Tai Lopez on “How to scale a Coaching Business to $10,000,000/month” - LIVE Mentoring

Summary

In this business mentorship session, the focus is on scaling a business to achieve a monthly revenue of a trillion dollars, aiming to surpass the global GDP. The current business model, which relies heavily on influencer marketing and affiliates, is discussed, with strategies such as implementing SMS marketing, developing a recurring revenue stream, and diversifying marketing efforts to include paid advertising. The mentor emphasizes the importance of controlling the narrative, creating a tribe-like following, and the potential of long-form content to solidify brand loyalty and credibility.

Takeaways

• 😀 The goal is to scale the business to a level where it surpasses the global GDP and runs through the business's bank account.
• 📈 The current business model is based on influencer marketing and affiliate marketing, with a significant growth from 1.6 million to 3.3 million in monthly revenue.
• 🤝 The business has a partnership structure and is open to implementing new strategies like outbound sales teams.
• 📱 There is an emphasis on the importance of SMS marketing and the need to build an SMS list for better customer engagement.
• 📈 The speaker suggests diversifying marketing strategies, including the introduction of paid advertising to complement organic reach.
• 💡 The concept of 'push' and 'pull' marketing is introduced, with the speaker advocating for a balance between the two to maximize business growth.
• 📚 The speaker discusses the importance of having a comprehensive business structure, likening it to the military's division of forces for effectiveness.
• 🔑 The idea of creating a 'tribe' or community around the brand is highlighted as a strategy for business growth and loyalty.
• 🔄 The speaker emphasizes the need for recurring revenue in the business model to ensure stability and scalability.
• 📈 The strategy of focusing on the top-performing areas (60%), developing new areas (30%), and having a backup plan (10%) is suggested for sustainable growth.
• 🌐 The importance of controlling all aspects of content creation, from short to long-form, is stressed to maintain a competitive edge in the market.

Q & A

What is the primary goal discussed in the transcript for the business?

The primary goal discussed is to scale the business to make a trillion dollars a month, eventually running the entire Global GDP through the business's bank account.

What is the current monthly revenue of the business mentioned in the transcript?

The business is currently making 3.3 million dollars a month in cash collected.

What marketing strategies is the business currently using?

The business is primarily using influencer marketing and affiliates on Instagram, without running any paid advertising.

What is the nature of the product or service being offered by the business?

The business offers training on how to start and monetize social media profiles, either with one's own product or mainly through affiliate products.

What is the speaker's approach to business divisions?

The speaker divides business operations into 14 divisions, drawing a parallel to the military's structure, emphasizing the importance of not missing any division for effective business operations.

What is the speaker's advice on outbound sales for the business?

The speaker suggests implementing an outbound sales team that calls potential customers after they provide their name, email, and phone number.

What is the speaker's view on affiliate marketing?

While acknowledging the effectiveness of affiliate marketing, the speaker advises caution as building a business solely around affiliates can lead to potential legal and financial issues.

What is the '60 30 10' philosophy mentioned by the speaker?

The '60 30 10' philosophy suggests putting 60% of energy into the current best-performing strategy, 30% into developing secondary business opportunities, and 10% into a completely different backup plan.

What does the speaker suggest regarding the introduction of a recurring revenue stream?

The speaker recommends introducing a recurring revenue product to make the business more stable and salable, and to ensure a consistent cash flow.

What is the importance of content length variety according to the speaker?

The speaker emphasizes the importance of creating content in various lengths to cater to different audience segments and to ensure a competitive edge in the market.

What advice does the speaker give on leveraging social media platforms like Instagram?

The speaker advises to grow the business's own social media accounts, including Instagram and YouTube, and to create high-quality content that can be boosted to increase brand visibility and credibility.

Outlines

00:00

🚀 Scaling Business to Trillion-Dollar Ambitions

The speaker outlines a business mentoring approach aimed at dramatically scaling a company's revenue. The goal is to reach a monthly income equivalent to the global GDP. The conversation focuses on leveraging live mentoring to address all business aspects, from payment processing to marketing funnels. The business in question currently earns 3.3 million dollars a month, primarily through influencer marketing and affiliate sales without paid advertising. The speaker emphasizes the importance of diversifying marketing strategies, including implementing push marketing and outbound sales to avoid over-reliance on affiliates.

05:02

📈 Expanding Marketing Strategies and Diversification

This section delves into the importance of expanding marketing strategies beyond influencer marketing. The speaker suggests developing a paid advertising strategy to reach a larger audience and increase revenue. They also caution against relying solely on affiliates, sharing insights from a successful marketer who warns of the potential legal and financial risks. The speaker encourages building a backup plan and diversifying income streams to safeguard against fluctuations in business performance.

10:03

🛠️ Business Growth Strategies and the 60/30/10 Rule

The speaker introduces a life philosophy called the 60/30/10 rule for business growth. This rule suggests focusing 60% of energy on the most effective current strategy, 30% on developing secondary business opportunities, and 10% on a completely different backup plan. They also discuss the importance of recurring revenue, having an app, and building a tribal following for business sustainability and scalability. The conversation touches on the idea of becoming the biggest affiliate for one's own business to maximize revenue.

15:03

🎯 The Power of Content and Social Media Strategy

This paragraph emphasizes the importance of controlling various content lengths for effective marketing. The speaker categorizes content into very short, short, medium, long, and very long formats, explaining how each serves a different purpose in the marketing funnel. They advise creating content for all lengths to stay competitive, with a particular focus on long-form content to engage the most dedicated fans and establish authority in the field.

20:04

📱 The Role of Paid Advertising and Influencer Marketing

The speaker discusses the potential of paid advertising and the strategy of giving content creatives to influencers who can boost them. They note the importance of having a mix of organic and paid strategies, and the need to grow one's own social media presence, including YouTube, to establish credibility and reach a wider audience. The speaker also suggests studying top performers in the field to understand successful content strategies.

25:05

📚 Understanding Market Adoption and the Chasm

This section introduces the concept of 'Crossing the Chasm,' a marketing strategy that addresses different segments of the market, from pioneers to skeptics. The speaker explains the importance of appealing to pragmatists and skeptics to achieve significant business growth. They suggest using social media to showcase credibility and trustworthiness, which is crucial for skeptics who may doubt the authenticity of a brand's claims.

30:06

💰 Allocating Marketing Budgets and Boosting Brand Visibility

The final paragraph focuses on the allocation of marketing budgets, advocating for a significant investment in boosting brand visibility. The speaker suggests spending a substantial portion of net revenue on advertising to increase brand recognition and attract a broader audience. They share personal experiences with advertising and the impact of viral content, emphasizing the potential of a single powerful video to drive significant revenue.

Keywords

💡Trillion dollars a month

This phrase sets an ambitious financial goal for the business being discussed in the video. It is a hyperbolic target to illustrate the scale of growth the business owner is aiming for. The script mentions this figure to emphasize the need for massive scaling strategies, as the current revenue is far from this target.

💡Live mentoring

Live mentoring refers to real-time guidance and instruction that the business owner is seeking. It implies an interactive session where questions can be asked and answered on the spot, allowing for dynamic exploration of business strategies as mentioned in the script where they wish to 'look into the payment processor into the funnel into everything'.

💡Influencer marketing

Influencer marketing is a strategy where businesses collaborate with individuals who have a significant following on social media to promote their products or services. In the script, it is mentioned as the primary method of marketing the business currently uses, mainly through Instagram.

💡Affiliate marketing

Affiliate marketing involves earning commissions by promoting other companies' products. The business owner in the video uses affiliates to drive sales and is considering enhancing this strategy by teaching others to do the same, which is a form of scaling the business model.

💡Product development

Product development is the process of creating new products or improving existing ones. It is one of the '14 divisions' mentioned in the script, highlighting its importance in business growth. The business owner is currently teaching people how to monetize social media, which could be considered a product in itself.

💡Outbound sales

Outbound sales, as discussed in the script, refers to proactive sales techniques where salespeople reach out to potential customers, often using phone calls or personalized messages. The business is considering implementing an outbound sales team to boost sales.

💡Push marketing

Push marketing is the act of promoting a product or service to a potentially interested audience through various channels without waiting for the audience to seek the information. The script suggests that the business should consider paid advertising as a form of push marketing to expand its reach.

💡Pull marketing

Pull marketing is the strategy of attracting customers to a product or service by making it desirable, often through content marketing and social media. The script discusses the importance of organic posts that draw people in without pushing the message onto them.

💡Recurring Revenue

Recurring revenue refers to income that a business receives on a regular basis, typically from subscriptions or membership fees. The script suggests that introducing a recurring revenue stream could make the business more stable and valuable.

💡Crossing the Chasm

Crossing the Chasm is a marketing concept from the book of the same name, which refers to the process of selling products to mainstream customers after initial enthusiasts have adopted them. The script mentions this book as essential reading for understanding how to market to different segments of the population.

💡Content strategy

Content strategy in the script refers to the various lengths and types of media that a business produces to reach a wider audience. The speaker advises creating content for 'very short,' 'short,' 'medium,' 'long,' and 'very long' formats to cater to different audience preferences and platform algorithms.

Highlights

The ambitious goal of making a trillion dollars a month through business optimization.

The concept of live mentoring to address business challenges and questions in real-time.

The current business model relying on influencer marketing and affiliate strategies without paid advertising.

The impressive monthly revenue growth from 1.6 million to 3.3 million.

Teaching people to start and monetize social media quickly, primarily through affiliate products.

The strategy of dividing business operations into 14 divisions, inspired by military organization.

The importance of not missing any business division, akin to a military without an air force.

The plan to implement an outbound sales team to enhance the sales funnel.

The potential of SMS marketing as a missing component in the current marketing strategy.

The idea of creating a top-of-the-funnel product to attract a wider audience.

The recommendation to build a paid advertising strategy to scale the business further.

The warning about the risks of building a business solely around affiliates and the need for diversification.

The introduction of the 60/30/10 philosophy for business growth and diversification.

The suggestion to develop a recurring revenue stream for business stability and growth.

The emphasis on creating a tribe-like following for the business to enhance loyalty and sales.

The advice to control all aspects of content creation, from short to long-form, to maintain a competitive edge.

The strategy of making long-form content for the most dedicated fans to foster deep connections.

The importance of understanding the different segments of the market, from pioneers to skeptics, to effectively market to them.

The recommendation to invest in boosting a high-quality video to rapidly increase brand visibility and credibility.

Transcripts

so we're going to go over your business

and and see how to make a trillion

dollars a month is the goal we won't

settle until you make the entire Global

GDP it runs through your bank account

that's good yeah the idea was that I

would like a live mentoring

um where you know you can ask them all

the questions that you want we could

look into the payment processor into the

funnel into everything and

um so you can ask questions back etc etc

just a smooth talk on you know how you

can take your your business to the next

level scale it and um yeah I guess we

can get started right let's hear about

you

I heard you're killing it and you're

feeling it but we want to kill it more

you want to kill it more yeah right we

want to be number one okay so um we're

currently doing 3.3 million yeah a month

cash collected yeah and we are using a

lot of Affiliates right to get there

and to to be honest I I know I just need

to put in more in influence your

marketing because we do the influence

margin on Instagram mainly you don't run

any paid advertising it's a influencer

marketing and Affiliates okay and

yeah so last month we did 3.3 the month

before it was 1.6 so Doppler right the

the number and then we wanna I wanna

know we want to know how can we double

it again is it you have a business

partner here too or just you we are

conversation together yeah

so what what's the product

yeah I teach people how to start a

social media and then monetize it as

quickly as possible okay either with

their own product or mainly use an

affiliate product so you know Bishop

yeah

okay so this is how I always think about

business

like I so I've done you know

different size businesses I've done

small medium large I've been last year

my holding company did like 850 million

in Revenue but not all from one company

but

so I've seen

it gets more complicated when you get

bigger

um so I like to divide everything I call

this the 14 divisions like think like a

military person right so the military is

basically the most effective force in

human history you got Army like the

Greek Army's been around for thousands

of years U.S militaries the most

powerful part of the us so

number one

is people

number two

is product development

new product

development

and I won't get through all of these

because we only have two hours but the

third one is

legal sorry

Finance

your accounting side

then here I call it

push marketing

and this is the one you said you don't

have yet

then you have

whole marketing

and then

seven

you have

I call it outbound sales or one-on-one

sales

so how many how many outbound sales

people do you have that are closing do

you have phone sales

or is it all automated funnels we have a

show the when the option they give us

the name and email yeah and then they go

to a vsl yeah and then after 14 minutes

a bottom pops where they can go buy it

directly yeah after 17 minutes they can

fill out a form yeah and uh

is it a video call a video call okay

and uh I just uh we are about to

implement the outbound sales team now so

it's name email and phone number right

you're gonna call them are they mostly

us yeah

do you have a text list SMS list you

built no yeah you should do SMS

marketing but that so it push marketing

is paid

you're pushing your message on to other

people who might not want it pull

marketing is what you're doing now which

is just like organic like you make good

posts people come to you so yeah you you

basically one of the important things is

and I can do the other seven but you

never want to have any division missing

in your whole business it'd be like

having a military and you forget to have

airplanes right you're you're not you

get so just implementing this now you do

affiliate marketing technically is a

type of pay are they doing they do

organic I teach them how to use

Instagram English so you use your own

fault your own people your teaching to

sell kind of like Andrew Tate kind of

thing yeah gotcha okay

yeah yeah that's a good technique people

started doing that around first time I

saw people doing that right like 2007

people were doing train your own

Affiliates to then sell your own product

actually network marketing was almost

the first place to do that which has

been around for 50 years anybody do

network marketing

no multi-level marketing okay so can we

see can I see the the

ads let's see the ads no no but I mean

let's using carousels or something yeah

let me see that Carousel yeah do you

have one does it come up on you yeah

Okay click there so the your students

are reposting this on here pretty much

pretty much we just started to uh I I

tell them what kind of videos to do yes

right because they get the most views

yeah and now I we started implementing

this new Carousel and then I teach them

how they just changed my picture with

theirs and how many uh let's see can I

what's a good performing one let's look

at the ads do that one that got 43 000

there up a little bit or 102 000 what's

that one songs yeah yeah and make one

thousand dollars a day so this one

you're not actually teaching this right

this is just uh no it's just like

basically explaining right yeah this is

model like a lot of work right yes and

then we're basically making the

transition to showing people like how

affiliate marketing can work right yeah

yes but I'm saying this grass painting

thing isn't something any of your

students would do no no yeah no yeah

I didn't know I was like

yeah yeah yeah that's what I'm saying

yeah

so this has always been my philosophy

it's like

try to go insanely wide top of the

funnel so this is a top of the funnel

Builder it's not necessarily about your

product

so yeah the way I think of that you know

top of the funnel

and by the way when you do your paid ads

you need to build out your ads do you do

top of funnel mid funnel bottom of

funnel stuff

you guys don't do that much paid ads

right so I'll show you who here does a

lot of paid ads anybody

yeah do you divide your ad campaigns

like that

yeah so you have top funnel

mof

bof and when you go back to here you can

think

you can think about your push marketing

and pull Marketing in the same way you

can even think about new products that

way meaning you can build a product

that's just for the top of the funnel I

knew a guy who's a Romanian guy he was

he was making a lot of money like he's

making three four million a month it's

top of the funnel product was like a

little survival pocket knife

they had like a flashlight or something

built into it but it wasn't the main

thing he wanted you to buy here so this

is a top of funnel have you ever just

boosted this just press boost

so the way I always kind of like oozes

through the influence yeah yeah but I'm

saying just to build out so here's the

thing D to me you should also build out

a paid

strategy too it was me if you want to

make three million and go to 10 million

you're probably gonna have to do paid

you know maybe just like leave little

backgrounds the way become a new page

yeah like we have like list of lunches

yes who basically pay them yes yes right

yes it's kind of like paid ads yes but

not targeted yes with influencers pages

but but my philosophy is so affiliate

marketing is big but so I had there was

a guy back started I don't know he's the

guy who kind of invented vsl so there's

a few people that say they invented

vsl's ones John Benson one's this other

guy Ryan Ryan always said he was huge he

was making about 10 million a month

netting six million dollars a month he

retired he became a DJ you know when

entrepreneur made a lot of money when

they become a DJ and an art collector

anyway he's the smartest marketer I've

ever seen but he doesn't care that much

about money anymore he made 100 million

bucks and then quit

he said be careful building your whole

business around Affiliates there's lots

of problems that can happen with

Affiliates even in the U.S for legal

things

so for me

it's not just about making more money

it's about diversifying the safety of

your money so if you're making three

million a month you're going to feel

horrible if you go back to making 700

000 a month even though that's a lot of

money

when did you make it how many years ago

did you make your first 700 000 a month

a few months ago yeah but already that

you but the human brain goes crazy and

already it you create contrast bias so

the second you taste a Lamborghini if

somebody gives you a moped you're going

to be depressed even though you used to

be walking before so all I'm saying is

yes keep doing Affiliates but always

have a backup plan I have a philosophy

in life called 60 30 10.

and whatever's working the best now put

sixty percent of your energy into it

then start developing new things with 30

of your energy that's like your

secondary business

and then have a totally different backup

plan

so for you I would do 60 of all your

energy focus on this strategy you're

doing now with Affiliates but I would

develop out a 30 strategy that you

controlled no Affiliates email list SMS

list

do you have your own app

no app do you have a recurring Revenue

no yeah I would build out recurring

Revenue recurring Revenue can save your

life it also makes your business more

salable

I'll show you this watch this is I think

the most important thing

for the Year 2023. this is kind of a

business model formula that I use

so trade you want to make more money you

got to trade up your business model so

how can you make this tribal

so that's what that's what um Andrew

Tate did he called himself top G so he's

the chief of the tribe and it's like who

will come die for me there's people like

kill for

Andrew take Donald Trump did the same

thing it's like make America great again

people wear a hat you got a red hat that

means you're in Donald Trump's drive and

right now they're trying to there's all

these people issuing death threats

against the judge that's trying to send

Donald tree as like a full tribe so you

need to think about what's the name of

the product seven figure accelerator

yeah seven figure seller you need to add

a little tribal always have some

recurring Revenue there's no big

business that doesn't have recurrent

Revenue think about yeah

what about go even big remember 67 steps

if you're gonna copy

copy the top go straight to the top so

click funnels Russell is a friend of

mine but

Jeff Bezos was 200 million people paying

them on recurring for Amazon Prime

that's another level crazy 200 million

he has like half of America as on Prime

it's mind-blowing and then he raised the

price what is it now like a hundred and

twenty dollars or something

think about that recurring cash flow

screen you wake up

200 million subscribers are going to

rebuild it's just nuts so yeah you need

you don't have to have all your business

recurring but I would introduce a

recurring product for sure then I would

build out some kind of an app and you

can do this over the next 18 months you

don't have to rush into this

this is an important one to get bigger

debate debatable

so

everybody to get bigger to consistently

make if you want to make more than 50

million dollars a year like CrossFit is

debatable people argue and that guy

became a billionaire Andrew Tate's

debatable Donald Trump's debatable Kanye

West debatable so you have to kind of

add in something that makes you because

it's hard to just organically push past

50 million dollars now there's too many

other faces on social media and then

ecosystem which is like cross-selling

you know

do you have what's the highest ticket

product you have now 50k that's a this

Mastermind or no a mastermind that's

just for a WhatsApp message and one life

call with me for you yeah

do you have

do you do Partnerships and take equity

in people's business I was planning on

yeah but I don't do it now yeah yeah I

have I have Eco so for me I have zero to

ten dollar a month product 10 to 100.

100 to a thousand I have a million I've

had people pay me a million or more

So eventually you can build that out

how

how what did you shots one million info

just blowing people's Brands up you know

people like Sam Evans people like that

once you get big enough once your top of

the funnel is Big you can pretty much do

whatever you want like that but anyway

let's go back to I think the thing you

guys want to know what's the big so you

know your business better than me I'm

kind of giving General stuff what do you

think's the number one thing that takes

you too

the next income level your opinion

okay

yeah fourth house or something yeah but

so it's 80 20 rules only a few of them

that do all the revenue

so my thing is why not become your

biggest affiliate yourself so you're

teaching other people to run paid ads

why not run paid ads or something like

you do with paid ads you can go nuts you

you can make

I've spent a billion my business partner

spent a billion dollars on Facebook ads

on our own businesses we're over more

than a billion so you can I mean then

you can put your Revenue anywhere you

want to go if you want to make a hundred

million dollars now what happens in the

modern world is eventually your CPA gets

too high if the product's niche is too

small

but I think you should so basically

what's happening you're giving content

creatives to people

and they're boosting them most of them

following on Tick Tock Instagram yes but

you said some of them are doing paid too

or no none

how many accounts do you have doc I call

them daughter accounts that you own

yeah yeah good so that's good so you

have 25. we're just getting started with

that yeah yeah Clips Joe Rogan Connor

clip thing do you have a podcast uh just

data yeah and then we're gonna crop it

up and we I have yes where's my he's

there camera guy that is walking around

okay

a lot of Germans yeah anyone's

interesting also Edmond I guess for

everything like yesterday

um even if you talked about like long

form content yes implementing one from

confidence because Philip right now so

fast only short faster yeah I think as

many people in the audience only run

shop from contact yeah so if one thing

maybe you'll learn from the way I think

about things it's like there's an old

uh

there's an old joke about of old bull

and a young bull have you ever heard

this joke I don't know if you heard

there's an old there's an old bull and a

young Bowl they're on a hill they're

looking down

and there's a whole bunch of cows down

there

and the old the old the young bull says

the old bull

let's run down there and one of

those cows

and the old bull says no son let's walk

down and them all

so if you go slow you can do everything

so my strategy like with

I took like three years off from social

media I got burned out I just needed a

break I like to do other stuff covid I

went off the grid was on my farm but

I've been watching what everybody does

you know and um I've already been like

I've been the most Google person in the

world before I've already seen you know

what that life is like so now I'm more

about

how do I so watch this let's take any

subject content

okay I call this for pull marketing

you're you're trying to pull people in

without spending any money

so you have this is how I divide it up

with my team you have very short

okay this is basically zero to thirty

seconds

okay vs I call it

all right then I have short

now you can go up to two minutes

like Instagram you can even boost a one

minute 59 second piece of content so I

consider that short then medium is two

to ten minutes

okay

and then I have long

so that's 10 to 20.

Mr Beast is is a guy who's following me

for a long time when he got started and

he flew he wanted to come meet me in

2020 so he flew up

at that time he liked this length right

here he told me he said the algorithm

changed he said right then I was like 12

minutes was a very powerful

you know length and then you have very

long

which is what Joe Rogan does so he has

about two to three two to four hours

Let's just call it you know 20 minutes

to three hours

so for me if you want to make more money

consistently you have to control all of

these

and that's what I was saying going back

here

think of it as competition

[Applause]

if

because somebody's gonna copy your whole

business it'll only take like three

months for people to start copying

if they put in all the divisions better

than you they're gonna beat you because

they can pay out their Affiliates more

they can outspend you so you got to

remember the main thing now that's

happening is it's so competitive

if you don't do everything somebody else

will do everything and then you lose to

them right so

going back here if I'm making now how I

make I'm starting to come back to social

media

to the best way to do it

is to

on purpose make every one of these

lengths now you can the laziest way

which is okay is just make very long

and then slice it all up

do a 10 minute version of it a two

minute you know but the best somebody in

this room if you do this you'll be able

to beat 99 of people

do specifically make three hours

once a month do a three hour podcast

bring five guests on guests are good to

meet people too

like you're going to need a lot of

connections so I would make this content

specifically you should do once a month

a long ass podcast

but you should also shoot segments just

for every one of these right now you're

doing mostly this too right

this stuff medium crushes what's that me

and I mean they just did

uh Tucker Carlson just did like a

two-hour one that got the most people

watched in his 95 million people watched

it last week was that Tristan Tate and

Andrew Tate they did on adult so

watch what the best people in the world

are doing the best people dominate here

Joe Rogan has what's that guy who has

that podcast he just had you know who

sebum is

type in sebum type in sebum best

exercises this video just went crazy

viral

this is like Mr Olympia okay how many

likes of views does this have and how

many likes I saw 50 000 likes

what's your views on it

yeah 2.8 million so that's this length

right here

now go watch the whole interview click

on the link click on this guy's Channel

and find the big the whole interview

so how many how many

it only has 20 000 views I mean likes

twenty thousand likes only and only 700

000 views

so that's an exam but this is why you

have to make long form

long form is for your biggest fans

so usually he made this it's not a

failure even though this got only 700

000 views this one right here this is

kind of what Mr Beast told me this is

the most powerful TED Talks are long 18

minutes TED Talks they found that's the

maximum people can pay attention so

that's long

this let's go on Mr Beast right now pull

up Mr Beast for a second

by the way always study the very very

top guy Mr Beast he came when he came in

2020 he said I have 25 million followers

I'm gonna be the biggest and now I think

he's he's the biggest human he got the

most part so let's just see look at the

lengths he's doing right now

and then sort it by most views

so you can see this squid game one

was in that that's the most viewed one

was right around long

and then

you could see all of them what's the

shortest there's one number 12 minutes

so it's the same that same now do more

these are go back in time do the by sort

by the most new

yes and he's going down that's a 10

minute one this is a six million a six

minute one sorry

eight minute one a thousand blind people

yeah click on the eight minute one

9.8 million likes on that video that's

insanity

so anyway on the content side

you're gonna have to you're gonna have

to do it all because somebody else is

going to do it

and if you don't like doing long just do

once a month

you know that's enough this is for your

biggest fans here

this right here is for the most people

that no these are common this is middle

of the funnel so people who kind of know

you but don't really know you yet that's

this this right here

people who already know your brand

they're gonna watch this

so you got to keep your tribe loyal this

keeps them loyal to you

this right here makes them buy from you

this right here is new people who don't

know you

let me ask you all a question how many

people here see people in shorts and you

see them all the time but you couldn't

tell me who their name is

there's some woman that pops up on my

other I don't know who the hell she is

but I think she makes a big mistake

because she doesn't drive me to go watch

something longer

if you watch one Joe Rogan three hour

thing for the rest of your life you'll

know his first and last name now who's

your let's see one of your top

Affiliates it's up the chop affili yeah

what's one of the Affiliates could you

chime in Milford okay let's see her okay

she is

was she big before this or you helped

her she's thought of him from nothing

with you okay okay go over hers

like just hover over them so I can see

keep going which one that does really

well for her where did she drive most of

her traffic from Instagram

from this

what's one that you think did the best

for her it's probably one of the

Disciples of videos

there's also on here click on that one

that that got the most for her

and then just the last one drives her

people in right they exactly him yeah

yeah

I I stick to what I said first I think

you need to turn on your paid

advertising for your own account

the only time you don't want to do it

for your own account is if you're super

controversial like Andrew Tate because

he gets kicked off Instagram then you

build all but he used to be on Instagram

he's the DME so he was all over he was

on Instagram until what eight months ago

I think you need to grow your own

account all of them including your

YouTube

because here's the thing

have who's ever read write this book

down have you ever read this book

pull up pull it up on the on this on the

screen crossing the chasm

crossing the chasm you can put

book just put in c-h-a-s yeah right

there that book

yes click on that one

yes everybody you should read that book

that's one of the most famous business

books that nobody reads now it's like a

classic book

basically what hey here's what happens

here's how business works so

a few people are here

a larger part of the population is here

then here

you have a lot of people

okay and then so you have like four

categories of people one two three four

here you have like billions of people

so these are called pioneers

there are very few Pioneers the first

people like Jeff Bezos was a Pioneer for

Ecom he built a econ store in 94. then

here

these are called you can call them first

Movers

okay

so this person Steve Jobs at the

beginning when he launched his first

laptop it wasn't very good but there's

certain people who just love it then

right here

there's

a long way and there's a lot of dead

bodies here

these are all the entrepreneurs

who made money here and then they

thought they could make money forever

using their same strategy

but you know what these people are right

here

these are called

put this in

how many people here speak German as our

first language

I think it's pragmatisk who put it in

German pragmatists

p-r-a pragmatica

okay these are pragmatists and then you

know what these people are

Skeptics

so the companies that make the most

money

to make a trillion dollar company you

have to have every single one of these

groups buying from you

okay this group's the hardest at least

you want these three so right now you're

the Pioneer this is you

there's not many of you so you don't

want to only sell to yourself there's

like this whole room is it right right

now you have a lot of first Movers

and this is probably let's say this is

one percent of the population

this is about 10 percent of the

population

this is let's say 30. and this is like

60 approximately okay

the math doesn't quite add up but you

know what I'm saying

so right now you could you can make

about 30 to 50 million dollars a year

here

but not here you can't make that much

without getting these people so for

example

pragmatists only buy an iPhone with two

of their friends buy an iPhone

so who remembers buying their first

iPhone I remember getting mine like 09

or something oh wait but I had for

technology I'm kind of a pragmatist I

don't care about the newest technology

like I'm not trying every VR goggle and

all that

once enough of my friends had it I

bought an iPhone my mom

and my grandma she was 100 years old she

was a skeptic she's like I don't need I

have a flip phone it's good enough

and we had to like convince her for like

one year that she should get an iPhone

then she sent one text in her life

it was funny she said hi she's German

she's like I don't need this so right

now your marketing is more here

because think about it let's say

somebody's skeptical of your brand okay

so they click over and they go to your

Instagram go to his Instagram

so in your opinion what are what's a

skeptic gonna say when they see your

Instagram

it's too good to be true in this game

don't forget not The Logical stuff

what's the emotional stuff

just hover over one of your posts

they're gonna say oh he only gets 200

likes on his stuff how does he know that

much about Instagram

think of the meanest most I get

skeptical people that are trying to find

the worst thing so people are gonna just

doubt that you know what you're talking

about they're gonna be like this

guy he doesn't know about affiliate

marketing trust me I know how Americans

are

so you need some of your posts getting a

million views

you know I just started coming back

posting to Instagram I wasn't posting

much for like two years

and you need like go go to my channel

for a second I'll show you

by the way you should go on other

people's podcasts

that that's a big thing

so if you go

like this is one dude this this one I

just posted

click on the first one

no no the very top first one the one

that's pinned this one I J just post

this is like a week old and it went

viral

it's the tequila ones so turn it off for

a second so this one got 146 000 likes

and I don't know how many views six

million you need some of those on your

profile so you need to boost some so you

have some hundred thousand two hundred

and you're gonna get sales from it so I

think what you need on your Instagram

is a really bad ass

uh length right about here

short meet about two minutes long that

you just boost

you spend a million dollars this year on

it and it's just your story

and why this thing works and you should

make a good video one good video can

make my hair my garage make your 100

million bucks one good video

that was a three minute I think

pull up how long here in my garage was I

forget how long it was

it

yeah my land my Lander was 90 minutes I

had a 90. you click that into a 90

minute vsl

yeah three minutes fifty and that's only

one version

that though I built like there was like

five of them I have them hidden on my

channel those did like five percent of

the world saw that ad it was like

hundreds of millions of views it was

crazy so

I like the one right below it

nothing else I got 26 million

um

to cross the chasm

if you're making a million a month you

should be paying 100 Grand a month for

sure on just pushing your brand name up

so all day long that's low I'm more

aggressive I would spend at least 20

percent of my net pushing my whole brand

up oh

you just show up back in the days when I

did the Drop Shipping like everybody

else I got my Facebook account banned

yeah and and that is connected to my

Instagram

so I just got somebody to unlock it for

me right so it's on on the paint again

so you connect the Instagram to Facebook

yes add account and then you just if

this video gets 1000 likes yes you pay

to boost that exact video yes or I would

do YouTube bad just upload a two minute

YouTube video

and maybe don't even so I I always spend

when when I'm pushing my brand I kind of

do like this I do remember I told you 60

30 10. so what's your what's your

marketing budget right now

everything we're trying to spend

everything but I'm saying what did you

spend last month a million paying

Affiliates what I count affiliate payout

as your ad spend what did you spend so a

million was paid to affiliates

you know what's crazy you don't have any

videos showing you paying

affiliates