16 Algorithm Hacks To Grow Your LinkedIn In 2024

Mark Firth
4 May 202413:20

Summary

TLDRThis video script reveals 16 secrets to boost LinkedIn impressions by 204% and achieve over $1 million in revenue. It covers transforming personal authority with a profile image, leveraging the platform's algorithm for increased visibility, engaging with influencers, optimizing post structure for higher engagement, and utilizing tools like Tapo for streamlined growth. The script offers practical tips for building a strong LinkedIn presence and expanding professional networks without feeling salesy.

Takeaways

  • 😀 Transform your profile picture to convey authority, likability, and trustability using free software and natural poses.
  • 📈 Triple your LinkedIn traffic by engaging with influencers' posts and leveraging the LinkedIn algorithm's unique content distribution.
  • 🔄 Send connection requests efficiently by assessing profiles quickly and connecting without over-crafting messages.
  • 📝 Craft engaging post headlines with short lines, colons or ellipses, and specific numbers to create anticipation and drive reads.
  • 👀 Make content easy to skim with wide spaces and conversational language, disregarding strict grammar rules for better engagement.
  • ❓ End posts with a question to boost engagement and signal to the LinkedIn algorithm that the post is interesting.
  • 🗓 Keep a list of influencer post times to comment early for higher visibility and use a gentle, non-contradictory approach in comments.
  • 🎥 Utilize LinkedIn Live to build a community and increase content consumption, mimicking successful video titles for topics.
  • 🕒 Post at optimal times, such as 8:00-8:30 AM Eastern Time, and re-post later in the day to reach different audiences.
  • 📧 Synchronize your email contacts with LinkedIn to rapidly expand your network without hitting connect limits.
  • 💌 Initiate direct message conversations without selling, focusing on building relationships and providing value upfront.
  • 📹 Use Loom to record personalized video messages on the viewer's profile, creating impactful and engaging outreach.
  • 🌐 Target connections with shared geography, education, or workplace to build trust and community within your network.
  • 🌟 Leverage the 'halo effect' by sharing popular posts to gain trust from the followers of well-known individuals.
  • 🛤️ Share personal before-and-after stories to connect with your audience and demonstrate change is possible.

Q & A

  • What is the first step mentioned in the script to grow LinkedIn impressions?

    -The first step is to transform your authority on LinkedIn within an hour by using a free software to ensure your profile image ranks high in authority, likability, and trustability.

  • Why is it recommended to take multiple photos for your LinkedIn profile?

    -Taking multiple photos increases the chances of capturing a natural and good image, as the best images are often the ones taken in between poses when you are moving around and smiling.

  • How does the LinkedIn algorithm prioritize content visibility?

    -The LinkedIn algorithm prioritizes sending content to people who already follow you or are connected to you, rather than making it viral across the platform like on Instagram and TikTok.

  • What is the strategy for increasing visibility on LinkedIn as suggested in the script?

    -The strategy involves commenting on posts of influencers with a large following of your ideal clients every day, as this can expose your profile to a fraction of their audience.

  • How can you save time when sending connection requests on LinkedIn?

    -You can save time by not spending too much time crafting connection messages. Instead, quickly review profiles and send a connection request based on a gut feel of potential client or strategic partnership.

  • What is the recommended structure for the first line of a LinkedIn post to increase engagement?

    -The first line should be short, with five to eight words, followed by a colon or three dots to create anticipation, and including a number can further increase effectiveness.

  • Why is it advised to make content easy to skim on LinkedIn?

    -Easy-to-skim content with wide spacing prevents overwhelming readers and allows for a more conversational tone, which can be more engaging than strict adherence to grammar rules.

  • How can you ensure your posts on LinkedIn are engaging and likely to be liked and commented on?

    -End every post with a question to encourage interaction and signal to the LinkedIn algorithm that the post is interesting, which can lead to increased visibility.

  • What is the benefit of using the 'Loom hack' when sending direct messages on LinkedIn?

    -Using the 'Loom hack' involves recording a personalized video message while viewing the recipient's profile, which can make the message more impactful and increase the likelihood of a response.

  • How can synchronizing your email account with LinkedIn help grow your network?

    -Synchronizing your email account allows LinkedIn to load all the people you've interacted with into your network, enabling you to send connection requests to a large number of potential connections at once.

  • What is the recommended approach for starting direct message conversations on LinkedIn?

    -Start conversations by sending a couple of messages spaced out over a few days without asking for anything initially, similar to building a relationship in real life, to cultivate profitable relationships.

  • How can you leverage the 'halo effect' on LinkedIn to build trust with your audience?

    -By sharing popular posts from well-known individuals in your feed, you can borrow their authority and trust, making people who follow them more likely to trust you as well.

  • What is the 'KLT' method and how can it help with audience connection and sales on LinkedIn?

    -The 'KLT' method, or 'Know Like Trust' fighter, involves posting before and after stories that showcase personal journeys and changes, making it easier for the audience to relate and believe in what you're selling.

  • What is the recommended tool mentioned in the script for simplifying the process of growing a LinkedIn presence?

    -The recommended tool is called 'Tapler', which can help with viral post ideas, building engagement lists, targeting influencers, and finding post ideas.

Outlines

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Mindmap

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Keywords

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Highlights

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Transcripts

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