How to Start Affiliate Marketing Without a Following

Greg Gottfried
18 Feb 202410:59

Summary

TLDRThis tutorial offers a comprehensive guide to starting affiliate marketing without an audience. The presenter explains the basics of affiliate marketing, including partnering with companies and using referral links. They introduce a 'search strategy' for ranking content on Google and YouTube, emphasizing the value of user-generated content over AI-generated articles. The video highlights the importance of creating high-quality videos to attract organic traffic and generate affiliate sales, sharing personal success and strategies for building profitable niche channels.

Takeaways

  • 😀 Start affiliate marketing without an audience by leveraging search strategies.
  • 📚 Affiliate marketing involves partnering with companies to promote their products through a unique referral link.
  • 🔗 Traditional affiliate marketing relies on having an existing audience on social media platforms.
  • 🎣 The example niche used in the video is fishing, demonstrating how to apply the strategy in a specific area.
  • 🌐 Google search results can be a powerful tool for affiliate marketing, as they don't require an existing audience.
  • 📈 Google and YouTube are owned by the same company, which means content posted on YouTube can also appear in Google search results.
  • 📊 The competition in affiliate marketing has increased due to AI tools that can quickly generate content.
  • 📝 AI tools like ChatGPT can write blog posts, but this type of content is being discouraged by Google in favor of more valuable, user-generated content.
  • 🎥 Creating video content for YouTube can be an effective strategy, as videos can rank in search results and attract organic traffic.
  • 💡 Even without a following, videos can be discovered through search results on both Google and YouTube, providing a sustainable source of traffic.
  • 🌟 High-quality, user-generated content is preferred by Google and YouTube over AI-generated content, making video content a valuable asset.

Q & A

  • What is the main topic of the video?

    -The main topic of the video is a tutorial on how to start affiliate marketing with no audience, particularly for those who do not have a following on social media platforms.

  • What is affiliate marketing in the context of this video?

    -In this video, affiliate marketing is described as partnering with companies that sell products, obtaining a unique referral link from them, and sharing this link in online content to earn a commission when someone makes a purchase through it.

  • Why is the video particularly useful for beginners in affiliate marketing?

    -The video is particularly useful for beginners because it provides a step-by-step guide on how to start affiliate marketing without an existing audience, which is a common barrier for those new to the field.

  • What is the 'search strategy' for affiliate marketing mentioned in the video?

    -The 'search strategy' for affiliate marketing refers to creating content that ranks on Google, thereby attracting organic traffic without needing an existing audience, by leveraging the visibility of platforms like YouTube.

  • How does the video suggest overcoming the challenge of not having an audience?

    -The video suggests overcoming the challenge of not having an audience by focusing on creating content that can rank on search engines like Google and YouTube, which can attract traffic from people searching for relevant topics.

  • What role does Google play in the search strategy for affiliate marketing?

    -Google plays a crucial role in the search strategy as it is a major search engine where people look for information. Content that ranks on Google can attract a significant amount of organic traffic, which is beneficial for affiliate marketing.

  • How does the video relate Google and YouTube in terms of content visibility?

    -The video explains that both Google and YouTube are owned by the same company, and content posted on YouTube can also appear in Google search results, thus doubling the traffic potential for the content.

  • What is the significance of the 'right place at the right time' concept in the video?

    -The 'right place at the right time' concept in the video signifies the importance of being in a position to take advantage of current trends or opportunities, such as the shift towards valuing user-generated content over AI-generated content.

  • How does the video address the issue of AI-generated content in affiliate marketing?

    -The video addresses the issue by pointing out that Google is trying to reduce the presence of AI-generated content in its search results, and instead favors high-value, user-generated content like videos, which is what the video recommends creating.

  • What is the long-term benefit of creating videos for affiliate marketing according to the video?

    -The long-term benefit of creating videos for affiliate marketing, as mentioned in the video, is that videos can stay relevant and continue to attract traffic in search results for years, unlike social media posts which can quickly become irrelevant.

  • What advice does the video give for those who want to start affiliate marketing without an audience?

    -The video advises to focus on creating high-quality, user-generated content in the form of videos and posting them on YouTube, which can then rank on Google search results to attract organic traffic and potential buyers.

Outlines

00:00

📚 Starting Affiliate Marketing Without an Audience

This paragraph introduces a tutorial on affiliate marketing for beginners without an existing audience on social media. The speaker explains the concept of affiliate marketing, which involves partnering with companies to promote their products using a unique referral link. The tutorial will demonstrate the process step by step, both verbally and visually on-screen. The main focus is on a search strategy for affiliate marketing, which does not require an audience, unlike traditional methods. The speaker also mentions their personal experience with affiliate marketing across different niches, including the use of YouTube channels for content creation.

05:01

🔍 Leveraging Google and YouTube for Organic Traffic

The speaker discusses the power of Google and YouTube for driving organic traffic to affiliate marketing content, emphasizing that these platforms do not require an existing audience. They highlight the high volume of searches on Google and how content posted on YouTube also appears in Google search results. The paragraph also addresses the impact of artificial intelligence tools on the affiliate marketing landscape, which have increased competition by enabling rapid creation of text-based articles. However, the speaker points out that Google is moving against AI-generated content, favoring high-value, user-generated content like videos, which are more likely to rank well in search results.

10:02

🎥 Embracing Video Content for High-Value User Engagement

This paragraph focuses on the strategy of creating video content for affiliate marketing, which is favored by Google and YouTube for its high user engagement and value. The speaker contrasts this approach with the declining effectiveness of AI-generated text articles. They explain that video content, whether it features a person speaking on camera or a faceless demonstration of products, is considered user-generated and is preferred by the platforms. The speaker also shares their personal success with this strategy, having made significant profits over the past few years, and encourages viewers to consider this approach for their affiliate marketing efforts.

Mindmap

Keywords

💡Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where individuals or companies earn commissions by promoting others' products or services. In the video, the concept is central as the tutorial focuses on how to start affiliate marketing without an existing audience. The script explains the process of partnering with companies, using unique referral links, and earning commissions on purchases made through those links.

💡Audience

An audience refers to a group of individuals who follow or engage with content on social media platforms or other channels. The script discusses the traditional approach to affiliate marketing which assumes the presence of an audience, contrasting it with the search strategy that can be effective even without a following.

💡Referral Link

A referral link is a unique URL provided by companies to their affiliate partners. It is used to track referrals and sales. In the context of the video, the creator explains that these links are embedded in content shared online, allowing the affiliate marketer to earn a commission when someone makes a purchase through their link.

💡Search Strategy

The search strategy mentioned in the video refers to a method of affiliate marketing that focuses on creating content that ranks high in search engine results, thereby attracting organic traffic. This strategy does not rely on having a pre-existing audience and instead leverages SEO techniques to gain visibility.

💡Organic Traffic

Organic traffic denotes the flow of visitors to a website or online content that comes from search engines. The video emphasizes the importance of organic traffic for affiliate marketers, especially those without a following, as it provides a steady stream of potential customers finding content through search queries.

💡YouTube

YouTube is a video-sharing platform that is also a search engine. The script highlights YouTube's role in the search strategy for affiliate marketing, explaining that videos posted on YouTube can rank on Google searches, thereby driving traffic to the content.

💡Artificial Intelligence (AI)

Artificial Intelligence, or AI, refers to the simulation of human intelligence in machines that can perform tasks usually requiring human cognition. In the video, AI tools like ChatGPT are mentioned as a way to quickly generate content for affiliate marketing, which has increased competition in the field.

💡User-Generated Content

User-generated content is any form of content, such as videos, articles, or posts, created by users for public distribution. The video script discusses how Google and YouTube favor user-generated content over AI-generated content, as it provides more value and authenticity to the audience.

💡SEO (Search Engine Optimization)

SEO is the process of improving the visibility of a website or content in search engine results. The video script implies that understanding SEO is crucial for the search strategy in affiliate marketing, as it helps content rank higher and attract more organic traffic.

💡Fishing

In the context of this video, fishing serves as an example niche for demonstrating the affiliate marketing process. The script uses the term to illustrate how to apply the search strategy and create content around a specific topic to attract an audience interested in fishing products.

💡Commission

A commission is a fee paid to an affiliate marketer when a sale is made through their referral link. The video script explains that the incentive for affiliate marketers is the commission they earn, which is the profit motive behind promoting products without needing an audience.

Highlights

This video provides a full tutorial on starting affiliate marketing with no audience.

The tutorial explains affiliate marketing basics, including partnering with companies and using referral links.

Traditional affiliate marketing relies on having an existing audience or following on social media platforms.

The video introduces a search strategy for affiliate marketing, which doesn't require an existing audience.

The presenter shares personal experience with multiple YouTube channels focused on affiliate marketing in different niches.

The example niche used in the video is fishing, demonstrating how the strategy can be applied.

The video shows how content creators with existing followers on Instagram can easily do affiliate marketing.

The presenter explains how to rank content on Google without needing a following, leveraging organic traffic.

Google and YouTube are owned by the same company, meaning content posted on YouTube can also appear in Google search results.

The video demonstrates how to create content that ranks on Google by focusing on search terms like 'best fishing pole for beginners'.

The presenter warns about the rise of AI-generated content and its impact on affiliate marketing, suggesting a shift towards video content.

Using AI tools like ChatGPT to create blog posts for affiliate marketing is becoming more common but can lead to lower quality content.

The presenter's personal strategy involves creating video content for YouTube, which can rank on Google and YouTube search results.

The video content strategy does not require an existing audience, as traffic comes from organic searches on Google and YouTube.

YouTube videos can stay relevant in search results for years, unlike social media posts that quickly become irrelevant.

Google and YouTube prefer high-value, user-generated content over AI-generated content, favoring real experiences and reviews.

The presenter emphasizes the importance of being in the right place at the right time in affiliate marketing, suggesting that video content is currently favored.

The video concludes with an invitation for viewers to ask questions in the comments, indicating an open dialogue with the audience.

Transcripts

play00:00

Hey everyone, welcome back to another video.

play00:02

In this video, I'm going to be giving you a full tutorial

play00:04

on how to start affiliate marketing with no audience.

play00:08

So for those of you who do not already have a following

play00:10

built up on any social media platforms,

play00:13

this is going to be the video for you.

play00:14

Now, what's going to make this video super helpful

play00:16

is I'm going to explain things on camera here,

play00:18

but then also on screen recording on my computer

play00:21

so you can follow along step by step.

play00:22

So without further ado,

play00:23

let's get straight into this video.

play00:25

If you are a beginner getting into affiliate marketing,

play00:27

sit back, relax,

play00:28

this is going to be a very helpful video.

play00:31

Okay, so now that we are in the computer,

play00:32

let's first talk about the first concept

play00:34

of an audience versus not having an audience.

play00:36

So when most people talk about how

play00:39

to do affiliate marketing,

play00:40

which if you don't know what affiliate marketing is,

play00:42

the very simplified version of it

play00:44

is you as a creator of creating

play00:46

some kind of content on the internet,

play00:48

you partner with different companies

play00:49

that sell different products that you know and you use.

play00:52

It's totally free to partner with those companies.

play00:54

You simply go to their websites

play00:56

and you join their what's called affiliate program,

play00:58

and they give you a unique referral link.

play01:00

It's basically a clickable link that you can go share

play01:02

with anyone and basically put it into your content

play01:05

that you're posting online.

play01:06

And when anyone comes and sees your content,

play01:08

they click on your referral link,

play01:10

it takes 'em directly to the company's website

play01:12

where they can make a purchase of any of the products

play01:14

you were talking about.

play01:15

And if they do make a purchase,

play01:17

you get paid a commission for sending that buyer

play01:20

to the company.

play01:21

Now, traditionally,

play01:21

the way that affiliate marketing is done

play01:23

and the way that most people teach it,

play01:25

is by you already having an audience or a following.

play01:28

However, for 99% of people out there

play01:30

who are getting into affiliate marketing,

play01:32

they don't already have an audience or a following built up.

play01:36

So what are you supposed to do?

play01:37

What I'm about to show you is what I refer to as

play01:40

the search strategy for affiliate marketing.

play01:42

And before I get into this,

play01:43

let me first just preface this by saying,

play01:45

this is the strategy for affiliate marketing

play01:47

that I personally do.

play01:49

I have multiple other YouTube channels that are specific

play01:52

to different niches that I create affiliate content on.

play01:56

This is something that most people

play01:57

do not know about my business,

play01:59

but this is where I'm spending a lot of time

play02:00

creating content and posting it online

play02:03

to do affiliate marketing.

play02:04

Now, I'll show you what all of that looks like,

play02:06

but first I wanna walk you

play02:07

through the whole sequence here

play02:08

just so all this comes together nicely for you.

play02:11

So for the example of this video,

play02:12

I'm going to pick kind of a random niche,

play02:14

and that's what we're going to use

play02:15

to show how all of this works.

play02:17

Now, the niche that I'll use for this video is fishing,

play02:19

and that'll allow us to show all of the steps.

play02:21

So first things first,

play02:22

to show what this typically looks like.

play02:24

If you went over to Instagram,

play02:25

just a popular social media platform

play02:27

and you typed in fishing,

play02:29

you're going to see all of these posts

play02:30

that have a great opportunity to do affiliate marketing.

play02:33

So if you click on any of these posts,

play02:34

you're going to see that these creators

play02:36

have a following already.

play02:38

That's just how they're ranking on Instagram,

play02:40

and that's why they have an audience waiting for them.

play02:41

That's how they can easily do affiliate marketing.

play02:44

So looking at this creator,

play02:45

they have 126,000 followers on Instagram

play02:48

and they also have a YouTube channel.

play02:49

We'll open that up just so we can see

play02:50

how many subscribers they have over here,

play02:52

and that's just about a hundred thousand.

play02:54

So this is typically

play02:55

how affiliate marketing is going to be done.

play02:57

You have a full audience,

play02:58

you can create any kind of content that you want,

play03:00

and then you can plug in the different products

play03:02

that you use throughout that video

play03:03

with a link in the description.

play03:05

Now, if you don't already have a following,

play03:07

how are you supposed to show up

play03:08

in all of these search results of fishing?

play03:10

Just because there are so many other big creators

play03:12

that are just going to overpower your content.

play03:14

Well, that's where this search strategy comes in.

play03:17

So let me show you what that looks like.

play03:18

So over on Google, what so many people don't realize

play03:21

is that there's something like 100,000 searches

play03:24

going through Google every single second.

play03:27

So just in the few seconds it took me to explain that,

play03:29

there's been almost a million searches on Google

play03:32

To put that into context,

play03:33

that is so much more organic traffic

play03:35

than is flowing on Instagram or on Facebook.

play03:38

Now, the reason that this is so helpful

play03:40

for affiliate marketing is that you do not need a following

play03:43

to create content that ranks on Google.

play03:45

Now, a very important side note

play03:47

that we will get into in a second here

play03:49

is that Google and YouTube are both owned

play03:52

by the same company.

play03:53

And again, what a lot of people don't realize

play03:55

is that what you post on YouTube

play03:56

will also show up on Google.

play03:59

So you're kind of getting double the traffic

play04:00

just by posting in one place.

play04:02

So to show how all of this starts to come together

play04:04

for this fishing example,

play04:05

there are people coming in here every day searching

play04:08

for fishing products.

play04:09

So just a baseline search here,

play04:11

best fishing poll for beginners.

play04:14

We'll give that a search and just see what comes up.

play04:16

Now up top here,

play04:17

you're going to have your sponsored kind of products.

play04:19

This is what we are going to disregard.

play04:21

However, what shows up in these results here is

play04:23

what we wanna pay attention to.

play04:25

So this very first result here is an article.

play04:27

So if we click this,

play04:28

it's by a website called Outdoor Life.

play04:30

This is going to be an article explaining

play04:32

what the top fishing pole recommendations are

play04:34

for beginners based on this website's opinion.

play04:36

And I can nearly guarantee you that all of these

play04:39

are going to be affiliate links

play04:40

going to these specific products

play04:42

that they are talking about.

play04:43

Now, this article will continue through here

play04:45

and it will explain each one of these

play04:47

different fishing poles,

play04:48

why it's good for beginners

play04:49

who it's a best fit for,

play04:50

where you can buy it.

play04:51

However, this is the first example of how to show up

play04:53

in these search results without having a built up audience

play04:56

on social media platforms.

play04:58

Now I have been in affiliate marketing

play04:59

for several years now,

play05:01

so I can actually give you some kind of insider information

play05:03

on this from my own data.

play05:04

I have several of these affiliate marketing niche websites,

play05:07

not in fishing, but I have them in other niches.

play05:10

And overall I can say that the competition

play05:12

has kind of skyrocketed over the last year

play05:14

as artificial intelligence tools

play05:16

have kind of come to the forefront

play05:18

and allow you to write these massive articles

play05:21

for affiliate marketing in just a couple seconds

play05:24

by telling an AI tool to write it for you.

play05:26

So to show you what that looks like,

play05:28

one of the free AI tools is called ChatGPT.

play05:31

And basically anyone can use this totally for free.

play05:33

Just say, "Write me a blog post

play05:34

about the best fishing poll for beginners."

play05:39

You hit enter and literally you just wait and watch this,

play05:42

write the entire blog post for you,

play05:44

and then all you have to do is sub in

play05:46

affiliate links or different products.

play05:48

You can even tell this to mention

play05:50

three different fishing poles

play05:51

and have links to those poles.

play05:53

This tool just makes it way too easy

play05:54

to create these blog style articles.

play05:57

So the competition on this specific way

play05:59

of doing the search strategy has just grown exponentially

play06:02

and my personal websites have taken a decline.

play06:05

They are getting overwhelmed with people coming in

play06:07

and just creating these AI written articles

play06:09

and basically flooding Google with them.

play06:11

So that brings us into the other way

play06:13

that you can use these search strategy.

play06:14

This is the strategy that I am personally doing myself.

play06:17

I have been doing this one for just about five years now,

play06:21

kind of tinkering with it in the beginning,

play06:22

getting more into it,

play06:24

and in the last three years I've made

play06:25

about a million dollars in profit total.

play06:27

So with that being said,

play06:28

the strategy that I'm about to show you

play06:30

is hands down the right place at the right time.

play06:33

When you talk to people who have made a lot

play06:35

of money in a short amount of time,

play06:37

they will tell you that they were at

play06:39

the right place at the right time.

play06:40

So with that being said,

play06:41

I'm excited to show you what this strategy is.

play06:43

So as I was mentioning before,

play06:45

both Google and YouTube are owned by the same company.

play06:47

So whatever is posted on YouTube

play06:49

will also show up on Google.

play06:51

So for those people who came in here

play06:52

and they were searching for something related to fishing,

play06:55

you're going to have the articles that show up here.

play06:58

But then as you keep scrolling, you're going

play06:59

to have videos show up.

play07:01

These are videos that are pulled directly from YouTube.

play07:04

So for all the people that are coming to Google

play07:06

and they would rather watch a video instead

play07:08

of reading an article which is becoming more and more,

play07:10

you click in on any of these videos

play07:12

and it automatically redirects you directly to YouTube.

play07:15

Now, all this video is is a video version

play07:18

of what that article would've said.

play07:20

It's just taking the extra step to record it on video.

play07:23

And then when you scroll down here,

play07:25

you're going to find all of the affiliate links

play07:27

for the products that are mentioned in that video.

play07:30

This is such a simple business model,

play07:32

and all you're basically doing is instead

play07:33

of writing text articles,

play07:35

you're creating a video and posting it on YouTube

play07:38

and you're putting your affiliate links

play07:39

to whatever products you talked about

play07:41

down in the description of the video.

play07:43

Now, a couple really important things to note here

play07:45

is that this YouTuber specifically does have

play07:46

a large audience, almost 600,000 subscribers.

play07:50

However, if you are getting into affiliate marketing,

play07:52

when you are creating these videos

play07:53

for whatever niche you are going into,

play07:55

you do not need to have any existing following.

play07:58

Since you are using the search strategy,

play08:00

showing up in search results on Google

play08:03

and showing up in search results on YouTube,

play08:05

your traffic is simply going to come from people

play08:07

searching for those topics that your videos are created on.

play08:10

They're not coming from your actual built up audience,

play08:13

like the traditional way of doing affiliate marketing.

play08:16

That is the key thing to understand here

play08:18

is that your traffic flow is organically

play08:20

going to come from people regularly coming in every day

play08:23

and searching for things on Google and on YouTube.

play08:26

Now, speaking of that,

play08:27

that's actually the really cool part to this as well.

play08:29

So I just showed you how people are going

play08:30

to organically find this video from Google,

play08:33

but the same thing happens on YouTube.

play08:35

So if you search that same best fishing poll for beginners,

play08:39

you're going to find the videos

play08:41

in these search results on YouTube.

play08:43

And again, your videos will show up here

play08:45

even if you don't have a following.

play08:46

And what I love about YouTube is

play08:48

that your videos stay in the search results

play08:50

for years to come.

play08:51

It's not like Instagram or Facebook where you post something

play08:53

and then after a couple hours or a couple days,

play08:56

it's pretty much irrelevant

play08:58

because it's all the way down in the feed.

play08:59

People aren't finding it organically.

play09:01

This is totally different.

play09:02

So this number one search result for best fishing pole

play09:05

for beginners was four years ago is when that was posted.

play09:08

The next video was posted one year ago,

play09:10

two years ago.

play09:11

YouTube and Google don't mind how old the content is

play09:14

as long as it is good content.

play09:16

So this is where this entire strategy comes full circle,

play09:19

and what I'm about to explain

play09:20

hopefully makes this whole thing click for you.

play09:22

And then you're going to see in your mind

play09:24

why this is the right place at the right time.

play09:26

So what I just showed you on ChatGPT

play09:28

on how people are using artificial intelligence

play09:31

to just create text-based articles

play09:33

and flooding that onto Google is really hurting Google.

play09:36

Google has made this known publicly

play09:38

and you can see it with all the updates they're rolling out

play09:40

on their search results that they are trying to get rid of

play09:43

all of the artificial intelligence created content.

play09:45

They do not want this fluff kind of content

play09:48

that anyone can come in and create

play09:50

and just copy paste onto their website.

play09:52

They don't want that on their platform

play09:54

because it's not considered high value

play09:56

or value added content.

play09:58

However, when you come over and look at a video

play09:59

like the one we were just watching,

play10:01

that is high value, value added content.

play10:04

A real person is creating a real video,

play10:07

sharing their real experience with something.

play10:09

This is the type of user generated content that Google

play10:12

and YouTube is looking for.

play10:14

They want that on their platform

play10:16

instead of the artificial intelligence generated content.

play10:19

Now, this goes for faceless videos as well.

play10:22

So you don't actually have to be on camera like this guy is.

play10:24

You can have your camera facing forward

play10:27

and showing different products

play10:28

how you use different products

play10:30

and just have your voice explaining

play10:31

what's going on in that video.

play10:33

That is still considered user generated content,

play10:36

and that is what both Google and YouTube

play10:37

are craving right now.

play10:39

Again, I am putting my money where my mouth is.

play10:41

This is where I'm spending my personal time

play10:43

and effort growing these other niche affiliate

play10:45

YouTube channels.

play10:46

With all that being said,

play10:47

I hope this video gives you a really good idea

play10:49

that you can start putting time and effort into as well.

play10:51

And as always, if you have any questions,

play10:53

just let me know down in the comments.

play10:55

Otherwise, I will see you guys all in the next video.

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