What Do Clients Want From An Interior Designer
Summary
TLDRThis video explores what clients seek from an interior designer, emphasizing the importance of understanding their needs and expectations. It highlights foundational expectations like accuracy, timeliness, attentiveness, and high-level communication. Beyond these, clients have 'pain points' they openly discuss, such as time constraints and style confusion, and 'secret' desires like impressing friends and showcasing success. The video encourages designers to address both types of pain points to exceed client expectations and offers a community for designers at biographicaldesign.com for further support and interaction.
Takeaways
- 😀 Clients expect interior designers to deliver accurate and timely services with a high level of attentiveness and communication.
- 🕒 Timeliness is a fundamental expectation; clients do not want to work with a designer who takes too long to respond or complete tasks.
- 👀 Attentiveness to the client's project is crucial; clients want to feel that the designer is fully involved and present.
- 💬 High-level communication is expected; clients are investing in the service and want regular updates and follow-ups.
- 🔍 Understanding and addressing the client's pain points is key to delivering a satisfactory design service.
- 🧩 Some pain points are openly discussed by clients, such as feeling overwhelmed by the design process or not knowing their style.
- 🤫 There are 'secret' pain points that clients may not openly admit but are important to identify, like wanting to impress friends or showcase their success.
- 🎯 Designers should aim to meet both the openly discussed and the hidden pain points to truly exceed client expectations.
- 🏠 Addressing the client's desire for their home to reflect their success or social status can significantly enhance the design outcome.
- 🗣️ Asking probing questions can help uncover the client's secret pain points and lead to a more personalized and successful design.
- 🌟 Overdelivering on the client's unspoken desires can set a designer apart and lead to a truly exceptional design experience.
Q & A
What are the foundational expectations clients have from an interior designer?
-Clients foundationally expect accuracy, timeliness, attentiveness to their project, and a high level of communication from their interior designer.
Why is it important for an interior designer to understand their clients' expectations?
-Understanding clients' expectations is crucial for delivering a service that meets the bare minimum of what clients need, ensuring satisfaction and successful project outcomes.
What are the two types of pain points mentioned in the script, and how do they differ?
-The two types of pain points are those clients are willing to talk about openly and those they are not. The first type includes issues like lack of time, not knowing their style, or disagreements with partners. The second type involves unspoken desires, such as impressing friends or showcasing success and wealth.
How can an interior designer address the pain points that clients are willing to discuss?
-An interior designer can address these pain points by being fully dedicated to the project, providing clear renderings to show how everything fits together, and helping clients understand and articulate their style.
What is the significance of addressing the 'juicy secret' pain points that clients may not be willing to admit?
-Addressing these 'juicy secret' pain points is significant because it shows the designer's deep understanding of the client's desires and can lead to exceeding their expectations by delivering on things they didn't even know they wanted.
How can an interior designer uncover the 'juicy secret' pain points during discussions with clients?
-Designers can uncover these pain points by asking probing questions, such as what the client would be excited for their friends to see when they visit, which can help draw out the unspoken desires.
What does the script suggest as a strategy for an interior designer to 'hit the ball out of the park'?
-The script suggests that an interior designer can 'hit the ball out of the park' by not only addressing the openly discussed pain points but also by understanding and delivering on the unspoken, 'juicy secret' pain points.
What is the role of communication in the client-designer relationship according to the script?
-Communication plays a vital role as it is one of the foundational expectations. It helps in understanding the client's needs, keeping them informed about the project's progress, and addressing their concerns effectively.
How can an interior designer ensure they are meeting the accuracy expectation of their clients?
-An interior designer can ensure accuracy by providing precise measurements, accurate renderings, and ensuring that the final design matches the client's vision and requirements.
What is the importance of timeliness in interior design projects as per the script?
-Timeliness is important because clients do not want to work with a service provider who takes a long time to complete tasks or respond to their inquiries, which can lead to frustration and dissatisfaction.
What additional resources does the script suggest for designers who want to improve their client service?
-The script suggests joining a community of like-minded designers at biographicaldesign.com for further insights and support in delivering excellence to their clients.
Outlines
🤔 Understanding Client Expectations
This paragraph discusses the fundamental expectations clients have from an interior designer, emphasizing the importance of delivering accuracy, timeliness, attentiveness to the project, and high-level communication. It sets the stage for understanding what clients want beyond these basic services.
🔍 Identifying Client Pain Points
The speaker delves into the concept of client pain points, distinguishing between those clients openly discuss and those they keep secret. Commonly admitted pain points include feeling overwhelmed by the project's complexity, time constraints, and disagreements with partners. The paragraph suggests that addressing these issues is crucial for meeting client needs.
🎯 Uncovering Hidden Desires
This section reveals the 'juicy secret' of client pain points that they may not openly admit, such as wanting to impress friends or display their success. The speaker advises designers to not only address the openly discussed pain points but also to uncover and cater to these deeper desires to truly exceed client expectations.
💡 Delivering on Unspoken Needs
The final part of the script encourages designers to explore and understand the unspoken needs of their clients, suggesting the use of probing questions to draw out these desires. It highlights the importance of not only meeting but also anticipating and exceeding the clients' expectations in areas they might not even realize they want to be addressed.
Mindmap
Keywords
💡Interior Designer
💡Client Expectations
💡Timeliness
💡Attentiveness
💡Communication
💡Pain Points
💡Renderings
💡Success in Life
💡Over-deliver
💡Community
💡Biographical Design
Highlights
Clients want from an interior designer: Understanding their expectations and desires to deliver excellent service.
Foundational expectations include accuracy, timeliness, attentiveness, and high-level communication.
Clients expect designers to be timely and responsive to avoid long waits and lack of updates.
Attentiveness to the client's project is essential; clients dislike feeling neglected or uninvolved.
High-level communication is a basic expectation; clients want to be informed and updated regularly.
Meeting clients' pain points is crucial; some are openly discussed, while others are more covert.
Identifying and addressing the pain points clients are willing to talk about is key to building trust.
The more critical pain points are often unspoken, such as impressing friends or showcasing success.
Designers should strive to understand and meet both types of pain points to truly satisfy clients.
Providing solutions to the overt pain points, such as time constraints and project confusion, can alleviate client stress.
Unearthing the covert pain points, like impressing others or showing off success, is where designers can truly excel.
Asking probing questions can help uncover clients' unspoken desires and expectations.
Overdelivering on both spoken and unspoken pain points can lead to exceeding client expectations.
Joining a community of like-minded designers can enhance the journey towards delivering excellence.
Engaging with the community at biographicaldesign.com can provide further insights and support.
Encouraging interaction through likes, subscriptions, and comments fosters a sense of community.
Transcripts
in this video we're going to talk about
what do clients want from an interior
designer it's important to know
[Music]
i love that you're asking this question
because what it tells me is that you
want to deliver to your clients and you
want to give them what they want and if
you're like me you're like what do they
actually want
just tell me what you want
okay so before we talk about what
clients want we're going to need to talk
about what they foundationally expect
now these expectations are going to be
like the bare minimum of what you need
to be delivering in your service for
example accuracy does anybody want an
inaccurate designer no so you have to
deliver accuracy they're also going to
be expecting and looking for you to be
timely nobody wants to work with a
service provider that takes a long time
to do everything and gets back to them
in months and they didn't hear from you
so timeliness is going to be something
that they're going to expect as a bare
minimum another thing that they're just
going to basically expect is
attentiveness to their project no client
is going to
mind if you are never there you never
show up you're not really involved in
their project like no client is going to
want that so a foundational expectation
to meet is going to be attentiveness to
the project
another foundational expectation is
going to be high level of communication
nobody's going to want to spend a lot of
money with you and then not hear from
you and not know where you are and not
have any follow-up so a high level of
communication is going to be another
basic expectation so now let's move into
talking about what clients are
wanting on top of that foundational
basic service what clients want
are for you to meet their pain points
now there are two types of pain points
and it's very clear to understand the
difference between these two types
some pain points are
or one type of pain point is things that
clients are willing to talk about
those are gonna sound and look like
projects always feel like a puzzle to me
i don't know where to buy things thing i
just don't have time to put it all
together i don't understand what my
style is i don't know how to make things
look nice my husband and i are always
fighting when we are working on this
kind of project together so those are
some of the major pain points that i
most commonly hear when working with my
interior design clients and those are
the pains that clients will openly admit
and talk about to you
now here's the little secret and this is
just a secret between you and me so
don't go telling everybody this but the
more important pain point to to hit on
or to solve for them is the pain point
that they're actually not willing to
tell you this is the juicy secret part
and those common pain points are going
to sound something more like i want my
friends to be impressed when they come
over
i want my success in life to be shown
here i want how much money i make to be
obvious when someone walks into my house
these are the pain points that they
maybe wouldn't admit to you but they
definitely are feeling
so you definitely want to show them and
tell them explicitly how you're going to
meet that first type of pain point which
is the ones that they're going to talk
to you about openly you're definitely
going to want to show them how you can
alleviate all those pain points you
don't have enough time to do the project
yourself i'm going to be fully dedicated
to your project it feels like a puzzle
to you you don't know how to put it all
together i'm going to come with
renderings that are going to show you
the big picture of how everything comes
together and so on if you can also show
them
and understand
how their other secret pain points are
gonna come to fruition that's when
you're gonna really hit the ball out of
the park
what i mean is if you can somehow get
them to unders if you can somehow
if you if you yourself hold on if you
yourself can understand
but where you're gonna really hit the
ball out of the park is if you can
deliver to them in the areas that they
might not be willing to talk about to
you so it's going to be important for
you to unearth that excavate that in
your discussions with them you could
consider saying something like
hey what would be something you would be
really excited for your friends to see
when they came over to your house
a question like that is gonna tap into
that thing
that they know they want but maybe
wouldn't be really admitting to talk
about it just yet but it's a question a
question like that may draw it out of
them if you can hit that pain point
that's when you're gonna over deliver on
things they didn't even know they wanted
you to do there's so much more that we
could talk about here and if you're
interested in doing so why don't you
come on over and join our community of
like-minded designers who are journeying
towards delivering excellence to their
clients you can find us at
biographicaldesign.com
oh and wait before you go hit that like
button and hit that subscribe button and
more importantly i would love it if you
would drop a comment so that you and i
can start to interact
[Music]
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