How to AUTOMATE Your TURO Business

RC Simon
16 May 202209:08

Summary

TLDRThe video script outlines the challenges and strategies of automating a car rental business using the Turtle platform. The host, a seasoned power host in Las Vegas, shares insights on the manual labor involved in check-ins and check-outs, the importance of customer service, handling incidentals and claims, and vehicle maintenance. Emphasizing that while automation is tough, building a trained team can streamline operations, allowing for business scalability. The key takeaway is that successful automation in this industry requires training and delegation, not just technology.

Takeaways

  • 🚗 The speaker has extensive experience with the Turtle platform, having completed over 550 trips with more than 20 vehicles in Las Vegas.
  • 🛠 The car rental business is challenging to automate due to the manual labor involved in the check-in and checkout processes, which includes cleaning, inspecting, and preparing vehicles for customers.
  • 📸 The importance of documentation through photos during check-ins and checkouts to ensure the vehicle's condition is properly assessed and maintained.
  • ⏱ Time management is crucial, as each check-in and checkout can take up to an hour, affecting the operational efficiency of the business.
  • 🤖 The automation of customer service through messaging templates can significantly reduce the manual effort required to communicate with customers, though human intervention is still necessary for complex issues.
  • 👥 The necessity of having a dedicated customer service team or person to handle inquiries, emergencies, and teaching customers how to use the vehicles, especially unique models like Teslas.
  • 💰 Incidental charges and claims require human judgment and cannot be fully automated, necessitating a team member to manage these aspects of the business.
  • 🔧 Regular vehicle maintenance is essential and must be scheduled and managed to keep the fleet in good condition, which is another area that requires manual oversight.
  • 🛠️ Training is key to automating the business; the speaker emphasizes the importance of having a well-trained team to handle the various departments of the car rental operation.
  • 📈 Scaling the business involves adding more vehicles and expanding the team, but it requires a solid foundation of processes and trained personnel to manage the increased workload.
  • 🚀 The speaker's motto 'train team wins' highlights the importance of team training and leadership in successfully automating and scaling the car rental business.

Q & A

  • How many trips has the speaker conducted on the Turtle platform in the last 10 months?

    -The speaker has conducted over 550 trips on the Turtle platform in the last 10 months.

  • What is the speaker's role on the Turtle platform?

    -The speaker is a 'Power Host' on the Turtle platform, which implies they are a high-volume, active user.

  • What is the primary challenge the speaker mentions about automating the car rental business?

    -The primary challenge mentioned is that automating the car rental business is tough due to the manual labor and time involved in processes like check-in, check-out, cleaning, and inspections.

  • What are the four main departments the speaker suggests considering for automating a car rental business?

    -The four main departments are the check-in/check-out process, customer service, automating incidentals and claims, and vehicle maintenance.

  • What does the speaker suggest as a time investment for a hand-off check-in or check-out?

    -The speaker suggests that a hand-off check-in or check-out could take an extra 30 minutes to an hour of the day.

  • How does the speaker describe the necessity of customer service in the car rental business?

    -The speaker emphasizes the importance of customer service, mentioning that there will be times when customers have questions or emergencies, and having a dedicated line for customer service is crucial.

  • What is the speaker's advice on handling incidental charges and claims?

    -The speaker advises training someone to handle incidental charges and claims because these processes require human judgment and cannot be fully automated.

  • What does the speaker consider essential for maintaining vehicles in the car rental business?

    -The speaker considers regular maintenance, such as oil changes, tire rotations, and topping off fluids, essential for maintaining vehicles in the car rental business.

  • What motto does the speaker use to summarize the key to automating the car rental business?

    -The speaker's motto is 'train team wins,' emphasizing the importance of training people to handle different aspects of the business.

  • What is the speaker's perspective on the scalability of the car rental business?

    -The speaker believes that the car rental business can be scaled by training people to handle various departments and by slowly expanding the fleet as profits increase.

Outlines

00:00

🚗 Car Rental Automation Challenges

The speaker discusses their experience with over 550 trips on the Turtle platform as a power host in Las Vegas, emphasizing the difficulty of automating the car rental business. They highlight the necessity of building systems and teams, and outline four main departments to consider for scaling the business: check-in/checkout processes, customer service, incidentals and claims, and vehicle maintenance. The speaker shares insights on the manual labor involved and the importance of training a team to handle these aspects, suggesting that while the business is not for everyone, with the right systems in place, it can become more manageable and profitable.

05:01

🛠️ Streamlining Car Rental Operations

This paragraph delves into the intricacies of automating the car rental process, focusing on the practical steps and challenges involved. The speaker talks about the importance of training individuals to manage the check-in and checkout processes, including vehicle preparation, inspections, and cleaning. They also discuss the automation of customer service through pre-set messages and the need for a dedicated line to handle customer inquiries and emergencies. Additionally, the paragraph covers the handling of incidental charges and claims, emphasizing the need for human intervention in assessing situations like smoking or fuel levels. Lastly, the speaker addresses the necessity of regular vehicle maintenance and the role of a dedicated person to oversee this aspect, ultimately concluding that effective training is key to scaling the business.

Mindmap

Keywords

💡Automate

To automate refers to the process of making a system or process operate automatically. In the context of the video, the speaker discusses the challenges and strategies of automating a car rental business, which traditionally involves manual labor and personal interaction. The term is used to describe the goal of streamlining operations to reduce the need for constant human intervention.

💡Power Host

A 'Power Host' is a term used within the car-sharing platform Turo to denote a host who has achieved a certain status by completing a significant number of trips. In the script, the speaker identifies themselves as a Power Host, having completed over 550 trips, which establishes their credibility and experience in the car rental space.

💡Check-in/Check-out Process

The check-in and check-out process refers to the procedures involved when a customer picks up and returns a rented vehicle. The script emphasizes the importance of this process, detailing the need for vehicle disinfection, inspection, and preparation, which are critical for maintaining service quality and customer satisfaction.

💡Manual Labor

Manual labor denotes physical work done by people, as opposed to work done by machines. The video script highlights that despite efforts to automate, certain aspects of the car rental business, such as vehicle cleaning and inspection, still require manual labor, emphasizing the hands-on nature of the industry.

💡Customer Service

Customer service is the provision of assistance to customers, aiming to enhance the customer experience. The script discusses the importance of having a responsive customer service system, including automated messages and a dedicated phone line for emergencies, to address customer inquiries and issues promptly.

💡Incidentals and Claims

Incidentals and claims pertain to additional charges or disputes that may arise from a rental agreement, such as cleaning fees or damage claims. The speaker mentions the need for a human touch in handling these matters, as they often require judgment and communication skills that cannot be fully automated.

💡Maintenance

Maintenance refers to the upkeep and servicing of vehicles to ensure they remain in good condition. The script underscores the necessity of regular maintenance, such as oil changes and tire rotations, to prevent breakdowns and extend the life of the vehicles in the rental fleet.

💡Scale

To scale, in a business context, means to increase the size or volume of operations. The video script talks about scaling the car rental business by adding more vehicles and building a team to handle the increased workload, which is a key aspect of growing the business.

💡Training

Training is the process of teaching or learning skills and knowledge. The speaker emphasizes the importance of training team members in various aspects of the car rental business, such as the check-in/checkout process and customer service, to ensure consistency and efficiency in operations.

💡Solopreneur

A solopreneur is an individual who runs a business on their own, without a team. The script mentions the solopreneur in the context of the challenges faced when trying to automate a business, as they must either perform all tasks themselves or delegate and train others to do so.

💡Turo

Turo is a car-sharing platform that allows car owners to rent out their vehicles to others. The script uses Turo as the example platform for discussing the car rental business, mentioning its features like automated messaging and claims process, which are integral to the business model discussed.

Highlights

The speaker has completed over 550 trips on the Turtle platform in the last 10 months as a power host in Las Vegas.

The process of automating a car rental business is challenging but can be facilitated through the development of different systems.

The speaker emphasizes that automating a car rental business is not for everyone due to the significant manual labor and time involved.

Four main departments are identified as crucial for automating and scaling a car rental business: check-in/checkout, customer service, incidentals and claims, and maintenance.

The check-in/checkout process requires manual tasks such as disinfection, photo documentation, and vehicle inspection.

Automating customer service can be achieved through the use of automated messages and templates, reducing the need for immediate manual responses.

Incidentals and claims handling involves dealing with charges for things like low fuel or cleaning fees, which require human judgment and cannot be automated.

Maintenance of vehicles is a key aspect that involves regular checks and services to ensure the vehicles are in good condition for rentals.

The speaker shares personal experience of a friend who started listing a Tesla on the platform and later found the business not suitable for him due to its demands.

The importance of having a trained team to handle different aspects of the car rental business is highlighted as a key to scaling the operation.

The speaker suggests that training one person to handle multiple departments can be an effective way to start automating the business process.

The necessity of being available for customers to answer questions and handle emergencies is stressed as an essential part of customer service.

The speaker mentions the use of a designated phone number for customer service to ensure prompt responses to inquiries and emergencies.

The process of filing incidental charges and dealing with claims adjusters is discussed, highlighting the need for human involvement in these tasks.

The importance of vehicle maintenance scheduling, such as oil changes and tire rotations, is underscored for the longevity and safety of the fleet.

The speaker's motto 'train team wins' is introduced, emphasizing the importance of training in business automation and scaling.

The transcript concludes with an invitation for viewers to ask questions and engage with the speaker for further insights into the car rental business.

Transcripts

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we've done over 550 trips plus on the

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turtle platform in the last 10 months as

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a power host and over 20 plus vehicles

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out here in las vegas so i'm going to

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show you guys and kind of share a little

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bit about our process and how to really

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automate this business if you're

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thinking about getting into the car

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rental space now i'm going to be very

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honest with you it's really tough to

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automate it but there's a lot of

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different systems we've started to build

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for us our team

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if it's just you there is going to be a

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lot of work and i'm going to break it

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down to four different main departments

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that you need to think about and look at

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as you guys are looking to automate and

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scale your car rental biz and the reason

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why i'm sharing this is because i had a

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friend that started his uh

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listing his tesla out there in

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california he was super excited you know

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a month before he started asked me a lot

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of questions and then i'm talking to him

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three four months later and he's like rc

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i don't think this is for me this is

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another reason why i want to let you

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guys know this business is not for

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everyone and i've shared this so many

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times it does take just like any other

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business there are manual labor and

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there's a lot of time around it but once

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you've got the flow going and you've

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built a solid a team a trained team it

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gets a lot easier and all you do is just

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add another vehicle and your team just

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gets busier and you're booking cars left

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and right so let me just share with you

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guys up front how simple this business

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model is these four things and how we

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can kind of automate it at scale first

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is the check-in checkout process okay so

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for check-ins you have to disinfect the

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vehicle you have to take pictures okay

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make sure that when the customer gets it

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booked you're there getting it ready and

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whether you're doing a hand-off so with

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check-ins time-wise if you're doing a

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hand-off for example and you drop it off

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at like the airport or somewhere outside

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of your home location that's going to

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take time think about an extra 30 to an

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hour of your day of taking it there

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dropping it off yeah maybe you want to

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drop it off ahead of time and do like a

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non-touch check-in right like contact

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list is what they call it then that's

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fine either way there's going to be

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somebody that's going to have to take it

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there or be there for the exchange in

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order for you to be able to check it in

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same with the checkout when the checkout

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happens there needs to be an exchange so

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check in checkout you're taking photos

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you're inspecting the vehicle cleaning

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it up vacuuming it

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getting it ready whether it's at

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check-in check out these are still

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things you have to do at checkout you

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have to inspect the vehicle you need

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somebody to inspect the vehicle to get

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it ready for the next so physically

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there's going to be again manual labor

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so let's say you're picking it up again

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that's another 30 minutes to an hour

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taking it to home base inspecting it

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then you have to clean it up get it

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vacuumed inspect it fluids everything

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okay so there's a time thing to this so

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again how are we going to automate this

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and i'm gonna always tell you guys it's

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training one person that can do it

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that's really it if you're not gonna do

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it you're gonna have to train somebody

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to be able to teach them the check-in

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and checkout process which is simple

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again there's always manual labor from

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cleaning it shining it looking at

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everything and making sure it's good

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it's ready it's prepped for the next

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trip number two is automating the

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customer service so turo just did an

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automation message where it triggers

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whenever somebody books it'll trigger an

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automation message and i actually did a

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video kind of sharing you guys our

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templates and everything which has been

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great that's helped us a lot so we don't

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always have to refresh and message them

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right away and see if we ever missed any

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uh over 95 of the time they've messaged

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and it's been working there's only been

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a couple and i'm sure they're fixing out

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those kinks okay

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so the whole customer's service there's

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gonna be times where again they're going

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to need you they're going to have

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questions maybe somebody doesn't ought

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to change a battery or the battery is

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low or they have questions about

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bluetooth we get this a lot so there's

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going to be questions and you're going

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to have to have somebody there for

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customer service to be able to answer

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them and the designated phone call phone

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number just in case there's emergencies

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trust me emergencies do happen so being

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able to help them my friend that runs

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the tesla he's out here telling people

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how to use a tesla and a lot of people

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don't know how to use a tesla so there's

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a lot of teaching involved there was a

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lot of time

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so this is where you're gonna have to

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have somebody that has a dedicated line

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to be able to answer all customers and

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at first it's gonna have to be you okay

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so again this isn't like an automated

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business but eventually you get to the

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point where you're going to have to and

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you're going to know how to answer their

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questions you're going to be able to

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give them sort of like you could say

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documents or links to be like hey if you

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have any questions anything else

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emergencies give us a call but customer

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service is very important as you hand it

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off there's always going to be questions

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little things it happens all the time

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there's always a lot of new people on

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the platform so i just wanted to let you

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guys know that

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be prepared okay to have and be

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available for the customers customer

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service is always important number three

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is automating the incidentals and claims

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okay so if there is an incidental like a

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charge they didn't bring it back with a

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full tank or there might be things where

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hey it's a cleaning fee or maybe they

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smoked in it we get that a lot out here

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in vegas you're gonna have to file an

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incidental charge okay so that's another

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thing we have to

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do and again my answer is always gonna

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be you gotta have to train somebody

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because this is something that cannot be

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automated by a robot somebody cannot a

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robot may not be able to smell okay if

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there's a someone smoking on in the

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vehicle so these are things that you

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need somebody that is a human being

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to be able to automate the incidental

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claims is another thing okay you're

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gonna have to go back and forth with a

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claims adjuster if they don't want to

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handle it we've had a lot of different

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guests that don't want to handle it and

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they kind of ignored us so turo has to

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intercede and allow the insurance to

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just battle it out and get the money

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from the guests this has happened

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several times in the process of getting

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money from the guest again

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this is another way to be able to cover

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both us as the guest or as a host and

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them as the guest

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but i always like turos whole like i

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like their claims process because it

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makes it simple for us if we have all

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the pictures before and after it's very

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very uh

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it's very very transparent like it's

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like yeah that's super obvious that they

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hit it then you're going to get

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everything but again there takes time

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there's follow-ups they're going to need

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extra information they're going to need

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pictures or extra things to make sure so

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there's going to be somebody that's

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going to be in charge of that department

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when it comes to incidentals and claims

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and automating that process number four

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is the last thing it's maintenance

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you're gonna have to maintain your

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vehicle take it to the local shop get it

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oil changed right tires rotated all

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these different things make sure the

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fluids are all topped off so there's

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going to be maintenance for the vehicles

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and somebody's going to need to know how

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to do it right getting new tires the

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wear and tear on the vehicles these are

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again other things that need somebody to

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run that and maybe you want somebody one

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person maybe you guys are balling out

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you know you're making a lot of money

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and you want to automate this fully well

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i'd have at least you know one person

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learn all four of these and you got

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somebody that's running an all-out biz

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okay

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maintenance is a big one um there's so

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many ways to do it you got to make sure

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that your cars are maintained you're

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checking mileage knowing when's the next

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oil change how many miles we got all

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that spreadsheets different things to

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just keep it organized and we have

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someone that's manually doing all that

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to make our process easy to know that

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they have to go out there and get it oil

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changed after the next trip so how do

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you automate this

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the best train team wins that's my motto

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training somebody if it's not you it's

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going to be somebody else you're going

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to have to pay so if that is not your

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forte knowing how to lead people manage

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people or train people well it's gonna

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have to be you as the solopreneur as the

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independent contractor okay that's how

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you're gonna be able to automate your

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business that's how we've been able to

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scale our business training people that

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already can do it that have you know the

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knowledge the wisdom and to be able to

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just you know have

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you could say just common sense when it

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comes to a lot of decision making

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obviously there's a lot of things that

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happen where they have to go through me

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my partner we they ask questions what's

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the best uh solution so there's gonna be

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those times but a majority of the

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process and as we're getting you know we

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get an average of like four to four to

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five average a day check-ins checkouts

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on the low end maybe two or three on the

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high hand up to 10 each day so we've

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seen on the low end to the high end of

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just whether it's slow seasons busy

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seasons of the power of tarot and this

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platform so if you guys have questions

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let me know but my answer is train

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somebody for either all these

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departments one or two of these

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departments take off some weight and you

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take some and then slowly start as

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you're starting to make more profit and

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money whether you want to scale your

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fleet again this is up to you most

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people are just doing this as a side

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hustle one two three vehicles seeing if

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it's working out it does take a lot of

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time automating it is going to be

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another level of running this uh

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business so that's really entrepreneur

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business level but it'll teach you all

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that okay if you guys enjoyed go ahead

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tap in also i just did a video on the

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day in the life of a turtle power host

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check that out a lot of people like that

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stuff where you know i'm kind of going

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behind the scenes so if you guys enjoy

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more of that stuff tap in let me know in

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those videos and i'll make some

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hopefully every month all right y'all be

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blessed have a great rest your week

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bye-bye

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