Motivation Monday - Is It Time to Refresh Your Brand? Here's How to Know and What to Do!
Summary
TLDRIn this engaging discussion, the topic of brand refreshment is highlighted, especially relevant in today's rapidly changing world. The transcript mentions Shaya Becker's book 'Your Brand Unleashed', emphasizing the importance of personal and professional branding. It uses McDonald's as an example of a brand experimenting with its identity. The conversation touches on the challenges and strategies for established organizations like Walsh College to update their branding in a digital, AI-driven future, while also encouraging individuals to adapt and evolve their personal brands for growth.
Takeaways
- 📚 The importance of refreshing and elevating one's brand is emphasized, especially in light of significant changes in the world over the past few years.
- 🎓 Shaya Becker, a student from Walsh College's DBA program, has published a book titled 'Your Brand Unleashed: Elevate Your Brand, Fuel Your Future', which is recommended for those looking to enhance their brand.
- 🛍 The script mentions McDonald's as an example of a brand experimenting with its visual identity, such as changing the color of its golden arches, to stay relevant to its audience.
- 🏫 Walsh College, with over a century of history, is considering refreshing its branding, including logos and fonts, to maintain its legacy while adapting to the future.
- 🌐 The discussion highlights the need for organizations to consider how they present themselves in a digital, AI-driven, and interactive world.
- 💡 The idea that brand refreshment is not only for new startups but also for established organizations that need to re-energize their image is presented.
- 🔄 It's suggested that brands should be open to change and adaptation, similar to how consumers adapt to new iPhone models with updated features.
- 🚀 The script encourages individuals and organizations to consider how they can refresh their brand to reach more people with their mission and vision.
- 🎨 The process of brand refreshment is likened to the evolution of technology, where gradual changes can lead to significant advancements.
- 🤔 The transcript prompts reflection on personal branding, encouraging individuals to think about how they present themselves and how they might need to adapt.
- 🌟 The overarching message is that it's crucial to consider the evolution of one's brand to stay current and impactful in a rapidly changing world.
Q & A
What is the primary topic discussed in the transcript?
-The primary topic is the importance of refreshing and elevating one's brand, both professionally and personally, in response to the significant changes in the world over the past few years.
Who is Shaya Becker and what is her contribution to the topic?
-Shaya Becker is a student in the DBA program at Walsh College and has recently published a book on Amazon called 'Your Brand Unleashed: Elevate Your Brand, Fuel Your Future,' which is highly recommended for those interested in brand development.
Why is it important to consider the brand's evolution in the context of organizational change?
-It is important because the brand needs to reflect the organization's mission and vision as it adapts to the changing world, ensuring that it continues to resonate with the audience and serve its intended purpose.
What example is given of a well-known brand experimenting with its branding?
-McDonald's is given as an example, where they are experimenting with different colors for their golden arches, such as blue or teal, to see how their brand speaks to the audience today.
What does the transcript suggest about the challenge of brand evolution for established organizations like Walsh College?
-The challenge lies in refreshing and re-energizing the branding while maintaining the organization's legacy, history, and DNA, and adapting it to the future in a way that is relevant in a digital, AI, and interactive world.
How does the transcript relate the concept of brand evolution to the idea of experiential and immersive learning?
-The transcript suggests that as higher education is moving towards immersive learning experiences, brands should also consider how they can evolve to be part of this immersive and interactive world.
What is the significance of the iPhone example in the context of brand evolution?
-The iPhone example illustrates that it is normal and expected for brands to evolve and change over time, just as people adapt to new iPhone models with updated features and interfaces.
What is the Walsh College's DBA program ranked by Forbes?
-The DBA program at Walsh College is ranked number one by Forbes.
What is the suggestion for startups regarding brand creation?
-The suggestion for startups is that they have the advantage of being able to invent and shape their brand as they progress, which can be easier than rebranding for established organizations.
How often should a brand consider changing or refreshing its image according to the transcript?
-The transcript suggests that while it's not necessary to change the brand every other year, it is sometimes absolutely okay to shift the way the brand presents itself to adapt and move forward.
What is the final advice given in the transcript regarding personal and business brand evolution?
-The final advice is to be open to refreshing one's brand and to think about how to fuel it into the future to reach more people with the mission and vision, without necessarily making drastic changes.
Outlines
🚀 Brand Elevation and Modernization
The speaker introduces the topic of brand refreshment and its importance, especially in the context of rapid change over the past few years. They highlight the example of Shaya Becker, a student from Walsh College's DBA program, who has published a book titled 'Your Brand Unleashed: Elevate Your Brand, Fuel Your Future' on Amazon, which is recommended for those looking to update their brand image. The speaker also mentions McDonald's experimenting with its branding, such as changing the color of its golden arches, to stay relevant and connect with their audience. The summary emphasizes the need for both new startups and established organizations like Walsh College to consider refreshing their brand to align with the digital, AI-driven, and interactive future of learning and business.
Mindmap
Keywords
💡Brand Refresh
💡Elevate Your Brand
💡Digital Transformation
💡Immersive Learning
💡Personal Branding
💡Organizational Branding
💡Legacy
💡Mission and Vision
💡Adaptation
💡Forbes Ranked
💡Experiential Learning
Highlights
The importance of refreshing or elevating one's brand, especially in times of significant change.
Shaya Becker, a student at Walsh College, published a book on brand elevation titled 'Your Brand Unleashed'.
Walsh College's DBA program is ranked number one by Forbes.
The need for organizations to consider their brand's future and how to best deliver their mission and vision.
McDonald's experimenting with its brand identity, such as changing the color of its golden arches.
The example of McDonald's flipping the 'M' to a 'W' as a playful brand adaptation.
The challenge of brand refresh for established organizations like Walsh College, which has been in business for over 100 years.
Walsh College's consideration of refreshing and re-energizing its branding, including logos and fonts.
The balance between preserving legacy and adapting to a digital, AI, and interactive world.
The concept of experiential learning evolving to immersive learning in higher education.
The idea that personal branding should also be considered for refreshment and re-energizing.
The notion that it's acceptable to shift the way a brand presents itself occasionally.
The comparison of brand adaptation to the release of new iPhone models with updated features.
The encouragement to be open to refreshing one's brand to reach more people with the mission and vision.
The reminder that brand refresh doesn't always mean drastic changes, but rather thoughtful adaptation.
Transcripts
all right so is it time to refresh or
elevate your brand this is such a timely
topic because one of our students in our
number one Forbes ranked DBA program
here at Walsh college so proud of that
Shaya Becker just published her book on
Amazon called your brand Unleashed
elevate your brand fuel your future and
so I highly recommend this book it's
incredible one of our Walsh authors so
proud of her but I mention this because
it's such an important time right now
for us to be considered ing Our Brands
both professionally and personally you
know the world has gone through so much
change in the last four years five years
even that now we're saying okay what
does our organization's brand look like
going forward and how do we best deliver
our mission and our vision and I was so
timely on this too because I was just
looking at something online that said
McDonald's is even experimenting with
its golden arches in some areas having
blue or like a like almost like an
Arctic or teal blue for their um or for
their for their golden arches and I
thought how interesting is that because
recently they just did that thing I
think as a joke where they flipped the m
to a w and I was joking it was like the
Walsh McDonald's brand but it wasn't but
I thought that was fun but I share that
because they're even looking at how does
their brand speak to the audience today
and to people that they want to be able
to serve right and it's the same in your
organization as well so for new startups
for new Ventures this might be a little
bit easier because they can literally
invent the brand as they go but for
those of us like Walsh college that has
been in business for over a 100 years
102 now we're looking at refreshing and
re-energizing some of our branding some
of our Walsh college logos our fonts
some of the ways that we present
ourselves on the websites and you know
in different modalities that hold our
Legacy that hold our history and DNA and
that fuel it into the future and I think
it's just such a timely topic especially
as we're now looking at a more digital
Ai and interactive world like in in
higher ed we're talking about the future
of learning being immersive right from
experiential learning to immersive
learning so how can you do that with
your brand thinking about that think
about like how do you show up in the
world personally that you can refresh
and re-energize at times and taking a
look at your brand and saying it's
absolutely okay at times to say you know
maybe we do need to shift the way that
we brand or present ourselves or we can
look at something new it doesn't always
mean you have to be changing things
every other year goodness we didn't do
that it does mean that sometimes it's
absolutely okay to see yourself as
changing and adapting it's kind of like
iPhones right we buy the new iPhone
because it comes out it has new programs
and everything's just slightly different
it takes us a week or so to get used to
where everything is on the screen or how
the touchs screen works or how the
buttons work and we slowly begin to see
how that moves us forward to fuel our
future so as you're looking at your
business and as you're looking at your
life be open to how you can refresh your
brand it doesn't have to be changing the
golden arches to the blue per se but
think about ways that you can help fuel
it into the future so that you can reach
more people with your mission and your
vision
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