A Simple Formula to Make AT LEAST $100K Selling Digital Products
Summary
TLDRThis video reveals a simple, three-part formula for making money online with digital products: Curiosity + Pain + Offer. The speaker emphasizes the importance of creating curiosity to attract attention, identifying and agitating pain points to drive action, and making compelling offers that provide solutions to these pain points. The formula aims to transform a customer's current situation into their desired outcome. Additionally, the speaker stresses the value of offering high-quality free content that could be sold for profit to build trust and ensure conversions.
Takeaways
- 🚀 The speaker emphasizes that making money online is not as complex as rocket science, and even rocket scientists are not paid as much as one might think.
- 💰 They claim to have a simple three-part formula that has helped them earn over seven figures online with just one digital product.
- ⏱ The explanation of the formula is promised to be brief, taking only about five minutes to break down.
- 👀 The first part of the formula is 'Curiosity' (C), which involves creating awareness and getting potential customers interested in what the business offers.
- 🤔 The second part is 'Pain' (P), which is about identifying and focusing on the pain points of potential customers to agitate them towards seeking a solution.
- 💡 The third part is 'Offer' (O), which is making a compelling offer to potential customers, which could be a free opt-in or a direct call to action to purchase.
- 🎯 The importance of focusing on customers' desires and pain points is highlighted as a way to move them from their current situation to their desired one.
- 🔪 Agitating pain points is presented as a powerful motivator for action because it's easier for people to move away from pain than towards pleasure.
- 🆓 The speaker warns against giving away low-quality free content, stating that if it's not valuable enough to sell, it shouldn't be given away for free.
- 💼 The speaker suggests that the key to success is offering solutions to problems rather than just selling products or services.
- 🔗 The final call to action invites viewers to join a community for weekly coaching, exclusive trainings, and a private community of entrepreneurs, all aimed at growing an online business.
Q & A
What is the main topic of the video script?
-The main topic is a three-part formula for making money online in your business.
Why does the speaker mention rocket scientists and their salaries?
-The speaker uses rocket scientists as an example to illustrate that making money online can be more lucrative than some highly skilled professions.
What is the three-part formula mentioned in the video?
-The three-part formula is Curiosity (C) + Pain (P) + Offer (O) = Money.
How does the speaker define 'curiosity' in the context of the formula?
-Curiosity involves creating awareness and getting people's attention by focusing on their desires.
What role does 'pain' play in the formula?
-Pain involves identifying and agitating the potential customers' pain points to motivate them to seek a solution.
Why is agitating pain considered an effective strategy?
-Agitating pain is effective because people are more motivated to move away from pain than towards pleasure.
What does the 'offer' component entail?
-The offer can be a freebie to get contact information or a direct call to action to purchase a product or service.
What advice does the speaker give regarding the quality of free content?
-The speaker advises that free content should be valuable enough that it could be sold for a profit, as this sets the expectation that paid content will be even better.
How does the speaker suggest entrepreneurs should view their role?
-Entrepreneurs should see themselves as problem solvers, focusing on offering solutions to their customers' problems.
What is the speaker's final call to action in the video?
-The speaker invites viewers to join a coaching community for weekly coaching, exclusive training, and a private community for $47 a month.
How does the speaker suggest handling the transition from free to paid offerings?
-The speaker suggests ensuring that free offerings are valuable and not 'crap,' as high-quality free content builds trust and encourages future purchases.
What does the speaker believe people truly want from entrepreneurs?
-People want transformation rather than just information; they desire solutions that lead to their desired situation.
What is the importance of understanding customer desires according to the speaker?
-Understanding customer desires is crucial for creating curiosity and attracting attention, which is the first step in the formula.
Why is it important to have a clear solution for a problem when making an offer?
-Having a clear solution is important because people are actively seeking fixes for their problems, and offering a solution directly addresses their immediate needs.
How does the speaker suggest entrepreneurs can ensure their offers are compelling?
-Entrepreneurs can ensure their offers are compelling by focusing on providing powerful solutions to painful problems, making it clear that their product or service is the answer.
Outlines
💰 The Three-Part Formula for Online Success
The speaker introduces a simple yet effective formula for making money online through a digital product. They emphasize that even though the formula is straightforward, it has the potential to generate significant income. The formula is C + P + O = Money, where C stands for curiosity, P for pain, and O for offer. The speaker explains that the first step is to create curiosity by focusing on potential customers' desires, which is essential for building awareness and attracting attention to the product or service. The second step involves identifying and agitating the pain points of potential customers, as this is a powerful motivator for action. The final step is making an offer that can range from a simple opt-in to gain contact information to a direct call to action for a purchase. The speaker stresses the importance of offering something valuable, even when it's free, to ensure that potential customers see the worth in both the free content and the paid products.
🚀 Transforming Free Offers into Profitable Solutions
In this paragraph, the speaker discusses the importance of offering high-quality free content as a means to build trust and demonstrate the value of the products or services being sold. They argue against giving away 'sucky stuff' for free, stating that if the content provided for free is not of a quality that could be sold for profit, it should not be given away. The speaker emphasizes that the goal is to offer solutions to problems, not just sell products. They suggest that by focusing on solving the painful problems of potential customers, businesses can effectively convert their email lists and other forms of engagement into sales. The speaker concludes by inviting viewers to join a community for further coaching and training, positioning it as an opportunity to learn and grow their online business with the help of weekly sessions and a supportive entrepreneur network.
Mindmap
Keywords
💡Curiosity
💡Pain
💡Offer
💡Desires
💡Transformation
💡Awareness
💡Traffic
💡Opt-in
💡Freebie
💡Problem solving
Highlights
Making money online is not as complex as rocket science, and even rocket scientists are not paid as much as one might think.
A simple three-part formula has been used to make over seven figures online with just one digital product.
The formula is C + P + O = Money, where C stands for curiosity, P for pain, and O for offer.
Curiosity creation involves building awareness and getting eyeballs on your product or service.
Focusing on customers' desires is key to building a foundation for making money.
Understanding and addressing customers' pain points is essential for drawing them towards your solution.
Agitating pain points can motivate people to move away from their current situation more effectively than leading them towards pleasure.
Transformation is what people want, not just information; they desire to move from their current to their desired situation.
An offer should be made after creating curiosity and addressing pain points, which can be as simple as an opt-in or a purchase.
The quality of free offers is crucial; they should be valuable enough to be sold for profit.
Giving away low-quality free content can harm the conversion of your email list.
Focus on offering solutions to problems rather than just selling products or services.
People are more likely to take your offer if they believe it will solve their painful problems.
The speaker offers a community with weekly coaching, exclusive trainings, and a private group for entrepreneurs for a monthly fee.
The simple formula of C + P + O can skyrocket your business if applied correctly.
Clicking the link in the description can provide access to the community and coaching calls.
There is a video about people less intelligent making more money, urging viewers not to let this happen.
Transcripts
making money online in your business is
not rocket science plus even if it was
rocket science rocket science don't pay
like just Google the average salary of a
rocket scientist it is mindblowing how
little of amount of money NASA and Elon
Musk is paying those people but I have a
very simple formula that made me over
seven figures online in my business with
just one digital product doing a little
over 900k so you might want to listen
up yes it is true I do have a very
simple three-part formula that works if
you work it and it's only going to take
me about five minutes to break it down
so if you don't have five minutes to
spare b means go watch some pimple
popper video or some cat video or some
cat with a pimple getting popped yeah
you have a lot of fun with that but look
this very simple three-part formula is
this and it starts off with C plus
p+ o equals the hey the
moon right C plus P plus o equals the
monies where the C stands for
curiosity the P is for pain and the O is
for offer curiosity Plus Pain Plus offer
equals the money so first of all the
first part of the formula you have to
have some curiosity creation you have to
create some curiosity this is where
where you just build awareness this is
where you get eyeballs on you and what
it is that you have to offer to the
marketplace and what it is that you are
going to do that's actually going to
help people but how do you get eyeballs
on you how do you get Awareness on you
how do you start to get some traffic how
do you get that actual curiosity that
has people scratching their heads like
oh who are they what do they do how can
they help me you have to hone in on
people's
desires and that's it think about that
this as an entrepreneur you're only in
the problem solving business period
that's it all that we have to do is
focus on coming up with solutions to
other people's problems so what is that
solution for most people that is going
to be an actual desire and if we can
just focus in and hone in on hitting
people's desire points this is how we
start to build that Foundation to get to
the money because this whole game is
simply this taking people from their
current situation of where they are now
and getting them here to which is their
desired situation and it's all about
desires so part one of the formula you
create curiosity by focusing on your
perspective customers's desires which
leads into the second part of the
formula is
pain or pain
agitation you have to know your
perspective customers pain points not
only do you need to know their desires
but you need to know their pains because
once you know what it is that they
actually want you know what it is that
they don't want and you actually need to
lock in and focus and really basically
take like a knife on that pain and stick
that knife into that pain point and and
and agitate it and twist it and and make
them feel that pain and the reason why
you need to focus in on agitating pain
is because it's always going to be
easier to draw someone away from their
pain than to lead them towards their
pleasure this is how all human beings
are it's easier for people to believe in
something negative than to believe in
something positive so if you're sitting
here and you're just talking about how
great your products are how great your
services are how great you are how just
going to deliver all this great stuff
for people they're not going to believe
that more so if you focus in on the pain
points of people and agitate that pain
point they want to get away from that
actual pain and like I said once you
take that little knife and you turn it
into that pain point it's going to make
them move quickly because pain is the
number one driving motivator to make
people move pain is the number one
driver motivator to make people change
just think about it even just think
about yourself and all of the personal
things that you have gotten through in
your life in whatever aspect it is
whether it's health wealth relationships
whatever it is for you to actually get
that change that you want and that
transformation that you actually want
didn't it take some type of pain to
actually make you move this is the same
thing that you need to do for your
customer so number one
you focus on creating curiosity and
taking people from their current
situation to their desired situation and
their desired situation is simply
remember this transformation this is
what everybody wants people they don't
want information people they want
transformation and their transformation
is their desired situation then we focus
in on pain points which leads to the
third point of the formula is then we
just simply make an offer and an offer
it could simply be an opt in like just
they opt into some freebie that you're
giving away to get somebody's name phone
number and email address back in return
or it could be a simple call to action
to buy to make a purchase but here's the
thing if you make an offer simply for an
opt in to give away something free to
where you can get somebody's contact
information to sell to them in the
future whether that be through sending
them out a series of emails later on on
your email list or a SMS or text
messaging campaign so you can directly
hit them on their phone
where most people are really really
messing up is that their free stuff it
sucks and people they don't want
sucky stuff just because it's free
listen to me and hear me loud and clear
if you cannot charge money and make a
profit for the stuff that you give away
for free don't give it away anything
that I give away for free even in my
just free content here on this YouTube
channel I know for a fact that I could
package it up and sell it I know for a
fact that I could package up my IP my
intellectual property and I can sell it
because I have so much value that I give
away for free so never ever ever
everever ever give away something for
free that you could not sell for a
profit and that is the reason why
somebody would buy from you because
they're like who if I just got all this
great stuff for free what am I going to
get once I actually pay well a lot of
people are doing is that they're
building these email lists by giving
away these freebies and getting people
to opt in the stuff and then they're
like whoa I can't convert my email list
nobody on my list is buying any of my
products well because they already saw
that the free stuff that they got from
me was a load of crap so why do they
want to get more crap so they'll just be
full of they don't want to do that
but the reason that people either oped
in or buy your offer is because remember
we're thinking about Solutions and we're
only in the problem solving business
right you need to think of offering
instead of selling most people they're
not making any money because they're
trying to sell everything instead of
simply just offering a solution to a
problem to the marketplace when somebody
really has a problem and they're
searching to fix their problem and you
simply just offer them the solution they
will take it because they are in that
pain and they need that fixed right now
and look this is why people will take
your offer because they have Painful
problems and they know that you have a
powerful solution and they will find
closure you come up with powerful
solutions to painful problems that's how
you get numbers coming in online your
business like all them that you see on
the screen right now so if you're ready
to make more working less from stuff
that you already know online with a
digital product go ahead and click the
link down in the description join it's
credit at the top Community for weekly
coaching for myself all my exclusive
trainings plus a private Community
entrepreneurs all designed to grow your
business online it's only 47 butts a
month to join right now that's less than
a cup of coffee per day so click the
link down in the description to tap in
and I'll see you on my coaching call
this Wednesday but I'm telling you once
you get this simple formula then
of C plus P plus o equals the money
where you focus in on curiosity paying
points and making offers I'm telling you
man your business it'll Skyrocket and go
through the roof so go ahead and click
the link down in the description if you
want to tap into the community and I see
you on our coaching call this Wednesday
go ahead and check out this video right
here about how people that are way way
way dumber than you are making more than
you and I'm telling you you don't want
to let this happen it's cra at the top
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How To Use Pain As A Motivation
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