These ChatGPT Hacks Make Digital Marketing WAY Faster

Summary

This video script offers a detailed guide on leveraging ChatGPT for enhancing SEO, digital marketing, and management tasks. It covers creative uses of ChatGPT for keyword research, generating copy, constructing search queries, and obtaining free consultations. The script also discusses workflows for creating long-form content and emails, emphasizing the importance of detailed outlines and tone setting for effective content generation. The tutorial aims to showcase ChatGPT's potential beyond its limitations, providing actionable strategies to integrate AI into daily work processes.

Takeaways

• 🤖 ChatGPT has been used for over half a year and continues to reveal new applications in SEO, digital marketing, and management.
• 🔍 Despite ChatGPT's limitations in standalone keyword research due to its predictive modeling, it can be a valuable tool for finding untapped keyword opportunities.
• 🏌️‍♂️ An example of using ChatGPT is generating unconventional seed keywords for a golf site to discover low-competition keywords.
• ✂️ It's recommended to remove potentially misinterpreted words and make minor edits to keywords before using them in keyword research tools.
• 📝 ChatGPT can function as a short-form copywriter, generating titles, meta descriptions, email subject lines, and ad copy, though usually requiring some modification.
• 🎭 Establishing a tone or voice with ChatGPT is crucial for copywriting, as it helps define responses and adds emotional connection to the audience.
• 🔑 ChatGPT can be taught to construct advanced search queries using a list of search operators, which can then be used in tools like Ahrefs' Web Explorer.
• 💡 The 'free consultation' feature of ChatGPT allows users to get expert advice on various topics instantly and without cost, sparking creativity or providing actionable insights.
• 📚 ChatGPT's ability to create long-form content has improved and can produce a decent first draft, especially with detailed outlines and specific topic selection.
• 📝 For long-form content, providing a detailed outline to ChatGPT significantly improves the quality and relevance of the generated content.
• ✍️ Editing the content generated by ChatGPT is essential for refining the draft, adjusting the tone, and adding necessary details like internal links, videos, and images.
• 📧 ChatGPT can also be used to draft and edit emails, especially when a detailed response is needed but the initial outline is straightforward.

Q & A

What is the main purpose of the video?

The main purpose of the video is to share various use cases and workflows for utilizing ChatGPT to enhance SEO, digital marketing, and management tasks.

Why might ChatGPT not be suitable as a standalone keyword research tool?

ChatGPT might not be suitable as a standalone keyword research tool because it can generate false information based on predictive modeling, including made-up search volume numbers and keyword difficulty scores.

How can ChatGPT be used to find low-competition keywords?

ChatGPT can provide a list of unconventional seed keywords which can then be used to find potentially low-competition keywords by filtering through a keyword research tool like Keywords Explorer.

What is an unconventional way to use ChatGPT for keyword research mentioned in the video?

An unconventional way is to use ChatGPT to generate a list of 20 words, phrases, and/or acronyms related to a broad topic like 'golf' and then use these to find untapped keyword opportunities.

How does the video suggest using ChatGPT as a short form copywriter?

The video suggests using ChatGPT to generate titles, meta descriptions, subject lines for emails, and ad copy by establishing a tone or voice and generating multiple ideas rather than just one definitive version of the copy.

What is the importance of establishing voice in copywriting according to the video?

Establishing voice in copywriting is important because it helps define the responses from ChatGPT and adds emotion to the words, which can help connect with and persuade the target audience.

How can ChatGPT be used to construct queries for web research?

ChatGPT can be taught about search operators and their functions, and then prompted to construct queries based on plain English descriptions of what the user wants to find.

What is the term used in the video for finding unlinked mentions of a brand name?

The term used in the video for finding unlinked mentions of a brand name is 'unlinked mentions'.

How does the video describe the use of ChatGPT for getting a 'free consultation'?

The video describes using ChatGPT for a 'free consultation' by providing it with details about a situation and asking for advice or steps on how to proceed, similar to consulting with an expert.

What are some limitations the video mentions about using ChatGPT for creating long-form content?

The video mentions that ChatGPT may not produce high-quality content for topics that require expertise and experience, and that the quality of content is highly dependent on the detail provided in the outline given to ChatGPT.

How can ChatGPT be used to write emails efficiently as described in the video?

ChatGPT can be used to write emails efficiently by providing it with a detailed outline of responses and instructing it to edit the email to be more casual and avoid corporate language.

What is the final suggestion the video makes regarding the use of AI tools like ChatGPT?

The final suggestion is that since AI tools are still new, we are only beginning to discover their potential uses and should explore and iterate on the workflows to make the best use of the technology.