Revolutionize and Transform Your Leadership | Full Conversation

Simon Sinek
8 Jul 202458:08

Summary

TLDRIn this inspiring talk, the speaker emphasizes the importance of an infinite strategic mindset over short-term goals, drawing on his experience in leadership and business. He passionately advocates for a world where people wake up inspired, feel safe, and are fulfilled by their work, urging the audience to embrace a legacy mindset that focuses on long-term impact and ethical leadership. The speaker also addresses the challenges in the healthcare industry, the need for human skills in the workplace, and the potential for companies like Vituity to lead by example, ultimately contributing to a greater societal good.

Takeaways

  • 😀 The speaker emphasizes the importance of having an 'infinite strategic plan' aimed at long-term goals and a vision that extends beyond immediate financial success.
  • 🏨 The speaker acknowledges the challenges of filling a hotel for an event, suggesting that the audience's presence is significant and appreciated.
  • 🤝 The speaker highlights the mutual benefits of collaboration, focusing on shared values and a collective push towards a greater good.
  • 💡 The concept of 'infinite mindset' is introduced as a driving force behind making decisions that positively impact future generations within an organization.
  • 🚑 The healthcare industry is criticized for being behind in leadership theory, with a focus on short-term financial decisions over patient care and staff support.
  • 🛑 A real-life story illustrates the negative impact of poor leadership and communication in a healthcare setting, emphasizing the need for change.
  • 👶 The infinite mindset is likened to the parental instinct to provide a better future for one's children, extending this to the desire to leave a thriving organization for future generations.
  • 🎯 The speaker stresses that having an infinite mindset does not mean the absence of finite goals, but rather, it provides the context within which those goals are pursued.
  • 🛤️ An analogy is made comparing business to a journey with a clear destination, where the path may be winding, but the direction is steadfast.
  • 🏆 The speaker argues against the sole focus on hitting goals, stating that the process and the manner in which goals are achieved are equally, if not more, important.
  • 🧗‍♂️ The importance of perseverance and the ongoing nature of business is highlighted, comparing it to a marathon where metrics and continuous effort are key.

Q & A

  • What is the main theme of the speaker's discussion on leadership and business?

    -The main theme is the importance of having an 'infinite strategic plan' and leading with human skills, focusing on long-term impact and creating a positive work environment where people feel inspired, safe, and fulfilled.

  • How does the speaker describe the concept of an 'infinite mindset'?

    -The 'infinite mindset' is described as having a long-term vision that is so distant it may never be fully achieved, but it provides direction. It involves making decisions that contribute to a greater cause over time, rather than being solely focused on immediate outcomes or goals.

  • What is the speaker's view on the healthcare industry's approach to leadership and administration?

    -The speaker believes that the healthcare industry is behind in embracing modern leadership theories, with many hospitals run like businesses, often prioritizing short-term financial decisions over patient care. The speaker emphasizes the need for leadership to prioritize frontline staff who directly care for patients.

  • Can you explain the speaker's personal anecdote about a friend's experience at a hospital?

    -The speaker shares a story of a friend who had a miscarriage and went to the hospital for help. The friend faced a series of inefficient and inhumane processes, highlighting the lack of trust among hospital staff and the negative impact of poor leadership on patient care.

  • What is the speaker's opinion on the importance of setting and achieving goals in business?

    -The speaker believes that while setting and achieving goals is important, it should not come at the expense of the values and ethics that guide an organization. The focus should be on the quality of leadership and the behaviors that lead to success, rather than just the success itself.

  • How does the speaker define 'human skills' and why are they important in the workplace?

    -The speaker defines 'human skills' as the abilities needed to be a better human being and a better leader, such as listening, giving and receiving feedback, and having effective confrontations. These skills are important because they contribute to better team dynamics, leadership, and overall work culture.

  • What advice does the speaker give for dealing with short-term focused partners in the healthcare industry?

    -The speaker suggests serving as an example of long-term thinking, offering support when asked, and focusing on one's own business practices. It's important to recognize that change cannot be forced on others, but a strong example can influence others over time.

  • How does the speaker relate the concept of 'infinite mindset' to the idea of legacy or long-term impact?

    -The 'infinite mindset' is related to the idea of legacy in that it involves making decisions and taking actions that will have a lasting impact beyond one's tenure, improving the lives of future generations within an organization or community.

  • What is the speaker's perspective on the role of incentives and rewards in shaping organizational behavior?

    -The speaker believes that incentives and rewards play a crucial role in shaping behavior within an organization. They should be aligned with the desired behaviors and values, not just the achievement of goals, to encourage a culture of ethical and effective leadership.

  • What does the speaker suggest as a starting point for improving 'human skills' in an organization?

    -The speaker suggests starting with the simplest and most effective program that requires little friction and cost. This initial step should be something that interests and engages the individuals involved, which can then lead to broader development and improvement of human skills.

  • How does the speaker view the potential impact of Vituity's approach to leadership and business on the healthcare industry and beyond?

    -The speaker sees Vituity's approach as having the potential to significantly influence not just the healthcare industry but also the broader corporate landscape. By embodying values of long-term thinking, ethical leadership, and human skills, Vituity could inspire a shift towards more responsible and impactful business practices.

Outlines

00:00

🎤 Opening Remarks and Infinite Strategic Plan Introduction

The speaker begins with a light-hearted acknowledgment of the audience's preference for the guest speaker, Simon, over himself. He expresses gratitude for their presence and introduces the concept of an 'infinite strategic plan.' The speaker shares his vision of a world where people are inspired and fulfilled by their work, committing his life to this cause through leadership and businesses. He recounts the initial conversation about the infinite strategic plan, which intrigued Simon, and discusses the importance of supporting leaders and companies that contribute to the greater good.

05:01

🤔 Reflections on Leadership and the Role of Business

The speaker delves into his idealistic vision and the path he has chosen through leadership and business. He emphasizes the importance of supporting leaders who align with his vision and discusses the distinction between companies that merely state their purpose versus those that use it to make decisions. The speaker shares his realization about the long-term impact of the company's efforts and the profound ripple effects on the community, highlighting the mutual benefits of their collaboration.

10:02

🏥 Critique of the Healthcare Industry and Leadership

The speaker critiques the healthcare industry, particularly in America, for being behind in leadership theory and practice. He argues that hospitals are run like businesses, often led by administrators with no medical experience, leading to decisions that may not prioritize patient care. He shares a personal anecdote about a traumatic hospital experience, illustrating the negative impact of poor leadership and communication on patient care and staff morale.

15:03

🔄 Balancing Short-term Goals with Long-term Vision

The speaker discusses the challenge of balancing day-to-day goals with the overarching infinite mindset. He emphasizes the importance of not losing sight of the long-term vision while addressing immediate concerns. The speaker also highlights the novelty of creating an infinite strategic plan, acknowledging the absence of a precedent and the need to build something new.

20:06

🌱 The Infinite Mindset and Its Misunderstandings

The speaker clarifies misconceptions about the infinite mindset, explaining that it is not about the absence of finite goals but rather the context in which they exist. He illustrates this with an analogy of a journey with a clear destination, emphasizing the importance of direction and adaptability. The speaker also discusses the difference between finite and infinite mindsets in terms of decision-making and the importance of values and ethics in achieving long-term success.

25:06

🤝 The Importance of Human Skills in Leadership

The speaker introduces the concept of 'human skills' as distinct from 'hard skills' and criticizes the term 'soft skills' as misleading. He argues for the importance of teaching human skills such as effective listening, confrontation, and feedback in order to improve leadership and teamwork. The speaker shares his vision of the Optimism Company, which aims to fill the gap in education by teaching these essential human skills.

30:08

🧡 Personal Cause and the Ripple Effect of Positive Change

The speaker shares his personal cause of inspiring people to feel safe and fulfilled in their work, emphasizing the importance of personal and professional alignment. He discusses the ripple effect of positive change in the workplace on personal lives, relationships, and the broader community, highlighting the interconnectedness of personal growth and professional development.

35:09

🤔 Navigating Bureaucracy with Empathy and Effective Communication

The speaker addresses the challenge of working within a bureaucratic system and offers advice on maintaining a positive approach despite potential administrative obstacles. He encourages empathy, affirming others' feelings, and leading with questions to better understand and navigate the system. The speaker also discusses the importance of avoiding negative narratives about others and focusing on humanizing interactions.

40:09

🏆 Staying Humble and Committed to Continuous Improvement

The speaker warns against complacency and the danger of believing one's own positive press. He emphasizes the importance of humility and continuous improvement, suggesting that any success is just the 'tip of the iceberg.' The speaker encourages viewing challenges as opportunities to demonstrate the true quality of a team and to maintain a mindset of perpetual growth and learning.

45:09

🌟 The Broader Impact of Corporate Culture and Values

The speaker discusses the broader impact of corporate culture and values, suggesting that companies have an opportunity to influence not just their industry but society at large. He draws a parallel between a company's commitment to improving lives and the concept of world peace, emphasizing the potential for positive ripple effects. The speaker encourages companies to lead with their values and to inspire others through their example.

Mindmap

Keywords

💡Infinite Strategic Plan

The concept of an 'Infinite Strategic Plan' refers to a long-term, forward-thinking approach to business strategy that focuses on continuous growth and development rather than short-term gains. In the video, the speaker emphasizes the importance of this approach, suggesting that it can lead to profound impacts on the community and the organization's legacy. The idea is introduced in the context of a conversation that sparked the speaker's interest due to its potential for advancing a greater good.

💡Leadership

Leadership in this video is portrayed as a critical component in achieving a vision of a world where people are inspired, safe, and fulfilled by their work. The speaker believes that by supporting and celebrating leaders who embody these values, the goal of a better world can be approached. The term is used throughout the script to highlight the role of leaders in shaping company culture and driving positive change.

💡Purpose Statement

A 'Purpose Statement' is a declaration that expresses an organization's core goals and values. In the script, the speaker criticizes companies that have purpose statements but do not use them to guide decision-making, suggesting that these companies are not genuinely committed to their stated values and are instead focused on short-term gains.

💡Long-term Oriented

Being 'Long-term Oriented' involves making decisions and plans with a focus on the future rather than immediate results. The speaker in the video discusses how many companies claim to be long-term oriented but often make decisions that reflect short-term thinking, such as focusing on quarterly financial results instead of sustainable growth and development.

💡Investments vs. Bets

The speaker distinguishes between 'Investments' and 'Bets' in the context of business decisions. Investments are long-term commitments with a view to future growth, whereas bets are short-term, high-risk decisions made with the hope of immediate gains. The script criticizes companies that confuse the two, suggesting that they are not truly thinking long-term.

💡Healthcare

The 'Healthcare' sector is a focal point in the video, with the speaker discussing its shortcomings in terms of leadership and administration. The speaker argues that healthcare is behind in adopting modern leadership theories and practices, which results in inefficiencies and poor patient care. The term is used to highlight the need for reform in the industry.

💡Frontline Staff

'Frontline Staff' refers to the employees who interact directly with patients in healthcare settings, such as doctors, nurses, and support staff. The speaker asserts that the priority of hospital leadership should be to support these staff members, as they are the ones directly responsible for patient care. The term is used to emphasize the importance of prioritizing the well-being of those who are directly involved in patient care.

💡Toxic Geniuses

The term 'Toxic Geniuses' is used to describe high-performing individuals who, despite their talent, have a negative impact on team dynamics and company culture due to their toxic behavior. The speaker warns against the retention of such individuals in an organization, as their presence can erode team morale and undermine the company's values.

💡Human Skills

The concept of 'Human Skills' in the video refers to the interpersonal and emotional competencies that contribute to effective communication, teamwork, and leadership. The speaker criticizes the lack of emphasis on these skills in traditional education and training, arguing that they are essential for personal and professional success. The term is used to advocate for the development of skills like listening, confrontation, and feedback.

💡Service

'Service' in the video is presented as a fundamental human value that involves helping others and contributing to the community. The speaker suggests that focusing on service can lead to personal fulfillment and improved well-being, as well as having a positive ripple effect on society. The term is used to encourage a mindset of contribution and support within and beyond the workplace.

💡Worthy Rivals

The term 'Worthy Rivals' is contrasted with the concept of 'competitors' in the video. While competitors may be viewed as threats to be outdone, worthy rivals are those who inspire and challenge one to perform better. The speaker advises to focus on learning from worthy rivals rather than being preoccupied with what competitors are doing, suggesting a more positive and growth-oriented mindset.

Highlights

The importance of having an infinite strategic plan for long-term organizational success.

The concept of an infinite mindset in leadership and its impact on creating a positive work environment.

Simon's personal vision of a world where people wake up inspired and fulfilled by their work.

The role of leadership in advancing towards a greater good and the mutual benefits of cooperation.

The distinction between investments and bets in business decisions and their long-term implications.

Simon's perspective on the healthcare industry's leadership and its need to prioritize frontline staff and patients.

A real-life scenario illustrating the negative impact of poor leadership and communication in healthcare.

The idea of balancing short-term goals with an infinite mindset for sustainable business growth.

The metaphor of the infinite game and its application to business strategy and leadership.

The significance of focusing on the quality of leadership and the values of an organization over just hitting goals.

Simon's personal story of how initiative and behavior were rewarded over outcomes in his career.

The importance of aligning incentives and rewards with desired behaviors in organizations.

The founding principles of Vituity and the focus on improving lives through human skills.

The impact of teaching human skills like effective listening and confrontation in both professional and personal lives.

Simon's personal 'just cause' of inspiring people to do things that inspire them, and its influence on his daily actions.

The potential for Vituity to become a leader in its industry and a model for others, promoting a shift towards an infinite mindset.

The advice on dealing with short-term focused partners in the healthcare industry while maintaining Vituity's long-term vision.

Simon's final thoughts on the opportunity for Vituity to influence not just its industry but also the nation's approach to leadership and idealism.

Transcripts

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I know that these rows would not be

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filled and the whole uh the whole hotel

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wouldn't be full unless I brought you

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because they really don't want to hear

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from me so I appreciate you coming Simon

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no pressure no pressure no pressure yeah

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yeah so

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[Applause]

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simonon so I'm sure that you can

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actually I can leave and you can

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actually do a fantastic presentation

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since um everybody wants to hear from

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you but I want to talk a little bit

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about this infinite strategic plan

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because you know I I think I stalked you

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or maybe I found you somewhere and

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wouldn't let you go until you helped me

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um but I I want to kind of walk us

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through how that happened and so we

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initially had a conversation about this

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idea of doing an infinite strategic plan

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and you you were kind of intrigued by

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that so tell me tell me what your

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feeling was when we brought that idea to

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you so

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I am an

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idealist and the world that I'm trying

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to build a world in which the vast

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majority of people wake up every single

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morning inspired feel safe wherever they

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are and in the day fulfilled by the work

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that they do is just that it's it's

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something that is it is a an

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unachievable Vision but I want to commit

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my life to getting closer and closer to

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that and the the path that I've chosen

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is leadership and businesses right I

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think that if we can find support and

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celebrate the leaders and the company

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that are that are doing the right thing

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and leading in the way that I think

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people want to be led we're more likely

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to get closer to that to that goal to

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that Vision to that just cause and so

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when you called and said we want to do

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this immediately light bulb goes off and

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says this is one of the companies that's

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help advancing towards the greater good

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in other words it's mutually beneficial

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right your goals are your goals your

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vision is your vision but but we can

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cooperate and work closer so immediately

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I'm curious um

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uh and a lot of companies

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are full of

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it uh and not because they're bad people

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it's because you know they don't really

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either understand the concepts or

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believe in them but they kind of have to

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like every company has a purpose

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statement but how many companies use

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their purpose statement to actually make

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decisions you know sure companies say

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they're long-term oriented but they

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don't make decisions that would actually

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set them up for the long term you know

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they've confused bets and Investments

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right they say they're making

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Investments they're really taking bets

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one is short-term one is long term and

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getting to talk to you and getting to

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know you I realized what you're doing

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and how you're leading this company and

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what this company is trying to do

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actually actually has benefits beyond

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your tenure Beyond everybody's tenure

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here and if we do this right the impact

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that we can have and the ripples that we

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can have the people you serve and the

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ripples in the community are actually

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profound and so it was an easy answer

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that's awesome we I appreciate you

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spending the time with us um spending

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the time with me you had some you talked

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about healthare though you you know when

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we first started talking you you were

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not complimentary of healthcare what is

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your you know what what is your feeling

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about Healthcare in general um the way

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it's educated here in America I mean so

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there there's two ways I would go at it

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both are related um if you look at

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leadership Theory and the changing views

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on leadership from the times of Milton

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fredman from the 70s and Jack Welch in

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the 80s and

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90s um uh the military is so far

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ahead uh in terms of embracing

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leadership Theory and how to help teams

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Thrive at their natural bests um

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corporations pretty good they go in and

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out you know some are much better than

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others um but if you look at Healthcare

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you're probably 10 or 15 years behind

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you know um hospitals are run like

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businesses um people who are in

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administrative positions in

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hospitals sometimes have no medical

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experience whatsoever um and they've

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completely missed the boat when you hear

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Hospital administrators say my number

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one priority is patients will certainly

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doesn't look like that way when they're

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making decisions when they make

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short-term financial decisions which

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sometimes Ripple down and hurt patients

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um but worse than that that's actually

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not the priority of any Hospital

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leadership it's to take care of the

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doctors and nurses and support staff who

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are taking care of patients it's the

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Frontline staff whose priority should be

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patients leadership should be

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prioritizing the people taking care of

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patients and that's how patients get

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better care because the number of

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experiences I'll give you a real life

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scenario a real life and I can't

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remember I shared this one with you but

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it's this is an awful story that really

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captures my cynicism right A friend of

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mine a very dear friend of mine um at

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1:00 in the morning uh had a

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miscarriage the good news was there was

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a friend staying with her and the two of

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them went to the

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hospital

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um the the the bathroom is is sort of

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like past the registration desk and she

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says to the woman working the

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registration say can I just go wash my

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hands please she's covered in blood and

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the woman said no you have to fill out

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the form to be registered before I can

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let you go to the bathroom because it's

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it's in the hospital she goes can I can

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I please just wash my hands and I'll

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fill and they wouldn't let her in in to

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wash her hands so she sits there and

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fills out the forms with bloodied hands

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right she gets

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administered and she has the same tests

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repeated over and over because the nurse

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or the doctor performed the test doesn't

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trust the other nurse or doctor who

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performed the test so she has the same

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test repeated over and over and you know

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better than I do than how this works but

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apparently some of those tests reveal

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that you're pregnant so one of the

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nurses congratulated her on her

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pregnancy and again again you know this

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better than I do there were no

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complications you know from a medical

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standpoint It's relatively

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straightforward she should have been

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discharged in a couple of hours 13 hours

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later she was discharged because the

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medical now this is not gross negligence

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there's no death but the

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absolute and I don't even want to say

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incompetence because that would be at

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least a metric but the the complete

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mistrust that all of the staff had for

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each

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other not only ruins how they feel when

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they come to work I can guarantee you

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none of those Hospital staff are happy I

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can guarantee you none of them have any

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Joy helping people because of the

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horrible conditions they have working

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with each other and the ripples of

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people who don't like going to work and

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who don't trust each other directly

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impact a patient my friend a decade

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later doesn't want to have children

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because of the trauma of that experience

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there's no negligence there's no lawsuit

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but healthc care sucked in that

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situation and unfortunately this is one

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case which I know is being repeated over

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and over and over again in this country

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not because of lack of Education not

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because of lack of Technology not

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because of lack of go down the list of

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how we usually weigh the quality of

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healthare it's because of a distinct

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completely broken leadership structure

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nothing else

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yeah we we hope that wasn't one of our

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sites um you know I don't think it was

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we'll talk later I don't think it was

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but we'll fix we'll fix it we'll fix it

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no I don't think it was well it's a

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different conversation I know it wasn't

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yeah awesome so sorry to make light was

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I was feeling so down I had to bring

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myself back up a little um but you know

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so we met for so just so you you all

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know uh I went out and I got information

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from all of you um got information from

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my team and I brought a bunch of like a

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bag full of papers to Simon's office um

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there actually a very cool office by way

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very cool office so and I and I sort of

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I get in and he says hi and I Fanboy him

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for a little bit you know and then I

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sort of throw the the the papers on a

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table and he's like oh my God I got so

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much work to do but um we we worked that

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day and and and there's some bones there

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right there's the goals um there's some

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really good stuff there

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and we spend about six seven hours was

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it about six seven hours working

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together um he looks into my eyes as we

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uh as we get ready to leave and he says

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how do you

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feel and and a single tear rolls down my

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eyes but but you know I wasn't ready I

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wasn't ready it it didn't feel right it

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didn't it didn't feel right and so that

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that infinite mindedness that infinite

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game it's a tough it's conceptually even

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when you buy in and even when you really

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understand um from a business

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perspective I mean they day-to-day goals

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right there are people here that are

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worried about their site today yeah um

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how do you balance and how did we

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balance that you know short-termism

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goals and really kind of pulling up to

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that infinite mindedness that infinite

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strategic plan which another note is

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that it's never actually been officially

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built before so we were kind of building

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something yeah so um I think everybody

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here already knows what an infinite

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mindset is you just don't realize it

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which is how just a quick show of hands

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um uh of those who have children um how

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many um are absolutely singularly

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devoted to ensuring that you're happier

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healthier and more successful than your

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children okay turns out you would

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actually like to pass something on and

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you would actually like to whether you

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call it Legacy or whether you just want

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to see your

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children happier more successful

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than you could have ever dreamed of for

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yourself and you will attempt to make

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decisions to achieve that sometimes you

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do well at it and sometimes you do badly

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you know where you say your kids are a

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priority but you're working so much and

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you're missing the baseball games and

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you're missing the school plays and

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something will happen and you realize I

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got to reorganize because I'm playing

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too finite minded It's too much about me

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I got to sacrifice a little bit to to

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actually put in for the kids it's it's a

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difficult job and it waxes and wanes and

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it has pride and guilt associated with

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it but the point is is you understand it

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it it's the same

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mentality um which is which is what an

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awesome experience to leave behind an

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organization that will be in better

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shape than you found it and 10 or 20 or

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30 years after you've left it will have

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greater impact in the world and the

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Ripples and the people who come through

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your system both employees and and

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patients um uh than you could have ever

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dreamed of and you get to sit back in

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your rocking chair on your front porch

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at you know in your in your later years

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and say I I help do that um so we have a

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sense of it now the biggest

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misunderstanding of having an infinite

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mindset is that it is not the absence of

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finite goals they are not mutually

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exclusive the infinite game the infinite

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mindset is the context within which

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those finite goals exist in other words

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the goals you choose are building

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towards something right I'll give you an

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analogy

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um of how businesses usually think and

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how this changes it so

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here's here's a metaphor so you you walk

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out your front door one morning and you

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see your

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neighbor packing their

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car and you say where you going and they

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reply

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vacation and you go oh cool where are

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you going they said vacation

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like no no no I I got that where are you

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going and they look at you and they go

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vacation and then you try to get past

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this ridiculous line of questioning and

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you say well how are you going to get

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there then and they say well I'm going

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to take 95 we're going to drive 150 mil

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a day du

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North uh and uh that that's that's how

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we're going to go that's how most

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businesses operate right what where

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what's your what's your what's your

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vision

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growth

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cool to to what end growth well how are

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you going to get there and they'll tell

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you their financial goals and what they

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want to achieve and how much money they

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want to make in the year right and

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they're all excited if they drive 200

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miles in the day really depressed that

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they only get 100 miles in the day

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rewarding everybody for driving faster

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on the

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freeway in what

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direction and the problem is is this is

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where um finite mindedness over takes

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infinite mindedness right that is a

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finite mindset with amorphous Vision

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useless Vision infinite mindedness is

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having a very clear sense of cause of

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vision that is so far in the distance

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that we'll never get there but it gives

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us a direction and absolutely you need

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to have finite goals we want to drive

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this many miles on the freeway every

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single day the difference is if the

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freeway is blocked you take a side road

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that's slow because the road to success

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is not straight

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nor is it easy but you don't go veering

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off over here and you know which

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opportunities to say yes to and which to

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say no to if somebody says I've got a

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plan you're like oh my God planes go so

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fast we're ABS the plan's going in that

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direction right and so you turn down the

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airplane and rather take the bumpy side

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road because it's going kind of in the

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right direction and people accuse you of

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being unfocused but actually you're more

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focused than anybody else it's that

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you're focused on the destination you're

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agnostic as to the root but absolutely

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you have to have goals and I think the

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other big mistake that make is that

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they're more obsessed with hitting the

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goal and ignore how they got to the goal

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right Trend data and how you do things

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is as if not more important than the

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goal itself so I went to visit um uh OCS

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uh uh officer candidate School uh in

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quanico Virginia for the Marine Corps

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any Marines in the audience okay there

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we

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go so you know what I'm talking about uh

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um

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OCS

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uh the Marines take choosing their

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officers very

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seriously and amongst many of the

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selection uh elements they have they

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have something called the lrc the

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leadership reaction course the lrc is

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basically 20 mini obstacle courses

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they're problemsolving courses like take

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uh three you know take all your men and

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material across this what they call a

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water hazard we call a pond uh you know

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with planks of three planks of three

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three different planks of wood blah blah

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blah right once it's timed once it's not

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timed once they assign the leader no

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they're always timed sorry it's always

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timed once they assign the leader once

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they don't you run it

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twice and I was standing next to the

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drill instructor as they were running it

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and nowhere on

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that grading sheet does it say if they

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made it to the other side or not

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nowhere so I leaned up to the the drill

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instructor I'm like don't you care if

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they succeed in the mission that you've

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set to them and the drist said no I care

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if they're good leaders I said well how

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do you know if they're good leaders he

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says we judge them by the quality of

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good leadership and he went on to

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explain that the Marines understand that

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sometimes good leaders suffer suffer

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Mission failure and sometimes bad

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leaders enjoy Mission success you can't

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tell if someone's a good leader or a bad

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leader if they hit their numbers at the

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end of the year you just know that they

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hit their numbers at the end of the year

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but if you look at the qualities that

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make somebody a leader they're more

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likely to succeed more often over time

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and there's that infinite mindset again

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over time and again Trend data matters

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and so the analogy that I like to use

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and I think I wrote about it I can't

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remember but the analog to use is like

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think about health like if somebody says

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I want to be healthy okay there's many

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things you have to do you've got to

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exercise you've got to eat right you've

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got to nurse your personal relationships

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you got to sleep well there's probably

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30 other things you can't do all of

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those things right all the time it's a

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striving right they wax and Wayne it's

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the same in business you got to get

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leadership you got to get culture you

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got to do Market marketing you got to do

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sales you got to do Finance you're never

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going to do it all right all the time

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it's a striving they go like this

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right um and it's totally legitimate to

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have arbitrary

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goals within that I want to lose x

play16:45

amount of weight by X date totally fine

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just like in business the annual goals

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that we set are usually made up a bunch

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of people sit in the room and go I think

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we should hit this number and somebody

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goes I think we can do better okay this

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number okay that's the number right

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right it's nonsense and it's usually

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annual because that's when we pay taxes

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no other

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reason um uh and we strive towards that

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goal well like human beings not like

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human beings human beings need metrics

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metrics are super important you can't

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run a marathon without metrics it's

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actually unnerving because metrics tell

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us speed and distance we need to know

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how fast and how

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far and we stand on the scale in the

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morning we it's good it's not good we

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have good days we have bad days and you

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hit your goal and you're ecstatic but

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here's the problem you have to keep

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doing it for the rest of your life it's

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not an event it's a journey and business

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is the same you know you hit your goal

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congratulations now you have to keep

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doing it and so if all you're do is is

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hitting goals hitting goals hitting

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goals and moving the goal post each time

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over time it's ex it's thrilling when

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you're new it's thrilling when you're

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young do that five six seven 8 nine

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years it starts to lose its thrill it

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starts to lose the joy and I find that

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senior people actually even high

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performing senior people are actually

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find more malays in their careers than

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Junior people they may happiness is

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hitting the goal happiness is fleeting

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Joy is something it's like you you you

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you love your children every day you

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don't like your children every day right

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like happiness you get happiness

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happiness comes and goes but you should

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be able to have joy at work no matter

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what the conditions are that's because

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you feel like you're contributing to

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something bigger than yourself what's

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more interesting about this analogy

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about this metaphor is what happens if

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you miss your

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goal you know what

play18:35

happens

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nothing in fact you're way healthier now

play18:39

than you were when you started because

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you were doing all the right things you

play18:42

were not just trying to hit the goal you

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were building a strong team you know

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John Wooden coach K all of these world

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famous coaches not a single one of them

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was obsessed with winning none of them

play18:51

and yet they're the winning most coaches

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in history they were obsessed with

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building strong players who cared about

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the team and it turns out that they won

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more often than they lost then they lost

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like the Marine Corps and so having an

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infant mindset is understanding it's

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it's understanding that there's a

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practice not an event you know and we

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treat business like sports but business

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is not like sports because there's not a

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beginning middle and end it's more like

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healthcare it's just ongoing it never

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ends and you have to keep working at it

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and sometimes it works and sometimes it

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doesn't but we want to pay attention to

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how we got

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somewhere because I want to know the

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values I want to know the ethics of an

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organization I want to know the if

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they're training people right I want to

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know if people are performing in a way

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that is that we recognize as high

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quality leadership and though you may

play19:39

miss the goal I guarantee you you'll hit

play19:41

the goal in 14 months you just got the

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timing wrong and more importantly you're

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more likely to keep hitting your goals

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year after year after year when you have

play19:48

that

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mindset that's powerful that's you can

play19:52

drop the

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mic yeah you yeah yeah don't be be

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careful we have to pay for

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so so I you know I'm a little bit uh so

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I think I think I think I'm you're my

play20:08

friend but I don't know if I'm your

play20:09

friend but I'm going to call they call

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that a parasocial relationship yeah yeah

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so so we we're friends and all the

play20:15

conversations that we've we've had um

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and I've seen you do this with other

play20:19

other friends that we've been around you

play20:21

you always say I want to push you you

play20:23

actually did it to me back there yeah so

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I want to push you a little bit on us um

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because I I think everybody's sort of

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wondering so you've heard of our

play20:32

infiniteness and what we really look

play20:35

back at Teo talked about that's kind of

play20:37

how we were founded you've heard the

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stories you've seen you've actually

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helped build uh a lot of it what do you

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think is going to trip us up what do you

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think as you look and you doing your

play20:50

premature albeit assessment what do you

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think that's you know could potentially

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trip us up so I mean there's there's

play20:57

some pretty consistent

play20:59

culprits incentives and rewards are a

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big part of it I mean talk is cheap

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right um you'll get the behavior that

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you

play21:07

reward um and so um there's nothing

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wrong with rewarding hitting a goal

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there's no problem with that so long as

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you also reward um uh the behavior that

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got you to the goal and don't reward app

play21:21

parent Behavior you know I think

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underperformers believe it or not are

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not the biggest culprit of

play21:26

underperforming organizations

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it's keeping toxic Geniuses on the team

play21:31

for too

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long the lack of courage to get rid of

play21:36

high performers who are who are just

play21:38

everybody knows destroy the the

play21:41

performance of everybody else I think

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that has more of a negative impact on an

play21:44

organization because you're chipping

play21:46

away your culture Bit by Bit by Bit And

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by the way you lose respect from your

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teams because everybody knows this

play21:52

person is toxic and they've and by the

play21:54

way when I say toxic we've attempted to

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coach them you know they like they that

play21:58

there's no change like um and uh and you

play22:03

talk a big game about values and ethics

play22:05

and yet you keep somebody who obeys none

play22:07

of it they just happen to be a high

play22:08

performer that has more damage I think

play22:10

than underperformers underperformers you

play22:12

can usually coach up it never happens in

play22:14

healthcare no of course not yeah um I I

play22:18

think I think incentives and met

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incentives and rewards are a big deal as

play22:22

well so quick personal story so when I

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was young in my career I worked for a

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big Ad Agency and and uh the we had a

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big new business pitch that was

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happening I don't the the early the

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beginning of the new year and usually

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the senior folks do the pitches and the

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junior folks do the support and I was

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Junior and I was assigned to this pitch

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so supporting role um and it happened to

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be Christmas and all the senior leaders

play22:50

went on vacation but Yahoo was still at

play22:53

the office so they gave me and another

play22:55

Junior person an assignment which is

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called prepare the War Room

play22:59

which basically means hang the research

play23:00

on the walls Well that took an hour and

play23:03

so we still had a week to kill and so we

play23:06

decided to comb through the data and

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comb through the research find insights

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and write the whole pitch ourselves you

play23:12

know kill

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time and uh when the leaders came back

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we presented our document to them and

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they actually used our document and our

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strategy in the pitch and we lost the

play23:24

business we did not win the pitch and my

play23:27

boss gave me a huge promotion he

play23:30

actually moved me up two levels I

play23:31

skipped a

play23:32

level because he wasn't rewarding My

play23:36

outcome he was rewarding my behavior and

play23:39

guess what he got he got a lot more

play23:41

initiative because that's what got me

play23:43

promoted was initiative and he was smart

play23:46

enough to know that if he only if he

play23:49

came up to me like great effort but you

play23:50

didn't win so there's nothing I can give

play23:51

you next time I'm not helping or I'm

play23:54

playing it safe or I'll just leave it

play23:55

for the other folks to do the work cuz

play23:57

that's the behavior her rewarded so I'm

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very impressed by organizations who who

play24:02

who adapt their incentive reward and

play24:04

recognition programs to align with the

play24:06

behavior that they actually

play24:09

want yeah that's that's that's profound

play24:11

especially in healthcare it's hard it's

play24:14

hard and I'm not saying abandoned

play24:15

performance I'm saying balanced

play24:16

performance we we over it's tipped too

play24:19

far on performance for for for

play24:21

legitimate reasons it's just easy to

play24:23

measure right one's quantitative one's

play24:25

qualitative and it's easy to recognize

play24:27

count and reward quantity that that's

play24:29

why we do it um it is more difficult the

play24:32

other one and it and sometimes you have

play24:34

to trust the

play24:35

leaders that they know what they're

play24:37

doing and who they um who they're who

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they're building up um you also want to

play24:42

be careful about not making Heroes out

play24:43

of people but that's a different

play24:45

conversation so can we change gears a

play24:47

little bit I want to change gears

play24:49

because I know you always wear orange

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yeah and it's actually the vituity

play24:52

orange um so I want to act like I gave

play24:54

you that watch but I didn't yeah you did

play24:57

not but but you're welcome yes yes or

play25:00

thank you yeah yeah but tell us tell me

play25:03

a little bit about the optimism company

play25:04

because I think it's actually

play25:05

interesting that we talked a little bit

play25:08

about what you were building in our

play25:09

strategic plan in vituity tell us the

play25:12

audience about uh your optimism comp so

play25:15

as I said before

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um what the vision

play25:20

was um inspired safe and

play25:22

fulfilled and uh um I recognize that

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there's a missing skill set there's a

play25:29

there's a skill Gap to achieving this

play25:31

Vision right we talk about hard skills

play25:33

and soft skills I despise The term soft

play25:36

skills because there's nothing soft

play25:38

about them number one and number two

play25:40

hard and soft are opposites and these

play25:42

are not these two things are not working

play25:43

against each other hard skills are

play25:46

clearly the skills you need to do your

play25:47

job you know I wouldn't trust you to

play25:49

give me medical advice if you didn't go

play25:51

to medical school and pass some of the

play25:52

tests that they give you those are hard

play25:55

skills right I like human skills

play25:59

not soft skills and human skills are the

play26:00

skills you need to be a better human

play26:02

being and human skills make you a better

play26:04

leader they give you a better bedside

play26:05

manner they get make you a better team

play26:08

member and teammate right um and we

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don't teach human skills we just don't

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teach them so a lot of people are bad

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team members or substandard team members

play26:18

or substandard leaders not because

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they're bad people they just have never

play26:21

been given the education I would never

play26:23

expect you to know how to do surgery

play26:24

without training how can I expect you to

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lead without

play26:26

training it's skill and so we've we

play26:31

built the optimism company to fill that

play26:33

Gap and teach human skills only things

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like how to listen things like how to

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have an effective confrontation like

play26:41

somebody screwed up badly how do you or

play26:44

you need to go up the chain of command

play26:45

your bus is an idiot how do you tell

play26:47

your bus they're an idiot thank you in a

play26:50

way

play26:52

[Laughter]

play26:54

um in a way that they will hear the

play26:57

information information rather than just

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be defensive right and it goes in every

play27:02

direction in an org chart um how to give

play27:04

and receive feedback I like to we all

play27:06

give feedback the way we like to receive

play27:08

it turns out not everybody likes to

play27:09

receive uh feedback the way we like to

play27:11

get

play27:11

it turns out so these are some of the

play27:15

skills we're we're dedicated to teaching

play27:17

and the amazing thing is when you talk

play27:19

about improving lives like you're

play27:20

devoted to helping people improve lives

play27:22

um turns out if you teach the skills at

play27:24

work in order to help them improve work

play27:27

turns out once you have the skills you

play27:28

have those skills and you find that

play27:30

companies that make companies that do a

play27:33

good job of teaching human skills they

play27:36

the people who work at those companies

play27:37

tend to have better marriages they tend

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to have better relationships with their

play27:40

kids because all those skills come home

play27:43

you know if you get better at listening

play27:45

guess what you get you're better at

play27:46

listening to your spouse you know if if

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something goes wrong at home and you've

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learned how to give feedback or receive

play27:52

feedback guess what it works at home too

play27:54

so when you talk about improving lives

play27:55

this is what I'm talking about the

play27:56

ripples of our work

play27:58

you

play27:59

know so I'm I'm going to kind of weave

play28:02

in some of the questions that people are

play28:03

asking and then I I'd like to hopefully

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we can get some mics yeah you can just

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shout we can repeat the question from

play28:09

the audience or we can find them but I

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do want before we do that I um somebody

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asked uh a question that I want to weave

play28:15

into being grateful to you so you you

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know I'm grateful personally um I think

play28:21

by two is grateful for the time that you

play28:24

spent with us um really trying to push

play28:27

us like you do uh towards towards what

play28:30

we already knew yeah but wanted to make

play28:32

sure um we could it could manifest in

play28:35

how we impact the world but for you

play28:37

personally you you've told me this

play28:39

before so I'm cheating but what's your

play28:41

what would you say your personal just

play28:42

cause

play28:44

is well it's the

play28:47

same to inspire to to create a world in

play28:50

which the vast majority of people wake

play28:51

up inspired feel safe wherever they are

play28:52

and end the day fulfilled by the work

play28:54

that they do and I I show up as a

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friend in the same way I show up as a

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leader of my company in the same way I

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show up as a you know to to support

play29:06

somebody I work with um you know my why

play29:09

is to inspire people to do things that

play29:11

Inspire them and that's it's why I get

play29:14

out of bed in the morning that's why I

play29:15

wear orange it's not for you it's for me

play29:18

I'm human I I get I get sucked into the

play29:20

daily details I'm I can be emotional I

play29:23

can be reactive I can be shortsighted

play29:26

and so these little flashes of Orange or

play29:28

simply to remind me and I'm obsessed

play29:30

like I carry a notebook and a pen in

play29:32

case I have any in case I hand any uh

play29:34

ideas and so it's an orange pen turns

play29:37

out and I had them made so on the side

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of the pen it

play29:43

says it says

play29:45

Inspire because that reminds me of my

play29:48

job every time I write down an idea what

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it's supposed to be doing and so improve

play29:52

lives you know if if I can push you I

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looked at your document over there it

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said improve lives and it said there

play30:00

were three things and they all had ing

play30:02

they had all had the jirens which is

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passive as if it's just happening and

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they should be in the imperative improve

play30:10

lives because it's everyone's

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responsibility every day and improving

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lives of course it's built into your

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product of course of course it's built

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into your profession of course but if

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you're truly showing up to improve lives

play30:20

that means for the person that left in

play30:22

the person to the right as

play30:23

well and so to show up as a leader

play30:27

committed to improving lives like I want

play30:28

you to be the best doctors in the world

play30:30

because you're going to improve people's

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lives I want you to be best leaders in

play30:33

the world because you're going to

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improve the lives of the people who work

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with you and work for you um

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uh so for me it's it's I don't separate

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personal and professional it's me

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awesome it's not just something I do at

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work awesome awesome all right so I want

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to where are

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questions any any qu Vanessa's like me

play30:58

pick me I'm I'm standing up I mean have

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okay go we got we got a mic hold hold on

play31:05

Vanessa because I don't think everybody

play31:07

can hear

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you we got one coming I can take if you

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shout if you shout we oh there you go

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here it Vanessa I appreciate you

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speaking up I know you're shy

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so moo you called on me man I was just

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sitting here so I do the wellness work

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for the Enterprise and a lot of what you

play31:26

said really spoke to me because I do

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think when we say improve lives we need

play31:30

to start with our own lives first and so

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I'd love to hear just maybe from you a

play31:35

little bit more as to like

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how what what happens when you do focus

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on improving the lives of the people in

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this room what happens outside of this

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room and to the organization and to the

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lives that we're trying to help outside

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of this

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room

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so I'll come at the I'll come at it from

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the side

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we have forgotten the value of service

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as a nation we

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over indexed on rugged individualism

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malor man type of stuff right we

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celebrated the individual we made Heroes

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out of

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CEOs um and we forgot about the team and

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the group and the company and the fact

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that it's always a team effort cuz human

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beings are social animals we're not that

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good by ourselves and no one on the

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planet has achieved anything alone it

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all became somebody took a bet on us

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somebody believed in us somebody was

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there with us late at night somebody

play32:34

gave us a shoulder to cryon and so you

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know there's an there's a great irony in

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Personal

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Achievement which is you can't do it

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alone it's just not you don't have the

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nobody's got the stomach for it and if

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you look at the highest performing quote

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unquote individuals on the planet um and

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you and I have talked about this

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individual athletes are terrible gauges

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because they organize their whole lives

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around me and so like I have a friend

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who's uh uh she's an Olympic

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medalist and in on an individual sport

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an ice skater and she'll freely admit

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that she missed birthday she missed

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Thanksgiving she missed Christmases

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because she had to be as they as all

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Olympians say I have to win the Olympics

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as if there's one winner right and the

play33:24

and the even thicker irony is is she won

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a silver medal at the Olympics um the

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gold medalist

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fell in her routine my friend fell twice

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so you're not the best in the world

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you're just better that day than one

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other person right

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um anyway my point is is that is like I

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like it when people commit to helping

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each other uh in Alcoholics Anonymous we

play33:53

know there's a 12-step program right and

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we most of us are familiar with the

play33:57

First Step admit you have a

play34:00

problem and Alcoholics Anonymous knows

play34:03

that if you master 11 steps but not the

play34:04

12th you're probably going to still

play34:05

succumb to the disease but if you master

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the 12th step you will more likely

play34:08

overcome the disease the 12th step is to

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help another alcoholic service and so

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when we say you have to be healthy you

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have to protect your health you have to

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exercise you have to eat right it's so

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much stress and except for the few

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people who are that disciplined the

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those disciplined people make the rest

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of us feel

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insecure um uh really the best way to

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get yourself healthy and get yourself

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well is to help somebody else who's

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struggling with the same thing if

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somebody's struggling with their weight

play34:34

if you're struggling with your weight

play34:35

help somebody else who struggling with

play34:36

their weight if you don't have the

play34:37

discipline to exercise help somebody

play34:39

else is struggling to have the

play34:40

discipline to exercise and when we

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commit to helping somebody else overcome

play34:43

the problems that we're struggling with

play34:45

it is amazing how much we overcome those

play34:47

problems ourselves and we get the

play34:49

intense intense oxytocin

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Joy of helping someone else which as we

play34:56

said is infinite minded It's help

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helping your children as opposed to just

play34:58

helping yourself so I I I love Wellness

play35:01

programs especially when when when those

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Wellness prog programs are organized to

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help us not only get healthy and take

play35:08

care of ourselves but to have the

play35:10

incredible Joy of serving those who are

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struggling with the same

play35:15

things

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service

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awesome so I I have a question here

play35:21

that's percolating its way to the top

play35:24

while somebody takes the mic away from

play35:26

Vanessa um

play35:28

I'm kidding um so we feel like uh and

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I'm paraphrasing here but we feel like

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we're on an island um we feel like we

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have this infinite DNA that we've you

play35:41

know learning about now but we always

play35:43

felt that way we feel like a lot of

play35:45

people in the industry are super finite

play35:47

you know Health Care Systems especially

play35:50

you know where they have you know

play35:51

quarter to quarter something their

play35:52

leaders may only be in for a year or two

play35:54

maybe three max what's your advice

play35:57

device as we interact with them how do

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we how do we help to move them to be

play36:03

more infinite in their thinking you

play36:08

don't I mean you can't change other

play36:11

people you can serve as a beacon as an

play36:14

example you can offer support if they

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ask for it can't force anybody to do

play36:20

anything and we go back to incentive

play36:22

structures I can guarantee you they have

play36:23

Mis they could agree with you but

play36:25

they're not going to change their

play36:26

behavior because their incentive

play36:27

structures organized in the wrong

play36:29

direction you know if they're only

play36:32

incentivized by quarterly performance

play36:34

guess what they're doing so you

play36:37

know

play36:39

you you wish them luck and sometimes

play36:42

feel sorry for them

play36:44

and go about your business I mean like I

play36:46

know sometimes you have to interact with

play36:47

them and sometimes their short minded

play36:49

their short- termism affects you because

play36:51

it creates stress for you but that's

play36:54

part of the joy of working the system I

play36:56

mean this is a this is a creative

play36:58

Enterprise you know

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[Music]

play37:02

um you you yeah I mean you serve as an

play37:06

example because your business will

play37:07

outperform everybody else your business

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will outshine everybody else your

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employees will be happier your doctors

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will be um higher performing and derive

play37:16

more joy and they want to stay here and

play37:18

over time they're going to actually make

play37:20

more and do better and all of the

play37:22

standard metrics also go up all the

play37:24

money goes up also that's the great

play37:26

irony of this and it's at some point

play37:28

other Healthcare Systems start looking

play37:29

at you going maybe we should copy pitu

play37:32

because they're doing better and so the

play37:37

early adopters will be curious about you

play37:40

early and want to learn and are willing

play37:41

to take risks to change but most

play37:43

companies won't because there's risk

play37:45

associated until the pressures are so

play37:47

great that they actually start looking

play37:48

for a new way I wouldn't worry about it

play37:51

and over time it's their problem over

play37:53

time we might attract different clients

play37:55

based on yeah of course of course you

play37:56

become a object yeah yeah

play38:00

awesome okay we need one from the

play38:02

audience I think that's part of the

play38:03

problem is we we like we're so obsessed

play38:05

with what everybody else is doing yeah I

play38:07

think it's part of the problem with

play38:08

thinking about competitors versus worthy

play38:10

Rivals which is we were one of the

play38:12

things I did when I first discovered

play38:14

these Concepts and started talking about

play38:16

them and writing about them is I

play38:18

canceled uh my subscriptions to all my

play38:21

trades because I realized that when I

play38:24

would read these articles about what

play38:25

companies in Myspace were doing I either

play38:28

felt bad that I wasn't doing it or um I

play38:33

copied them so I was johnnyc come

play38:35

lately and what I started doing was

play38:38

reading other companies trades other

play38:40

industry trades because they were doing

play38:42

things that weren't being done in my

play38:44

industry that I could just steal and

play38:45

learn from or they were having ideas

play38:47

that were helping me solve the problems

play38:50

that nobody in my category were solving

play38:52

I was more curious what other people

play38:53

were doing because I was always late to

play38:56

the game if I was only reading about

play38:57

what my people were doing now if you

play38:59

have to read things obviously to keep up

play39:01

but but I stopped thinking of them I

play39:03

stopped reacting to those things um uh

play39:07

at

play39:10

all got M right

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there we got a mic we got a mic coming

play39:18

so I I think this is wonderful my name

play39:20

is Jason so I live up in Marin I have a

play39:24

phenomenal site can't

play39:26

complain but what was resonating with

play39:28

that last question you answered and the

play39:29

question I have for you is more about

play39:33

how do you work with Hospital leadership

play39:37

when they are our partners we are

play39:39

actually beholding our contract yeah you

play39:43

know

play39:44

is it's in our best interest to keep

play39:47

them happy yeah but so if they don't buy

play39:50

in we can't just turn away like you

play39:52

suggested I I didn't say turn away well

play39:55

not turn away but it is what it is I

play39:57

mean there still has to be a give and

play39:58

take so but let me take it a step

play40:00

further so I understand as the medical

play40:02

director walking that fine line between

play40:04

my partners and the hospital sure but I

play40:08

think the hardest part for a medical

play40:10

director is getting our partners to

play40:13

understand what you're saying and still

play40:15

remain positive despite Administration

play40:18

not supporting us the way that say a new

play40:21

grad at a residency wants to feel

play40:23

supported and so we're in that fine line

play40:25

so what would your advice be for me to

play40:28

take back to a young partner because

play40:31

it's easy for me in my mind to

play40:33

understand why the administration can't

play40:34

do X Y and Z so what we're what we're

play40:37

talking about is like you don't have to

play40:38

be a bureaucrat to still function with

play40:40

within a bureaucracy you you you you

play40:43

play by the rules of the game right

play40:45

clearly you can't be all high and mighty

play40:47

because a it's not appealing but B it's

play40:50

not going to work and so I always like

play40:53

to bring it down to an individual right

play40:56

what if one person

play40:58

is I mean at the worst obstructionist

play41:01

but the least

play41:02

cynical and they're cynical for all the

play41:04

reasons we've talked about misalign

play41:05

incentive structures Etc maybe they were

play41:07

just that's how they were raised you

play41:08

know so I if it was one person you'd

play41:12

actually know exactly what to do which

play41:14

is you'd have a little empathy like like

play41:16

I went for a walk with a friend of mine

play41:17

who's struggling at work and this is how

play41:19

the conversation started um my boss is a

play41:22

terrible

play41:25

person I I hate working for she's a

play41:27

she's she's a terrible person and I said

play41:30

oh my God does she abuse her children

play41:32

and kick her

play41:35

dog and she said no I said ah so we

play41:38

don't know that she's a terrible person

play41:39

we just know that she's a terrible

play41:41

leader right and so and so it's the same

play41:44

thing here which is a little bit of

play41:46

empathy which is they have pressure on

play41:48

them that you and I can't even

play41:50

comprehend right maybe they weren't

play41:53

given an education about how to lead

play41:56

maybe they have had terrible role models

play41:58

maybe they've got screwed up incentive

play42:00

structures maybe they have a terrible

play42:02

boss you know like we don't know what

play42:05

they're operating in and we have to

play42:06

assume that they're doing the best they

play42:08

can with the circumstances and the tools

play42:10

they've got so for us to come in with

play42:13

empathy and to affirm rather than argue

play42:18

H this you know you have to do it this

play42:20

way they say with you know confidence

play42:22

You' be like oh I can only imagine

play42:24

that's you know I I know that you're

play42:26

interested in some of the stuff that

play42:27

it's frustrating and I think just

play42:30

leading with empathy and affirming their

play42:33

feelings um they're more likely to be

play42:35

partners even if they can't do the thing

play42:38

I think it's very very

play42:40

human um uh we have to be dangerous

play42:44

about the narratives we create about

play42:46

other people and as Leaders we do this

play42:48

to our employees and employees do this

play42:50

to us right like I'm not talking about

play42:53

after work venting that's perfectly

play42:55

healthy I have no issue with that but

play42:57

we've all had the experience where we're

play42:59

sitting in a leadership meeting and the

play43:00

name of an employee comes up and

play43:02

somebody goes that guy's such an

play43:04

idiot or G so lazy oh my God what an

play43:11

such an underperformer I don't even know

play43:12

why they're on the team right and the

play43:14

problem is as all the other leaders hear

play43:16

that and then that starts getting

play43:17

repeated now the other leaders start

play43:19

saying uh Lazy Steve again oh surprised

play43:23

we got another problem with Stacy right

play43:27

and that narrative now becomes toxic

play43:28

because we now start treating those

play43:30

people as lazy stupid um unmotivated

play43:34

right and none of that is true it might

play43:36

be true like they might be lazy

play43:38

unmotivated and disengaged or they might

play43:40

be struggling or they might have issues

play43:42

at home or they might be in the wrong

play43:43

job or they might be freaking out or

play43:45

maybe they have a bad boss I don't know

play43:48

I just know it's not necessarily that

play43:51

and it's incumbent upon us as leaders

play43:53

that if somebody starts to form a

play43:55

narrative about one of our people that

play43:57

we immediately cut off and say maybe or

play44:01

maybe and then you give the list and by

play44:02

the way it goes the other way around

play44:04

which is we also sometimes make Heroes

play44:06

out of people oh she's if you just give

play44:09

it to her she's she'll fix everything

play44:11

because then the one time something goes

play44:12

wrong you there's you can't give

play44:14

feedback because you created this public

play44:16

hero out of somebody who does no wrong

play44:18

and that that's equally as toxic and you

play44:20

create your own toxic

play44:22

Geniuses I've done it I know I'm talking

play44:24

from experience right but we do the same

play44:28

with our clients a that idiot just

play44:30

doesn't get it and now we all treat that

play44:33

person as an idiot who doesn't get it

play44:35

rather than be like I know deep down

play44:36

inside they love what we do and they

play44:39

wish they could do it they're never

play44:40

going to tell us that they're never

play44:41

going to show us

play44:43

that so I think empathy and and patience

play44:47

um are remarkable things and to bring it

play44:49

down to a very very very human level um

play44:53

and and then you play the cards you

play44:54

dealt you it's not your system that

play44:56

you're you're dealing against it's their

play44:58

system but you're not in their system

play44:59

you just have to work alongside of it

play45:01

and help them achieve their goals based

play45:03

on their metrics in their system which

play45:04

you'll try and do to the best of your

play45:06

your capabilities and you will tell them

play45:07

that we're going to help you achieve

play45:09

what you need to an a million questions

play45:12

lead with more questions there's data on

play45:14

this which is a a good

play45:16

salesperson let's start with a bad

play45:18

salesperson a bad salesperson will ask

play45:20

an average seven questions in a meeting

play45:22

a good salesperson asks an average

play45:25

32 so it's over Forex so the more

play45:28

questions you ask the more data you'll

play45:30

get the more you know how to lead with

play45:32

empathy that would be my

play45:40

suggestion let's uh go back to the

play45:43

audience yay for empathy we got an

play45:45

Applause for empathy yeah we got an

play45:46

Applause for empathy you know I I just S

play45:49

I will say you you said this to me

play45:52

before um in a different way but I it

play45:54

struck me when we were talking about

play45:57

Health Systems we actually internally do

play45:59

some of that too and what you're talking

play46:01

about and I always say to people you

play46:03

know I don't I don't think you should

play46:04

ever interview for a

play46:06

position because I think every day that

play46:08

you interact you're interviewing for

play46:10

that position right like you kind of

play46:12

know how people behave most days right

play46:16

until you say hey there's a job

play46:17

opportunity and then then they behave

play46:19

like someone totally different so it's

play46:21

it's very interesting right um Southwest

play46:24

airl Unfortunately they don't do this

play46:25

anymore but Southwest Airlines if you

play46:27

were um applying for a senior position

play46:29

they would fly you to Dallas for the

play46:31

interview right but what the candidate

play46:34

didn't know is that before you walked

play46:36

into your interview they talked to the

play46:39

gate agent who checked you in in your

play46:41

home City they talked to the flight

play46:42

attendants who served you on their

play46:43

planes they talked to the chauffeur who

play46:45

drove you to their office they talked to

play46:46

the front desk who let you in and they

play46:48

talked to the secretary who who said um

play46:51

he'll be right out and they already know

play46:53

exactly who you are before you had the

play46:55

interview I love

play46:58

that all right who has the

play47:01

mic I do hi I'm Tiffany I'm by T's

play47:05

director of leadership development so I

play47:07

love this leadership content you're

play47:09

talking about and I love the way you

play47:11

frame the term human skills uh because

play47:14

I've been asked to help our leaders

play47:16

improve myself included improve our

play47:18

human skills so I'd love to hear a bit

play47:21

about from your

play47:23

perspective what your approach would be

play47:26

um toward helping people be more

play47:31

human so you're asking me the same

play47:33

question as how do I

play47:37

exercise I'm like well you have to do

play47:39

arms you have to do legs you're going to

play47:40

have to do core you're going to have to

play47:41

do back you're going to have to do chest

play47:42

well where should I start

play47:45

yes you eventually have to do it all

play47:48

just start and so my advice is usually

play47:52

what's the fastest simplest thing you

play47:55

can do with the highest probability of

play47:56

success start there like what program

play47:59

can you implement with very little

play48:01

friction acceptable cost that will have

play48:04

some degree of of success pretty quickly

play48:07

do that one

play48:08

first right like curls are much more fun

play48:12

than

play48:13

sit-ups so start with

play48:15

curls you know um eventually you're

play48:18

going to have to get to all of it but

play48:19

you're you're getting buying and people

play48:21

are starting to see and feel the

play48:22

difference and so they become more open

play48:24

to to more things later I I tend to um

play48:28

encourage people to not start with some

play48:30

big multi-year program that costs

play48:32

millions of dollars to implement and

play48:34

then launch it and then the marketing

play48:35

launch that goes with it and then very

play48:37

low adoption I I don't believe in

play48:39

launches I just believe in starting like

play48:42

I said the analogy is Healthcare not

play48:44

Sports it's not an event it's a

play48:46

practice um and or or start with things

play48:49

that interest you like I need the skill

play48:51

I'm going to start there because I want

play48:52

to take the course or read the book or

play48:55

whatever it is um

play48:57

yeah I wish I had a better answer for

play48:58

you nope that works I appreciate it

play49:01

thank you awesome I think we have time

play49:03

for one more question and then um I'll

play49:06

give you closing some closing comments

play49:09

one more amazing question no

play49:12

pressure oh thank

play49:14

you hello I'm a new medical director

play49:16

with vitu uh just started in October so

play49:20

I have

play49:24

officially I was going to say I've drink

play49:26

the Kool-Aid it's a very different group

play49:28

than any that I've seen before um they

play49:30

seem to stand for really that servant

play49:32

leadership and and it's a different

play49:34

experience than I've ever seen My worry

play49:37

is coming into it when they're at the

play49:38

Pinnacle we're at the top we're people

play49:41

are seeing our difference people are

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giving us contracts left and right how

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does our senior leadership balance that

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and keep the quality when we are being

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recognized and we are winning over these

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contracts people see the difference um

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how do we balance growth with our our

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mission being as many lives as possible

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and balance that with keeping the

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quality that pitu is known for yeah

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great

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question

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um so number one is don't believe your

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press right so if the bar is low so

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Donnie Deutsch was a famous advertising

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guy who said it's not hard to stand out

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in an industry full of idiots right so

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it's like you're doing great you're

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being recognize but where's the

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bar you know you know you have a lot of

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room for improvement and I think the

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analogy is the iceberg which is no

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matter how much of the iceberg the

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market can see which is your performance

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your growth your your remarkable culture

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you know that there's way more work to

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be done beneath the ocean and so no

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matter what people say and how other

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people celebrate you the answer should

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always be the mentality should always be

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tip of the iceberg it's tip of the

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iceberg you know and I think you have to

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be careful about believing your own

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press um um you can enjoy it you can

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reward yourselves you can Pat yourselves

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on the back and then you get back to

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work you know um um uh humility matters

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here and I think where a lot of

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companies go sideways is they start to

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actually believe we are the best and my

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an infinite mindset CEOs do come up to

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me they say but Simon like no offense to

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you or anything

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but we are the best

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on every

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metric and my answer is always for

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now for now and we can't judge the

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quality of a crew by how a ship performs

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in calm Waters we can only judge the

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quality of a crew by how a ship performs

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in Rough Waters so while things are

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great sure you guys are amazing let's

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see what happens when you get pounded a

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little bit some by some waves and some

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storms let's see how the team comes

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together then let's talk about how how

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great this team is um difficulty is is

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the test um um so yeah enjoy it it's

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nice but don't necessarily believe it um

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and remember it's just the tip of the

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iceberg yeah I think

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[Applause]

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uh I think it's in it's interesting um

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you know it gets to be personal once

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you're in the fold sure um and uh you

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know you want to advance the cause you

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want to improve the lives of vitan you

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want them to enjoy unless unless there

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are new vitan out there and so I think

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the the key is with growth or with any

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of those things that we should always

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look to people who aren't enjoying what

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we have and give them an opportunity um

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so that that's it's a great question so

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I I have a maybe a final thought we have

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about five minutes left and

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so what what what was your what would be

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your final thought to vituity your final

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advice V

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so growth is fine remember but growth is

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the fuel for the car where are you going

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companies don't exist to make money

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companies exist to do something to have

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some sort of impact or make our lives

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easier or offer some sort of ease or or

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um some sort of contribution to the end

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user and money is the fuel that helps

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them to keep doing that so I want you to

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have more fuel in the tank otherwise the

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whole thing dies so that's fine just

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again context context context but if we

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take it up a few thousand

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feet I'd say that you have an

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opportunity that you don't even realize

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that's way bigger than the category in

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which you operate which is if you look

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at our

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nation there's a few funny

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Trends one is people don't trust

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politicians anymore

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shocker like their trust level is at an

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all-time low but we have this strange

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moment in time where they seem to trust

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Corporation ations more than anything

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else right which means corporations are

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the the better leadership models than

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our own actual Civic

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leaders and if you look at our nation

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there's been a total loss of

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idealism we've lost idealism in our

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country if you go back to Ronald Reagan

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or johnf Kennedy I don't care what your

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politics are our presidents used to

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literally stand on the stage both of

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them did this in their inaugurations and

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talked about peace on

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Earth they literally used the terms

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world peace to explain the motivations

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for their

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actions in other words they were

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infinite minded it was an ideal that

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they knew they would never achieve but

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my God they would die trying which was

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the point and we don't talk about world

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peace anymore as a

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motivation in fact in in in invoking

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those words actually sounds cheesy it

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sounds corny to say oh I believe in

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world peace right it didn't used to be

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that way and I think when you look at

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your cause to improve the

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lives of as many people as possible that

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is World Peace if people are healthy if

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people know how to talk to each other

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and treat each other and listen to each

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other with whom they may have

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disagreements whether they're political

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or business if you those people are

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happier people they're more fulfilled

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they're more inspired they go home

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happier more fulfilled they treat their

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kids better they treat their spouses

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better they treat their neighbors better

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you Ripple that out a few thousand feet

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you get world

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peace I think the impact you can have on

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the world in your industry and beyond

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your industry is greater than you

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realize simply by doing the things that

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you fundamentally believe in and

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committing yourself to a cause bigger

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than yourselves believe it or not if you

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get this

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right other companies will copy you in

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the 80s and 90s GE was the leadership

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factory in America

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because it was a different form of

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capitalism a different form of it Jack

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Welch made he was the poster child for

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short-termism and made short timism the

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standard that it is today at Great cost

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to the

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nation and

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uh and if you had GE on your resume they

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let you run a company you knew nothing

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about sure you can run Home Depot

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whatever you know like if you had G on

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your resume everybody wanted you imagine

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having vituity on resume makes you

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eligible to lead any company in any

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industry just because of your reputation

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and guess what they take all the values

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and all the lessons and all the things

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they learned here and they bring them to

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the other companies the reason Jack

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Welch's model spread and became

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normalized in our nation why Mass

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layoffs have become standardized why

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short-termism and quarterly results has

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become standardized is because all those

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GE went to lead other companies

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[Applause]

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now imagine that it's all vituity

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Alum or people who you worked with who

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saw the world differently and all of the

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sudden over the course of about a year

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or two started leading differently just

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because you were so nice and you made

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the feel you made them feel seen and

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heard and understood which is all

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anybody

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wants I I want to instill in you that

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the impact that you can have on your

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company on your industry and the

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nation is riper and more available than

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you

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realize the time is now and I'll tell

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you the nation is sick and we need our

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lives

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improved if not you who

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[Applause]

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