K-Wave 101: Bagaimana Demam Korea Melanda Dunia | Buka Data
Summary
TLDRThe video script explores the rise of South Korea's cultural and entertainment industry, known as the 'Hallyu Wave,' which has swept the world with its unique products. From overcoming past colonization and economic crises to becoming a global entertainment powerhouse, South Korea's strategic government policies and the international success of its music, dramas, and films are highlighted. The script also touches on the influence of K-pop groups like BTS and the cultural impact of Korean tourism, showcasing how entertainment can significantly contribute to a nation's economy.
Takeaways
- 🌐 The 'Hallyu Wave' or 'Korean Wave' has significantly influenced global culture and entertainment, bringing South Korean products to the forefront.
- 🏆 A historical milestone was achieved in early 2020 when 'Parasite' became the first non-English language film to win the Oscar for Best Picture.
- 🎁 South Korea's President Moon Jae-in gifted a video message from Cho Minho of SHINee and an EXO album to the daughter of Indonesian President Jokowi for her wedding.
- 🚀 South Korea, once under military rule and heavily reliant on heavy industries like automotive, chemical, and electronics, has now become a major player in the global entertainment industry.
- 🔓 The South Korean government adopted key policies in the 1990s to support the growth of the entertainment and cultural industry, including deregulation, reducing travel restrictions, and diversifying the economy.
- 📈 The success of the entertainment industry is evident in the revenue generated by films like 'Jurassic Park' being comparable to the export revenue of 1.5 million Hyundai cars.
- 🎶 The 1990s saw the rise of groups like Seo Taiji and Boys, who were pioneers in South Korean pop music and contributed to the international popularity of K-pop.
- 📺 The international success of Korean dramas and films, such as 'Winter Sonata', led to repeated broadcasts and high viewership, even setting records in South Korea.
- 🎤 Major entertainment companies like SM Entertainment, JYP Entertainment, and YG Entertainment were established in the late 1990s and have produced globally recognized artists.
- 🌟 The global success of K-pop and Korean dramas can be attributed to several factors, including high-quality cinematography, government support, social media presence, harmonious music, and the appeal of catchy songs and synchronized choreography.
- 👗 The cultural impact of Korean entertainment has also led to an increase in tourism, with fans visiting South Korea to experience the culture, wear traditional Hanbok, and visit filming locations.
Q & A
What is the term 'Hallyu' or 'Korean Wave' referring to?
-The term 'Hallyu' or 'Korean Wave' refers to the global popularity of South Korean cultural and entertainment products.
What significant event happened in early 2020 in the history of the Oscars?
-In early 2020, for the first time in history, a non-English language film won the Oscar for Best Picture. The film was 'Parasite' from South Korea.
How did South Korea's entertainment industry evolve from the 1960s to the 1980s?
-During the 1960s to the 1980s, South Korea was dominated by an authoritarian military regime that relied heavily on heavy industries like automotive, chemicals, and electronics. The cultural and entertainment business was highly restricted until the civil liberties started to open up in the early 1990s.
What were the three key policies that facilitated the growth of the entertainment and cultural business in South Korea?
-The South Korean government adopted three key policies that facilitated the growth of the entertainment and cultural business: relaxation of censorship, reduction of travel restrictions, and a desire to diversify the economy.
What was the significance of the gift from President Moon Jae-in to the president of Korea in 2017?
-The gift from President Moon Jae-in to the president of Korea in 2017 was significant as it included a video message from Choi Minho of SHINee and an album from EXO, showcasing the influence and popularity of South Korean pop culture.
What was the role of the entertainment companies established in the late 1990s in South Korea?
-The entertainment companies established in the late 1990s, such as SM Entertainment, JYP Entertainment, and YG Entertainment, played a crucial role in launching the careers of famous artists like Girls' Generation, EXO, Bigbang, Blackpink, and Twice, contributing to the global success of K-pop and K-dramas.
How did the popularity of 'Winter Sonata' impact South Korea's cultural exports?
-'Winter Sonata' was a major hit in Asia and the Middle East, and its popularity led to a surge in interest in South Korean culture, boosting cultural exports and tourism.
What was the impact of 'Gangnam Style' by Psy on the global popularity of K-pop?
-'Gangnam Style' by Psy became the first video to reach over one billion views on YouTube, significantly increasing the global visibility and popularity of K-pop.
What are some factors contributing to the success of K-pop and K-dramas globally?
-Factors contributing to the success of K-pop and K-dramas globally include high-quality cinematography, government support, the use of social media, harmonious music in K-pop, rigorous training of idols, and the portrayal of family values and cultural sensitivity in dramas and films.
How has the popularity of Korean entertainment influenced tourism and exports in South Korea?
-The popularity of Korean entertainment has led to an increase in tourism, with fans willing to spend money on tours to see concerts, buy physical albums, and visit filming locations. Additionally, the demand for Korean cosmetics has risen, with exports increasing from $0.37 billion in 2009 to $5.30 billion in the following decade.
What is the estimated number of Hallyu fans worldwide and how has it been growing?
-As of the data provided, there were nearly 90 million registered Hallyu fans worldwide, with an estimated increase to 100 million by 2020. This shows a rapid growth in the fan base since 2016.
Outlines
🌏 Rise of Korean Wave and Cultural Impact
The script discusses the global phenomenon known as the 'Korean Wave,' which has brought South Korean culture and entertainment to the forefront of international attention. It highlights the historical achievement of a non-English language film winning the Oscar for Best Picture, referring to the South Korean film 'Parasite.' The script also touches upon the transformation of South Korea from a country with a troubled past to a major player in the global entertainment industry. It mentions the role of the South Korean government in supporting the entertainment industry through deregulation, reduction of travel restrictions, and economic diversification. The script provides examples of the success of South Korean music, dramas, and films in international markets, including the global sensation of 'Gangnam Style' and the international achievements of K-pop groups like BTS and BLACKPINK.
🎶 Characteristics of K-pop and the Korean Wave's Economic Influence
This paragraph delves into the specifics of what makes K-pop and Korean dramas so appealing globally. It mentions the harmonious music, catchy tunes, and synchronized choreography that characterize K-pop, as well as the rigorous training that artists undergo. The script also points out that South Korean dramas and films are known for their family values and cultural sensitivity, avoiding explicit violence or nudity. The paragraph discusses the economic impact of the Korean Wave, including the increase in tourism to South Korea, the rise in exports of Korean cosmetics, and the global fan base that has grown significantly since the 2000s. It concludes by emphasizing the potential of culture and entertainment as a significant economic resource for a country, as demonstrated by South Korea's success.
Mindmap
Keywords
💡Hallyu
💡Parasite
💡K-pop
💡Government Support
💡Cultural Export
💡SMTOWN
💡International Recognition
💡Korean Wave
💡Diversification
💡Hanbok
💡Fan Economy
Highlights
The Hallyu Wave, or Korean Wave, has brought South Korean cultural and entertainment products to global prominence.
In early 2020, for the first time in history, a non-English language film, 'Parasite' from South Korea, won the Best Picture Oscar.
South Korea's transformation from a country that was once colonized and suffered a crisis to becoming a major player in the global entertainment industry.
In the 1960s to 1980s, South Korea was dominated by an authoritarian military regime that relied on heavy industries like automotive, chemicals, and electronics.
The South Korean government took significant steps in the era of civil freedom to liberalize the entertainment and cultural industries by easing censorship and reducing travel restrictions.
The South Korean government's focus shifted to the cultural and entertainment industry, with the revenue from 'Jurassic Park' being equivalent to the export revenue of 1.5 million Hyundai cars.
The 1990s saw the rise of groups like Seo Taiji and Boys, who were pioneers in South Korean pop music and helped pave the way for the K-pop industry.
Major entertainment companies like SM Entertainment, JYP Entertainment, and YG Entertainment were established in the late 1990s and have produced famous artists like Girls' Generation, EXO, BigBang, and BLACKPINK.
The early 2000s saw the global success of South Korean dramas and films, with 'Winter Sonata' becoming a hit in Asia and the Middle East.
The global popularity of South Korean entertainment led to an increase in tourism, with fans visiting South Korea to experience the culture and visit filming locations.
The Hallyu Wave has also boosted the export of South Korean cosmetics, which grew from $0.37 billion in 2009 to $5.3 billion in 2019.
The number of Hallyu fans worldwide has been steadily increasing, with an estimated 100 million fans by 2020.
The success of South Korean dramas and music can be attributed to factors such as high-quality cinematography, government support, social media presence, and the catchy music and choreography of K-pop.
K-pop artists undergo rigorous training for years before becoming stars, contributing to their success.
South Korean dramas and films are known for not featuring excessive violence or nudity, respecting cultural and religious sensitivities of other countries.
The South Korean entertainment industry has guidelines to ensure that programs are aired at appropriate times, avoiding conflicts with religious practices.
The Hallyu Wave demonstrates that culture and entertainment can be a significant economic resource for a country, as seen in South Korea's resilience and prosperity.
Transcripts
hai howl.ogg hujan europlex jujur mereka
menyebutnya halyu atau gelombang korea
gelombang yang membawa produk budaya dan
hiburan dari korea selatan ke puncak
ketenaran itu kini telah menyapu dunia
awal 2020 ini kita juga menyaksikan
untuk pertama kalinya dalam sejarah film
berbahasa non inggris menang piala oscar
kategori film terbaik dan film itu ialah
perez site dari korea selatan bagaimana
bisa negara yang dulu seperti indonesia
sempat dijajah jepang dan terkena krisis
9798 kini menjadi pemain utama industri
hiburan dunia i
di deskripsi ini mun join presiden korea
selatan tahun 2017 untuk kado pernikahan
putri presiden jokowi kaya hayu dia
menghadiahkan video pesan dari choi
minho personel shinee dan album exo
kalau menjadi presiden korea selatan di
tahun 60an sampai 80-an rasanya sulit
membayangkan bond kasih hadiah semacam
itu pada dekade tersebut korea selatan
dikuasai rezim militer otoriter yang
mengandalkan industri berat seperti
otomotif kimia dan elektronik sementara
itu bisnis budaya dan hiburan sangat
dibatasi hingga akhirnya tumbuh setelah
keran kebebasan sipil mulai dibuka sejak
awal
klo ane di era kebebasan sipil
pemerintah korea selatan mengambil tiga
kebijakan penting yang memudahkan bisnis
hiburan dan budaya berkembang yakni
pelonggaran sensor pengurangan
pembatasan perjalanan dan keinginan
untuk mendiversifikasi ekonomi laporan
dewan penasehat sains dan teknologi
korea selatan yang bilang pendapatan
film jurassic park' setara pemasukan
ekspor 1,5 juta mobil hyundai juga
menandai peralihan fokus pemerintah ke
industri budaya dan hiburan tidak heran
bila usaha memasarkan musik drama dan
film korea ke pasar internasional bisa
dilihat akarnya di dekade 90an grup seo
taiji and boys yang didaulat sebagai
pionir grup musik pop korea selatan
luncurkan single perdananya ainou yang
digandrungi anak muda pada 1992 pada
hai drama korea what is love all about
mulai tayang di televisi cina cctv 2
tahun kemudian film layar lebar siring
rilis di bioskop dan ditonton 5,8 juta
orang di korea selatan pecahkan rekor
yang sebelumnya dipegang titanic tiga
raksasa perusahaan hiburan di korea
selatan sm entertainment jyp
entertainment dan waiji entertainment
pun didirikan pada akhir dekade 90-an
tiga perusahaan inilah yang kemudian
melahirkan artis ternama seperti girls
generation exo bigbang blackpink sampai
twice memasuki dekade 2000-an industri
hiburan dan budaya korea selatan semakin
mendunia winter sonata laris manis di
asia dan timur tengah bahkan indonesia
drama seri ini ditayangkan ulang
beberapa kali
[Musik]
hai pada 2012 gangnam style dari say
jadi video pertama yang diputar lebih
dari satu miliar kali di youtube kami
enam tahun kemudian bts jadi artis korea
selatan pertama yang mencapai peringkat
1 billboard artis wanita hundred dan
untuk pertama kalinya grup perempuan
korea tampil di kotela blackpink apa sih
yang membuat drama dan musik korea
begitu sukses di kancah global ada
berbagai pendapat mengenai itu yang bisa
dirangkum menjadi enam hal pertama film
dan drama korea menawarkan sinematografi
yang bagus kedua faktor dukungan
pemerintah korea selatan ketiga media
sosial sebagai contoh bts jadi grup
musik yang inggih cuman iya paling
tinggi
twitter tiga tahun lalu keempat faktor
harmoni musik dalam k-pop yang punya
daya tarik lewat paduan koreografi dan
lagu yang catchy artis kpop juga telah
melalui latihan keras bertahun-tahun
sebelum akhirnya menjadi bintang kelima
drama dan film korea selatan tidak
banyak menampilkan adegan kekerasan atau
telanjang faktor terakhir produk hiburan
korea selatan menonjolkan nilai-nilai
keluarga dan cukup sensitif terhadap
budaya dan agama negara lain misalnya
mereka punya panduan yang menyarankan
agar program korea ditayangkan di
jam-jam ibadah sholat gelombang
ketenaran drama dan musik ini pun
perlahan menarik orang-orang datang ke
korea selatan para fans misalnya rela
merogoh kocek untuk paket tour liburan
supaya bisa nonton konser membeli album
fisik dan marcendais para idolanya
sambil pelesir ke lo
lokasi syuting film favorit dan
merasakan jadi orang korea dengan
memakai baju tradisional hanbok belanja
di pasar kota dan menikmati kuliner
setempat tidak heran bila sejak tahun
2000-an kau wisatawan ke korea selatan
terus menanjak selain itu imbas
ketenaran drama dan musik juga bikin
ekspor kosmetik korea selatan melejit
yang semula 0,37 milyar dollar amerika
serikat pada 2009 menjadi 5,30 dua
milyar dollar amerika serikat ke puluh
tahun kemudian berdasarkan berdua ribu
18 hampir sembilan puluh juta orang
telah tercatat sebagai anggota klub
penggemar hallyu di seluruh dunia jumlah
ini diperkirakan naik jadi 100 juta pada
2020 terlihat pertumbuhan pesat
penggemar sejak 2016 cerita dan angka
diatas menunjukkan bahwa dengan racikan
yang tepat budaya dan hiburan bisa jadi
sumber ekonomi penting suatu negara
dan korea selatan sejauh ini adalah
negara yang andal dalam rezeki
[Musik]
[Tepuk tangan]
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