renowned African artist sharing his story with Gary, indicating a recognition of Gary's value and influence in the African market.
How does the conversation aim to inspire and empower brand managers and aspiring entrepreneurs?
-The conversation aims to inspire and empower brand managers and aspiring entrepreneurs by challenging conventional norms, encouraging risk-taking and self-belief, and highlighting the vast opportunities emerging in Africa and the digital space.
Outlines
🤝 Advice on Taking Entrepreneurial Risks
Gary Vaynerchuk shares advice for aspiring entrepreneurs who feel held back by societal pressures or parental guilt. He emphasizes that the fear of having a gap in one's resume should not deter them from pursuing their dreams. Even if the entrepreneurial venture fails, the experience will make them wiser and more attractive to potential employers. Regret is the ultimate poison in life, and one should take the risk if they feel the burning desire within them.
🌐 Staying Relevant and Understanding Cultural Trends
Gary stresses the importance of being consumer-centric and understanding cultural trends. Most brand marketers live in ivory towers, disconnected from their actual consumers. To stay relevant, marketers need to immerse themselves in current platforms and trends, regardless of whether they initially grasp them. Gary emphasizes that attention is a free market, and one can succeed on any platform if they are genuinely good at their craft and authentic in their approach.
🏢 Overcoming Corporate Elitism and Brand Snobbery
The conversation touches upon the prevalent issue of corporate elitism and brand snobbery within the marketing industry. Gary criticizes the narrow-minded mentality of judging someone's worth based on the brand they work for, calling it a low form of intellect and kindness. He argues that success and learning opportunities exist across all brands, whether well-known or obscure, and that insecurity drives this elitist mindset.
🌍 The Rise of Africa's Influence on the Global Stage
Gary expresses his optimism and excitement about Africa's imminent rise as a global business and cultural powerhouse. He acknowledges the continent's vast potential, driven by its burgeoning youth population and untapped talent. Gary believes that Africa's influence on the world stage, particularly in areas like music and creativity, will become increasingly prominent between 2030 and 2050, and he looks forward to witnessing and being a part of this transformative era.
🙌 Appreciation and Advocacy for Africa's Potential
The conversation concludes with Gary reaffirming his belief in Africa's immense potential and his willingness to be an advocate for the continent's rise. He acknowledges the confidence and self-belief within African communities and expresses his desire to collaborate with peers and stakeholders to amplify and echo this sentiment, particularly for aspiring individuals seeking inspiration and reassurance.
Mindmap
Keywords
💡Influencer
💡Free market
💡Regret
💡Consumer-centric
💡Culture
💡Authenticity
💡Corporate dynamics
💡Africa
💡Opportunity
💡Humility
Highlights
The number one thing she would extract is you don't want to live life for regret.
If you play your life by yesterday's rules you're in trouble, you're better off playing your life on today's rules with an eye towards tomorrow's rules.
Either you won't do it and you'll regret it your whole life or you will do it it'll either go phenomenal and be the great gift or you'll lose and at least you tried and now you can go back to a job.
You must try because regret is the ultimate poison in life.
The reason most brand marketing is very bad is because most brand managers and CMOs live in Ivory Towers and boardrooms, and have no idea what's actually happening to their consumer.
All that matters is relevance, forget about Europe versus Africa versus America, it's about understanding your specific market context.
Whether she wants to be a B2B influencer, on LinkedIn or she wants to be a Tik Tok, influencer or she wants to be a YouTube, influencer or a Twitter influencer the, great thing about attention is it's a, free market.
If tomorrow you are good at YouTube and you had no success prior than that day, whether you've been bad at it for 3 years or you never did it before the day you start it will work if you are good.
Attention is the number one asset.
The most followed person on Tik Tok in the world is from a place people might underestimate.
If someone has ever made it from where you're from they've established the ability that it's possible.
If you believe that you can't, it's already over.
Judging someone based on the brand they work for is one of the lowest forms of intellect and kindness.
Corporations and the marketing world often create fake environments with fake meetings.
The entire world's view on Africa is wildly wildly underestimating the rise of Africa as a continent and a world business power in the coming decades.
Transcripts
whether she wants to be a B2B influencer
on LinkedIn or she wants to be a Tik Tok
influencer or she wants to be a YouTube
influencer or a Twitter influencer the
great thing about attention is it's a
free market yeah it's like sports if
tomorrow you are good at YouTube and you
had no success prior than that day
whether you've been bad at it for 3
years or you never did it before the day
you start it will work if you are
attention is the number one asset Gary
nice to finally meet you meet you in
person finally so we're in your hood and
I have to say this view it's not bad cuz
you know we watch online we're like
we're not seeing all of this that's
right okay cool so as you know I've
started a podcast right but here's the
thing it's very loose I'm not trying to
put a label on it it's basically me
chatting to peers and marketing brand as
well as agency and asking them like
where is marketing going and then
looking at the influential people that I
actually have made it via the brands and
saying like what do you need from Brands
basically now I'm excited for our chat
because you know I went through the
archives okay and I basically feel like
you've said some stuff some iconic [ __ ]
right some of it has definitely landed
still stuck but I think some stuff you
know people give you a hard time on so
five questions let's go through them
let's do it now as a true marketer we
start with the end in mind okay so who
are we talking to so for the guys out
there I'm from South Africa proudly
African so we're saying we're talking to
brandley Brenda zandi they're Stu in
maybe the 9 to5 they're a brand manager
they look at you and they're like damn I
want to build an agency I want to do
something so that's who we're talking to
understood so I'm going to play this
first one we're going back to 2007 2007
right so perfectly so I want to set this
up right you know the one thing that's
undeniable about you is that you know
often people say like how does Gary get
it right you know whether it's 5 years
10 years in advance and the question I
put out here is you know so many people
and especially from our backgrounds
right we are brought up in a society
where you've got a it's posted to path
dat you've been through so much right
then there's black tax that you're
paying so it feels almost selfish to say
to your parents you know what I want to
go do my own thing and often you land up
sitting in corporate or agency or
whatever it is for 10 15 years and when
I look at the optimism here and you
foreshadowing and saying you know Web
2.0 let's say you're talking to zandi
and she's like seven years in and she's
scared of leaving what advice could you
give her like right now in terms of hey
you can take the risk and don't have
that parental
guilt that if Zandy spoke to 70 80 90y
old people not named me and not not
someone who is her grandfather or mother
a non-relative yeah that if she's spent
a lot out of if she's had five
conversations with anyone who's 80 years
old and ask them about life the number
one thing she would extract is you don't
want to live life for regret absolutely
the thing I always said to Zandy is if
you quit now working at Miller or Nike
in Johannesburg or Cape Town wherever
you are and it doesn't work out this
dream that you have that's making you
want to jump M well good
news you can always go and work for
Proctor and Gamble or unil lever or
craft the the thing that people that
tend to be stuck in a corporate
environment don't understand is they've
that the world has done a very effective
job to tell you that you having a gap in
your resume is bad at a time when having
a gap in your resume is good yes exactly
cuz rumes is are supposed to oh we say
CVS back home right CVS need to look
certain way I was saying to him like I
started out as a DJ and then I was like
I cannot be a 40-year-old DJ and I took
that and made it into a CV I still to
this day even for my latest job they
were like what's that Gap but I made it
a positive story well that's right and
more importantly like the world's
changing like this company I've never
we've never required a college degree we
don't I don't I have no clue where these
two gentlemen went to college did you go
to college doesn't like oops you know
what I mean like like it doesn't even
cross my mind so the world moving and so
if you if you play your life by
yesterday's rules you're in trouble
you're better off playing your life on
today's rules with an eye towards
tomorrow's rules and so what I would
tell zandi and anybody else is either
you won't do it and you'll regret it
your whole life or you will do it it'll
either go phenomenal and be the great
gift or you'll lose and at least you
tried and now you can go back to a job
and you know the fun thing is when you
go back cuz I did a stint in
entrepreneurship it actually just makes
you smarter to handle your p&l right
like I handle the risk on my own yeah a
lot of people are being humbled in the
last 10 years of not being capable of
being entrepreneurs and that's okay I
was with a Creator today at an event who
has amassed millions and millions of
followers through ice cream and viral
ice cream he thought like oh let me go
build an ice cream store too he realized
he couldn't and so now he's back to
doing full-time and that's great that's
not a l that's not a Scarlet Letter
absolutely as a matter of fact it's
going to make people realize that
entrepreneurs who could pull it off it's
a very small rare Talent absolutely and
and I don't think I'm special for that
that's like an athlete or a singer or an
art like everyone has different skills
and so I would say that if it's burning
inside of you and you want to try you
must because regret is the ultimate
poison in life absolutely I think that
sets the tone perfectly number one I
love when you do these Vlogs right
because you did one in Dubai as well it
innately shows us like how hard it is to
actually do the thing cuz it's easy to
look in and say yeah you've got a team
it's so easy to roll out but the iconic
part here was the fact that number one
you were learning from the market I
don't want to swear but I have to say
like the thing that I hate with my peers
is they all we have like a little
WhatsApp group right so we're all from
different brands and they're like oh but
like this culture thing it's moving so
fast like where can I learn and I'm like
have you opened your feed like you can't
just expect to get it in a book or just
sit with the the CMO right and so again
let's talk to proverbially zandi they're
sitting there and they're like I just
feel like I'm not in clue with culture
but here's you every single week you're
putting yourself out there any words of
AD ad advice for the brand managers that
just feel I can't keep up with culture
and the
insights that there's no
choice you know when I hear people say
well I can't keep up with another
platform as a Creator like I don't want
to post on these like all you're doing
is you're limiting your upside abolutely
and I think look I think the reason most
brand marketing is very bad is because I
do think that most brand managers and
CMOS live in Ivory Towers and boardrooms
and have no idea what's actually
happening to their consumer and are more
worried about their customer meaning the
retailer that sells their stuff than the
customer that buys it from that retailer
exactly Joe's T and not you know Kaba
that's buying the C light that's right
and so for me the reason I'm always able
to win historically or why I get a hard
time from The Establishment is because I
don't think about anything but the
consumer yeah I don't know how to how
could you possibly do that why would you
do that exactly that's the ultimate goal
like you say what's a good marketer you
know like you reverse engineer backwards
the goal is for someone to buy your
stuff if you don't understand what's
interesting to them the biggest issue
with professors in marketing is they
speak in theory versus reality
absolutely of course reaching and not
Market context as well cuz Mina is
different to the rest of Africa course
all I think that matters is relevance
it's why the point you just made forget
about me you know forget about Europe
versus Africa versus America I'm talking
about Manhattan this a small island do
you understand how different the people
that live up there that's the upper e
side are than the people live down there
Tribeca this is like a this is not just
America this is not even New York State
this is not even New York City this is
Little Manhattan and
literally 20 minute walk this way and 25
minute walk that way it's like Bizarro
different parts of the world we staying
in a Time Square and we just like what
yeah Time Square is not even New York
it's like a Melting Pot of Tourism and
so and so yeah I think marketers are
looking for Simplicity don't forget a
brand manager has a lot of
responsibilities besides marketing y I
know they have they have supply chain
yeah price increase they have which is
real they have retail relationship
distribution they have to get along with
the sales team like I have a lot of
empathy for everyone we're talking to on
the
call that empathy doesn't allow me to
look the other way go when the last
thing they are is consumer Centric
absolutely no it's well said and the
thing I want to add in is the
unconscious bias as well cuz so many
times you'll have brand managers sit
there oh I don't listen to I'm a piano
now every brand manager wants to book
the biggest I'm a piano DJ because it's
cool now you know that's right like that
stuff I have never understood gar I'll
never forget early in my career I had a
65-year-old white male who was selling
product to teenage diverse Americans say
to me but Gary I don't get YouTube and I
said good news we're not trying to sell
this candy to you yeah
exactly to me I didn't see the ad I'm
like cuz you're not the taret
market okay cool it's like were you
speaking to me at this point by the way
1.7 million views today nice one um so
basically with this one right like
LinkedIn and I love how you show up on
LinkedIn and right now especially in
South Africa sorry in South Africa
there's this whole rise of B2B
influencers right so you're seeing like
brand managers at Nike abev and I love
it but you know again when we have this
offline chat it comes across like oh you
guys are so self- involved you're always
on linked selfpromo you know what I mean
and it's like those that get it get it
and those that don't don't but I found
it to be a very effective you know um
platform even for getting recruited
right of um in now 2024 do you feel that
it's very saturated and do you feel like
there new tactics if someone wants to
come in and disrupt let's just say again
zandi now feels she needs to amplify no
I think zandi whether she wants to be a
B2B influencer on LinkedIn or she wants
to be a Tik Tok influencer or she wants
to be a YouTube influencer or a Twitter
influencer the great thing about
attention is it's a free market yeah
it's like sports if tomorrow you are
good yeah at YouTube and you had no
success prior than that day whether
you've been bad at it for three years or
you never did it before the day you
start it will work if you are good at
the craft it's
marketing yourself is like sports if I
never played tennis and tomorrow I went
on the court and I'm just naturally
athletic and I have good hand eye
corination and it goes well it's the
beginning of me being good at it
absolutely and just be authentic right
nobody wants to know about you getting a
promotion talk about the bad days well
that's that's LinkedIn the to your point
the the that's not even doing content
yeah when people know that you got
promoted on LinkedIn it's because you
update ated your account and it's an
automatic post that's what they think
that's not content it's not that's just
the way that LinkedIn works as a program
and when you update your bio it
automatically no cuz people get so Cho
they like I updated my profile I'm like
you know there's more to it than that
yeah LinkedIn is a social network
exactly many people that it sounds like
we when someone says that that's someone
who still thinks of it as a tool
absolutely and it's a long journey so
this is a big one yeah you know like
sorry 9 hours but this is also
controversial cuz I know that people
will say but like you don't really live
where I lived so just for context I'm
obviously South African Indian right
born and bred there and one of the
hardest roles I had was when I was on
Johnny Walker I can say it because I
don't work there anymore and I had to
cover Emerging Markets so I'm talking
banin too quis and I realized when you
travel to these markets yes every place
is going to have a divided Society but
in every single country you had creators
for an example wanting to do the best so
I resonate with this because I think
you're not defined by by a zip code as
what we say postal code right because if
you have it in you and you find the
channel look at the stats I mean Gary
like digital maturity is moving so fast
in Africa you know what I mean everyone
is mobile Centric mobile first so it's
not the fact that everyone doesn't have
access to the internet it's about them
understanding what are you going to do
once you have that access that's right
and by the way when when when I'm
speaking about this of course there's
different opportunities in different
situations but to your point like when
we're talking about internet access
we're in a much better place than we
were 20 years ago when we talk about
social network access like I mean look
do I believe that if you were born in
North Korea today that you have less of
an opportunity of being a Tik Tok star
of course you do you live in North Korea
absolutely like like of course but but
anybody who watched that video exactly
exactly you watch it got it that's when
people when people say to me that's a
[ __ ] video Gary I am defied by my
sick Hood I'm like you saw this which
already defeats the purpose million VI
you're a human being that has access to
the internet and could watch a YouTube
video no exactly and so the most
followed person on Tik Tok in the world
is from where you know it I didn't even
to come back home right and so like I
will never accept that and here's why
even if it's true that wherever you're
from is more challenged it is yeah if
someone has ever made it from where
you're from they've established the
ability that it's possible and more
important if you believe that you can't
it's already over absolutely I mean two
examples Trevor Noah and Tyler Trevor
Noah like we know him as Trevor you know
what I mean we seen him in the malls and
stuff but we see him now like Grammys
and stuff and it's mind-blowing but
digital was a big catalst for him to
break through now you look at Tyler like
Hub went to school with Tyler he
literally just remembers her in the
cafeteria and now she's probably going
to win a Grammy so you're right if
you're watching this and there is no
excuse this was such a great
conversation and I just feel like more
people should have seen it because you
know we we also know black coffee for a
long time and to get him very vulnerable
like that where he talked about like it
it shook me the fact that he said like
he was hurting cows and he would look up
and think about what would his life be
but then you mentioned the point about
digital and how when he even kind of you
know approach digital he realized oh
there's a tangibility element to it so
coming back to this theme of zandi right
so zandi has all these pressures and
she's feeling some type of way about
staying or leaving the thing is what's
also happening is people have elitism
ing where they work right so it's like
if I'm a brand manager oh oh you work
for kid Kat you good people oh sorry
sorry What's That Brand and so you know
when you talk about losses I like it
because in my life I've worked on
Amazing sexy Brands and then I've worked
on Brands where people are like don't
really stock it but I'll tell you what I
learned more on the unsexy brands than
the ones that already have awareness
what is your take on that you know on
that that's that that is
Corporate High School
Dynamics like
that is one of the lowest forms of
intellect and kindness judging someone
based on the brand I get it yeah it
happens honestly I really struggle with
that entire framework like as if to your
point you're talking very narrow
marketing circles as if you're a better
person cuz you work at BMW than somebody
that works at a brand that or or Honda
at least but you're what you're saying
is like there are big Brands and there
are brands that people don't know
exactly look you're talking to someone
who so is not interested and sorry Gary
that also happens on agencies as well
also you don't work for a wpp agency
it's the number one thing I tell people
when they join Vayner media every time I
hire new creatives yeah that work at
droga or widen or Chris or like all
these big shops I'm like you're about to
learn humility because in those other
places in this [ __ ] marketing world
we live in if you're a droga creative
they're going to just think you're good
and at Vayner media they think it's the
Gary V show or social media and they
don't respect it as much but in reality
this is the actual thing just like being
a star on Netflix 7 years ago was not as
fancy as being a star on a TV show and
now it's the reverse it's the same [ __ ]
over and over exactly what I would say
honestly like I just think that's a
bunch of insecure people running in an
insecure framework and I feel bad for it
and at worst I don't like when people
are mean about it that's what my
reaction is visceral because watching
people put people down as if they're
somebody blow I don't understand the
lack of humility in corporate marketing
wild that's why I think people want to
leave as Wells but that is why I wanted
this conversation cuz Gary like until we
get you to South Africa to come and
speak the thing is so many of my peers
watch you you know and we love what you
say the thing is we go back to our day
today and we like okay but this is the
reality right by the way in America too
by the way you know this is not a South
African phenomenon or a smaller Market
or Dubai or I me it is corporations
exactly people are living in fake
environments they're fake meetings yes I
tell people all the time I don't want to
be in a fake meeting exactly like I I I
just that's why I hate networking events
as well right I mean I love a can's
moment but I also know the [ __ ] that
happens well to me it's funny I
understand what you're saying and I'll
say it a different way but we're saying
the same thing I love networking events
cuz I'm strong enough to realize what's
fake and not absolutely and so there's
always real you can always find 20% of
the crow real exactly like I think what
attract you know what's butting in the
attraction of our budding friendship is
look you find people along the way who
just see what you see yeah just you know
what I mean and it's about also exposing
the world cuz I love this because I feel
like going back home now after we finish
the 199 so which we love you know we
feel like you feel a bit more closer to
South Africa I would say Africa as well
cuz we're a very close Community you
know from Ethiopia all the way to South
Africa and speaking of we got something
he's scared cuz he thinks it's something
real there you go but while you look at
that thank you so much Gary I mean we're
definitely going to have you back the
genuine giraffe this is Beautiful by the
way just saying South African giraffes
are different to Kyon giraffes yes I'm
very aware and then this is a really
nice print uh you must have your morning
coffee or tea in it it's amazing I will
do that listen actually let's talk about
Africa for a second yeah 35% of the
youth in the world in a decade is going
to live in the continent yeah because of
the way the globe and the map work
people don't realize how big Africa is
Absolut it's not actually properly sized
thank you you saw that infographic right
I I've known it for I've known it since
junior year of high school I just don't
think people understand that much like
the Middle look Dubai what's going on in
Saudi now 25 years ago when you talk to
business people I was in business I'm
I'm not a youngster anymore when you
brought up the Middle East you had
people being like aren't they on camels
like people are so silly especially
Americans we're very insular I love
America but we're we're pretty funny in
our world view but the the entire
world's view on Africa is wildly wildly
underestimating like the rest of my
professional career will be under an era
of the rise of Africa as a continent
absolutely as a world business power and
we we're buying because I mean I worked
in fmcg for the longest time and I would
have to go out and find sister market
like say South America and I mean I can
say this now it's a positive story we
will moving Johnny Walker as good as
other markets you know it's not like
everyone whether it's the dusty camels
or it's out on Safari we have this thing
about aspiration afro optimism I'm like
look back to like looking at old videos
as I sit here in 2024 and say what I'm
about to say I will get great enjoyment
watching this video in
2045 Africa look there's incredible
things going on in the Middle East
especially in Saudi absolutely obviously
China has got one agenda to be the
dominant player in the world there's a
lot of geopolitics I'm not going into
politics I'm talking business I'm
talking culture I'm talking Talent it is
so clear to me clear as day that that
Africa's day in the sun in the world
stage you see it with music already oh
my God yes yeah we have playlist for you
guys by the way it's I'm a piano versus
afro beats it's absolutely you see it
it's already happening it's already
clear just the sheer brain power this
becomes another thing that frustrates me
I don't think people understand the
sheer Talent the sheer Brilliance the
creativity it's just going to be a great
joy to watch Africa 2030 to 2050 take
its proper stage on the World stage and
and I'm excited about it I I as you know
behind the scenes like I will be doing
business in the market and I can't wait
I know thank you for saying that because
sometimes you need someone to Echo it we
believe in ourselves we we are very
confident by the way I'm just saying
that you know but I feel like sometimes
having Advocates like yourself say it
especially for the guys that are looking
and watching this right and they're like
oh okay can I tell you that is why this
black coffee one was so important
because yeah besides the fact that it
was at cans we were like wo the fact
that black coffee is understanding the
conversation with you are so powerful
and he were sharing his story it means
that he sees value in you and he's
unlocked you in our market so even it's
me today tomorrow I want my other peers
to come and interview you of course so
yeah that's thank you so much thank you
for having
me
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