คนมีธุรกิจพันล้าน เขาบริหารกันยังไง? Feat. คุณตัน อิชิตัน [แบร์ฮักพบปะไอดอล]

Summary

In this engaging video script, the host explores the business philosophy and strategies of a successful entrepreneur with over 200 stakeholders, including his maids, revealing unique insights into business management and growth. The discussion delves into the importance of integrity, effective time management, and leveraging technology for automation. The entrepreneur shares his journey from a small business to a significant empire, emphasizing the value of continuous learning, strategic partnerships, and maintaining a work-life balance that includes hobbies like growing plants.

Takeaways

• 🤝 The importance of having over 200 stakeholders is highlighted, emphasizing that even the speaker's maids have shares, indicating a broad distribution of ownership and potential for shared responsibility and benefit.
• 🏢 The T-One Building, owned by Tan's wife, is a hub of business and a dream realized, showcasing the significance of personal motivation in business ventures.
• 📚 The office's quietness and the presence of epigrams on the wall suggest a culture of focus and thoughtfulness in the workplace.
• 🔄 Tan's transition from a top YouTuber to a TikTok star reflects the need for adaptability and leveraging new platforms for business and personal branding.
• 🔑 The concept of 'half-baked effort' is discussed, with the metaphor of a railway to emphasize that incomplete efforts do not lead to partial success, underlining the necessity for full commitment.
• 🛠️ The idea that methods can change while goals remain fixed is a key strategy for achieving success, suggesting flexibility in approach while staying true to one's objectives.
• 🏬 The Ichitan Group's product range is showcased, with personal anecdotes revealing a connection between personal preferences and business interests.
• 📈 The discussion on business management reveals that having a management team is crucial for handling multiple ventures, allowing the owner to oversee performance periodically.
• 🤔 The value of having stakeholders in a business is explored, with the benefits including shared workload and motivation, as well as the retention of top-tier employees.
• 💡 The significance of integrity in business partnerships is stressed, with the suggestion that high-power stakeholders should support lower-power ones, fostering a cooperative environment.
• 🌱 The speaker's personal happiness is derived from work and growing plants, indicating that fulfillment in business can be deeply personal and not solely profit-driven.

Q & A

How many stakeholders does the speaker claim to have?

The speaker claims to have over 200 stakeholders, including his maids who also own shares.

What is the significance of the T-One Building to the speaker?

The T-One Building is significant to the speaker as it was built to fulfill his wife's dream of having a rental property business, and it houses his company Ichitan Group.

What does the speaker imply about the importance of integrity among stakeholders?

The speaker implies that integrity is crucial among stakeholders, as it is a foundational principle that should be observed from the beginning of any business relationship.

How does the speaker describe his management style with his businesses?

The speaker describes his management style as delegating responsibilities to management teams and partners, while he oversees the performance periodically and maintains a share in the businesses.

What is the speaker's view on the role of CEOs in a company?

The speaker views CEOs as the hour hand of a clock, making gradual but impactful decisions that steer the company's direction, including overseeing strategies and making key investments.

What advice does the speaker give regarding business partnerships?

The speaker advises that in partnerships, high-power stakeholders should help low-power stakeholders, leading by example and understanding that winning can sometimes mean losing in the sense of taking less advantage for the benefit of all.

How does the speaker justify having a large number of stakeholders?

The speaker justifies having a large number of stakeholders by explaining that it reduces his workload and ensures that dedicated employees have a vested interest in the company's success.

What is the speaker's approach to handling disagreements among stakeholders?

The speaker's approach to handling disagreements is to establish clear agreements from the outset, such as in the case of share buyouts, ensuring a fair and square resolution to conflicts.

What does the speaker attribute his business success to, apart from hard work?

The speaker attributes his business success to continuous learning, including reading, attending seminars, and gaining knowledge from various sources and experiences.

How does the speaker define the concept of 'making money work for you'?

The speaker defines 'making money work for you' as the process of investing and growing wealth after the initial accumulation of the first million, which then becomes easier as you scale up.

What is the speaker's perspective on the cyclical nature of business and crises?

The speaker's perspective is that the cyclical nature of business and crises is a given, and it's important to be prepared for downturns, improve products during these times, and expect that they will pass.

Outlines

00:00

😀 Introduction and Office Tour with Tan

The script introduces a video with over 200 stakeholders, including the host's maids who own shares. The host promotes the SUNSU product and invites viewers to try it. The video then transitions to a channel called Bearhug, where the host meets Tan, an idol, for an office tour and personal interview. The tour reveals Tan's office in the T-One Building, which is admired for its feng shui and the host's desire to have their office there. The office is unusually quiet, hinting at a typically busy environment. The script ends with a focus on Tan's autograph and a fabric item, suggesting a personal touch to the office decor.

05:01

🏢 Tan's Business Philosophy and Time Management

This paragraph delves into Tan's business approach, emphasizing the importance of stakeholders and the benefits of shared ownership. Tan discusses the role of high-power stakeholders in supporting others and the concept of leading by example. The script also touches on the importance of integrity in business partnerships and the founder's strategy of letting management teams handle day-to-day operations while he oversees performance periodically. Tan shares his experience with various businesses, including a market and a hotel, and his techniques for effective time management and avoiding burnout.

10:02

🤝 The Dynamics of Partnerships and Business Management

The script explores the intricacies of business partnerships, highlighting the agreement on a 50:50 share structure and the importance of trust. It discusses the implications of majority and minority stakes in decision-making and the potential for conflict. The narrative also covers Tan's involvement in the Ninja Market, emphasizing his hands-off approach with a management team in place. The discussion extends to the cyclical nature of business success and the importance of being prepared for downturns, as well as the founder's personal experiences with business recovery post-COVID-19.

15:02

🛠️ Automation and Strategic Business Growth

This section of the script focuses on the role of technology and automation in business efficiency. The founder describes his large plant, its capacity, and how the use of advanced technology has reduced the need for a large workforce. The discussion also touches on the initial higher investment required for such technology and the long-term benefits it provides. The founder shares his business growth strategy, emphasizing the importance of starting with a solid foundation and gradually expanding, as well as the financial prudence he adopted after learning from the Covid-19 crisis.

20:03

🌱 Personal Fulfillment and Business Insights

The final paragraph reveals the founder's personal motivations and philosophies. He discusses the importance of continuous learning, seeking knowledge, and applying it to business. The founder shares his mindset evolution from childhood to success and emphasizes that the first million is the most challenging to earn. He also talks about his contentment with his current wealth and his happiness derived from work and growing plants, rather than materialistic pursuits. The script concludes with the founder's reflections on profit as a measure of success and his commitment to maintaining profitable businesses.

Keywords

💡Stakeholders

Stakeholders are individuals or groups that have an interest or a stake in a business or project. In the context of the video, the speaker mentions having over 200 stakeholders, including even his maids, indicating a broad distribution of ownership and investment in his business ventures. This concept is central to the video's theme of business management and growth.

💡T-One Building

T-One Building is a specific property mentioned in the script, which is highly desirable for office space. The speaker expresses a wish to have their office in this building, but notes that it is fully occupied. This keyword is significant as it reflects the speaker's business aspirations and the competitive nature of securing prime real estate for business purposes.

💡Epigram

An epigram is a short, witty saying or phrase that expresses a general truth or piece of advice. In the video, the speaker uses epigrams such as 'Goals must not be changed, but methods can be' to convey business wisdom and life lessons. These epigrams serve as a narrative device to impart the speaker's philosophy and approach to business and life.

💡Ichitan Group

Ichitan Group appears to be the main business entity discussed in the video, with a range of products on display. The speaker's familiarity with the products and the surprise revelation of not knowing their affiliation to Ichitan Group illustrates the theme of business diversity and the importance of brand recognition in consumer markets.

💡TikTok Star

The term 'TikTok Star' refers to an individual who has gained popularity and influence on the social media platform TikTok. The speaker mentions transitioning from being a top YouTuber to a TikTok star, reflecting the evolving nature of digital content creation and the importance of adapting to new platforms for maintaining relevance and audience engagement.

💡Integrity

Integrity in the video refers to the quality of being honest and having strong moral principles. The speaker emphasizes the importance of integrity when dealing with stakeholders, suggesting that it is a foundational value for building trust and ensuring the smooth operation of business partnerships.

💡Reserve Funds

Reserve funds are financial resources set aside to provide for future needs or emergencies. The speaker discusses the importance of having reserve funds, especially during crises like the Covid-19 pandemic. This concept is integral to the video's theme of financial prudence and preparedness in business.

💡Automation

Automation refers to the use of technology to perform tasks without human intervention. The speaker mentions the use of automation in their Ichitan plant, which allows for a high level of production with a relatively small workforce. This keyword is key to understanding the video's message about the role of technology in modern business operations and efficiency.

💡Billionaire Mindset

The billionaire mindset is a concept that encompasses the attitudes, habits, and thought processes attributed to highly successful individuals. The speaker touches on this concept by discussing the importance of making the first million and how it sets the stage for further wealth accumulation. This mindset is portrayed as a critical component for achieving and maintaining significant financial success.

💡Crisis Management

Crisis management involves the strategies and actions taken to handle unexpected events that threaten to harm a business or individual's reputation. The speaker recounts being prepared for crises, such as the Covid-19 pandemic, by having reserve funds and making prudent business decisions. This keyword is central to the video's narrative on the importance of foresight and preparedness in business.

💡Liquid Assets

Liquid assets are assets that can be quickly converted into cash without significant loss of value. The speaker advises that reserve funds should be in the form of liquid assets, such as land in prime locations or investments that can be readily sold. This concept is important for understanding the video's message on financial planning and the practicality of having accessible funds during emergencies.

Highlights

Over 200 stakeholders are involved, including even the maids who own shares.

Tan's office is located in the prestigious T-One Building, a hub for business and great feng shui.

The office environment is unusually quiet, suggesting high discipline and control among staff.

Tan's autograph cleverly incorporates the shape of a pig, reflecting his birth year.

Tan emphasizes the importance of not changing goals but being flexible with methods.

The concept of putting in half-baked effort being insufficient for half-way success is discussed.

Tan shares his business philosophy of letting management teams take control while he oversees performance.

T-One Building was built to fulfill Tan's wife's dream of having a rental property business.

Tan's personal office is adorned with spiritual items and a table with a story of 'Four Reigns'.

Tan discusses the importance of integrity when dealing with a large number of stakeholders.

The idea of high-power stakeholders supporting low-power stakeholders for mutual benefit is presented.

Tan's approach to business partnerships involves not taking more than a 50% share to ensure equal footing.

The Ninja Market, spanning 31 acres, is managed by a team without partners, highlighting efficient management strategies.

Tan's management style includes regular check-ins with his management teams every three months.

The Ichitan plant, despite its large size, operates with minimal staff due to extensive automation.

Tan's business strategy includes maintaining liquid assets for quick conversion to cash during crises.

Tan emphasizes the importance of continuous learning and gaining knowledge to achieve success in business.

Tan's happiness comes from work and growing plants rather than materialistic pursuits.

The concept of profit being just a number and deriving joy from the work itself is highlighted.

Transcripts

I have over 200 stakeholders. [Over 200 stakeholders!]

Huh! [Over 200 stakeholders!]

- Huh! Over 200 stakeholders! - 200!

Even my maids have their own shares. [His maids own some shares.]

Huh!

[Click CC for the Thai subtitle.]

You PiXXiE, we pick SUNSU.

Don’t forget to buy and try.

See you. [Available today.]

Ooh [Available today.]

Welcome to our channel Bearhug.

Boo.

Today, let’s start with Bearhug Meets Idols. [Bearhug Meets Idols.]

And our today’s idol is Tan.

[Hello.]

We’ll be talking to him in person. [Meet him in person!]

We’re not here for only an office tour.

We’ll get to meet him in person.

VDO shooting is going on.

Please use the door next to the kitchen.

[The person who wrote it is hidden here.] Here’s the lady who wrote this message.

She’s Tan’s assistant. [Tan’s assistant.]

[I’m afraid the office workers will make too much noise!]

I believe their office must be busy.

But it’s very quiet today.

Right. Absolute silence. [How come the office is very quiet?]

Exactly. [How come the office is very quiet?]

Tan’s office is at T-One Building

[T-One Building.] where we’d really love to have our office,

[We wish our office were here!] where we’d really love to have our office,

but the spaces are fully occupied [No vacancy!]

on every floor.

So, we missed a chance to be here. [We wish our office were in this building.]

[This building’s very beautiful…]

[with great feng shui.]

After entering,

[you’ll see epigrams.]

Goals must not be changed, but methods can be.

Putting in half-baked effort doesn’t mean half-way success.

Tan’s autograph looks amazingly witty.

I just realized that it’s a shape of pig in the center. [Tan’s autograph.]

[Made of fabric.] [Lemme touch it.]

[Made of fabric.] [Lemme touch it.] It’s made of fabric.

[Is it too quiet?]

It’s so quiet that I can hear the wind blowing. [There are only few people here.]

This place is absolutely under control.

There must usually be a lot of people, but not for today.

On these shelves, are they the products of Ichitan Group. [All products of Ichitan Group.]

Hey!

Guys.

I often drink this tea. I love it.

To be honest, I didn’t know it belongs to Ichitan.

[During the VDO shooting…]

[Out of the blue…]

[Tan showed up!]

- Hello. - Hello.

We’ll be talking to him in person.

We’re not here for only an office tour.

We’ll get to meet him in person.

Have you ever seen our Bearhug channel?

To be honest, I’ve never seen it. [Never ever…]

Why didn’t you show me some of their clips? [So sorry.]

I’m…

[Dang it!]

I don’t check out online clips myself,

except when someone send them to me.

But I heard that you’re one of the top YouTubers.

- In the past. - Ah, in the past.

Right. now, I’m a TikTok star. [A TikTok star.]

That’s alright. You were once top-ranked.

It means that you’re extraordinary.

There must be something about you.

Being a top-ranked person isn’t just a fluke.

You must have capability

Whoa.

Look. One more epigram can be added over there. [Not a pure fluke, but capability.]

- Epigram? Ah. - He just gave another epigram.

[What epigram!?]

- Whatever you say can be epigram. - Ah.

[Putting in half-baked effort]

[Putting in half-baked effort] [doesn’t mean half-way success.]

- Did you get it? - Yes, I did.

What does it mean?

Putting in half-baked effort, you might not be successful. [Are you sure about that, San?]

- Think of a railway. There are 2 rails along, right? - Ah-huh.

The railway is 100-km long, right.

- If one rail is removed, can a train run for 50 km? - No, it can’t.

- Ah. It means no progress. - Right.

Don’t do it without determination. Don’t just put in half of effort.

Do it your best. [Give the utmost in effort!]

That’s right.

“Goals must not be changed, but methods can be.”

- Ah. - Ah.

- You can’t reach your goal, using a wrong method. - Hmm.

Insanity, isn’t it?

Your business isn’t in trend, and you can’t catch up with others.

Hmm.

If you want to be successful, you must change your method. [A method can be changed.]

Use a different method… [A method can be changed.]

So that you become successful. [Aim for success.]

- Right? - Ah.

I’ve got inspired.

[Here comes inspiration!]

Awesome.

Why did you decide to build T-One Building?

Do you really want to know? It’s a long story. [A long story!]

- Oh. Let’s move to your personal office. - Let’s skip it.

Here’s a summarize of it.

I gave a promise to Ing. It’s actually my wife’s dream. [It’s a dream of Tan’s wife!]

She wanted to have a place for rent. [Rental property business.]

- Ah. - When she was young…

Ah, your wife would like to do it.

Right. When she was 20, she collected rent, you know. [If my wife’s happy, I’m happy.]

So, I decided to build it, and allocated the 3 top floors for ourselves. [Ichitan.]

That’s it. Not a long story.

Ah. It’s a mission for his wife’s dream. [#makemyherdreamcometrue.]

- Ah. - Ah.

- Let’s check out his personal office. - [Shall we now look at your office?]

My office? Why asked me to come here?

Why did I have to come down here at all?

I don’t get it.

I took an effort to come down here. [I’m not a young man.]

What would happen if I fell?

- Would you be responsible for that? - You should install an escalator, Tan.

- Escalator! - It’s good to exercise by walking up the stairs.

Okay.

[Let’s check out Tan’s office.]

You’re holding me like my daughter. [Let’s check out Tan’s office.]

- Whoa. - Whoa. Are they spiritual items?

Uh, I was born in the year of pig. So, I have several pig figures. [Tan was born in the year of pig.]

Aha. So, your autograph has a shape of pig in it. [Tan’s autograph.]

Oh, that’s why. [Tan’s autograph.]

I’m fond of Japanese cultures. I have Japanese friends.

They gave me gifts of Japanese-style.

There are buddha figures here.

And a table with a story of it. [There’s a story about the table.]

- What is that? - Have you heard about “Four Reigns”?

For me,

[I changed my office 4 times.]

[You keep using the same table!]

Several times of moves. Look at this evidence.

[Why didn’t you change to a new table?]

- [Waste of money.] - Right.

Many years ago, this cost about 100k.

- Oh. - I don’t want to waste money, you know.

Someone else might have thrown it away.

That sofa over there have been with me for a while. [The same old sofa.]

This table was moved from my previous offices. [The same old coffee table.]

- It looks new. - Huh?

- It still looks new. - I took them with me when I moved here.

If I had to move again, I wouldn’t throw them away. [Good condition = no throwing away!]

If I had to move again, I wouldn’t throw them away.

However, I don’t think I’ll have to move again since this building is mine.

Oh, sorry, it’s not my building. It’s my wife’s. My bad. [Tan’s wife’s building.]

It belongs to his wife.

It’s under the name of?

It’s Ing. I’m just a small shareholder. [How cute you are!]

- Ah, this building belongs to Ing, doesn’t it? - Right. I have a small number of shares.

90% belongs to Ing, and I have less than 10%.

If I misbehave,

[I can get expelled!]

Come on. Let’s go the lower floor.

I’m being hungry. It can fill up my stomach, can’t it?

This jelly contains zero calorie. [SUNSU, zero cal jelly!]

- Really? - Yes, zero cal.

At the moment, I’m not afraid of calories. [Too hungry to be afraid of calories.]

Konjac jelly can make you feel full.

Here’s lychee.

Lychee.

[Nice smell!]

This jelly has great smell. [Great smell.]

It fills up your stomach. [Stomach filler.]

[Chewy.]

[Sticky.]

Enjoy the nice smell, and feel full.

- Hmm, smells nice. - Zero cal.

I’m selling it to Tan. [Trying to sell.]

Oh, we also have sticky rice and mango jelly.

We have some foreign customers so we launched this flavor. [Sticky rice and mango flavor.]

- Sticky rice and mango? - Right.

Could you help me with this?

- Too tough to get opened. - Just tear it open.

- Alright? - Yes.

Ah.

It’s jelly too.

Right.

I thought it was real sticky rice and mango. [He must be really hungry.]

Sticky rice and mango.

Is there sticky rice in the center?

- Just the smell. - Ah.

Let’s see if he’ll like it.

She must be a con artist. [A con artist.]

Why?

The jelly smells like real mango. [The real smell of mango!]

- I’m a con artist! - It has the smell of sticky rice.

Nice smell, right? [Opening a package and enjoy the smell of sticky rice.]

I can’t resist it. Let me have some.

[Just like real dessert.]

If I didn’t know it, I’d think I was eating real sticky rice and mango. [100% sticky rice and mango.]

- Whoa. - Whoa.

- Don’t get tricked by her. - Oh.

She’s pretty and you can fall for her easily. [Pretty and tricky.]

Hmm, tasty.

It smells nice and it’s so real. [Just like real sticky rice and mango.]

[Alright… I’m getting full.]

- So, today… - For today, thank you very much.

That’s it.

Hey! [Fast and furious!]

- May I ask? - Alright.

Apart from the tea business,

[what other businesses do you have?]

Apart from Ichitan, what else do I have?

I also have a market and a hotel, you know. [Ninja Market.]

I also have a market and a hotel, you know. [Eastin Tan Hotel.]

Stuff like that.

What is your technique to not go crazy? [Let’s get some tips from Tan!]

- We have only 2 companies… - Go crazy!?

We have only 2 companies.

We’re going crazy since we can’t manage time. [Ineffective time management.]

We’d like to learn from you.

How do you manage many things…

that you have time to travel and relax? [Ways to manage time effectively.]

Honestly, in the past I had many businesses.

Now, not too many businesses.

I have a market and a hotel. I have management teams. [A market is on a land of 31 acres.]

Managing a hotel is easy, but huge budget is required.

Once construction was completely done,

I let my management teams take control. [Hire someone to manage a business.]

I have a look at their performance on a 3-month basis. [Check on it every 3 months.]

In the past, I let my partners manage it.

To be honest, I have partners in every business.

I could initiate a business, or we started it together.

Then, I’d hold 40-50% share, and the rest went to the others. [Tan initiated a business, and then let the partners manage it.]

When I was running a wedding studio, [Tan initiated a business, and then let the partners manage it.]

I have over 200 stakeholders. [Over 200 stakeholders!]

Huh! [Over 200 stakeholders!]

Huh! Over 200 stakeholders! [Over 200 stakeholders!]

200!

Even my maids have their own shares. [His maids own some shares.]

Huh! [His maids own some shares.]

When I firstly started Ichitan, there were about 100 stakeholders.

[All the employees have their shares.]

[I like to run a business with stakeholders.]

There’s no right or wrong.

- Someone likes to run business without stakeholders. - Ah-huh.

That means you have to do things on your own.

You have to do everything by yourself. [For a one-man show, you can get very tired.]

However, if you have stakeholders who have sufficient benefits,

you get less tired since they can help minimize your work.

[These days, people would love to become business owners.]

[What’s good in it to have stakeholders?] Imagine that you opened a shop.

You were a shop owner who would be worried,

looking for a truly dedicated shopkeeper.

People would only work for their salary. Right?

[If you let them be your stakeholders,]

[they wouldn’t work reluctantly.]

And if they are top-tier employees,

- other companies will try to hunt for them. - Ah.

They could be your stakeholders, not someone else’s.

- They could be San’s stakeholders. - Uh-huh.

Or Kan’s stakeholders. You end up losing those top-tier employees.

Hmm.

[How do you choose your stakeholders?]

Do they get into argument?

Good question. After started working together, some people…

[tend to get into argument!]

[Most people don’t understand how to work together as partners.]

It’s very simple.

[High-power stakeholders help low-power stakeholders.]

High-power stakeholders… [High-power stakeholders help low-power stakeholders.]

Help low-power stakeholders. [High-power stakeholders help low-power stakeholders.]

[If you’re more equipped with funds, you should support more.]

If you look forward to taking advantages from your company,

you’re no difference from termites.

Your house finally collapses.

If you want others to contribute, you should lead by example. [High-power stakeholders must lead by example.]

As a High-power stakeholder, you should support where you can. [Apportionment must be taken.]\

When I say that you should share and give support,

It sounds like you’re being taken advantage of.

That’s not true. You’re not being taken advantage of.

[Winning is losing.]

[Losing is winning.]

[Being advantage is being disadvantaged.]

[Being disadvantaged is being advantaged.]

You let them be advantaged, they work for you, and in the end…

[they make money for you.]

If you take advantage of them, they won’t work for you.

It might look good in your view, but in the end…

you get nothing.

With you stakeholders,

[have you ever had troubles?]

[You have a huge number of stakeholders!]

- Over 200. - Well, yes, of course.

However, I’m not worried. [No worries.]

It’s because I’ll tell all of my stakeholders from the beginning

That everyone must observe integrity. [Integrity is very important.]

[When there is a problem,]

Look, this is very important.

This often happens among partners or in big companies.

They want 51%. Or I want to be a majority shareholder. [I want 51% of the share.]

A majority shareholder has advantage when voting. [51% = vote for self to win.]

Supposed that I asked for 51%, and San got 49%.

- What do you think? How much do you want? - 51%

San wanted me to have 49%, having advantage over me.

The idea is wrong. [This way of thinking = wrong.]

- Ah. - Alright.

[What should be done better?]

[50:50 is okay.]

[You should trust each other.]

Some people are still worried if they go 50:50.

[There can be some issues!]

What do you do when it comes to vote?

[You and your partners must have agreement from the beginning.]

Look. Supposed that I had 50% of share in SUNSU.

One day… I don’t want to use the word “fight.”

Let’s say you want to leave and grow bigger.

Or you don’t want to run the business together anymore.

San wants to do it with Kan instead.

Or you might want to do it alone.

You should tell me that you want to buy SUNSU. [Want to buy SUNSU.]

However, I have 50% of share.

I’ll ask you to offer the bid price. [You can offer the price first.]

I’ll sell my part for you at your offer price.

If this company is worth one billion baht.

50% of it equals 500 million baht.

San wants to sell her part to me at 1,000 million.

So, I won’t buy it.

[San has to buy it instead.]

If San offers 1,000 million and I don’t take it,

San has to be the one who buys it.

Aha. [Fair and square.]

When there’s confusion, always apply our agreement.

This works when it’s on a 50:50 basis. [Find a mutual solution.]

[If you go for 51:49,]

[it means that you want to take advantage of the other part!]

[Fair enough.]

I got it. [I’m much more enlightened.]

For Ninja Market, nowadays, do you still play a part in management?

- No. Someone else is doing this job. - Any partner in this business?

No partners, but I have a management team.

For business management,

[if you want it to be successful,]

[you must have business partners!]

However, there’s something to think about.

The market occupies about 31 acres which is worth 1,000 billion.

[Who would want to be my partner in this business?]

There’s another way of management, though.

[I can ask San to manage it for me.]

[I offer 20% of the profit.]

- Oh. - Or 10%. Imagine that.

- I’ll take it. - How much percent have you got?

20.

[Compared to 20% of share.] 20%

[Compared to 20% of share.] Ah. A dummy shareholder?

- Not like that. It’s compared to being a partner. - Share the profit.

[Imagine that San has got 20% profit.] It equals to 20% of share.

Oh. Here comes a drink. [Save you from thirst.]

- Brought to you by BEARHOUSE. It’s being popular. - What is it?

- Good sales number. - What kind of drink is it?

[How trending is it?] [It’s Shine Muscat grape tea with Noom Cheese.]

Oh, today, its color is yellowish.

That kind of fleshy grapes, right?

Right. Fresh grapes, Tan. [Fresh Shine Muscat grapes!]

This is nice. I’m getting hungry.

The drink can me full since it’s made with grapes.

- From fresh grapes. - So fleshy. I can feel grapes in my mouth.

Like I’m eating grapes, not drinking only its juice.

It’s like fleshy grapes in liquid.

Typically, you drink liquid that has little fruit in it.

But this is a glass of grapes added with some water. [Full of grape soft flesh.]

- Whoa. - Whoa.

It’s full of grape flesh.

[Great at selling.]

[I’m telling the truth!]

- Here are other best sellers. - You can’t pay me to advertise for you.

My pay rate is about 1M. [A high-paid actor.]

Jeez! [A high-paid actor.]

What is it?

- What did you say? - [We’re getting a bill later, aren’t we?]

Well, if you pay me 100k,

I’m okay with that. [What a sense of humor!]

[I’m a fan of milk tea.]

In Thailand,

I’m one of the first people starting to drink milk tea. [I’ve been drinking it for ages.]

- Really? For how long ago? - I was first introduced to milk tea that it came from Taiwan.

When I was running a wedding studio, Taiwan started milk tea.

And milk tea, uh,

Milk tea was very popular everywhere in Taiwan.

The trend of popularity went up sharply, and then fell.

It was about 10 years of upwards trend, and started to fall after that.

Ten years later, the popularity went up way higher. [Amazingly higher!]

[It’s the nature of a business.]

- It goes up and down, right? - It’s the nature of it just like sunrise and sunset.

No matter how popular your business is.

Expect its downward trends.

If you keep fighting during downward trends and improve your products, [Ups and downs in life.]

your business can get recovered.

Think about many businesses collapsed due to the COVID pandemic.

Hotels in Chiangmai were closed down. [Many hotels were closed down!]

Do you know that in Chiangmai or Phuket at the moment,

there are plenty of tourists?

Some businesses are recovered. [Business recovery after the COVID-19 crisis.]

Some hotel businesses collapsed. [Business recovery after the COVID-19 crisis.]

My hotel is now fully booked.

I kept waiting for the crisis to pass. [Let it be.]

- Hmm. - Be patient.

So, we should be prepared for the time when things are bad. Right?

Definitely. You can’t run away from it. [Expect a crisis!]

From time to time, it’ll come. [The cyclical nature of crises.]

We must survive no matter what happens. [The cyclical nature of crises.]

[San, what is special about the boba?]

[Describe them to him.]

[Freshly made in the kitchen of each shop!]

[They get thrown away after 2 hours if not used.]

- Every 2 hours. - If they’re not used, they get thrown away.

They must be fresh for serving.

The dough is made at each shop.

[No preservatives.]

[No sugar added to the boba.]

[Don’t interview him at the moment.]

[Let him chew comfortably.]

[If swallowed too quickly,]

[they can cause your stomach to bloat.]

It could be worse than that.

[I can choke on boba!]

That’s true.

While eating boba, don’t talk too much.

You can choke to death on boba.

Does it taste okay? Pass or fail?

If you say it’s popular, it must taste good. That’s why it’s popular. [Absolutely great.]

- Hmm. - It doesn’t depend on what you say.

If it’s popular,

[there must be something good about it.]

[That’s why it makes a good sales number.]

This one is sour.

[Yuzu Black Tea.]

- What is this? - Something chewy.

- What is on the bottom? - [It’s orange peel on the bottom.]

[Why do you like to add in real fruit?]

- And a lot is added. - Right.

[I like to eat something chewy.]

Well, I think San has business ideas and understand how to.

- She understands fundamental importance of beverage business. - Thank you.

Since your partners manage the businesses,

[What are the main responsibilities of the owner?]

[What should you do?]

What are your roles?

You’ve read what are on the wall, haven’t you? [They’re displayed over there!]

A clock has 3 hands.

CEOs are the hour hand.

Executives and general managers are the minute hand. [General managers.]

Officers are the second hand. [Officers.]

The second hand does trivial tasks. [The second hand = officers.]

[Officers handle a huge number of tasks.]

Like when a factory manufactures a huge number of products for sales.

Executives must oversee business strategies. [The minute hand = executives]

[Overseeing business strategies.] They are the minute hand.

CEOs or owners are the hour hand. [The hour hand = CEO (owner).]

Looks like it’s not moving,

but it makes a big step of an hour. [An hour.]

- It moves gradually, but… - It has an impact.

Exactly. [A small move but a big impact.]

CEO must have… [A small move but a big impact.]

[Great vision.]

[Farsightedness.]

[Good decision making.]

[Investment.]

CEOs make decisions to stop,

or move forwards. [Oversee strategies.]

- Ah-huh. - Invest.

If your CEO were to deliver parcels, your company wouldn’t survive. [Trouble.]

Your company would be in trouble.

[CEOs earn a lot of money while working less.]

[They are, however, important!]

- [How many employees do you have?] - [I have about 200-300.]

200-300.

I’ve wanted it to be this way since starting Ichitan.

[I want to have a sufficient number of employees.]

I want to focus on technology and automation. [Technology is applied to production.]

The plant occupies 70,000 m2. [The total area of 70,000 m2.]

The capacity is 100M bottles per month. [100M bottles / month.]

The number of employees working 3 shifts in the 70,000 m2 plant…

[is about 100.]

If we had no automation, hi-technology, or warehouse automation,

we would need 700-1,000 employees. [The number has to be increased.]

Oh. [The number has to be increased.]

[However, our initial investment was 3 times higher than usual.]

The number of the employees mentioned…

[includes those in the production line?]

Not many staff work in the production line.

Most people are in R&D. [Because we use technology instead.]

For the area of production line,

you’ll see, for one whole day,

[about 10 staff.]

- Manufacturing processes are computerized. - Ah.

- [You haven’t visited the Ichitan plant, have you?] - No, I haven’t. May I visit it someday?

Of course. [I’ll take you for a plant tour.]

We’ve beaten him. We have over 400 staff.

[We’re focused on a huge number of staff!]

It’s the first step starting with 400 employees.

Then, your business gets developed step by step.

Without money, how can you in est more in your business? [Step by step.]

- Hmm. - You can’t do it without knowledge.

If I want to invest more or start a business today,

there’s a small chance I’d fail. [A small chance of failure.]

Ichitan has no debts.

I learnt from my lesson during the Covid-19 crisis.

[Don’t over-invest!]

It’s because the certainty is uncertainty. [Certainty = uncertainty.]

For example, the Covid pandemic caused many businesses to collapse.

To be honest,

[I wasn’t worried!]

I’m always prepared for crises.

I have reserve funds ready for a rainy day. [Reserve funds are prepared for crises.]

- So, you’re ready with the funds. - Right. Have them ready to save your life.

[How much money do you have to prepare?]

It doesn’t have to be a lot. let’s say… [you can live on it.]

When you want to create reserve funds,

remember that they must be

[liquid assets.]

- You can change them into cash. - [Could you give me some examples?]

What about real property?

I think, during a crisis, it’s not easy to sell.

Uh…

Let me finish this bite. [Give me a sec.]

All right. Okay.

Real property that can be changed into cash quickly is

[land with great locations.]

I like to buy real property

[of which the price is about to increase.]

[I’ll go for it.]

I don’t want to spend 10 years waiting for the good price,

or waiting for a 22nd land development scheme,

or any future development scheme in 10 years.

[I don’t do such thing!]

[It’s too risky!]

- They’re assets that we can use when needed. Right? - Yes, when needed. But I’ve never got into that situation.

Perhaps, that’s not true.

In 2011, I sold a piece of land in Phloen Chit [Bangkok floodwaters in 2011.]

together with a Caltex gas station contract.

At that time,

[our Ichitan plant was flooded.]

Then, cash was needed.

The property is in Phloen Chit, close to the BTS station.

- There was a Caltex station which is now turned to Rosewood Hotel. - Ah.

- Do you think it was difficult to sell this property? - No, not difficult.

- Not at all. - It was wanted on the market, and I didn’t want to sell it.

However, there was a flood in 2011.

- I couldn’t wait for the insurance coverage. - Right.

[So I sold the property!]

I didn’t sell it at a low price.

It was sold at 1.5M per 4m2. [1.5M baht per 4m2.]

- Oh. - It could be turn into cash with no delay.

Otherwise, you can do something simple such as

investment in gold or stocks.

- Or savings. - Hmm.

- You can withdraw your money at any time. Right?

Did you have any coaches since you started doing business? [Did you need a business coach?]

I love this topic.

If you want to get rich,

or you want to be successful, …

Uh, I was lucky that I had a bookshop in Chonburi when I was a kid.

I really loved reading, and I got to read for free. [A bookworm.]

- Ah. - Because I had a bookshop.

You should read a lot.

Besides, I liked to accompany adults.

When they were having conversations, I learned from them every day.

[Listened to conversations.]

I got to learn something every day.

Additionally, I liked to travel and join seminars.

I know several important people from seminars.

I also encouraged my staff to learn more.

Listen, if you’re not a billionaire or a genius, …

If you were born a billionaire or a genius,

that’s good for you.

You don’t have to do anything else [You don’t have to put in effort.]

because you’re already rich or capable. [You don’t have to put in effort.]

However, if you’re just an ordinary person,

don’t just stay at home or hang out with the same friends.

Don’t socialize with the same circle of friends. [Associate with new groups.]

Don’t get stuck on indifference. [Associate with new groups.]

Otherwise, you won’t learn anything else. [No improvement.]

You’re not doing better.

That’s why you won’t get rich.

- Being stingy doesn’t make you rich. - Ah.

- Right? You should turn your money into… - Knowledge.

Collect knowledge. [Buy knowledge!]

Then you apply the knowledge to make money. [Making money with the knowledge.]

- Ah. - Alright.

Could you tell us about your mindset?

Starting from forming a small business until you reached 100M,

and from 100M to 1,000M,

did you have to change your mindset or something? [Any changes in mindset?]

[Life is constantly changing.]

As a kid, you have a kind of mindset.

As a graduate, a different mindset.

As a working person, a different mindset.

As a successful person, a different mindset.

As a married person, a different mindset.

As an older person, a different mindset.

Life is constantly changing. [Many changes in a lifetime.]

What you believe today isn’t final.

- Hmm. - At different stages of life, your mindset can be changed.

- What to do to have a mindset of billionaire? - Not difficult.

The most difficult thing is to start doing it.

[Your first million is the most challenging mission.]

After you’ve made 1M, it’s not hard for you to make 10M.

After you’ve made 1,000M, it’s not hard for you to make another 1,000M.

[Make money work for you.]

The most important mission is the first million.

After you’ve made it, you will make 10M.

After 10M, it’s not hard to make 100M.

- Great. Hope you all get inspired. - Write it down.

I have more questions.

[Being curious.]

Curious!

[What is your happiness these days?]

[Work.]

[Growing plants.]

If you were trying to get me to a business which would give me a fortune,

no matter what,

[I wouldn’t be interested.]

I’m not a billionaire, but I have more than enough.

I don’t really spend money, you know.

- I’m economical. - I agree.

Well, uh, why do I keep running my businesses?

[If I don’t work, I must wither with boredom.]

Imagine waking up to have lunch, dinner, and going to bed at night.

Oh my! Life would be…

Do you know what I like to do?

Some people like to drive a Ferrari, cruise, dive, go golfing.

I don’t like those activities.

I like to grow plants, right.

I like to do business too.

I might make profit or loss. That’s okay.

But no one wants to have loss.

No matter how much profit I make, that’s alright.

But my business should make profit.

Actually, it makes a lot of profit.

The market only makes a small profit.

But it means “a lot.” [A little = a lot.]

- The value of the property from 1,000M has gone up to 3,000M. - Oh.

I’ve gained 2,000M profit from the value of land.

However, I’ve made a little from rental.

The rent I get monthly is 1M-2M, right.

- But the value of land has increased. - It’s gone up for 2,000M.

- That’s the meaning it conveys. - Some people don’t get it why I keep running the market.

In Lopburi, I bought a piece of land at 1M per 1,600m2.

It’s 10M now.

- For 1,600m2? - Right.

- 9M baht gained per 1,600m2. - For Ninja Market, I bought it 12M per 1,600m2.

It’s now worth over 30M per 1,600m2.

- Whoa! - Alright.

However, the profit for me is just a number. [Profit is just a number.]

[I gain happiness from work.]

Any more questions?

Or no more?

- No more question. - Okay.

- Thank you very much for today. - You’re welcome, San.

Thank you very much.

- Boo. - Boo.