Clari RevDB | Turn Your Data into a Revenue Goldmine

Summary

The script discusses the challenges of fragmented, siloed data sources in legacy CRM systems, which hamper cross-functional visibility and cause revenue leakage. It introduces revDB, a new revenue database built specifically to support entire revenue teams with comprehensive, structured data. RevDB claims benefits including 95% forecast accuracy, 10% fewer slipped deals, and 67% greater sales productivity by surfacing insights, identifying risks, and boosting workflow efficiency.

Takeaways

• 😟 Traditional CRM systems were not designed to support entire revenue teams, leading to data silos and poor cross-functional visibility.
• 💡 Clari built the first purpose-built revenue database (revDB) to address these limitations and unify data across revenue workflows.
• 📈 revDB cleans, formats and tailors customer data specifically for revenue teams to find insights.
• 🤖 revDB uses AI and machine learning to analyze revenue workflows and customer data to identify revenue risks and better predict outcomes.
• 🔎 revDB helps teams identify revenue leakage in processes and deals.
• ✅ revDB customers saw 95% forecast accuracy, 10% fewer slipped deals, 67% more sales productivity.
• 💰 revDB turns fragmented, untapped data into actionable revenue intelligence.
• 🎯 revDB supports and enhances existing revenue cadences rather than requiring replacement.
• 🤝 revDB brings together formerly disconnected teams and data sources (sales, marketing, etc).
• 🚀 revDB helps revenue teams scale growth efficiently and effectively.

Q & A

What problem does the original CRM database have in supporting revenue teams?

The original CRM wasn't built to support an entire revenue team. Each department tracks different data in their own siloed tools, making cross-functional work and visibility difficult.

How can fragmented data sources impact revenue generation?

Fragmented data sources prevent companies from running revenue operations effectively. It causes revenue leakage due to lack of coordination and visibility across teams.

What does the revenue database Rev DB provide?

Rev DB provides the only database built specifically to support revenue teams' workflows and cadences. It cleans, formats, and tailors data to the revenue organization.

How does Rev DB train its AI?

Rev DB has a comprehensive database of revenue workflows to train its AI. It identifies meaningful patterns in workflows to help uncover revenue leakage and better predict outcomes.

What results have companies seen after implementing Rev DB?

Companies have seen 95% forecast accuracy, 10% reduction in slip deals, and 67% productivity boost for sales reps after implementing Rev DB.

Why can fragmented data sources cause revenue leakage?

Fragmented data prevents visibility across revenue processes. Issues can slip through the cracks undetected, causing deals to leak out of the pipeline.

How specifically does Rev DB tailor data to revenue teams?

Rev DB cleans and formats data, then structures it based on each revenue team's roles, workflows, metrics and processes to simplify their work.

What makes Rev DB's database comprehensive for AI training?

Rev DB's database includes extensive real-world revenue workflows, cadences and outcomes. This data breadth helps the AI uncover deeper insights.

How can Rev DB boost productivity for sales teams?

By structuring data to sales workflows, predicting outcomes with AI, and identifying revenue risks, Rev DB enables reps to focus on highest value activities.

What can companies do if they want to implement Rev DB?

Interested companies can schedule time with a Clary representative to learn more about Rev DB and Clary's full suite of revenue optimization tools.