20 Reasons I Switched from Canva to @AdobeExpress @philpallen

Summary

In this sponsored video, Phil Palin, a brand strategist and Adobe Express Ambassador, compares Canva and Adobe Express, highlighting the latter's superior features for content creation. He emphasizes Adobe Express's integration with other Adobe apps, advanced AI capabilities, and robust branding tools, which streamline the design process and enhance content quality. The video also showcases Adobe's commitment to ethical AI use and its user-friendly campaign creation and social media sharing features.

Takeaways

• 😀 Adobe Express is the speaker's preferred platform for content creation due to its advanced features and seamless integration with other Adobe tools.
• 🔄 The unique 'linked assets' feature in Adobe Express allows for real-time updates from Photoshop and Illustrator, enhancing workflow efficiency.
• 🎨 Adobe Express Premium comes at no additional cost with a Creative Cloud subscription, providing more value to existing Adobe users.
• 👥 The 'Brands' feature in Adobe Express is powerful for team collaboration, allowing the upload and organization of logos, colors, and media assets.
• 📚 'Libraries' in Adobe Express offer a centralized place for design elements and templates accessible to a team, promoting consistency across projects.
• 🌐 Adobe Express provides high-quality add-ons and integrations, including 'Brand Fetch' for accessing logos and 'Auto Icon' for icon-based design elements.
• 📹 The platform offers extensive media options through Adobe Stock, with a focus on diversity and quality in its photo and video library.
• 🔠 Adobe Fonts integration in Adobe Express provides access to a premium font library, along with font recommendations to assist in design decisions.
• 🛠 Express offers advanced design tools such as layers, similar to Photoshop, making it easier to manage and reorder design elements.
• ✨ The 'Remove Background' feature in Adobe Express is highlighted for its efficiency and accuracy, outperforming similar tools in Canva.
• 🤖 Generative AI in Adobe Express, powered by Adobe Firefly, is praised for its transparency, ethical use, and commercial safety, unlike other tools that may lack clarity on AI sourcing.

Q & A

Which platform does the speaker prefer for content creation and why?

The speaker prefers Adobe Express for content creation due to its advanced features, seamless integration with other Adobe tools, and the ability to elevate content aesthetics while saving time.

What are some of the unique features of Adobe Express mentioned in the script?

Unique features of Adobe Express include campaign creation with resize, different page sizes, generative AI, importing and enhancing PDFs, and add-ons like brand fetch, color blindness simulator, and attention insight.

How does the speaker describe the integration of Adobe Express with other Adobe applications?

The speaker describes the integration as seamless, allowing for linked assets that eliminate the need for downloading and uploading files with every design tweak, and retaining edits and effects made in Express.

What is included in Adobe Express Premium that is not in the free version?

Adobe Express Premium includes access to high-quality elements and integrations, and it is included in a Creative Cloud subscription at no additional cost if one is already using other Adobe apps.

How does Adobe Express handle brand consistency with its 'Brands' feature?

Adobe Express allows users to upload all brand elements such as logos, colors, graphic elements, fonts, images, and even videos, making it easy to maintain brand consistency and share assets with a team.

What is the difference between 'Brands' and 'Libraries' in Adobe Express?

'Brands' in Adobe Express is for uploading and organizing all brand elements, while 'Libraries' are for design elements of a specific project that can be shared with a team.

How does Adobe Express compare to Canva in terms of add-ons and integrations?

Adobe Express offers higher quality add-ons and integrations, including access to Adobe Stock for photos and videos, Adobe Fonts, and unique add-ons like Auto Icon and attention Insight, which are not as robust in Canva.

What is the significance of Adobe's approach to generative AI in Adobe Express?

Adobe's approach to generative AI, through Adobe Firefly, is significant because it is built in-house on fully licensed material, ensuring transparency, ethical use, and avoiding legal gray areas.

How does Adobe Express facilitate the design process with its layers feature?

Adobe Express facilitates the design process by allowing users to see and manage separate layers at a glance, similar to Photoshop, making it easier to reorder and edit elements.

What is the 'Remove Background' feature in Adobe Express and how does it work?

'Remove Background' is a feature in Adobe Express that allows users to quickly and accurately remove the background from an image with a single click, and it also offers different blend modes and adjustments.

How does the speaker view the importance of Adobe's transparency and ethical considerations in AI generation?

The speaker views Adobe's transparency and ethical considerations in AI generation as hugely important, as it sidesteps ethical and legal issues, and Adobe has created a governing body for AI transparency.

What add-ons in Adobe Express help with accessibility and understanding design attention?

The 'Color Blindness Simulator' and 'Attention Insight' add-ons in Adobe Express help with accessibility and understanding where people's attention is drawn in a design.

How does Adobe Express support campaign creation and organization?

Adobe Express supports campaign creation and organization by allowing users to keep all campaign graphics in one project with different page sizes, making it easy to manage and edit various elements of a campaign.

What collaboration features does Adobe Express offer for working with a team?

Adobe Express offers collaboration features such as the ability to share a design with collaborators, receive real-time updates, and use threaded comments for design approvals or feedback.

How can Adobe Express be used to schedule social media posts?

Adobe Express allows users to schedule social media posts directly from the platform, with options to select multiple images, save drafts for further edits or approvals, and set specific posting dates.

Outlines

00:00

🌟 Canva vs Adobe Express: The Choice for Content Creation

In this video, Phil Palin, a brand strategist and Adobe Express Ambassador, discusses the differences between Canva and Adobe Express. He highlights Adobe Express as his preferred platform for content creation due to its advanced features like campaign creation with resize and different page sizes, generative AI, and various add-ons. Phil also mentions that Adobe Express is sponsoring the video and provides a link to a detailed blog post for further comparison between the two tools. He emphasizes Adobe Express's integration with other Adobe apps like Photoshop and Illustrator, which allows for seamless content creation and management.

05:01

🔗 Linked Assets and Creative Cloud Integration

Phil explains the concept of linked assets in Adobe Express, which allows users to make edits in Photoshop or Illustrator and have those changes automatically reflected in Express. This feature saves time by eliminating the need to repeatedly download and upload files. He also discusses the inclusion of Adobe Express Premium in a Creative Cloud subscription, making it a cost-effective choice for those already using Adobe apps. Brands and libraries in Express are highlighted as powerful tools for maintaining brand consistency and sharing design elements with teams, offering more flexibility than Canva.

10:03

🌐 Add-Ons and Media Integration in Adobe Express

The video delves into the various add-ons available in Adobe Express, such as brand fetch for accessing logos and high-quality stock photos and videos from Adobe Stock. Phil appreciates the integration of Adobe Fonts and the font recommendation feature in Express, which enhances design sophistication. He contrasts this with Canva, which he finds less sophisticated in design options. The ease of accessing and using these add-ons in Express is emphasized, showcasing its superiority over Canva in terms of design quality and accessibility.

15:06

🎨 Layers, Background Removal, and Quick Actions

Phil demonstrates the layer management and background removal features in Adobe Express, which he finds superior to Canva. He appreciates the ability to see and reorder layers easily, a feature reminiscent of Photoshop. The video also covers quick actions like animate from audio, resize videos, and create QR codes, which are more accessible in Express than in Canva. Phil highlights the high fidelity editability of imported files in Express, which is a significant advantage over Canva.

20:06

🤖 Generative AI and Transparency in Adobe Express

The discussion turns to generative AI, where Phil praises Adobe for its responsible use of AI and transparency in its operations. He contrasts this with Canva, which he criticizes for not being clear about its AI sources. Adobe Express's integration with Adobe Firefly for text-to-image generation and text effects is showcased, highlighting the ability to edit prompts and generate multiple results. Phil also mentions Adobe's commitment to commercial safety in its generative AI features, which is a significant advantage over competitors.

25:07

📈 Accessibility, Campaign Creation, and Social Media Integration

Phil highlights the accessibility features in Adobe Express, such as the color blindness simulator and attention insight tool, which help designers create more inclusive content. He also discusses the ease of campaign creation in Express, allowing for organization of various graphic sizes in one project. The video concludes with a demonstration of sharing and scheduling designs directly on social media platforms from Express, emphasizing its comprehensive functionality for both creation and distribution.

📚 Conclusion and Further Resources

In the final segment, Phil summarizes his case for Adobe Express over Canva, inviting viewers to explore his detailed blog post for more information. He also mentions his upcoming presentation at Adobe Max and encourages viewers to try Adobe Express for themselves. Phil concludes by inviting questions and feedback in the comments section, emphasizing his personal engagement with the audience.

Keywords

💡Canva

Canva is an online graphic design platform that offers a wide range of tools for creating visual content such as social media graphics, presentations, posters, and more. In the video, Canva is compared to Adobe Express, highlighting differences in features and capabilities. The script mentions Canva as a popular and accessible tool, but not the most sophisticated for creating standout content online.

💡Adobe Express

Adobe Express is a content creation platform that is part of the Adobe ecosystem. It is the sponsor of the video and the tool that the speaker prefers for its advanced features and integration with other Adobe applications. The script discusses Adobe Express as a creative hub, emphasizing its linked assets, brand libraries, and seamless integration with Photoshop and Illustrator.

💡Brand Libraries

Brand Libraries in Adobe Express are a feature that allows users to upload and organize all their brand elements such as logos, colors, fonts, images, and videos. This feature is highlighted in the script as a powerful tool for maintaining brand consistency, especially when working in a team environment or sharing assets across different projects.

💡Creative Cloud

Creative Cloud is Adobe's subscription service that gives users access to a suite of creative applications like Photoshop, Illustrator, and Adobe Express. The script mentions that Adobe Express Premium is included in a Creative Cloud subscription, which is a cost-saving benefit for users already utilizing other Adobe apps.

💡Generative AI

Generative AI refers to artificial intelligence systems that can generate new content, such as images, text, or music. In the video, the speaker discusses Adobe Express's use of generative AI through Adobe Firefly, emphasizing its responsible use and the platform's transparency in comparison to other tools like Canva.

💡Adobe Fonts

Adobe Fonts is a font library service that provides a wide selection of premium fonts for designers. The script highlights the integration of Adobe Fonts with Adobe Express, allowing users to access a vast array of high-quality fonts for their designs, which is a feature that sets Adobe Express apart from Canva.

💡Adobe Stock

Adobe Stock is a stock media service offering high-quality images, videos, and audio files. The video script praises Adobe Stock for its diverse library of content and its integration with Adobe Express, which provides users with access to a vast resource of royalty-free media for their designs.

💡Campaign Creation

Campaign Creation in Adobe Express refers to the ability to organize and manage multiple design assets for a marketing campaign within a single project. The script discusses this feature as a significant advantage over Canva, allowing for efficiency and ease in creating various sizes and types of graphics for a campaign.

💡Content Authenticity Initiative

The Content Authenticity Initiative is a program created by Adobe to promote transparency and ethical use of AI in content creation. The script mentions this initiative as a testament to Adobe's commitment to responsible AI practices, in contrast to other platforms that may not be as transparent about their AI sources.

💡Color Blindness Simulator

The Color Blindness Simulator is an add-on in Adobe Express that allows designers to see how their designs would appear to individuals with different types of color blindness. The script highlights this feature as an example of Adobe Express's commitment to accessibility and inclusive design.

💡Attention Insight

Attention Insight is an AI tool within Adobe Express that analyzes designs to determine where viewers' attention is drawn. The script describes how this tool can help designers understand and optimize the visual hierarchy and focal points of their designs, ensuring that the design goals align with viewer engagement.

Highlights

Adobe Express is the preferred platform for content creation due to its advanced features over Canva.

Switched from Canva to Adobe Express for 20 specific features enhancing content creation.

Adobe Express offers campaign creation with resize and different page sizes.

Generative AI in Adobe Express is done responsibly with transparency and on fully licensed material.

Importing and enhancing PDFs is a feature that sets Adobe Express apart.

Adobe Express Ambassador shares personal preference and belief in the platform.

Adobe Express integrates seamlessly with other Adobe apps like Photoshop and Illustrator.

Linked assets in Adobe Express eliminate the need for constant downloading and uploading.

Adobe Express Premium comes included in a Creative Cloud subscription at no additional cost.

Brands and libraries in Adobe Express allow for powerful brand management and team sharing.

Adobe Express provides access to high-quality elements and integrations not found in Canva.

Adobe Fonts integration in Adobe Express offers premium font options for design sophistication.

Font recommendations in Adobe Express assist in design choices for overwhelmed users.

Adobe Express layers feature allows for easy editing and reordering of design elements.

Remove background feature in Adobe Express provides quick and accurate results.

Adobe Express offers one-click functions for various design actions, unlike Canva.

High Fidelity editability in Adobe Express maintains the quality of imported files.

Adobe Express is user-friendly while still being sophisticated for quick content creation.

Adobe's generative AI, Adobe Firefly, is integrated responsibly and transparently in Adobe Express.

Adobe Express will feature commercially safe generative AI, unlike other tools.

Adobe Express includes add-ons for accessibility, like the color blindness simulator.

Attention Insight in Adobe Express uses AI to understand where attention is drawn in a design.

Campaign creation in Adobe Express is more organized and efficient than in Canva.

Adobe Express allows for real-time collaboration and threaded comments on designs.

Direct sharing of creations on social media from Adobe Express streamlines the posting process.

Transcripts

canva or adobe Express that is the topic

today as the owner of a personal

branding agency I've got clients who use

canva and use Adobe Express and

sometimes use both Adobe Express is my

go-to platform for Content creation

myself they're sponsoring this video and

there are many reasons why I've made

this switch from canva 20 reasons to be

exact features like campaign Creation

with resize and different page sizes

generative AI done responsibly importing

and enhancing PDFs quickly add-ons like

brand fetch a color blindness simulator

attention insight and so much more

that's just little previews Stay With Me

I'm Phil Palin a brand strategist

welcome to my channel where I promise

practical advice to build your brand

today we are looking at the differences

between canva and Adobe Express full

disclosure Adobe Express is sponsoring

this video and I am a very proud Adobe

Express Ambassador I am a big believer

in this platform for so many reasons

which I will go through today now I'm

not here to bash canva by the way it's a

very popular widely accessible tool to

the masses primarily because it was an

early solution in the world of browser

and app-based graphic design tools but

when it comes to creating standout

content online it is not the most

sophisticated tool and I'll back that

claim up today by sophisticated I don't

mean fancy I mean a tool that can

elevate your content your aesthetic

while saving you time in the content

creation process so let's start with my

first few reasons which I can Encompass

in this statement I believe Adobe

Express can actually be your creative

Hub I'll explain by the way I have lots

to say on this topic so much that it's

not all going to fit in this video this

video is long enough already so I'm

linking to this blog post which goes

into much more detail on the differences

and nuances between canva and Adobe

Express in written form which means I

can keep this updated as I go check that

out in the description but keep watching

this video Adobe Express Is Awesome on

its own for reasons I'll show you in

this video but I use other Adobe

Flagship apps like Photoshop and

illustrator and I'm going to show you

how those work seamlessly in Express

I'll click your stuff here I will

actually choose from my files that are

in my Creative Cloud Library we'll set

this as the page background let's say I

want to update this iPhone to something

a little more current and I'm going to

do that over in Photoshop

for this quick example I've already got

it set as a layer so I'll click save on

this PSD file and when I hop back over

to express I simply click update and

there you go there's that new layer in

action linked assets eliminate the need

to download and upload files every

single time a design tweak is made in

Photoshop or illustrator this is

obviously very unique in Express given

that it's in the Adobe ecosystem I also

love that linked assets retained

previously made edits and effects made

in Express so you don't have to redo

those adjustments somewhere like canva I

definitely think this idea of a linked

asset is going to help you save time and

effort managing files and by the way

reason number two Adobe Express premium

is actually included in a Creative Cloud

subscription so if you are already

paying for Creative Cloud using other

Adobe apps then you have premium at no

additional cost that's another reason

why I love Adobe Express back over in

Express we talked about linked assets

but I also want to talk about Brands and

libraries a brand in Express is really

really powerful this gives you the

ability to upload all of your logos

colors graphic elements as well as fonts

images and even video as well you might

have some other elements that are none

of those and those can go under not

grouped this makes it really easy to

share this with a team and for everyone

to stay on brand hopping quickly over to

canva for comparison yes you can upload

your logos as well as your colors and

some fonts photos graphic elements and

icons but not video so I love that you

can upload all of this into Express

including video now that's Brands let's

also talk about libraries which you'll

see when you scroll down here libraries

in Express these are Design Elements for

let's say a project that are accessible

to a team I'll choose this library for

my friends over at outspoken narrative a

non-profit that I've had the privilege

of working with in some of my Express

projects here you'll see they have

ready-made Graphics as well as templates

that they can share with their entire

team of conservationists filmmakers all

around the world so in Express once

again you have Brands and libraries

gotta love it popping back over to canva

for a comparison they kind of hide

everything on this uh navigation over

here called apps this little grouping of

or exactly that different apps

Integrations certainly canva is huge

there are lots here but I generally find

not a lot of them are great one that I

do like is this thing called brand fetch

which gives you the ability to find a

logo that you might want to use in a

design for example working on a YouTube

video I'm comparing canva and Adobe

Express so here I can add that logo

quickly onto my design where this falls

short in canva is the access to other

assets that would actually make this

really awesome so again they hide

everything kind of under here elements

you've got videos and photos but the

quality is not here which is what I can

find over in Express and I'll show you

back over on Express under add-ons I can

click brand fetch to access this and I

can just type for a brand that I want to

find in this case let's use Nike here

we've got some assets we can use jpeg

PNG with transparency which is going to

be helpful for what I'm about to design

I'll pop this logo in let's say I'm

creating a mock Nike ad but to make this

awesome I'm going to click over to media

and for this example we'll stick with a

stock photo so I'll type in running I'll

choose an option with a light bottom

color so that you'll actually see the

runner and just like that I am loving

how this is looking so far to be clear

both apps have add-ons both of them in

this case have brand fetch giving you

access to millions of logos to use but

it's the other higher quality elements

and Integrations in express that make

this even better I'll talk more about

that in a second sometimes I don't think

more is necessarily better and here in

Express I have used almost every add-on

that they have available here and I'm

loving discovering new ones that they

add frequently the ones that are here

are definitely high quality including

this next one I want to show you called

Auto icon in Express you can choose from

icons by clicking on elements and then

fill filtering by shapes or icons but I

love this particular add-on which

actually presents icons in shapes so I

love that because these are icons that

have similar weight and if I'm wanting

to use icons as a collection that that

is the direction that I'd want to go

that one's called Auto icon I'll talk

about a few more add-ons coming up but

these are a few of my favorites so far

so I've already started to touch on some

of the nuances between both platforms

sometimes or is it necessarily better I

tend to enjoy keeping things streamlined

in Brands and libraries and I love that

Express makes it so easy to leverage its

other leading asset libraries let's talk

about that back over and express

speaking of add-ons which we touched on

a moment ago there are a few that will

give you some free stock photo searches

but absolutely nothing is better than

heading over to media and from here

choosing from photos video and now audio

which is integrated with Adobe stock I

don't care what anyone says adobe's talk

is the leader in stock photo and video

at an affordable price of course the

amount of stock media that you have

access to will be dependent on your

Adobe Express subscription if you have

premium you have access to hundreds of

thousands of high quality images

remember our search a second ago let's

type in running again at a quick glance

here you'll see that there are so many

high quality images maybe you didn't

know this but Adobe stock actually hires

a lot of small diverse photographers

around the world and that is reflected

in their Library I can't say I've found

the same over on canva or other royalty

free stock photo websites they tend to

be hit or miss but Adobe stock is always

a hit for me speaking of Integrations

and speaking of sophisticated design

that leads me to talk about text and the

fact that adobe Express is integrated

with Adobe fonts on the internet you

pretty much have two main font libraries

to access you have Google fonts which

are free and you have Adobe fonts which

are more premium and honestly the best

any design professional will tell you

and lucky for you much like Adobe stock

has integrated here in Express so are

Adobe fonts have a look I'm certain

you'll find pretty much anything you

need in here obviously there are

limitations on what's available in the

free version of Express versus the

premium you'll see that indicated by

this little Crown icon if you use other

web Properties or platforms like

Squarespace they also have Integrations

with Adobe fonts so chances are you'll

have no problem staying consistent with

your brand fonts and it gets better with

reason number eight font recommendations

in Adobe Express let's say for example

you're overwhelmed with all of the

options then lean on Adobe Express's

very Savvy recommendations I absolutely

love this little section here that says

recommended to give me ideas on what it

thinks will look great in my design and

so far it is right these fonts are

looking awesome you can also hop over

here under text to see different

existing lockup apps and Designs grouped

by category like phrases bios headlines

even seasonal or logos again the focus

here under text is pre-existing text

setups that might look good or if you

have in mind what you want to put here

you can stick with the recommended to

save you some time by comparison like

Adobe Express you can have your brand

fonts available here but have a look at

the designs in comparison to what you

just saw over on Express this is what I

mean by Design sophistication which to

be transparent lacks a little bit over

on canva I mean I'll do my best to

create a little ad here

but I'm not sure there's anything that I

can do that will make me love this text

image options are okay but still

somewhat limited it's just not the

design sophistication that I'm talking

about over on Express now one thing I

want to point out is if I detach this

background image from the layers there's

no real way to see all of my layers at a

glance so it's a little bit challenging

if I want to reorder them I have to

right click select layer and then send

to back for example if I'm trying to

reorder those but back over on Express I

love love that over here on the right

hand side I can actually see my separate

layers at a glance just as if I was in

Photoshop pretty sure Adobe was the one

to innovate this idea of layers that is

now known across the world love that

they've maintained that in Express we're

going to detach this background photo

I'll still make it big enough so that

you can see it and the next feature that

we're going to try is the remove

background feature that was a single

click it took just a few seconds and it

did an absolutely perfect job job of

removing that background I also love

that there are different blend modes

here as well as the ability to make

adjustments of course remove background

exists over on canva but I haven't had

the same kind of success in the end

result you're welcome to try for

yourself but Express never lets me down

remove background will be visible as you

saw a second ago when you were working

on a specific layer but you can also

click this plus sign from the dashboard

and click remove background which is

listed under the quick actions here you

can upload an image and it will do

exactly the same thing we'll open this

in the editor and here we can make any

last tweaks that we want to make or if

we want we can restore the image to the

original if we want to see that again

you click this plus sign from the

dashboard and under quick actions you'll

see remove background as that first one

as well as lots of other quick actions

or one-click functions that you can do

right here in Express animate from audio

resize videos or photos convert file

types QR codes and so much more it's not

to say you can't do some of these things

over in canva you can't do all of them I

think you can do some of them but they

certainly don't make it easy to be able

to do those things on their own you'd

actually have to click and create a

project and then from there figure out

how to do it and for the record I

couldn't figure out how to make a QR

code or how to do a handful of these

things in canva without going to its

apps and having to use a third party to

do it thank you dope Express for making

this so simple along the same lines I

also love that you can start in Adobe

Express now from your own content so

this is PDFs psds are Photoshop files or

AI files for illustrator for this quick

example I will upload a mood board here

it will take just a few moments to

convert and once it's converted you can

open this in the editor and voila it's

like this was created in Express

originally the fact that I can click and

drag and reorganize elements I might

want to add some stock photos icons even

shapes or Design Elements I can do all

of that I love that it's got all of my

elements layered this new feature in

Express is amazing let's say you want to

make a quick change or even a more

drastic change you can absolutely do

that best of all I've shown you this

with a PDF but you can do this with

Photoshop and Illustrator files and

across all of those maintain High

Fidelity editability of whatever

imported files that you have this is

different from canva and other tools

because what you actually import doesn't

quite have this amount of flexibility or

editability if that's a word and because

this is from Adobe there's better

retention of imported fonts and custom

fonts also different from canva and

other tools that have more limited font

options I'll prove it to you here over

in canva we'll click create design and

we will import file and I'll upload that

exact same PDF let's see how it does

well it's looking okay here I'm able to

edit this text what about the ability to

select elements nope that's not there

this is one giant element it's not able

to differentiate between the unique

little samples in the mood board as well

the text labels didn't come through

quite exactly as I wanted them to

there's some mess on this pink one so if

I was going to give it a grade I might

give it a c but I'm definitely much

happier with the final result in Express

so Adobe Express is sophisticated but

without losing its ease of use that's

really important because you're probably

in a rush most of the time right to

create and post content like me I can

relate now let's move into discussing

generative AI which Adobe is the leader

in doing responsibly this recent article

from Fast Company talks about canvas

generative AI Integrations as well as

adobe's but here's where things get a

bit dicey it says canva declines to

share exactly where it's AI generation

is coming from that to me is a problem I

believe for their magic edit they use

open AI but we don't actually know

unlike Adobe which has actually built

their Solutions in-house on fully

licensed material and I quote that

sidesteps both the ethical and legal

gray areas of training AI I realize this

isn't as exciting as other features that

we're talking about but this is hugely

important not only is Adobe a proponent

in transparency with AI but they created

the governing body for it as it says

here adobe's tools make it easy to

indicate when AI was used to generate or

alter content information about specific

AI models used and more can be conveyed

to viewers helping to prevent

misinformation and increase transparency

around the use of AI who are members of

the content authenticity initiative well

over 800 organizations and all the top

companies some of which I have

collaborated with on content

Partnerships like Synthesia these are

brands that are very very proud to tell

others that they are a part of the

content authenticity initiative which is

created by Adobe so you can count on

Adobe as well as its products to have

creators best interests at heart if you

want to read more about how it works I

will link to this website in the

description the process is simple the

technology is Advanced but I am not okay

with other tools referencing libraries

images and assets that they don't have

permission to do

feel now that we got that out of the way

let's have some fun actually designing

in Adobe espresso it's really easy to

find the generative AI Integrations with

Adobe Firefly so text to image is the

first one we'll look at you can enter

your prompt right here if you're ready

or if you're overwhelmed at the

possibilities what I love to do is look

at some of the examples here when you

hover over the example it'll actually

tell you the prompt that was used to get

this image and some of them are long and

detailed and honestly nowadays we're

really having to think in terms of

writing prompts to get the creative

output that we're after others are

really simple really just depends what

you're looking for you can do the same

for the text effects we'll look at

examples of both right now starting from

a blank canvas I will select media and

then text to image that's the first one

we'll do we'll choose our image size

I'll go with widescreen and I'll make

this a bit bigger so you can see it now

normally what I do before I write a

prompt is I make sure that I select the

content type that I'm after maybe I want

a graphic maybe I want art or in this

case let's do a photo as well I can

choose from popular styles select here

to filter down and see all kinds of

options we're going to go with Concepts

and we're going to choose beautiful if I

want to choose more I can so there you

go that's also unique the ability to

select more than one style will go

beautiful and simple now up here we're

going to write a prompt I'll do

something like minimalist home office

setup and we'll select generate and I

already love the results that I'm

getting this is really cool and

different from other generative AI tools

I can actually edit the prompt after I

generate an image and I love getting

multiple results like this

these are actually really good I should

also mention that coming soon generative

Ai and Adobe Express will be designed to

be commercially safe Adobe has told us

that is on the way soon whereas in other

tools like canva that incorporate

generative AI That's generally pretty

vague and it's hard to know what you're

allowed to actually do or use

commercially if I want I can select load

more and see more results and I'll make

my selection when I'm happy I love how

this is looking now not every result is

going to be perfect so for example in

this desk you'll see that it's a little

bit warped this is relatively new

technology and it may be influenced by

those settings that I had made for

example I might toggle off beautiful and

simple we'll click generate again and

just see if we get a better result and

we did so it just might take some

experimentation but that is half the fun

now I'll delete this for now I'll head

over to text and next we're going to try

text effects this is totally unique to

Adobe Express and to Adobe Firefly from

here I clicked on an example that

grabbed my attention soft pink peony

petals that's a fun one we can start

from but let's say I want to change the

flower let's do a rose petal and just

like that you can see the difference

again lots of settings here changing

fonts effect types tint and style there

is so so much to play around with in

here which you're not going to find

anywhere else other than Adobe okay now

let's bounce over and talk about a few

other add-ons which I am loving and have

integrated into my creative workflow

creating beautiful designs is not the

only thing that I'm after I also want to

consider accessibility and ways that

people are going to be able to look at

and experience my content so the first

add-on that I love and express is called

color blindness simulator I previewed

this at the top of the video here I can

actually select through all the

different types of color blindness and I

can actually use this slider to test how

someone with that condition would see my

design when in doubt when you want more

info you can actually hover over the eye

Circle to get all the details on that

particular form of color blindness it's

just something I like to check and if I

want here I can open in the external

previewer so that is the color blindness

simulator along those lines I want to

click the attention Insight this AI tool

helps you understand what attracts

attention on your design so to test this

you'll choose the type of graphic you've

created in this case this is a banner

and we'll test the design it takes a few

seconds which I'll speed up for this

example

and there we can see a heat map once

it's processed to understand where we

might want more attention drawn giving

us ideas to change design images or

layout adjust positions colors contrast

white space you get the idea if I want I

can download this I can also test a new

page or toggle this to a focus map which

is just a different way to see it I'm

always designing something with a goal

in mind so certainly using this

attention Insight helps me ensure that

my goal for my design is aligned with

where people's attention is going to go

there are so many more add-ons I feel

like every time I open this there's new

ones for me to explore so I'll draw your

attention here onto add-ons and go here

and check these out for yourself finally

let's round off this discussion with

campaign creation Adobe Express makes it

much easier than canva in my opinion

here is why over on Adobe Express I can

keep all of my campaign Graphics so in

this case a YouTube thumbnail or a

YouTube graphic organized in one project

with different page sizes absolutely

love that so I can click here resize

let's say I want to turn this into an

Instagram story I can select duplicate

and resize and there we go obviously

from here I'll make a few little

adjustments but again I'm loving that

all of this can be in one project

including if I wanted to actually create

the Instagram reel or The Tick Tock

video that can be done here as well

let's say I wanted to add some text

I've added my text scroll all the way

down here to animate and you'll see how

easy it is to add some simple animation

effects on that text selecting so we'll

convert this into scenes which we can

trim add audio and then click up here to

download as an MP4 video best for video

audio and animations now let's say I

want to collaborate on this design with

one of my co-creators or designers I can

click share

invite collaborators and type the email

address of the person that I want to

co-create with

in this case I'm doing it from a second

account and how about that for a design

a new hat which by the way this is

happening in real time we also have

threaded comments up here so if we want

to interact we can

great for design approvals or feedback

all streamlined in one place oh I think

I look good

and the very last thing I want to show

you using a real life example is not

just the ability to create but also

share what you've created and express

directly on social media so here we can

select select post on platforms like

Facebook Instagram and Linkedin I

usually Post in real time but I always

schedule my posts for Pinterest

including those that send traffic back

to my blog so from here I'll select

Pinterest it will give me the options

for that specific platform

and from here the options specific for

that platform I will select

and if it has a website URL I'll enter

that here

and then I can preview how it will look

one of my favorite things in Express is

that I can add multiple images here as

well I can select save this as a draft

and what it will do is exactly that add

it as a draft which means I can make

edits I can get it approved before it

actually goes out maybe I want to change

the date that it gets posted or have

someone else take a look before it goes

out as you can see I have taken the

month off from posting on Pinterest but

certainly when I get back at it in

September it's going to be awesome to go

in get these drafts ready and then

schedule I love that extra functionality

of not having to schedule it right away

by the way I know I've covered a lot in

this video I am keeping a blog post even

more detailed on my website which is a

detailed comparison of canva and Adobe

Express and unlike a video I'm able to

keep that updated with details that I

think you're going to find interesting

I'm linking to that in the description

below if you want to see an even more

detailed comparison between canva and

Adobe Express so there you go the case

that I'm making today for why you might

prefer Adobe Express in comparison to

its competitors like canva everyone's

going to be different and there may even

be a world where you end up using both

tools hoping that adobe Express becomes

your creative Hub as it has become mine

certainly in my Adobe ecosystem by the

way I'm presenting this year at Adobe

Max in person a lab all about quick

campaign creation I will link to that in

the description below if you're not

attending in person you might think

about checking it out online and

obviously I'm linking to Adobe Express

in the top line of this video

description so that you can check it out

for yourself if you've got any lingering

questions comment below I am learning

more every single day as I use this tool

and loving it even even more if you've

got any lingering questions comment

below let's keep the conversation going

on down there I respond to those

personally and if you enjoyed this video

give it a like that helps other people

discover these videos which we work hard

to create for you and subscribe for more

of my videos on branding positioning

building and promoting your brand thank

you Adobe Express for sponsoring this

video as always it brings me a lot of

joy to share this platform with others

next I'm sharing a few videos I think

you'll be interested in I'm Phil Palin

thanks for watching those are coming up

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