I Fully Automated My SMMA Service Delivery (Tutorial)

Evan Vance
2 Mar 202418:21

Summary

TLDRThe speaker emphasizes the importance of systemization in scaling a business, contrasting the inefficiency of relying on unsystematic 'SM guys' with the power of creating a 'system of systems' that operate autonomously. They share their personal journey of transforming their calendar from chaos to order through strategic hiring and system implementation. The video delves into tangible and intangible systems, detailing the process of automating business operations and intellectual training for consistent outcomes. The speaker's experience illustrates the transition from manual client management to a streamlined, efficient service delivery model, highlighting the pivotal role of systems in delegation and scaling.

Takeaways

  • 😀 The speaker emphasizes the importance of having robust systems in place to compete effectively in the Service Management (SM) industry.
  • 🤖 A 'system' in this context refers to a set of processes that can operate independently, not just a virtual assistant (VA), but a comprehensive 'system of systems'.
  • 🛠️ The speaker advocates for automating as many steps as possible in the customer journey, from lead generation to client success, to create a seamless and efficient business operation.
  • 📅 The speaker shares a personal example of how implementing systems transformed their calendar, reducing the workload and allowing for better delegation.
  • 🔧 The speaker distinguishes between 'tangible systems' like workflows and 'intangible systems' or intellectual processes that guide decision-making in the business.
  • 📝 The importance of having scripts and SOPs (Standard Operating Procedures) for various business functions is highlighted to ensure consistency and reliability.
  • 💡 The speaker suggests that understanding when and how to use these systems is crucial, which is part of the intellectual systems that need to be taught to team members.
  • 📈 The speaker explains that systems should be in place before outsourcing tasks to ensure that there is a clear standard for performance and efficiency.
  • 👥 The speaker discusses the process of hiring and the importance of having systems to train new hires effectively, ensuring they can perform tasks with minimal supervision.
  • 🚀 The speaker shares their personal strategy for scaling their business by first outsourcing client launches to an admin VA and then to a full-time operations manager.
  • 🔄 The speaker concludes by stressing the need to break down service delivery into its components and systematically outsource tasks once the right systems are in place.

Q & A

  • What does the speaker suggest is the key to competing against most SM guys?

    -The speaker suggests that having the right systems is the key to competing against most SM guys, as they often lack understanding of what a system is.

  • What does the speaker mean by 'turning your business into a machine'?

    -The speaker means creating a system of systems within the business that work independently, allowing the business owner to operate efficiently with minimal effort.

  • Why did the speaker's calendar look like a nightmare before automation?

    -The speaker's calendar was a nightmare before automation because they were manually handling numerous tasks without any systems in place to streamline the process.

  • What is the main focus of the speaker's discussion in the video?

    -The main focus of the speaker's discussion is on service delivery and the importance of automating it through the creation of systems.

  • What are the two main types of systems the speaker wants to discuss?

    -The two main types of systems the speaker wants to discuss are tangible systems, which include workflows, zaps, and scripts, and intangible systems, which are intellectual systems or ways of thinking.

  • Why is it important to automate as many steps as possible in the customer's journey?

    -It is important to automate as many steps as possible in the customer's journey to create a seamless and efficient process, reducing the need for manual intervention and increasing the reliability of the service delivery.

  • What is the role of a VA in the context of the speaker's discussion?

    -In the context of the speaker's discussion, a VA is not a system but a person who can facilitate systems, manage them, or perform labor that is part of a system.

  • What does the speaker suggest is the first step in creating a reliable system for service delivery?

    -The speaker suggests that the first step in creating a reliable system for service delivery is to break down the process into its smallest components and create scripts or guidelines for each part to ensure controlled inputs and outputs.

  • Why is it crucial to have systems in place before outsourcing tasks to people?

    -It is crucial to have systems in place before outsourcing tasks to ensure that the people you hire can follow a clear and efficient process, allowing you to gauge their performance and maintain the quality of service.

  • What is the significance of having a private scaling group according to the speaker?

    -The significance of having a private scaling group is to share intellectual systems and ways of thinking, providing a framework for members to reliably scale their businesses without guesswork.

  • How does the speaker describe the process of hiring and training someone using systems?

    -The speaker describes the process of hiring and training someone using systems as creating SOPs (Standard Operating Procedures) and training materials that allow the new hire to perform tasks efficiently and correctly, reducing the need for the business owner's direct involvement.

Outlines

00:00

🤖 The Importance of Systems in Business Automation

The speaker emphasizes the significance of establishing robust systems to outcompete competitors in the Service Management (SM) industry. They argue that most competitors lack understanding of systems, which presents an opportunity for those who can automate their business processes effectively. The speaker shares their personal experience with calendar management, illustrating the transformation from a chaotic to an organized system. They introduce the concept of 'system of systems' to explain the need for comprehensive automation that covers all aspects of service delivery, from lead generation to client success. The paragraph concludes by highlighting the two main types of systems: tangible (e.g., workflows, zaps, scripts) and intangible (intellectual systems or ways of thinking), which are essential for scaling a business efficiently.

05:01

🛠 Building and Utilizing Tangible and Intangible Systems

This paragraph delves deeper into the types of systems needed for business scalability. The speaker discusses tangible systems such as high-level workflows, zaps, and scripts, which are physical or digital tools that can be manipulated. They stress the importance of not just automating small tasks, but creating a comprehensive system that covers the entire customer journey, from awareness to achieving desired results. The speaker then transitions to intangible systems, which are intellectual and involve teaching people when and how to use the tangible systems effectively. They advocate for the creation of a wealth of intellectual systems to fill gaps that automation cannot, ensuring a seamless and efficient business operation. The paragraph concludes with the speaker's personal approach to sharing their intellectual systems with others through a private scaling group, aiming to eliminate guesswork and provide clear direction for business processes.

10:03

📈 Systemization as a Prerequisite for Delegation

The speaker discusses the critical nature of having systems in place before outsourcing tasks to others. They argue that people are not systems; rather, they facilitate, manage, and perform labor within systems. The speaker shares their experience with hiring, emphasizing the importance of having a system for setting appointments as a baseline for evaluating an appointment setter's performance. They also discuss the process of creating Standard Operating Procedures (SOPs) to ensure that tasks are performed with zero guesswork, allowing for the reliable transfer of skills to others. The speaker provides an example of how they used systems to delegate client onboarding, reducing their workload and increasing efficiency.

15:03

📊 Outsourcing for Efficiency: The Sequence of Hiring

In this paragraph, the speaker outlines a strategy for outsourcing tasks to improve service delivery efficiency. They suggest calculating the average time spent managing a client and breaking it down into specific tasks such as customer support, client launches, ads maintenance, and ad creation. The speaker then discusses the sequence of hiring, recommending the first hire to be an admin VA to assist with time-consuming tasks like client launches. They share their personal experience with hiring an admin VA, transitioning to a full-time North American-based employee to handle multiple tasks, and creating detailed systems for ad maintenance and customer support. The speaker concludes by highlighting the importance of systems in training new hires and ensuring a smooth handoff of responsibilities.

🔧 Refining Systems and Scaling the Business

The speaker concludes the script by discussing the refinement of systems and the process of scaling the business further. They describe how they continued to maintain control over ad writing while delegating other tasks to their operations manager, Nick. The speaker details the process of training Nick through shadowing and providing detailed systems for handling client launches, ad maintenance, and customer support. They emphasize the creation of a 'foolproof' system that allows for reliable inputs and outputs, minimizing the need for creativity in the process. The speaker also mentions their private scaling group, inviting interested individuals to join and learn more about their systemized approach to business growth.

Mindmap

Keywords

💡Systems

In the context of the video, 'systems' refer to the structured processes and procedures that a business implements to operate efficiently and autonomously. The speaker emphasizes the importance of having robust systems in place before scaling a business, as they allow for the delegation of tasks and the maintenance of quality and consistency. The video discusses both tangible systems, like workflows and automations, and intangible systems, which are intellectual processes or methodologies that guide decision-making.

💡Service Delivery

Service delivery is a central theme in the video, highlighting the process by which a service is provided to clients. The speaker discusses the importance of automating service delivery to reduce the manual effort required and to ensure a consistent quality of service. Examples from the script include automating client support, ad creation, and client launches, which are integral to the service delivery process.

💡Automation

Automation is the use of technology to create systems that perform tasks with minimal human intervention. The video script discusses various forms of automation such as 'workflows', 'zaps', and 'scripts' that can be used to streamline business operations. The speaker illustrates how automation can transform a business into a 'machine' that operates with minimal manual input, allowing for greater efficiency and scalability.

💡Tangible Systems

Tangible systems are physical or digital tools and processes that can be seen and manipulated. In the video, the speaker mentions 'workflows' and 'zaps' as examples of tangible systems that businesses can use to automate repetitive tasks. These systems are crucial for creating a structured approach to tasks that can be followed by any team member, ensuring consistency and reliability in service delivery.

💡Intangible Systems

Intangible systems, as discussed in the video, are the intellectual frameworks and methodologies that guide how tasks are approached and decisions are made. Unlike tangible systems, these are not physical tools but rather the 'ways of thinking' that are taught to team members. The speaker gives the example of teaching a media buyer how to write effective ads, which is an intangible system that informs the creative process.

💡Scalability

Scalability in the video refers to the ability of a business to grow and manage increased demand for its products or services. The speaker argues that proper systemization is a prerequisite for scaling a business, as it allows for the efficient management of operations as the business expands. The script mentions that without systems, scaling efforts can lead to chaos and inefficiency.

💡Delegation

Delegation is the act of assigning tasks or responsibilities to other people in a team. The video emphasizes that having clear systems in place is essential before delegating tasks, as it provides a clear framework for others to follow. The speaker shares personal experiences where they delegated tasks like client launches and ad maintenance to other team members once they had established the necessary systems.

💡Hiring

Hiring is a process discussed in the video where the speaker talks about the importance of bringing on new team members to support business growth. The speaker advises on the sequence and timing of hiring, suggesting that it should be done after establishing systems so that new hires can effectively manage their responsibilities. Examples include hiring a sales rep, an appointment setter, and an operations manager.

💡Client Lifecycle

The client lifecycle refers to the stages a client goes through when interacting with a business, from the initial contact to the completion of services. The video script breaks down the time spent on various aspects of the client lifecycle, such as client support, launches, ad maintenance, and ad creation, to illustrate how systems can streamline these processes and improve efficiency.

💡Efficiency

Efficiency in the video is portrayed as the ability to perform tasks with the least amount of effort and time. The speaker discusses how creating and implementing systems can maximize efficiency within a business. By automating processes and having clear protocols, the business can operate more smoothly, allowing the speaker to 'hit the gas and turn the wheel' of their business like a race car.

💡Outsourcing

Outsourcing is the practice of contracting work to external individuals or companies rather than performing it in-house. The video script mentions outsourcing as a strategy for scaling a business after establishing systems. The speaker shares their experience of outsourcing tasks like client launches and ad maintenance to a part-time VA and later to a full-time operations manager, which significantly reduced their workload.

Highlights

The importance of having robust systems to outcompete competitors in the service-based industry.

The necessity of systems for scaling a business, beyond just hiring virtual assistants.

Transforming a business into an autonomous machine-like system for maximum efficiency.

The transformation of a chaotic calendar to an organized one through systematization.

The significance of hiring personnel after establishing efficient systems.

The concept of automating service delivery to reduce manual effort.

The distinction between tangible systems like workflows and intangible intellectual systems.

The potential for automation in various aspects of business operations.

The strategy of creating a system of systems for the customer journey.

The importance of scripting for various stages of customer interaction.

The need for controlled inputs to ensure controlled outputs in business processes.

The role of intellectual systems in guiding people to use tangible systems effectively.

The process of transferring skills to others through reliable systems.

The benefits of creating a private scaling group to share intellectual systems.

The necessity of having a baseline system for evaluating employee performance.

The strategy for outsourcing tasks based on the time they take and the systems in place.

The method of gradually handing off tasks to new hires using a systematic approach.

The final result of a calendar cleared of tasks through effective systemization and delegation.

Transcripts

play00:00

most SM guys are idiots and it's really

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not hard to compete against them if you

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have the right systems because most of

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them don't even know what a system is

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and if you want to scale you need real

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systems right like not a VA a VA is not

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a system I'm talking about like turning

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your business into a machine like a a

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system of systems that work on their own

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so that the driver can just like hit the

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gas turn the wheel your business is a

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race car you're the driver and you're

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the engineer so you need to maximize the

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efficiency of every single part of your

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business so that you have the most

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leverage possible and so that you can be

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the most productive with the least

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amount of effort now this is my calendar

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before I automated pretty much

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everything in my business uh it was a

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nightmare I was dying it was not a very

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fun time or fun experience and through

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adding systems I was able to make my

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calendar look like this now I'm

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specifically going to be talking about

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Service delivery in this video I wasn't

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just Service delivery that changed my

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calendar from this to this it was hiring

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a sales rep it was hiring an appointment

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set and it was hiring an operations

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manager to get to this point um but I do

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really want to lean into the system side

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uh and the service delivery side here

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because I know a lot of people are

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wondering like how can you automate Your

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Service delivery and just like have it

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be so that you really hardly have to do

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anything right I know it's a really kind

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of weird thing and the answer really is

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systems right and people in my opinion

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people severely underestimate the level

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of systemization required to scale an

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agency like a lot of people think it's

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just like oh you can you know hire two

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or three or five or six people and then

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problem solved but the reality is really

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just not that at all people are not

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systems they're not they're people

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facilitate systems people manage systems

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or people perform

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the labor that is a part of a system if

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that makes

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sense so there are two main types of

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systems that I want to get into here the

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first one is tangible systems so these

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could be your highle workflows uh your

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zaps your scripts right things that you

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can actually you know they're you know

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they could be on your computer they

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could be a physical piece of paper

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things that you can manipulate with your

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hands in some way shape or form these

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are your tangible systems so again

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workflow zaps whatever now before

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getting into intangible systems there's

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something that I want to talk about here

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right when it comes to high level

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workflows and zaps and so on and so

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forth a lot of people will automate one

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cool little thing with a highle workflow

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or they'll automate one cool little

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thing with zaps or zappier um the

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problem with this is that the level to

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which or the extent to which you can

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automate things just with these tangible

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systems is absurd

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like it's not about just automatically

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sending an email like what you want to

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do is and this is why I say your

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business is a system of systems your

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business really is one massive assembly

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line for the customer's Journey point a

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on the assembly line is when this person

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has never heard of you before point B on

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the assembly line is where the person

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has achieved the result that your

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product or service

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promises there are so many steps in

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between and you want to automate as many

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of these as you possibly can the first

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one would be your lead generation method

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to make them aware of who you are and

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make them interested in what you do

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right then you have appointment settings

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sales onboarding client maintenance and

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client success up to get you know to get

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them to the point B right but like think

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about all the tiny minute little things

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that you do there are so many and just

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within the scripts category you have an

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appointment setting script but then you

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have your common objection handling

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scripts the you also have within your

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appointment setting uh uh system you'll

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probably have um appoint uh texting

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scripts it could be DM appointment

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setting scripts um it could be cold call

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scripts it could be scripts for calling

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somebody who came in from a cold email

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versus somebody who came in from a paid

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ad and all of these scripts are systems

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to approach these

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conversations but you can also have

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scripts that are your onboarding script

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you can have scripts that are just the

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little part after they say yes on a

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sales call what do you say from here we

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you want to get down into the real real

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nitty-gritty little uh parts of your

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business to make sure that you have

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controlled inputs because controlled

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inputs yield controlled

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outputs what you ideally want to do is

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just put someone through to the next

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stage put someone through to the next

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stage put someone through to the next

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stage and the only way to do that

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reliably is by turning this all into one

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big system of systems of systems of

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systems so you know in using highle

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workflows or in using us zaps or using

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scripts you want to set these up in such

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a way that there is nothing that needs

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to be done other than following this

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process you want there to be zero brain

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power required in order to perform these

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things now brain power is where we have

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the other type of systems which are

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intangible or intellectual systems right

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so for example uh in a sales

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conversation you do have scripts but you

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need to know when to say what right so

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these are those intangent systems that

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you need to install into the people who

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are facilitating your systems as brains

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the normal way of saying that is teach

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your sales reps what to say when so you

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can have little systems and automations

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and and and things here but you also

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need to have intellectual systems to

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teach people how to use these systems or

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to fill in the gaps that these tangible

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systems cannot fill so for example a

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really simple intellectual system is

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teaching a media buyer how to write ads

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right how to write specific spefic types

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of ads that you know work best for

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example in order to follow your

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Frameworks your methodologies for

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writing ads and with time what you want

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to do is build a wealth of intangible

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intellectual systems so that you just

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have proven ways to move about in your

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entire business so that things just

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become easier and nothing needs to be

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you know brought back to you and you

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want these systems to be systems so that

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you can teach people how to use these

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systems as reliably as you yourself can

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use them you don't want to just build up

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a skill kind of aimlessly and then not

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be able to teach it to other people the

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system is what allows you to transfer

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the skill over to somebody else in an

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extremely extremely reliable manner so

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that's why I created a private scaling

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group for agency owners in there what I

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do is I give everybody my intellectual

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systems my ways of thinking so for

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example when you're running ads what do

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you do when your lead cost is overx or

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how do I know what lead cost to shoot

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for I give everybody these intellectual

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systems so that there's there's no

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guessing there's no guess work it's very

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simple it's extremely straight to the

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point here's where you're at here's

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where you need to go here's what you

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need to do to get there here's the

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bridge right that's really the idea with

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all of this and so that's just a quick

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little rundown for the two main types of

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systems at least the way that I look at

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the the tangible systems you know the

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automations the zaps Etc and the

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intangible systems again being the

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intellectual systems and the the ways of

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thinking bottom line systems come first

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before you Outsource to people

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because like I said people are not

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systems people facilitate systems people

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run systems people manage systems so if

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you don't have systems for people to run

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or manage it's just going to be a

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complete mess for you so that's why a

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lot of people talk about creating Sops

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and this kind of thing again I I cannot

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stress enough how important it is for

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you to build the systems before

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delegating things this is why you know

play07:54

made a video in the past on like when

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should you hire an appointment cter for

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your agency and what I was saying say

play07:59

was don't hire an appointment setter

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until you have a system to set

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appointments very reliably and hit

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certain metrics and kpis because then

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and only then can you really gauge if

play08:09

this person's doing a good job if you've

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created a system for onboarding a client

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and it normally takes you two and a half

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hours which is where I was at in the

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past when you hire somebody you can

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create Sops for them literally Click by

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click so there's zero guesswork for them

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and then from there you can gauge okay

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well why is it taking this guy 7 hours

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to do this he must be slacking off and

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then you can front that maybe they have

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questions maybe they have concerns or

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maybe they're making excuses and then

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you can get rid of that person and

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replace them because in reality it

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should probably only take them three and

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a half hours because in your business

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odds are you're going to be doing things

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much faster and much more diligently

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than anybody you hire that's always not

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always the case but especially when

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you're hiring people at low dollar per

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hour that's really really going to be

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the case um but again what I'm saying is

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you you can't know how your people are

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performing if you don't have a baseline

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for how they should be performing and

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the way to have a baseline for how they

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should be performing is to have a

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reliable system where you onboard a

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client within 2 and 1 half hours every

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single little set of events happens a

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bunch of little systems are played out

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within that three you know two and a

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half hour period and then you know okay

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here's everything that needs to be done

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you can check over their work you can

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see how long it took etc etc off the bat

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people aren't really going to

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necessarily uh you know they they might

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take 5 hours to do something that would

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take you two and a half so give them a

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few attempts before being like okay why

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is this taking so long um but this is

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how I took all of this red off of my

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calendar right the red was all this

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client stuff and a lot of the blue down

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here in the evenings creating you know

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managing client accounts and this and

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that uh systems are how I was able to

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delegate these things even to you know

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low dollar per hour VA and like when I

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had done you know 77k in a 30-day period

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it was myself in a part-time VA and

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that's where I was getting killed but

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when I brought an operations guy on

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full-time when I brought an deployment

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seter on etc etc

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so much work got taken off of my plate

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then it was just sales calls I had to

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worry about and then later on I got a

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sales rep and that that was all you know

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problem solved basically uh but I I just

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systems are so important for hiring

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people and bringing bringing people on

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board um now so what you want to do is

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you want to calculate when it comes to

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Service delivery how long it takes you

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lifetime to manage a single client on

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average right you can come up with a

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rough estimate um and this it's going to

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be more when you're newer because you're

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in the ad accounts more you're worried

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about this you're worried about that

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you're not sure you never been in this

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situation you never been in that

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situation so you're navigating a lot of

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new situations so things just take

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longer when you're newer um but what I

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had found is that it would take us about

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7 and a half hours to fulfill a client

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throughout their lifetime of being with

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us um now from here I broke down that 7

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and a half hours into like how long does

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it really take and this is also not even

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at full efficiency but uh we found that

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customer support and like replying to

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emails so on and so forth would take

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about 2 hours over the lifespan of

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client um client launches would take

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about 2 and a half hours ads maintenance

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would take about two and a half hours

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and then ad creation would take about

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half an hour per client over their

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lifetime so from here what we want to do

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is look at the first hire and the second

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hire who can we Outsource this stuff to

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and when should we do it and in what

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sequence should we do it who should be

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the first higher and who should be the

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second higher now if you know if you

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remember from before what I mentioned is

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that I hired an admin VA in order to

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just save me a bunch of time on client

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launches because the launches were

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taking a long time the red in that

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calendar there was just me taking launch

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calls right uh cuz I still wanted to be

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client facing at that point in time

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because with my VA I wasn't really

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comfortable with my VA being client

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facing so I was doing the ad maintenance

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of course I was doing the customer

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support and I was doing the client

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launches in the beginning the client

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launches were killing me so I was like

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okay what we can do is just hire an

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admin VA to help me with the client

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launches you can also have an admin VA

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help you with customer support provided

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you have a system for that again

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already so for your first hire that's

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what I would recommend because you can

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hire a part-time VA and have them save

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you 5 hours a week for like you know a

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hundred bucks a month right I made

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another video on this I'm not going to

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go in depth on that but that's the one

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on on Time audit it's called do this in

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your right now um but that's a really

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nice place to start because even if

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you're doing let's say $3,000 a month in

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Revenue it's like well if you could save

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20 hours a month you can hire that

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person for $100 a month out of your 3K

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that's really not a lot of money it's 3

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3.3% of your total monthly Revenue but

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you can save yourself 20 hours a month

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to increase your Outreach increase your

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calls increase your sales and obviously

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improve your service as well um both

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within the service delivery pie chart

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this is what i' f found so the first

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thing I did was I outsourced client

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launches I found issues with this VA he

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wasn't very good so on and so forth I

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wanted to bring on a North American

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based full-time person in order to help

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me with all of these things and be able

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to Outsource this stuff because I had

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created over you know the the couple

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years before I had created an entire ads

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maintenance system so once xll have been

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spent on an ad turn it off if if x doll

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have been spent and we've had only one

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click turn it off right if we're running

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under X under X ads at the same time

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turn a new one on and start testing

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right if we're in this situation do this

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if we're in that situation do that and I

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was building this entire system to the

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point of you know this is where we can

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talk about how I really really automated

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this thing but with the ad maintenance I

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got it to a point where if somebody had

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never run ads in their life all they

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would have to do is read this chart that

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I had and they would know exactly when

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to turn on and off all client ads so

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then I also with the the goal of this

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second hire was to replace the first

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hire being the part-time VA be full time

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do the client launches do the ads

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maintenance and do the customer support

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and take the launch calls that's part of

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the launches I guess the launches here

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are actually they're actually three and

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1 half hours uh now that I think about

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it because uh the launch call would be

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about an hour and then there would be 2

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and a half hours of

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setup um so when I brought this person

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on that was easily handed off and dealt

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with I made an entire launch call

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process if this goes wrong click here do

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this do that here's a little 35 second

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loom for if you run into this situation

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then once you're done this move on to

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this one if you have any issues with

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this then click and watch this 40c Loom

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and that'll help you solve that problem

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and then we'd also obviously have calls

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uh for the first you know few weeks

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every day just to you know so I could

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teach him everything um but then from

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there what happens is okay client

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launches are fully done and dealt with I

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don't have to take launch calls anymore

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anym the way that I handed those off was

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like we would hop on a launch call or we

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would hop on a call together uh he would

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First Shadow like two or three launch

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calls then he would take the first part

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of the launch call with me on the call

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then he'd take the second part with me

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on the call then he'd do an entire

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launch call with me just shadowing him

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and making sure everything's okay with

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him then I sent him off on his own right

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with obviously the the script and

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everything but in having a system for

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that it's really easy to do the handoff

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and never have to touch it again as

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opposed to having this person come back

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and say oh I couldn't figure this out on

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the call and then now the client's

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pissed off because I I don't I didn't

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know what I was doing and you know they

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think we're unprofessional and like this

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person just signed on and now they're

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getting buyers remorse and they don't

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trust you because you didn't have a

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system to to uh train somebody on for

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this so that's again why systems are so

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important but once I had done this in

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the admin from the admin inside of

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things it's really just like my guy's

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his name's Nick like Nick just reads the

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chart if the chart says to turn ads on

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he's going to turn ads on if the chart

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says to turn ads off he's going to turn

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ads off he learned media buying through

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what looks like code like so the guys on

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the the inside of my group will know

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what I'm talking about but like it's

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like I basically wrote code that just

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says if this and if this and if this

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then turn ad off else keep add on like

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that's basically what it is um if you're

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interested in joining that private

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scaling Group by the way there's a link

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in the description you can learn a

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little more about that Fook a call with

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me um but in in doing this again it just

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makes everything foolproof reliable

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inputs reliable outputs we want to

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minimize the need for creativity in the

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process when systemizing and scaling a

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business and the same goes for customer

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support I gave him a customer support

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system is somebody upset if so this say

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this then say this then do this and then

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say that you've done this for example

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right and there's so many so many

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different little systems but again you

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know what we want to do is look at okay

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here's the breakdown right that's why we

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want to make this the first higher

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because it was really three and a half

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hours per client that I signed um I had

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kept the 0.5 hours per client lifetime

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as my own task the whole way through I

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still write the ads to this day but I

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write ads every like at this point it's

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a lot less than half an hour to be

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honest but at this point I probably

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write an ad every like 1 to 2 months and

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it takes me like 15 to 45 minutes to

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write one ad or maybe I'll write three

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so it's extremely low maintenance that's

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something I'm more than happy doing if I

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wanted I could hire a copywriter to do

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it for me but it's just so easy that I

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don't need to um so that's really like

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again what I've done to just take a

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whole bunch of stuff in my calendar off

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of my calendar excuse me at least from a

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service delivery standpoint like I said

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I I'd hir appointment Setters and

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um all this kind of thing but uh Nick is

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an absolute G love him uh still works

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with me to this day he's been working

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with me a little over a year now um but

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uh yeah that's pretty much it uh if you

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enjoy this video go to my Channel watch

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whatever else is there um otherwise

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click Whatever video is popping up on

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screen for you now and I'll see you

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there

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