The 8 Step SMMA Outreach Process in 2024

Summary

This video script offers an in-depth guide for agency owners on converting cold prospects into interested leads through an eight-step outreach process. It emphasizes the importance of cold calling and the use of software for effective communication, suggests utilizing burner domains for email outreach to avoid blacklisting, and stresses the need for warming up email accounts. The speaker also advises on social media optimization for direct messages, crafting impactful outreach scripts, setting measurable targets, and the significance of consistent follow-up. The script concludes with a focus on mindset, resilience, and the power of consistency in successful outreach strategies.

Takeaways

• 📈 Cold Outreach is crucial for converting prospects into interested leads and is a key determinant of an agency's success.
• 🔄 An effective eight-step Outreach process has been refined over six years and taught to thousands of agency owners.
• 📞 Cold calling remains one of the most effective methods for attracting clients, especially for local businesses, and allows for real conversations.
• 🔢 Use software like Go High Level to obtain a local phone number for cold calling to increase the likelihood of prospects answering.
• 💻 Burner domains should be used for email Outreach to avoid the risk of the primary domain getting blacklisted.
• 🔥 Warming up new email accounts is essential to ensure emails are delivered to the primary mailbox and not marked as spam.
• 🤝 Social media profiles should be professional to create a positive first impression when sending direct messages.
• 📝 Effective Outreach scripts should highlight prospect pain points, build emotional buy-in, and offer a no-brainer opportunity.
• 🎯 Setting measurable targets and tracking Outreach efforts is vital for understanding what works and what doesn't.
• 🔄 Consistent follow-up and multi-channel Outreach increase the chances of getting responses and bookings.
• 🧠 Developing the right mindset for cold Outreach, including resilience and consistency, is fundamental for success.

Q & A

What is the primary focus of the video?

The primary focus of the video is to discuss an effective eight-step outreach process to convert cold prospects into interested prospects for agency owners.

Why is cold outreach considered crucial for agency growth?

Cold outreach is crucial for agency growth because it allows agency owners to connect with potential clients and present their offers, which can lead to increased business and revenue.

What is the first step in the eight-step outreach process mentioned in the video?

The first step in the eight-step outreach process is cold calling, which is still considered one of the most effective ways to attract prospective clients to an agency.

Why is it recommended to use a different phone number for cold calling?

It is recommended to use a different phone number for cold calling to avoid using your personal phone number for calling thousands of businesses, which can be impractical and potentially problematic.

What are the benefits of using Go High Level for cold calling?

Using Go High Level for cold calling allows you to set up a number in the country you are calling, create a brand number in many countries, and record every call, which is helpful for review and improving cold calling skills.

Why is it important to set up burner domains for email outreach?

Setting up burner domains for email outreach is important to avoid the risk of your primary domain getting blacklisted when sending thousands of emails, which can negatively impact your agency's reputation and email deliverability.

What is the purpose of warming up email accounts in the context of cold outreach?

Warming up email accounts ensures that emails are delivered to the prospect's primary mailbox instead of their junk or spam folder, increasing the chances of your outreach messages being seen and responded to.

How should social media profiles be optimized for direct message (DM) outreach success?

Social media profiles should be optimized with a clean headshot as the profile picture, a sharp professional bio, and high-quality posts that give the prospect a positive first impression and convey a sense of professionalism and capability.

What are the three key aspects that should be included in effective outreach scripts according to the video?

The three key aspects that should be included in effective outreach scripts are highlighting prospect pain points, building emotional buy-in, and making the opportunity a no-brainer by presenting a guaranteed outcome.

Why is it important to track and measure the outcomes of cold outreach efforts?

Tracking and measuring the outcomes of cold outreach efforts is important to understand what form of outreach is working best, whether the outreach scripts need improvement, and to make educated decisions about tweaking scripts or changing outreach methods.

What is the significance of setting daily outreach thresholds in the video?

Setting daily outreach thresholds is significant because it helps in achieving a consistent volume of outreach, which is necessary for testing and improving outreach strategies effectively.

How does the video suggest handling rejection during cold outreach?

The video suggests handling rejection by developing resilience and making peace with the fact that rejection is a part of the process. It emphasizes the importance of focusing on daily inputs and setting daily targets, rather than being discouraged by the outcomes.