The beginning of the END of iPhone

Summary

The video discusses the rumored new 'capture button' on the iPhone 16, speculating that it signals the beginning of the end for the iPhone as Apple's primary focus. It explains how the button encourages horizontal video for Apple's rumored AR/VR headset 'Vision Pro'. The speaker believes this shows Apple is shifting towards mixed reality as the future, slowly training iPhone users with features like this button. They argue the iPhone will eventually become an accessory for headsets like Vision Pro, no longer the central device.

Takeaways

• 😲 The iPhone 16 lineup will have a new capture button for recording videos and photos
• 📹 The capture button will have multiple functions like zooming and focusing based on touch
• 🎥 The capture button is added to encourage horizontal video capture for Apple's Vision Pro
• 👀 Spatial video is a big focus for Vision Pro which requires horizontal video capture
• 👉 The capture button nudges people to use features on a separate Apple product - Vision Pro
• 🤔 This may signal the iPhone is becoming an accessory for other Apple devices like Vision Pro
• 🔮 The author believes the future is in AR/VR, not smartphones like the iPhone
• 🚀 The capture button helps transition users away from iPhones to eventual AR/VR devices
• ⏳ The removal of headphone jack was the first step, now the capture button continues the transition
• 📱 The author thinks this signals the beginning of the end of the iPhone as Apple's focus

Q & A

What is the capture button and what will it do on the iPhone 16?

The capture button is a new physical button that will be present on all iPhone 16 models. It will allow users to zoom in/out, focus the camera, and start/stop video recordings through different types of presses and gestures.

Why does the author think the capture button marks the beginning of the end for the iPhone?

The author believes the capture button has been added specifically to support the spatial video feature on Apple's Vision AR/VR headset. This shows Apple is now adding iPhone features to benefit another product rather than iPhone users, indicating a shift in focus away from the iPhone.

What is spatial video and why is it important for Vision?

Spatial video uses the two cameras on the iPhone to create a parallax effect and sense of depth. It is a key feature of Vision that allows for more immersive video experiences in augmented and virtual reality.

Why is the camera layout changing on the iPhone 16 base models?

The camera layout is reverting to a vertical alignment to better support spatial video capture, which requires the phone to be held horizontally.

How does vertical video dominate current social media trends?

Platforms like TikTok, Instagram Stories, and YouTube Shorts have conditioned users to consume vertical video content on their phones. This contrasts with spatial video which requires horizontal capture.

What signs point to the Apple Watch taking priority over iPhone?

The Apple Watch has been around for nearly 10 years but the iPhone has never received features to specifically improve the Apple Watch experience until now with the capture button and spatial video support.

Why does the author believe mixed reality is the future over improvements to phones?

Phones may continue to incrementally improve but mixed reality offers more potential for transformational change in how we communicate and compute. Apple has the resources to make major advancements in this emerging space.

How is the capture button similar to when Apple removed the headphone jack?

It helps ease the transition - the headphone jack removal pushed wireless headphones that will be needed for mixed reality while the capture button gets people used to spatial video capture to prepare them for Vision and future AR/VR devices.

What signs show Vision Pro and its successors will look very different in 10 years?

The author argues Vision Pro is only the first iteration of a concept and product line that will rapidly evolve. In 10 years, Apple's mixed reality device will likely be far more advanced as the technology matures.

When does the author foresee mixed reality replacing smartphones as our primary device?

While an exact prediction is not provided, the author suggests that in around 10 years mixed reality has potential to supersede smartphones as our main computing/communication device once the technology and ecosystem are more fully developed.

Outlines

00:00

😀 iPhone's New Capture Button And What It Means for the Future

Paragraph 1 introduces the iPhone 16's new capture button feature that will allow users to zoom, focus, and start recordings. It provides background that this button will be on all iPhone 16 models and speculates it could be accidentally pressed often. The information comes from a leaked source called 'the information' which has a strong accuracy record.

05:01

😮‍💨 Apple's History of Adding Features to Improve iPhone Use

Paragraph 2 reflects on how Apple typically adds new iPhone features to improve user experience and interaction. It suggests the capture button seems to be the first feature added primarily to benefit another Apple product, the Vision Pro AR headset, rather than iPhone users.

10:05

😎 The Future is Not in Smartphones, It's Augmented Reality

Paragraph 3 argues the capture button signals the beginning of the end of the iPhone's dominance as Apple's focus shifts to augmented reality. It reflects on the iPhone increasingly becoming an accessory and this button easing the transition to recording spatial video for the Vision Pro headset.

Keywords

💡iPhone

The iPhone is Apple's flagship smartphone product. The video discusses the introduction of new features into each iPhone model and how the capture button on the iPhone 16 relates to the eventual shift away from the iPhone itself. The iPhone has historically been upgraded with features to improve the user experience, but the capture button seems more focused on improving the Vision Pro product.

💡capture button

The capture button is a new physical button being added to the iPhone 16 models. It will allow users to zoom, focus the camera, and start/stop recordings. The video argues this button is meant to encourage users to create spatial video content for Vision Pro, rather than benefiting iPhone users.

💡spatial video

Spatial video uses two cameras and parallax effects to add depth and immersion to videos. It is a key feature of Vision Pro that requires the iPhone be held horizontally. The video claims the capture button will encourage this horizontal orientation needed for spatial video.

💡Vision Pro

Vision Pro is Apple's mixed reality headset. The video theorizes Vision Pro and related technologies are the true future Apple is focused on. The iPhone is becoming an accessory to enable adoption of innovations like spatial video that benefit Vision Pro.

💡mixed reality

Mixed reality seamlessly blends virtual and augmented reality. The video predicts emerging mixed reality technologies like Vision Pro will dominate within 10 years. The iPhone's purpose is now shifting to prepare users for this future.

💡vertical video

Refers to the prevalence of social/mobile video shot vertically to match phone orientation. A challenge for spatial video which requires horizontal framing.

💡accessory

The idea that the iPhone is transitioning from Apple's core product into an accessory or companion device to their future mixed reality offerings.

💡future

The video argues the future lies in mixed reality devices like Vision Pro, not phones. The iPhone's role is now to ease the transition away from smartphones.

💡torch

A metaphor about the iPhone helping to usher in the era of mixed reality by passing the 'torch' to Vision Pro and future related technologies.

💡encourage

How features like the capture button subtly encourage behaviors and usage patterns that facilitate adoption of innovations like spatial video and prepare iPhone users for the coming age of mixed reality.

Highlights

The iPhone 16 lineup is getting a new capture button that can zoom, focus, and start recordings

The capture button is designed specifically for Vision Pro and spatial video

The iPhone 16 camera layout is being rearranged for spatial video and Vision Pro

The capture button trains users to hold their phone horizontally for spatial video

This is the first time Apple has added a feature solely to improve another product, Vision Pro

Vertical video is popular, but the capture button nudges users towards spatial video

The capture button marks the beginning of the end of the iPhone as Apple's focus

Phones are not the future, AR and VR are what comes next

The capture button helps transition users from current tech to mixed reality

The iPhone will eventually become an accessory as AR/VR takes over

Vision Pro is the first step towards whatever mixed reality looks like in 10 years

The capture button encourages spatial video for the mixed reality device of the future

The capture button is like the headphone jack adapter, easing the transition

The iPhone is passing the torch to the next big thing in mixed reality

This signals the beginning of the iPhone no longer being the main device

Transcripts

right now I think we are starting to see

the beginning of the end of the iPhone

and no I'm not just saying that for

dramatic effect or for YouTube

clicker can I tell you why I think so we

just got some brand new information on

one of the iPhone 16's killer new

features the capture button which is a

feature or a thing that we have known

about for uh some months now ever since

iPhone 16 stuff started to leak we've

been hearing that the entire lineup from

base model iPhone 16 up to the pro units

are all getting this capture button what

have we known about it well that it's

it's going to capture something but

capture what Pokemon small mammals I

don't know maybe some photo and

video going to go with the last one back

in December Bloomberg's Hobbit turned

Apple analyst Mark Gman confirmed just

that that the capture button is for

video wow so brave I would have never

guessed okay great you're all caught up

perfect congratulations you know what

it's going to capture but we have some

new information that tells us how the

capture button is going

to

uh capture this information comes from

the information like that's literally

the name of the okay now listen I'm

going to tell you right now this website

the

information incredible we don't have to

go over their whole track record I will

just tell you these people basically not

ever wrong in fact they were the first

to actually show us Vision Pro years ago

so if anyone actually has the

information it's the information the

info that's my nickname for them now I

just made that up tells us that the

capture button will actually be

mechanical not capacitive like all the

leaks have been saying since forever but

they say it will still have the

technology that makes it able to respond

to pressure and different types of uh

touch for instance du info tells us that

users will be able to zoom in and out by

swiping l left or right on top of the

capture button itself it could also tell

the camera to focus by pressing lightly

and actually start a recording by really

giving the button to business and

pressing it down with the force of God

as a lot as that sounds as complicated

as that sounds we're still expecting the

capture button to be across the whole

lineup iPhone 16 iPhone 16 plus iPhone

16 Pro iPhone 16 Pro Max Ultra I which

on all units will have this capture

button placed below the lower lock

unlocky button on the right side kind of

where the weird little millimeter wave

antenna is which will be moved to the

other side now okay so first of all

other than just being another button for

us to accidentally

press I actually think this is a good

idea I think this is cool this is a

single button that has like four

functions that's intense that's like one

more thing that it can do than my cat

and also for the most part it like works

as you would expect it to work it sounds

like intuitive you might have to tell a

couple people like my cat but other

people I think it'll be able to figure

it out now okay listen you're all caught

up with the button what it does how it

does it but this is where this video

really starts in my opinion because even

though I like it I think it's a cool

idea a cool

concept I really do think that this is

the beginning of the end of the iPhone I

know that sounds that sounds crazy so

let me explain myself I will explain

myself from me to you after today's

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welcome back you definitely watched all

of that thank you so much you definitely

didn't let me down okay uh let's talk

about this capture button but more

importantly why it's a thing at all and

what this means moving forward to

understand this new button let's take a

quick look back at how and why Apple

introduces new features into the iPhone

every time something new gets announced

has been announced we're talking Touch

ID 3D touch Mishu bu live photos face ID

the notch Dynamic Island mag safe

honestly let's just say all of them

Apple introduces them to either give us

new ways to interact with the iPhone or

make the current way we interact better

they try to give us what they think is

best for iPhone so if we can agree on

that much right right let's now take a

look at the capture button and why it

might be there at all in order for us

all to grasp this concept class we're

all going to need to think different

because I think and I could be wrong

here I think apple is giving us the

capture button on iPhone specifically

and

solely for Vision Pro hang on for those

of you unaware one of vision Pro's major

features is something called spatial

video it's incredible actually it allows

content you capture on your iPhone to

have depth and using Vision Pro you're

able to more vividly experience these

videos now in order for spatial video to

work your phone has to be in a

horizontal position it works with these

two vertically placed cameras which is

why the iPhone 16 the Basse models are

going to move back to this sort of

layout for the cameras and using both of

those cameras with the phone in a

horizontal position the lenses are

situated in a way to create a slight

Parallax effect thus creating the

feeling of depth and Science and stuff

it's neat okay the iPhone 16 lineup is

getting its camera layout rearranged for

spatial video and Vision Pro and the

iPhone 16 lineup is getting a whole new

button for spatial video and Vision Pro

so to call spatial video for Apple an

important new feature that would be an

understatement and while that's all well

and good let's look at the current

trends and things like social media and

really even Apple's own decision before

Vision Pro was announced Tik Tok YouTube

shorts Instagram stories I don't know

Snapchat whatever nonsense is on

Facebook vertical video and photo is

King right now this is all sort of just

a side effect of the phone being this

shape we all hold our phone mostly in a

vertical layout that's why all of

Apple's UI elements are also laid out

vertically so in a world like that how

do you almost train or condition your

user base that one spatial video is an

important Fe feature and not bury it in

settings like physically remind them

that it's there you're going to put a

button on the phone that teaches them to

hold the phone the correct way

encourages them to record spatial

video smoothing a transition you could

say this feels like one of if not the

first time apple is adding a new feature

let alone a new button to the iPhone not

solely for the benefit of iPhone users

but instead to improve the experience on

a completely separate product entirely

and to be honest this is this is it this

is not unexpected this is the natural

progression of technology to me this

marks the beginning of the end of iPhone

at least as Apple's focus and no I'm not

just saying this for dramatic effect or

like just as a clickbait YouTube title

like you would see on I don't know Apple

Circle or some other Apple related

clickbait YouTube channel this is not

that I I genuinely believe this we did

an entire video on Apple watch and how

Apple has been slowly but surely making

iPhone into an accessory itself how

Apple has been nudging us into this

direction consider this okay Apple watch

has been around for a very long time

going on 10 years and iPhone has never

received additional features or

especially additional buttons to help

improve any of the Apple watch features

okay this next thing that I'm about to

say I have been saying saying for so

long so many years years before Vision

Pro was ever announced okay and that is

the future is not in our

phones your iPhone isn't the future your

Samsung Galaxy whatever is not the

future we can sure we can do crazy

things with phones now we can start

folding them right we can add extremely

crazy cameras on the back make the

displays even bigger do all that and all

you're actually doing is just making the

removal of the Band-Aid on this problem

just a little little bit slower that's

all you're doing it's just a fat it's

just it's helping us get through the

fact that this is not the future the

future is in AR VR is incredible VR is

so amazing and we'll always have a place

for VR it's going to do incredible

things on its own but the future for us

and humanity is somewhere in mixed

reality so saying that the future is not

in the iPhone the future is somewhere in

Vision Pro the first iteration of Vision

Pro is is not that but apple is too

successful with too many resources too

much money and too much talent behind

them for this project to not eventually

click the future is what Vision Pro

eventually becomes in say 10 years

whatever this product becomes whatever

this product line is is going to look

very different in 10 years but the

concept of mixed reality itself doesn't

change mixed reality in some shape or

form will be how we all live in 10 years

this is the first iPhone feature that is

in place to effectively prepare us for

that future this button is going to be

there to encourage us to record spatial

video for the device that we will all

own in 10 years whatever that device

ends up looking like this feels like

when they took away the headphone jack

and then had to sell us an adapter to

ease that transition this button the

capture button is that it's an adapter

to help us transition from the

technology we know into a foreign

concept most don't understand yet

eventually the iPhone will not be your

main device and this is just the start

of that this is the iPhone helping

itself pass the torch to the next big

thing whenever that next big thing is

ready for us