hunting for scams at CES

Summary

In this video, the creator reflects on her experience as an official media representative at CES 2023, sharing insights on the event's organization, the distinction between media and digital content creators, and her encounters with various exhibitors. She highlights the buzzwords from the event, such as sustainability and AI, and critiques the lack of consumer focus in Metaverse presentations. The creator also discusses her strategy for navigating future events and the importance of clear communication from companies about their products and target audiences.

Takeaways

• 🎤 The speaker attended CES 2023 as an official media representative, marking their first time in this capacity.
• 📡 CES is a significant event for the tech industry, held in Las Vegas, which the speaker had misconceptions about its occurrence during the pandemic.
• 👥 The speaker and several acquaintances were all accepted as media or digital content creators, despite some badge discrepancies.
• 🆓 The speaker attended CES for free due to their media status, but had to cover their own accommodation costs.
• 📅 The event spanned several days, with the first two being media days, featuring presentations and early access to exhibitors at CES Unveiled.
• 🤖 There was a notable emphasis on sustainable tech, AI, digital twins, and electric vehicles, alongside discussions on the Metaverse, which the speaker dismisses.
• 📈 The speaker critiqued the press releases received, suggesting they were poorly formatted and overwhelming, impacting their desire to engage with the content.
• 🛍️ The speaker visited various booths and companies, noting a difference in how younger representatives versus older companies approached advertising and consumer engagement.
• 🏆 Eureka Park was highlighted as a hub for startups and innovative products, with many international companies impressing the speaker more than US-based ones.
• 🤔 The speaker questioned the ethics behind certain technologies, such as those monitoring public behavior, and the environmental impact of technology like electric vehicles.
• 🔮 Looking forward, the speaker is considering investing in companies they find compelling, and plans to attend CES again with a more strategic approach.

Q & A

What was the speaker's role at CES 2023?

The speaker was an official media representative, specifically classified as a digital content creator for CES 2023.

Why was the speaker unsure about their classification at CES?

The speaker was unsure because while they applied as media and met the criteria with over 50,000 monthly views, their badge labeled them as a 'digital content creator' instead of 'media'.

What is CES and where does it take place?

CES, or the Consumer Electronics Show, is a massive event that showcases new technology and products in the consumer electronics industry, held in Las Vegas.

What was the speaker's experience with press releases at CES?

The speaker found the press releases to be poorly formatted and overwhelming, which made them less inclined to cover the products mentioned in them.

What trends did the speaker notice during the presentations at CES?

The speaker noticed consistent buzzwords such as 'sustainable tech', 'carbon neutral', 'climate change', 'AI', 'digital twin', 'EV or electric vehicles', and 'Metaverse'.

What was the speaker's opinion on the Metaverse presentations at CES?

The speaker expressed disinterest in the Metaverse, stating that they have not been convinced of its value and found the graphics quality to be lacking.

What was the speaker's experience with the Sony event at CES?

At the Sony event, the speaker noted an emphasis on big screen storytelling and the mention of 'The Last of Us' HBO Max show, as well as Sony's Project Leonardo gaming equipment for differently abled people.

What did the speaker think about the Brunswick company's presentation?

The speaker found Brunswick's rebranding and focus on bringing their brand into the new age interesting, especially their automated self-docking boat technology.

What was the speaker's perspective on the importance of having a plan for attending CES?

The speaker emphasized the importance of having a game plan when attending CES, especially to know which companies or trends to focus on to make the most of the event.

What innovative products did the speaker find interesting at Eureka Park?

The speaker found products like real-time captioning glasses, submergeable pool cleaning robots, and a mobile translator device to be particularly innovative and interesting.

What were the speaker's thoughts on the ethics discussions related to new technologies presented at CES?

The speaker believes that alongside the excitement for new technologies like electric vehicles and automation, there is a need for important ethics discussions, especially in areas like healthcare.