Simple 5 Step Winning Website Formula - Contractor Marketing Live

Summary

This video discusses a 5-step formula for creating a high-converting website. It emphasizes having prominent calls-to-action, building trust with customer testimonials, using emotive headlines and images focused on the customer, optimizing for SEO throughout the design process, and clearly highlighting differentiating features. An example shows transforming a self-focused website into an effective one centered around fulfilling the customer's needs.

Takeaways

• 😊 Make your website's focus on fulfilling the customer's needs, not talking about your company.
• 👍 Have strong visual calls to action throughout the site to drive leads.
• ✅ Build trust with customer testimonials, reviews, logos of companies you work with.
• 🙌 Use emotionally persuasive images and headlines focused on the ideal customer.
• 📝 Emphasize SEO in the design process with FAQs, long form content.
• 🔍 Highlight differentiating features that competitors can't claim.
• 🎯 Use bold calls to action, trust factors, and emotional persuasion to convert visitors.
• 📸 Show real people from your company to build familiarity and trust.
• ⭐ Feature star ratings and links to reviews on other sites for credibility.
• 😀 Keep refining your site to boost conversions from your marketing spend.

Q & A

What is the main problem with ineffective websites?

Ineffective websites may look nice but fail to generate leads and convert visitors into customers, wasting money spent on driving traffic to the site.

Why is it important to focus on the customer instead of just talking about your company?

Talking too much about yourself instead of how you fulfill the customer's needs turns visitors off, like going to a party and just bragging about yourself instead of having a real conversation.

How can you build trust and credibility on your website?

Ways to build trust include showing logos of businesses you work with, customer testimonials from review sites like Facebook and Google, pictures of your team, your business address, and certifications.

Why should headlines and images focus on the customer?

Focusing on the emotional benefit to customers with headlines and images helps visitors imagine themselves enjoying those benefits, creating a psychological mirroring effect.

How can you incorporate SEO while still having a user-friendly site?

Use FAQ structured markup to ask and answer important questions without overwhelming visitors. This provides SEO value while remaining easy to digest.

Where should differentiating features be highlighted?

Key differentiators should be bulleted at the top of key pages, keeping them short and scannable. Don't expect visitors to read long blocks of text.

What are some examples of strong calls to action?

Clear CTAs include buttons to request quotes or call, click-to-call phone numbers, and forms placed prominently throughout the site.

Why showcase testimonials throughout the site?

Testimonials build trust most effectively when placed throughout the site, not just on a separate testimonial page hardly anyone visits.

How can you make sure your site meets these criteria?

Follow a consistent quality assurance process on all sites checking for elements like CTAs, trust factors, emotional persuasion, SEO, and differentiation.

What should you do if your site needs improvement?

Consider working with a web designer agency focusing on conversion optimization and lead generation for business websites.