SX Meeting 073024

Summary

The video script discusses the design and layout of a trade show booth, focusing on optimizing visibility and engagement. The team debates the placement of graphics, logos, and QR codes to ensure they are not obstructed and are easily seen by passersby. They also address concerns about the size and placement of a large image backdrop, agreeing to resize it to improve visibility and balance with other booth elements. The conversation includes considerations for different trade shows, with specific requirements and deadlines highlighted for IBC and MIPCOM.

Takeaways

• 📐 A graphic will be placed on one wall of the stand, which is included in the stand's price.
• 🎨 There is a discussion about the backdrop color, with a preference for white over matching and flowing colors.
• 🔍 Concerns are raised about the visibility of the stand's elements, especially with the table obstructing the view.
• 📈 The stand layout from the previous year's IBC was successful in attracting attention and initiating conversations.
• 📱 The placement of the QR code was observed to be effective, with people scanning it as they passed by.
• 🔄 A suggestion is made to rearrange the stand's graphic elements, moving the logo and QR code to the top for better visibility.
• 🗂️ The stand's graphic design needs to be reconsidered to ensure that it doesn't overwhelm the space and to allow for better visibility of other elements.
• 📺 The TV's placement is discussed, with a preference for it to be more visible and not obstructed by other stand elements.
• 🏷️ The importance of the Spherics logo is emphasized, suggesting it should remain a prominent part of the stand's design.
• 📐 The dimensions for the stand's graphic are discussed, with specific requirements for different events like IBC and MIPCOM.
• 📅 There are different deadlines for the stand's graphic design, with a tighter deadline for MIPCOM compared to IBC.

Q & A

What is the main discussion in the transcript about?

The main discussion revolves around the design of a booth for an event, specifically the placement and size of graphics, logos, and QR codes.

What is included in the price of the stand?

The price of the stand includes one wall for a graphic.

What was the issue with the backdrop color mentioned in the conversation?

Teresa was not keen on having the backdrop color up, preferring it to be white instead.

Why is the QR code placement important?

The QR code placement is important because it was observed that people at the IBC event were using their cameras to scan the QR code from a distance.

What was the concern about the booth layout from the previous IBC event?

The concern was that the booth layout had elements that were difficult to see when there was a table in the way, and the logo was hidden.

What was the suggested change to the booth design?

The suggested change was to move the logo and QR code to the top of the design and move everything else down to balance the space.

What was the feedback from the previous IBC event regarding the booth setup?

The feedback was that the setup was the most successful they've ever had, with people stopping to read the content and having a clear understanding of the company's offerings before starting a conversation.

What is the issue with the current booth design for other shows?

The current booth design, with its large banner, is overwhelming and takes up too much space, making it less suitable for other shows.

What is the difference between the requirements for the IBC and MIPCOM booths?

The main difference mentioned is the deadline for the graphic submission, with MIPCOM having an earlier deadline than IBC.

What is the process for getting the panels for the IBC booth?

The process involves sending EPS files for the panels, which are then used by the organizers to create the panels for the booth.

What is the issue with accessing certain information online?

The issue is that access is sometimes restricted and requires a request, which can be confusing when different browsers handle the access differently.

Outlines

00:00

🎨 Stand Design and Graphic Placement

The script discusses the design of a trade show stand, focusing on the placement of graphics and the inclusion of a QR code. Concerns are raised about the visibility of the stand's elements, especially with a table obstructing the view. The participants consider moving the logo and QR code to the top of the stand to improve visibility and suggest resizing the large image to avoid it being overshadowed on the backdrop. They also discuss the success of a previous setup at IBC and the importance of the banner's headline in attracting attention.

05:01

📐 Adjusting Graphic Elements for Better Visibility

In this paragraph, the team discusses the need to adjust the size and placement of graphic elements on the stand to ensure better visibility and balance. They consider reducing the size of the overall graphic, including callouts and country identifiers, to make room for the QR code and logo at the top. The conversation also touches on the dimensions required for the IBC event and the process for providing images to event organizers. The team confirms that they have the necessary high-resolution vector files for the panels.

10:02

📆 Deadlines and Access Permissions

The final paragraph addresses the deadlines for the MIPCOM and IBC events, highlighting the urgency for the MIPCOM deadline. The team also discusses access permissions for online resources, with one member needing to request access for another. There is a brief mention of feedback on a case study and the homepage, with one team member following up on the status of this feedback.

Keywords

💡Graphic

A graphic in this context refers to a visual element such as an image or design used in marketing materials, in this case, for a trade show booth. It is crucial for conveying the company's message and branding. In the script, the discussion revolves around the placement of graphics on the booth walls, including the decision to have a graphic on one wall included in the price of the stand.

💡Stand

A stand is a designated space at a trade show or exhibition where a company sets up a booth to display its products or services. The script discusses the layout and design of a stand, including the inclusion of graphics and the logistics of what is included in the price.

💡QR Code

A QR code is a two-dimensional barcode that can be scanned using a smartphone to quickly access information online. In the video, the QR code is mentioned as an important element to include on the stand's graphic, observed to be used by people walking by the stand at a previous event.

💡Layout

Layout refers to the arrangement or organization of elements in a specific space, such as a trade show booth. The script discusses the layout of the stand, including where to place graphics, the logo, and the QR code to optimize visibility and engagement.

💡Backdrop

A backdrop is the background part of a scene or setting, often used in events and exhibitions to provide a visual context or branding. The script mentions a conversation about whether to use a backdrop color, but the decision was made to keep it white.

💡Logo

A logo is a graphic mark or emblem used by a company for identification and branding. In the script, there is a discussion about the placement of the company's logo on the stand's graphic to ensure brand recognition.

💡IBC

IBC likely refers to a specific trade show or event, as it is mentioned multiple times in the context of booth design and previous experiences. The script discusses the booth's layout and graphic design in relation to the IBC event.

💡Mipcom

Mipcom is a global entertainment content market, and in the script, it is mentioned alongside IBC, indicating that the booth design is being discussed for this event as well. There is a distinction made between the requirements for IBC and Mipcom.

💡Vector

A vector in graphic design refers to an image format that is resolution-independent and can be scaled to any size without loss of quality. The script mentions that the files for the panels are vector EPS files, which can be resized as needed for the booth graphics.

💡Trello

Trello is a project management tool that helps organize tasks and collaborate with team members. In the script, a Trello ticket is mentioned as a place where information about the booth design and event requirements are captured and managed.

💡Permission

Permission in this context refers to the authorization needed to access or edit certain documents or files. The script discusses the process of granting access to a team member for a document related to the booth design.

Highlights

Discussion about the space available for graphics on the stand and the inclusion of one wall graphic in the price.

Concern about the visibility of the stand's graphics and the decision to keep the backdrop white instead of matching the color.

Observation of people using their cameras to scan the QR code on the stand at IBC last year.

The importance of the stand's layout for visibility and the decision to adjust the graphics to avoid obstruction by the table.

Suggestion to move the logo and QR code to the top of the stand's graphic for better visibility.

Concern about the large image on the backdrop potentially getting lost and the suggestion to make it smaller.

Discussion on the visibility of the stand from outside the booth and the effectiveness of the current setup.

The success of the previous setup at IBC with people stopping to read the stand's graphics.

The role of the headline in attracting people to the stand and facilitating conversations.

The placement of the TV at the stand and the desire to adjust its position for better visibility.

The consideration of the Spherics logo's importance and its placement on the graphic.

The decision to resize the graphic elements to balance the space and accommodate the logo and QR code.

The need to adjust the graphic for different shows due to space constraints.

The process of providing graphics for the panels at the stand and the use of EPS files.

Clarification on the dimensions required for the IBC and MIPCOM booths and the deadlines for each.

The issue with accessing certain information and the steps taken to grant access to the needed documents.

The need for feedback on various projects including the case study, use case for Sony, and the homepage.

Transcripts

here is this this is the space that we

have okay so we get one wall that we can

put a graphic on um that's included in

the price of the stand and it's this

one okay so these are just going to be

white or whatever um so we also get to

put a graphic up here and we could get

to put a graphic here um Teresa and we

had a conversation whether there wasn't

necessarily keen on having the the you

know this backdrop color up here am I

remembering that right Gina yes yes

that's correct okay um because I thought

you know if we could get the color up

here to kind of match and flow would be

you know would be okay but she doesn't

want to do that so this is just going to

be white okay well my concern is is

where all this stuff is down here and so

um that's why I included this is the

image of the stand at IBC last year okay

so you can see the

um you know we we tried you know when I

put this together I knew that this was

going to be the layout so and this is

essentially the same layout that we have

for IBC this year so I need a graphic

for this as well but you can see that

the the QR code's up here gotcha we did

observe people walking by the the stand

at IBC and holding up their camera and

getting the Q code up QR code up here so

if we go back to again I don't know how

to use TR

um if you do here it's down here and so

the logo's hidden this stuff is

difficult to see when there's a table in

the way so if you go back and look at

what it's going to be for IBC that would

be problematic yeah okay so I I yeah my

first initial gut is to put the logo and

the QR code and move everything else

below where that space would have been

taken out by the logo and QR

code what does that mean I'm sorry can

you be so you mean to have it at the top

like they do right there and and the

images and verbage underneath it yeah

and that way everything would just move

down to where to take up the space that

the logo and the QR code we taking up in

the new design I probably should show it

to you on yeah right there so

just the logo is right right behind that

table and then the QR code is as well we

move that up to the top yeah and then

move everything else down just a little

bit and make maybe make this a little

smaller too okay

um well otherwise that big image is

gonna get lost on that backdrop

right um I

mean when when we were here this was at

um ente anch

and so um you know people they had to

kind of look behind the chair if they

were standing in front of it to see what

this stuff was here below so you know if

this was a little smaller moved up and I

see you know putting that up here and

the logo up up here or wherever else you

want to put it but make this stuff a

little smaller so it's it's it it

doesn't eat up 100% of the space right

because if you think about it too if you

go

here um

um you know you can almost stand outside

the booth and see what these things are

yeah so question how like from your

experience how many is it pretty common

for somebody to walk up and sort of look

at the banner or they just walking up to

talk to

you no people I H just to God this was

this particular setup was the most

successful one we've ever had okay um I

mean people stopped and read it I think

part of it was you know the caption you

know or the headline here um because

pretty much everybody at IBC has you

know involved in content internationally

so it was it was the hook okay um but uh

but they stopped and read it so when

they came up and started to have a

conversation with us they kind of knew

what we were getting at because they

could see it here okay and then we you

know we had the the TV here so so if you

go back to what it's going to look at

here the TV is going to be back here

that's kind of where we have to have it

I kind of wanted it to be here right um

because back here there's like a table

and in and stuff um but you know it is

what it is

okay um so the other question actually

that I have

is because you already have a branded

Banner or or sorry um stand

uh I'm kind of wondering if the spherics

logo is not as important on the graphic

to move it up that way we don't have to

mess with any spacing we just literally

plop the QR code in the corner in the

upper

corner I would say that because of the

direction it faces that it still needs

the logo okay so there's that would be

my sense of it what about you Todd you

know better than me because I don't and

I and I and I think frankly um um we're

going to redo the

banner because it does eat up so much

space for other shows

oh oh we are okay I mean that that

that's a that's a use of a lot of space

this is 10

feet right

yeah so it doesn't it doesn't it's a bit

overwhelming gotcha I mean you don't

really notice it until you're standing

in front of yeah yeah so then Todd are

you just saying just is for my own

understanding I apologize but you're

saying make the image smaller um but but

you're saying that there's too many

things on there what are you asking are

you just asking to make saying this this

here should be smaller okay but every

all the elements of it can

remain yeah yeah I think it just the

lawn guy is outside my window I can't

hear you uh so I think I think if I'm

understanding it's just the whole

graphic with all the elements like the

little call outs and the country and all

that just make it a little bit smaller

and then that way when I throw the QR

code and the and the spheric logo at the

top it it balances out a little bit

better yeah and you could probably make

this a little smaller too

sure yeah so it's you can you can go

back and look at at this you anytime you

want but I mean you can it's you know

this wasn't an overwhelming image but

people could still read what was there

sure

yep this this is still 10et so okay and

then uh so the so the

dimensions that you emailed yesterday so

that is for this task that we're talking

about right now the this booth this okay

all right and then the IBC so what

um I understand what we need to do for

mecom IBC what is the difference and is

the information that I captured in that

Trello ticket is that

correct yeah okay so this if you go here

let me

just X

here there isn't there isn't an X there

Todd okay all right so if you look at if

you follow this link Yep this is is this

is the IBC Ry Amsterdam is IBC this is

the size we need for the graphic for

them

right what about for the for the panels

though the upper and I think it's

left or right do they these are just

these are just like EPS files that we

send them oh okay cool so you already

have those

right yeah okay all right good I mean

the ones that we the ones that we

downloaded that's the highest resolution

you have right yeah I mean those are

those are vector you can't get much

higher than that okay all right all

right yeah so no you don't have to you

don't have to draw anything we just give

them the image and then they stick in

there okay all right that's that's

straightforward I I I know what to do

then okay and then um with the

dimensions oh come

on um

wait this is yeah this is for

IBC and where did they put

the well I just I copied and pasted what

you what you did what you

said like if you look right there it

says here are the

basics

this so these are the IBC requirements

where did I put

thec where did I put them well

yeah right there mipcom Booth

design well yeah but that's um but R

fiber is r Wait is it

here it's going to be the same

thing

yep yeah I think that's where my

confusion was that I didn't know which

Dimensions were for

what okay

um right so who do I need to get

permission from for this well actually I

gave it to you guys under the internet

you must have a different browser open

because like if there if I use one

browser it won't open up but then if I

use use my Gina browser it will so you

must have another browser if you've

already been in

there yeah and I believe I also gave um

I I also gave International ratings The

that's me yeah yeah so that every

time um I've been requested access it's

always International ratings yeah I

don't know why it does that Tim I'm

sorry I know the deal on that's why I

hate Google I hate anything to do with

Google okay it is what it

yeah but uh yeah that's that's my uh

work site and I apologize I don't know

why it does that yeah no worries so Todd

all you have to do is just I could

literally do it right now you just click

on one of those things uh say request

access and I can do it like as we speak

and you'll have it within minutes so in

fact the one you just asked I just gave

you

access okay all right what

I would have thought you already had it

though yeah

no yeah so that one click that I just

gave you

access yeah it says request

access um I don't get it anyway what let

me let me do this Tim I'll I'll go I'll

find the um the mcom spec and I'll stick

it in here for you but I'll also email

it to you I'll give it to you in a few

minutes okay sounds good and then so

then so then part of the confusion was

then so what is what is the difference

with IBC is that like when does that

need to be done and what are the

information on that uh we have until the

middle of next month for IBC but we have

until tomorrow for

MC gotcha

okay so let me find this for you and

I'll send it over okay sounds good while

I have you on the phone did Teresa get

you your feedback yesterday uh no the

only feedback she got was for the case

study she the use case did you get the

one for Sony too yet I haven't got

anything for Sony and then I didn't get

any feedback for the

homepage all right I I'll I'll ping her

again thank you all right sounds good

all right thanks guys all right bye bye