The Most Needed Type of Content Creator in 2024...

Summary

This video script discusses the future of content creation, emphasizing the importance of becoming a curator and trusted source in one's niche. It highlights the trend of viewers preferring content creator reactions over events themselves and suggests leveraging fair use to create engaging content. The speaker advocates for starting with interview shows or using other people's content to build expertise and credibility, while also addressing common insecurities and self-doubt among aspiring creators.

Takeaways

• 🎥 People prefer watching their favorite content creators react to events rather than experiencing the events themselves, indicating a shift in content consumption habits.
• 📚 Napoleon Hill's approach of interviewing experts is seen as a massive opportunity for content creators to become authorities in their field by collecting and sharing knowledge.
• 🔎 Starting an interview show as an investigative reporter on a passionate topic can help one become a central source of information, attracting a diverse range of experts and beginners.
• 📈 The pressure of reaching a wide audience can be alleviated by interviewing others and learning from their experiences, thus becoming a knowledge broker without needing one's own book or content.
• 🤔 Addressing natural insecurity and self-doubt is crucial for new content creators; being a few steps ahead in knowledge and sharing that expertise can be valuable.
• 📚 Reading and curating books and advice on a topic can establish a content creator as a go-to resource for that subject, even without being an expert.
• 📉 Mistakes and failures are viewed as stepping stones to success, providing valuable lessons that can be shared with an audience, fostering growth and trust.
• 🎞 Fair use content, such as creating channels about movies or reacting to other content, offers opportunities for content creators to build an audience by leveraging existing media.
• 📊 The idea of fair use allows for remixing and commentary on existing content, providing a legal framework for content creators to produce derivative works.
• 📝 Curating and summarizing content, such as creating 'Cliff Notes' for books or summarizing lengthy discussions, can save time for the audience and provide value.
• 🌐 The rise of curators in content creation reflects the growing demand for synthesized and easily digestible information, with AI tools potentially aiding in this process.

Q & A

What percentage of people prefer to see their favorite content creator's reaction to an event rather than watching the event themselves?

50% of people would rather see their favorite content creator reacting to an event than watch the event themselves.

Who is Napoleon Hill and what is his relevance to the discussion about content creation?

Napoleon Hill was an author who interviewed experts and wrote about their success principles. His work is mentioned as an example of how content creators can become 'results experts' by interviewing and learning from others.

What type of content creator is suggested as a massive opportunity for the future?

The script suggests that becoming a curator or an interview show host, where one collects and shares information on a specific topic, is a massive opportunity for content creators in the future.

What is the role of a knowledge broker in content creation?

A knowledge broker is someone who can share insights and information, potentially from other people's work or experiences, to become a trusted source of information on a particular topic.

Why is it suggested to start an interview show on a topic you're passionate about?

Starting an interview show allows you to become a go-to source for information on that topic by talking to various people, from experts to beginners, thus collecting diverse perspectives and insights.

What is the significance of being a 'results expert' in content creation?

Being a 'results expert' means you have absorbed learnings from various sources and can provide valuable insights and advice, making your content more credible and useful to the audience.

How can someone who is passionate about a topic but feels insecure about creating content overcome their doubts?

One can overcome doubts by focusing on their passion, being a few steps ahead of their audience, and sharing their unique perspective and experiences, as well as learning from others in the field.

What is the concept of 'fair use content' and how can it be utilized in content creation?

Fair use content refers to the legal use of copyrighted material without permission from the copyright holder, typically for commentary, criticism, or educational purposes. It can be used to create content like movie reviews or reaction videos, where clips from the original work are mixed with the creator's own commentary.

What is the potential of using other people's content (OPC) in creating a YouTube channel?

Using OPC allows creators to leverage existing content, add their own commentary or perspective, and potentially reach a wider audience by offering a unique take on popular media or topics.

How can content creators save their audience time and provide value?

Content creators can save their audience time by condensing large amounts of information or long-form content into concise, easily digestible formats, such as summaries or curated highlights.

What is the role of a curator in the context of content creation as discussed in the script?

A curator in content creation is someone who collects, organizes, and presents information from various sources, synthesizing it into a coherent and valuable format for their audience, often saving them time and providing a trusted source of information.

Outlines

00:00

🎥 The Rise of Content Curation and Interview Shows

This paragraph discusses the growing preference of audiences to watch content creators react to events rather than the events themselves. It emphasizes the importance of becoming a content curator or starting an interview show as a new type of content creator. The speaker suggests that by interviewing various individuals on a topic of passion, one can become a 'knowledge broker' and a go-to source for information. The paragraph also touches on the idea of becoming a results expert over time by absorbing the learnings from these interactions and overcoming natural insecurities and self-doubt.

05:02

📺 Leveraging Other People's Content and React Channels

The second paragraph explores the concept of using other people's content (OPC) under fair use laws to create YouTube channels about movies or TV shows. It highlights the popularity of reaction videos, where content creators provide their take on current events or industry news, offering context and personal commentary. The speaker also mentions the potential of curating content from various sources, such as summarizing lengthy conversations or creating compilations of influential figures' advice, as a way to add production value and credibility to one's channel.

10:02

🚀 Advanced YouTube Strategy and Time-saving Content

The final paragraph focuses on the value of time-saving content in the busy lives of viewers. It suggests that by condensing extensive research and information into concise, easily digestible formats, content creators can provide significant value to their audience. The speaker uses the example of financial news and study summaries to illustrate how this approach can save viewers time while still delivering valuable insights. The paragraph concludes with a call to action, directing interested viewers to a masterclass for an in-depth exploration of YouTube strategies.

Keywords

💡Content Creator

A content creator is an individual or entity responsible for producing various forms of content, such as videos, articles, or podcasts, for distribution on platforms like YouTube or social media. In the video's context, content creators are seen as influencers who can shape viewers' perceptions and preferences, with 50% of people preferring to see their favorite creators react to events rather than experience the events themselves.

💡Authority

In the script, 'authoritative voices' refer to experts or influential figures whose opinions carry weight and are often trusted by others. The speaker agrees with these authoritative voices, indicating that their perspective on the importance of certain types of content creators is supported by recognized experts in the field.

💡Interview Show

An interview show is a type of media program where the host engages in conversations with various guests, typically experts or individuals of interest, on a specific topic. The script suggests that starting an interview show is a valuable opportunity for content creators, as it allows them to become a central source of information on a passionate topic.

💡Knowledge Broker

A knowledge broker is someone who collects, synthesizes, and shares information from various sources. In the video, the concept is related to content creation, where the creator becomes a go-to source for curated information on a specific subject, even if they don't have original content like a book of their own.

💡Curation

Curation, in the context of content creation, refers to the process of selecting, organizing, and presenting existing content in a way that adds value. The script mentions curation as a strategy for content creators to share insights from books or other sources, effectively becoming a trusted source of summarized information.

💡Fair Use

Fair use is a legal doctrine that allows limited use of copyrighted material without permission from the rights holder, typically for purposes such as commentary, criticism, or education. The script discusses fair use in relation to creating content with other people's content (OPC), like using movie clips for commentary or reaction videos.

💡React Channel

A react channel is a type of content where the creator reacts to various forms of media, such as movies, TV shows, or other videos. The script highlights the popularity of react channels, noting that many people prefer to see a content creator's reaction to an event rather than experiencing the event directly.

💡Synthesizing

Synthesizing refers to the process of combining different ideas or pieces of information to form a new, coherent understanding. In the video, the speaker suggests that content creators can synthesize information from various sources to create valuable, condensed content for their audience.

💡Cliff Notes

Cliff Notes are summaries of literature, providing a condensed version of the main points and themes of a book. The script uses the term to illustrate the idea of content creators providing summaries or 'Cliff Notes' of longer forms of content, making complex information more accessible.

💡Time-saving

Time-saving is the concept of reducing the amount of time spent on a task or activity. The script emphasizes the value of content creators who can save their audience time by condensing lengthy information into shorter, more digestible formats.

💡Mistakes and Stepping Stones

The script discusses the idea that mistakes are not only inevitable but also serve as valuable learning experiences, or 'stepping stones,' on the path to success. This concept encourages creators to embrace their errors as part of their growth and development.

Highlights

50% of people prefer watching their favorite content creators react to an event rather than watching the event themselves.

Napoleon Hill was not a results expert but interviewed experts, indicating a massive opportunity for content creators to do the same.

Starting an interview show allows you to become a knowledgeable source on a topic by talking to everyone about it, from beginners to experts.

Becoming a knowledge broker involves sharing insights from others, even if you don't have your own book or content.

Interviewing different people helps you outsource content creation while learning from those with more experience.

Fair use content allows creators to use other people's content, like movie clips, with commentary, to build their channel.

React channels, where creators react to other content, are popular and can act as 'jet fuel' for a channel's growth.

Curating and summarizing content from various sources is a valuable skill, as it saves time for the audience.

Curators become trusted sources by synthesizing information and providing Cliff Notes versions of longer content.

Andrew Tate's strategy involves having an army of people posting content for him, with commissions on sales.

AI apps can summarize long conversations or content, making it easier to become a curator and trusted source.

Content creators can save their audience time by condensing hours of work into concise, valuable videos.

Graham Stefan's example shows how curating and scripting content can provide value and save time for busy viewers.

Mistakes and failures are valuable teachers and stepping stones to success in content creation.

Being just a few steps ahead of your audience allows you to grow with them and provide valuable insights.

Content creators can become mentors by curating and providing commentary on existing content from experts.

Think Masterclass offers an on-demand YouTube strategy class to help creators grow their channels.

Transcripts

50% of people would rather see their

favorite content creator reacting to an

event than watch the event themselves

I've heard multiple authoritative voices

saying this and I agree one of the most

needed types of content creators going

into the future is you got to just press

record Napoleon Hill wasn't a results

expert he interviewed the experts and so

I think that's a massive opportunity and

one of the coolest ideas by the way I

think starting an interview show you're

being like a reporter kind of an

investigative reporter on a topic that

you're passionate about you just want to

talk to every single person in the world

about that particular topic who's all

the big people who's who are beginners

who's everybody you know you're going to

collect all the information so you

become the One Source where everybody

can go for that information 100% And it

might be a lot of pressure if you

thought about okay I want to reach you

know moms on the west coast and but like

man I'm G I have so much to talk about

well if you interview different people

um that are other moms and you're

Outsourcing the content you just want to

you know start messy and then work on

your skills of pulling out great

information from these other people who

maybe have more experience so then the

the knowledge broker would be that

person who also can share somebody

else's thing like if you don't have your

own book you could talk about somebody

else's book as an affiliate similar

network marketing and then reporter

exactly what we're talking about but the

cool thing about that process is also

you become the results expert um over

time over time yeah you do because you

get to absorb the learnings I think

going back though to to proficiency I

would want to address

the natural insecurity and self-doubt

that 99% of people listening to this

probably have I remember I was walking

with my friend Heather and she was

deeply passionate about homeschooling

World schooling unschooling I'm like you

absolutely should start a YouTube

channel and I can tell like when you get

when you talk this is the thing you

actually get the most excited about when

I talk to you about it and also she's

like well you know what would I really

say and so I said tell me this what are

like the the three biggest mistakes new

homeschool moms make and she goes oh

number one like she didn't have to

prepare so talk about like sitting down

to make a when you prod somebody on the

thing they're passionate about and the

key here though is that you just have to

be a few steps ahead I also said how

many books have you read about

homeschooling she's like five easily and

there's like five more on my shelf I'm

going through them right now maybe it

was a lot more than that so I said okay

you're way overthinking this so a lot of

times when I think about again if you

were going to maybe want to encourage

other moms if you're just a few years

ahead and your kids are still alive you

know what I mean very valuable you just

kept those you just they they will

corner you in a in a neighborhood get

together say tell me everything you know

and if I mean I think about if you got

your real estate license and 12 months

into it you start thinking about what

would I have done different in that

first year I would have done this

different these are the mistakes I made

and to that point you should also be a

curator still these were the books I

read these were some of this was an

advice a mentor gave me and if you're

just one step ahead if if you don't stop

growing then what ends up happening is

then an audience can grow with you and

you just need to continually keep

growing keep learning which you will do

in the pain and the mistakes and the and

I think that's we could be maybe well

what if I make mistakes or what if I

fail well everyone's going to at some

point and those become actually our

greatest teachers those mistakes and

mistakes are the Stepping Stones to

success so absolutely I think there's

something about if you're absolutely at

zero yes you could start interviewing

and whatnot and if we take a bizarre

Rabbit Trail there's one other massive

opportunity that's happening right now

it's this idea of fair use content and

actually doing

OPC so OPC stands for other people's

content not OP like Naughty by Nature

it's OPC okay other people's content um

and because of fair use what that means

is that this is how people do YouTube

channels about movies use the clips and

they use clipss from the movie and they

use sound and all this kind of stuff the

key is that if you're remixing it enough

you're adding your own voice over and

your own commentary there's actually if

I get into a show there's not a show now

that I'll watch that I don't watch

ending explain Easter eggs from the

episode after I watch a movie I'll watch

like ending explained a lot of times

because I thought I got it but it'll

I'll be like wow I didn't realize it was

that deep somebody will be like The

Motif was and I was like I just thought

it was entertaining and so I've just

found that there's people who are

passionate about movies television

certain shows you can use that stuff and

you can use that stuff um under what's

called fair use because again you can't

just play the movie play the movie

there's also react channels they're very

uh powerful and popular format where

you're allowed to react to other content

and this is a major thing this is this

is like jet fuel for a channel because

people there was a statistic that said

around a certain age that 50% of people

would rather see their favorite content

creator reacting to an event then then

watch the event

themselves so what's shifting is you

might follow somebody and something

happens in politics something happens in

the news something happens in the

industry news breaks in the industry you

you don't necessarily go directly to

that news source you want to hear their

take to contextualize it and in some

cases if it's a video media form at you

know I I really like um streamyard you

could use zoom there's other things and

you can bring up the video and the audio

and go live and play it and pause it and

then speak over it relatively easy it

might sound intimidating but you can get

that setup pretty easily and then of

course there's more polished formats

where there's a lot of editing and

whatnot where you're reacting to other

content here's the point even without

interviewing people you could my friend

aan carmik does it he's got a massive

Channel he's got a video called Oprah's

top 10 roles of

success uh Gary vanderchuck's top 10

roles of success and they're from the

internet 10 of Gary V's clips now he

comes in so he's got a a little Ticker

on the side where the numbers are

showing up and he welcomes he's like hey

Evan here welcome back to you know the

name so what becomes fascinating is how

powerful that is cuz you're nobody knows

you yet you could be being mentored just

like we grew up pumped about listening

to tapes in our car to learn you know

how to think and mindset and all the

stuff but you could actually dive into

content and curate it it's just one of

the options and kind of a again a niche

reference but you get a lot of

production value out of that stuff and

credibility from those other faces 100%

And one of the things one of the

Fascinating People online kind of loved

and hated is this guy named Andrew Tate

M and husters University or whatever

it's called his whole program has been

blowing up but mainly he he does post

some content but he actually just has an

army posting content for him and they're

linking to his stuff with also a

commission on that so he's also that's

part of his kind of strategy I believe

but nevertheless the same would be true

you could create and curate content and

saying all of

that one of the I've heard multiple

authoritative voices saying this and I

agree one of the most needed types of

content creators going into the future

is curators why well become a trusted

Source right become a trusted source and

synthesize this is also what AI is doing

there's AI apps where you can plug a

three-hour conversation in and summarize

the top points so I'm I love learning

and leveling up and investing in myself

and I I do it constantly and there's I

invest a lot of products and programs

and stuff to level up but I also like

listening to video podcasts and I'll see

somebody but I'll see somebody on like

Lex fredman show or I'll see Mr Beast on

a show and I'll be like honestly I don't

have three hours you know on some of

these long longer form so when you can

let's say cut out clips from multiple

sources and do the hard work of

synthesizing or or just giving you the

The Cliff Notes it actually is

interesting it basically it's just

cliffnotes you could go to Amazon and

people have written cliffnotes of every

popular book that's really popular and

you could purchase that separately

that's also their right to do it

interestingly enough because they're not

plagiarizing and copying the book word

for word They're copying parts and

adding context and turning the 200 Page

book into a 20page book that's that's

fair use and they're selling that

separately on Amazon and so that's this

is kind of a cool conversation because

it's a very Progressive way of thinking

and it's a big opportunity and it's if

you think about supply and demand and

you think about where mankind is going

you think about how overwhelmed a lot of

us are we discovered a ton of strategies

but that final one is just the idea that

one of the ways I like to summarize what

some of the top creators do on YouTube

is a lot of times they'll take 20 30 40

hours of work and consolidate it into

less than 10 minutes and the reason the

video does so well sure there's multiple

you know you learn how to communicate

good editing but Graham Stefan's a good

example he's here in Vegas personal

finance guy um he will read Financial

articles and read the latest news and

study the fed and get you and he'll

take 20 30 40 hours of work eventually

he's hiring researchers and stuff to

help him I think maybe not even that

that's what others do and then he'll

make a show that's very curated scripted

down for the audience we're all so busy

listening to this right now we save us

time so if you could save us time and

bring one of values is bring us time

bring save us time save us time bring us

value so if you do that that's it's kind

of a deeper key of success on YouTube

and leaning into content like this is

one way of doing it if you enjoyed this

podcast and are ready for some deep dive

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