5 Ways to Start an AI Agency in 2024

Liam Ottley
8 Jul 202429:45

Summary

TLDRIn this video, Lee Motley shares his insights on starting an AI business, outlining five niche strategies to build an agency in the AI space. He emphasizes the importance of gaining technical expertise, generating leads, and establishing credibility. Motley provides a step-by-step guide for each niche, including AI automation, text-based agents, voice agents, Zapier ecosystem, and chatbot specialists, offering resources and a clear roadmap for those looking to capitalize on the growing demand for AI solutions.

Takeaways

  • 🚀 The video is aimed at individuals interested in leveraging AI to build businesses and change their lives, offering a formula used by the presenter to achieve success in the AI space.
  • 👋 Introduction of Lee Motley, who transitioned into the AI industry a year and a half ago and has since grown his income significantly through AI ventures.
  • 📈 Lee emphasizes the rapid learning and application of AI knowledge to build businesses, rather than the traditional venture capital route which requires substantial funding.
  • 🛠️ The recommendation to start with an 'agency' model, where clients pay for AI solutions tailored to their needs, as opposed to starting with a complex AI SaaS product.
  • 💡 The importance of identifying and focusing on a niche within the AI industry to become an expert quickly, which is more accessible than trying to master a broad range of AI applications.
  • 🔑 Three main challenges when starting an AI agency are highlighted: acquiring technical expertise, generating leads, and establishing credibility and authority in the field.
  • 📚 A strategy is proposed to overcome these challenges by learning a specific AI skill, sharing the learning journey, and offering free consultations to convert interest into paying clients.
  • 🔑.2 The strategy involves picking a niche, learning it thoroughly, sharing the process on platforms like YouTube or LinkedIn, and using the generated interest to attract leads and establish authority.
  • 🔄 The script mentions five specific AI business models: AI Automation Specialist, Text-based Agent Specialist, Voice-based Agent Specialist, Zapier Ecosystem Specialist, and Chatbot Specialist.
  • 📈 Each of the five AI business models is a niche area within AI that allows for focused learning and specialization, with the potential to scale and broaden expertise over time.
  • 💼 The video concludes with an invitation to join Lee's school community for free resources, Q&A sessions, and support from a community of people building AI businesses.

Q & A

  • What is the main purpose of the video?

    -The main purpose of the video is to outline five different ways to start an AI business using the same formula the speaker has used to achieve success in the AI space.

  • Who is Lee Motley and what has he achieved in the AI space?

    -Lee Motley is the speaker in the video who has been involved in the AI space for about a year and a half. He has gone from zero AI income to earning multiple six figures per month with his team.

  • What does Lee Motley suggest as the best starting point for someone looking to get into the AI business?

    -Lee Motley suggests starting with an agency model, where one can offer AI solutions to clients without the need for upfront costs like those required for a software as a service (SaaS) business.

  • What are the three main problems one needs to solve when starting an AI agency according to the video?

    -The three main problems are acquiring technical expertise in AI, generating lead flow to attract potential clients, and establishing credibility and authority to close deals.

  • What is the strategy Lee Motley recommends to tackle the three main problems of starting an AI agency?

    -The strategy involves learning a specific AI skill or 'the thing', sharing the learning journey on platforms like YouTube or LinkedIn, and offering free consulting to convert interest into paying clients.

  • What are the five different AI business models Lee Motley shares at the end of the video?

    -The five different AI business models are AI Automation Specialist, Text-based Agent Specialist, Voice-based Agent Specialist, Zapier Ecosystem Specialist, and Chatbot Specialist.

  • Why does Lee Motley emphasize the importance of sharing the learning journey when starting an AI business?

    -Sharing the learning journey helps in building a track record of expertise and growth, which contributes to lead generation and establishing credibility in the field of AI.

  • How does Lee Motley define 'niche' expertise in the context of starting an AI business?

    -Niche expertise refers to focusing on a specific area within AI, such as chatbots or voice agents, to become an expert more quickly and efficiently than trying to cover a broad range of topics.

  • What is the significance of the 'learn the thing' approach in Lee Motley's strategy for starting an AI business?

    -The 'learn the thing' approach is significant because it allows the individual to develop a deep understanding of a specific AI tool or solution, enabling them to offer expert services and charge expert rates.

  • How does Lee Motley propose to help viewers get started with the five different AI business models?

    -Lee Motley provides step-by-step guides with between 6 to 10 steps for each of the five AI business models, along with curated resources and a community for support.

Outlines

00:00

🚀 Starting an AI Business: The Ultimate Guide

Lee Motley introduces the video as a crucial resource for anyone looking to leverage AI to build businesses and transform their lives. He outlines five distinct methods to initiate an AI business, using his own successful formula that has led him from zero AI income to earning multiple six figures per month. Lee emphasizes the importance of learning the necessary skills to build AI businesses and promises a step-by-step guide for five different AI business models. He also clarifies misconceptions about starting in the AI space, explaining that one doesn't need a groundbreaking AI SaaS idea or significant funding to begin.

05:02

🛠 The Three Key Challenges of Starting an AI Agency

The second paragraph delves into the three fundamental challenges faced when starting an AI agency: acquiring technical expertise, generating lead flow, and establishing credibility. Lee suggests that one must first gain a deep understanding of AI tools and technologies, then consistently share their learning journey to attract leads and build a reputation. He advocates for a strategy that addresses all three issues simultaneously, recommending starting with a niche area of expertise and gradually expanding knowledge and services offered.

10:05

🔑 Strategies for Building Expertise, Lead Flow, and Authority

In this paragraph, Lee discusses the strategy for overcoming the initial hurdles of starting an AI business. He stresses the importance of learning a specific area of AI and sharing this journey to attract potential clients and establish authority in the field. Lee explains that by documenting one's progress and demonstrating expertise, it's possible to convert interested viewers into clients ready to engage in free consulting calls, which can then lead to paid services.

15:05

🎯 Niching Down for Expertise and Marketability

Lee introduces the concept of specializing in a niche area within AI to quickly gain expertise and marketability. He presents five different niche AI agency strategies, emphasizing the ease of becoming an expert in a narrow field and the benefits of doing so. These niches include AI automation specialists, text-based agents, voice agents, Zapier ecosystem specialists, and chatbot specialists. Lee provides examples of successful individuals in each niche and promises step-by-step guides for those interested in pursuing these paths.

20:06

🌐 Exploring the AI Agency Niches: Opportunities and Examples

This paragraph provides an overview of the different AI agency niches, offering examples of successful businesses and individuals operating within each. Lee covers AI automation specialists, text-based and voice agents, Zapier ecosystem experts, and chatbot specialists, highlighting the unique opportunities and challenges of each. He mentions specific platforms and tools associated with these niches and shares his personal experiences and insights, encouraging viewers to choose a niche that aligns with their interests and capabilities.

25:07

📈 Final Thoughts on Starting Your AI Business Journey

In the concluding paragraph, Lee reflects on his journey in the AI space and the transformative impact it has had on his life. He invites viewers to join his school community for further guidance and resources, emphasizing the potential for others to achieve similar success. Lee outlines the incentives for both himself and his audience in learning and succeeding in the AI space, positioning his educational content as a win-win opportunity. He encourages viewers to take advantage of the current AI boom, likening it to a once-in-a-decade opportunity.

Mindmap

Keywords

💡AI Business

AI Business refers to any commercial venture that leverages artificial intelligence technologies to create value, solve problems, or streamline processes. In the video's context, it's about utilizing AI to start and grow businesses, with the presenter sharing his personal journey from zero AI income to generating multiple six figures per month through AI ventures.

💡AI Space

The term 'AI Space' is used to describe the industry or domain where AI technologies and businesses operate. The video discusses the presenter's entry into this space about a year and a half ago, sensing a significant opportunity, and how he has since learned and adapted rapidly within it.

💡Agency Model

The Agency Model is a business structure where the agency offers services to clients, who then pay for those services. In the video, the presenter explains that instead of starting with a complex AI SaaS (Software as a Service), one can begin with an agency model, which requires less upfront investment and can be more accessible.

💡Technical Expertise

Technical Expertise in the context of the video refers to the knowledge and skills required to understand, build, and utilize AI systems. The script emphasizes the importance of having or acquiring such expertise as a fundamental requirement for starting an AI business, whether through personal learning or hiring skilled personnel.

💡Lead Flow

Lead Flow pertains to the process of attracting and engaging potential customers or clients. The video outlines the necessity of generating leads for an AI business, suggesting that sharing one's learning journey can help attract interest and convert it into potential business opportunities.

💡Authority and Credibility

Authority and Credibility are essential for establishing trust with potential clients. The video discusses how businesses are often skeptical about AI, and having demonstrable expertise and a track record of success can help convince them of the value an AI business can provide.

💡AI Solutions

AI Solutions refer to the applications or systems that utilize AI to address specific business challenges or needs. The script mentions that there is a growing demand for AI solutions worldwide, which presents an opportunity for AI businesses to offer value and differentiate themselves in the market.

💡Education in AI

Education in AI involves teaching and sharing knowledge about AI technologies and their applications. The video mentions education as a significant opportunity within the AI space, but it also stresses the importance of first gaining practical experience and expertise before venturing into AI education.

💡Niche Expertise

Niche Expertise is about becoming an authority in a specific, narrow area within a broader field. The video encourages starting with a niche area to become an expert more quickly and then expanding one's expertise over time. Examples given include becoming an expert in AI automation, text-based agents, or voice agents.

💡Zapier Ecosystem

The Zapier Ecosystem refers to a set of tools and services provided by Zapier that enable users to automate tasks and integrate various apps without coding. The video suggests that focusing on the Zapier Ecosystem can be a good starting point for those new to AI, given its no-code approach and extensive documentation.

💡Chatbot Specialist

A Chatbot Specialist is someone who designs and builds chatbots for clients. The video distinguishes between chatbots and text-based agents, with chatbots being more structured and requiring programming at a more granular level. It positions becoming a chatbot specialist as a viable entry point into the AI business space.

Highlights

Video outlines five distinct methods to initiate an AI business using a proven formula for success.

Speaker Lee Motley shares personal experience transitioning from zero AI income to multiple six figures per month.

Introduction to the AI space as a rapidly growing opportunity for business development.

Explanation of why starting with an AI SaaS might not be accessible for most, suggesting an agency model instead.

Agency business model explained as a client-based service without the need for upfront costs.

Identification of the growing demand for AI solutions as a foundation for an AI agency business model.

The importance of combining AI expertise with education to create a lucrative business model.

Motley's strategy for learning and demonstrating AI expertise before moving into education and consulting.

Three key problems to solve when starting an AI agency: technical expertise, lead flow, and credibility.

The strategy to gain technical expertise quickly within 2-3 months and the importance of sharing this journey.

How sharing the learning journey can generate lead flow and establish authority in the AI space.

The recommendation to tackle the three startup problems simultaneously for efficiency.

Introduction of five niche AI agency types: AI Automation Specialist, Text-based Agent Specialist, Voice Agent Specialist, Zapier Ecosystem Specialist, and Chatbot Specialist.

Details on the AI Automation Specialist, focusing on make.com and Airtable for building AI automations.

The differentiation between text-based agents and chatbots, with a focus on open-ended conversational experiences.

Voice Agent Specialist as a rapidly growing niche within the AI space, with high demand for voice AI solutions.

Zapier Ecosystem Specialist as an accessible entry point for those new to AI, focusing on no-code solutions.

Chatbot Specialist focusing on structured, programmed interactions with platforms like Voiceflow.

Access to step-by-step guides and resources for each AI agency type, available through Motley's school community.

Transcripts

play00:00

if you're looking to use the AI space to

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build businesses to make money and to

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change your life generally then this

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video is probably the most important one

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you're going to watch this year um

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because in this video I'm breaking down

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five different ways that you can start

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an AI business using the same formula

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that I've used to change my life with it

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so if you're not familiar with me on my

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channel my name is Lee Motley and about

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a year and a half ago I got into the AI

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space sensing that there was a big

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opportunity brewing and I've been able

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to over the past 18 months go from

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literally Zer in AI income to multiple

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six figures per month with me and my

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team so

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we've been a to come in and learn this

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AI space rapidly exactly how I'm going

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to share with you later in this video

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how to actually learn the stuff you need

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to build businesses in the AI space

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going to be teaching that and giving you

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a crash course and a step-by-step list

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on how to learn the stuff you required

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for five different AI business models

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which I share at the end so very

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important video if you are serious about

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it then watch this thing because this is

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the distillation of a year and a half of

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my learnings in the space and also the

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most recent styles of AI agencies which

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is the model you're going to be learning

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that are actually working and and people

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are actually able to to make money with

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so going to start off with a little bit

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of more background so I'm going to rub

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this off give me a second a little bit

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more background to actually making money

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with AI in general and how how you're

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able to do it so people might think you

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need a an AI SAS right you're probably

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thinking oh I need to have like a really

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bright idea and I need to go and raise a

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bunch of money and make make this big

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thing out of it uh no we don't really

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want to do that cuz that's not

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accessible to most of us I mean I didn't

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have like a million dollars just sitting

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in the in in the in the safe to to go

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and throw it at one of these startups or

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it didn't have VC connections to go and

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get money so SAS is kind of off the

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board immediately unless you do the kind

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of no code SAS rout Etc but generally if

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you're looking to just get started on

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online business specifically um it's

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going to be something closer to

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agency and an agency is when you're

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going to have clients who come and you

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pitch them and say hey look I can build

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that's a that's going to be a hammer I

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can build this for you and then they

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give you money back for it right so you

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don't need any upfront cost well there's

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some upfront cost for software Etc but

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it's nothing like a SAS we need

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potentially millions of dollars of

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funding to get it to get it off the

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ground properly but agency business

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model which I'm sure you're familiar

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with smma and all the all the other

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agency business models U there's a

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million of them you're giving something

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to your client and they're paying you

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return so it's just client and and

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Patron to some degree uh relationship so

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beyond that you also have in the AI

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space but this is based on top of the

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need for AI Solutions so all of these

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business models need to be based on some

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kind of demand in the AI space and where

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money can actually be exchanged so

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agency opportunity in the AI space is

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based on the fact that we have millions

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and millions of businesses and companies

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around the world who have money and they

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need and they're willing to invest in

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getting AI solutions for their business

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so they can out compete the competitors

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and actually benefit from some of the

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Technologies this is what the whole AI

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agency model that I've been talking

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about for over over a year now is about

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is this AI Solutions demand which is is

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really rapidly growing um throughout the

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world so secondly aside from agency you

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also have

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education now this is a massive need in

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the AI space right now as well and if

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you're able to combine agency and

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education where it's educating your

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Niche there is so much money to be made

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collectively from this as well so what

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I'm going to teach you is first of all

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you can't educate anyone unless you've

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actually done the thing so I'm going to

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teach you how to start an agency and get

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off the ground and learn the stuff that

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will then allow you to also educate

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people uh but the agency is really where

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you're going to have to start cuz if

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you're a LinkedIn AI Guru who's all all

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they've ever done is done Consulting no

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one's you're never going to be able to

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get paid a lot for that information

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because you simply don't know your

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so uh when it comes to starting an AI

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business we don't really want to go the

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Sass rout we can't jump to consulting or

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education immediately because we don't

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really know anything we haven't got any

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tangible proof of how we've been able to

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help businesses with AI and create value

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so education you can't go to immediately

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but generally this is built

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on Need for

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clarity

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clity SL

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strategy businesses and people all over

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the world are needing Clarity and

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strategy on the AI space and everything

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that's happening in it so education is

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still a massive opportunity for you but

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it has to come down the line you have to

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actually learn the thing and do the

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thing first or you're never going to be

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much of an educator this could be in the

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real estate Niche could be any Niche you

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can cut it there's a need for Education

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whether you're doing like Enterprise

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Consulting on how to adapt AI to their

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Dev teams like there's so much there but

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you first must start off with an agency

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which is what I'm going to be talking

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about for the rest of this video okay so

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we're not going s we're not doing

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education you got to start off with an

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agency and now you get the three

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problems of starting an AI agency which

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I've painfully learned uh through myself

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and through all all the people in our

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our broader Community there's three

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problems that you have to solve when

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starting one of these agencies and this

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is what it's exactly what my uh the five

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different strategies I'm going to give

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you at the end of this video are going

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to be based around so five different

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types of AI agencies that occupy

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different types of niches and I'm going

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to give you the blueprint to start them

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but you first need to understand that we

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have three problems when starting an AI

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agency firstly you

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have expertise technical so somewhere in

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your agency or your brain needs to be

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some kind of AI expertise understanding

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how to build things how to use different

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software and different tools or even

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code yourself to build systems that

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create value with AI so you have to have

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some kind of technical expertise and

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that's what we're going to be the

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step-by-step strategies that I'm giving

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you after this that's what they really

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focus on on building up within a a two

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to three month period so first thing you

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need expertise uh technical expertise

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either within your brain as the agency

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owner when you're starting out or you

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need to hire it and bring it in as a as

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a CTO a lead developer or just as

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developers in general secondly you need

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lead flow

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so you need some way to generate leads

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and have them coming across your desk

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and reaching out to you to ask to work

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with you um or replying to your emails

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or however you're generating leads and

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then

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finally you need credibility SL

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Authority cuz businesses are skeptical

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about AI right now and if you can't

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provide some kind of reason as to why

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you you're the guy for the job and you

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can actually deliver what you say uh

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they're not going to buy from you so uh

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you need to figure out a way to either

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tackle these problems one by one or to

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tackle them all at once which is the

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strategy that I recommend and that I'm

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going to give you now so we need to

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somehow get technical expertise either

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in our brain or we need to hire it we

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need to find some way of generating

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leads and bringing people to to in

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contact with our business and our

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services and then we need the

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credibility and authority to close them

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like why I can actually do what I say

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I'm going to do why I know this is going

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to help your business and it's not just

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some AI hype crap that is actually just

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going to waste your time and money so we

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need to achieve all these three remember

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that okay now the strategy to solve this

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for most of you so remember we need to

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solve all three of those problems as

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quickly and efficiently as possible and

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with the least amount of pain um there's

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always going to be pain but we're going

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to try to do it with as little as

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possible this is from my own experience

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and also from hundreds of people now in

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the community broader Community um in

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the AI agency space both from free and

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paid Community who are using something

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similar to this and we're able to see

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success with it so strategy revolves

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around one learn the thing

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and the

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thing is the area or specific type of

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narrow expertise that you want to build

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within your agency first so we've got I

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don't know how I'm going to draw this

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but

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uh you can

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have

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broad broad expertise where you have to

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know A to Z everything about a subject

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and everything in between or you can

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just say I'm just going to

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learn this little bit and expert at

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that a lot easier initially it's going

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to take a lot less time for for in terms

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of my AI expertise over the past 18

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months I have started initially Niche

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and and an expert in a small area which

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was originally custom knowledge chatbots

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if you guys remember that um way back in

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March last year I was making all these

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videos about how I can build these

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custom knowledge chat Bots and giving

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you coding tutorials and all these

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business owners oh yeah can you build

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one of these for me so I started off

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Niche and then through running my agent

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and making more videos and getting on

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calls with Consulting calls with people

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I then

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slowly broadened my expertise to the

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point where now when it comes to AI

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solutions for businesses and and how AI

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can help them it's a it's a very broad

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understanding of it so you can't expect

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to start off broad need to start narrow

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which is why I mean when we say learn

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the thing when you see the five

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different Niche agency strategies that

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you're going to get next it's all about

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picking one area so whether you're

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starting here and going okay I'm going

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to start there or I'm going here and I'm

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going to to start here we need to start

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somewhere Niche and narrow and we're

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going to learn the thing so that's step

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one and simultaneously you want to

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share

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your

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journey so as you're learning the thing

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you want to be documenting the learning

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of the thing so I did this exact same

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thing over a year ago now when I started

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my channel I came into the space really

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curious really motivated but I didn't

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have that I mean the lln technology that

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like chat gbt is based on had only

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really just come out and so I was

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starting at the starting blocks with

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basically everyone else and I was only

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able to get to this point because of

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just rapid iteration and and a lot of

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output within the space and you can do

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the exact same thing but you need to be

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sharing the learning of this so that

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builds up so I'm getting a little bit

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hit of myself but if we share the

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journey in step three we're then going

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to

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offer sorry this will make sense in a

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second

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so sharing your journey can mean

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YouTube can mean

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LinkedIn can I mean any kind of medium

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we've talked about a lot of these things

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on the channel uh but sharing the

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journey in some way is going to be

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building up a track record of your

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expertise and growth and that's going to

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tie into uh I should probably have the

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three

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things expertise um two lead flow and

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three so this is the strategy to solve

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these three Problems by the way you

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probably can't see the green very well

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but you know what it says expertise lead

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flow and Authority

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credibility so by learning the thing you

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can then share your journey of learning

play10:41

the thing on these different platforms

play10:42

and then when you offer free Consulting

play10:43

course the interest that you generate by

play10:46

sharing a journey is going to allow you

play10:47

to convert some of that interest into

play10:49

actual uh buying attention people are

play10:51

ready to start paying for you paying for

play10:53

your services potentially so um then you

play10:56

can go uh close

play10:59

right once You' got people on the phone

play11:01

you'll find that purely if you do enough

play11:03

of them there's going to be people who

play11:04

have money and are willing to pay for it

play11:06

and they'll say hey look would you be

play11:07

able to build me this I'm willing to pay

play11:09

you for it and that's when you can start

play11:10

to monetize on all of this stuff here so

play11:13

coming back to the three problems the

play11:15

expertise comes from learning the

play11:17

thing the lead flow comes from sharing

play11:19

your journey and also the expertise to

play11:22

something you know you showing that you

play11:24

know what you're talking about is going

play11:25

to create that lead flow as well but

play11:26

it's the documenting it on YouTube or

play11:28

LinkedIn exactly how done exactly how

play11:30

hundreds of other people are doing it

play11:31

now and the authority also comes from

play11:34

sharing your journey so when they look

play11:37

back and you are 3 months down the line

play11:39

and you've been consistently posting

play11:40

information about uh one of these Niche

play11:42

areas which we're going to go into later

play11:44

whether it's it's text based agents

play11:46

whether it's voice based agents these

play11:48

different areas where you can be an

play11:49

expert within a short space of time in

play11:51

the AI space you can be an expert in

play11:53

literally a month if you pick one

play11:54

specific tool so it's very easy to

play11:56

become an an expert you just need to

play11:58

actually put in the effort and and apply

play12:00

yourself for a long period of

play12:02

time um once you've got all of these

play12:04

done you've got the expertise ticked off

play12:05

the lead pH tick off and the authority

play12:07

then you're able to start to close deals

play12:09

so this is a way of attacking all three

play12:11

of these problems in one go so within

play12:15

the space of 3 months you will learn the

play12:17

thing share the journey be be likely if

play12:19

you follow the strategy correctly be

play12:21

getting people booking and free

play12:22

Consulting calls with you and that sets

play12:24

you up perfectly to be able to start

play12:25

closing deals solving all three of these

play12:27

problems now there is another way of

play12:29

doing it which we've kind of done as a

play12:32

community collectively over the past

play12:34

year and that's to learn the thing not

play12:37

to share the journey at all but get to 6

play12:39

months down the line here we are 6

play12:42

months after starting and you've learned

play12:44

the thing but now you've done absolutely

play12:46

nothing to share the thing and so you're

play12:48

at Square One when it comes to marketing

play12:49

yourself and getting some lead flow

play12:51

which is problem number two so I would

play12:54

highly recommend you do these all

play12:55

simultaneously so that you can shortcut

play12:58

this thing to about months and you have

play12:59

the attention you need to start closing

play13:01

some kind of deals okay so now we're

play13:02

going to get

play13:03

into the actual five different

play13:07

strategies for starting and so what

play13:09

these are is a a type of AI agency you

play13:12

can start so that you can have a vehicle

play13:14

to learn and get deeper into the AI

play13:16

space it's really all this stuff is

play13:18

about is making a bet on the AI space

play13:20

generally and just picking the right

play13:22

vehicle or horse within the space so

play13:23

that you can learn faster than everyone

play13:25

else cuz it's simply a level of

play13:27

expertise Qui question who is the

play13:31

smartest and who is the most experienced

play13:33

in a certain space within the AI space

play13:35

might be the real estate AI guy the only

play13:38

way that you're going to become the

play13:39

number one expert is by actually doing

play13:41

some kind of business and being active

play13:42

in the

play13:43

space and the AI agency as a vehicle is

play13:46

what personally what I've used to get

play13:49

deeper into the space and learn and for

play13:51

many of you it's also going to be the

play13:52

best starting point um before you go

play13:54

onto reeducation or whatever you want to

play13:56

do later but whether you go into SAS as

play13:58

well I've got my own AI SAS too but the

play14:00

AI agency is what set me up for creating

play14:03

the SAS so it all kind of stems from the

play14:06

agency at least in my experience so have

play14:08

these five different types and you might

play14:10

be a bit confused but give me a second

play14:12

uh five types strategies you get the

play14:14

idea so number

play14:16

one

play14:18

AI

play14:20

Auto Specialist so we have an AI

play14:22

automation specialist um let me write

play14:25

all of these out here first for you so

play14:26

then we have two text

play14:29

based agent I'm not they're all

play14:31

Specialists I'm not going to write it

play14:32

every time um three voice

play14:36

agent specialist four

play14:40

is zapia ecosystem specialist and I've

play14:43

run into space here number five is chat

play14:46

B specialist so these are five different

play14:49

Niche types of remember that little

play14:51

diagram I did that you got the

play14:57

broad and then you've got the

play15:02

niched now this isn't this is niching

play15:05

your agency down by solution type and

play15:08

you can always go broader at any point

play15:09

but the idea is that it's easy to become

play15:11

an expert in in a narrow area within a

play15:13

short space of time and therefore be

play15:15

able to charge expert rates um than

play15:18

trying to be Broad and taking a lot

play15:19

longer to be kind of a a midlevel

play15:22

intelligence or or understanding of the

play15:24

whole field so it's better to go deep

play15:25

initially and then over time you can

play15:27

broaden out to different areas so these

play15:30

are basically starting blocks that I

play15:31

want to give you and just spoon feed you

play15:33

I know the hardest thing when you're

play15:34

starting these businesses I I started my

play15:38

e-commerce stores like four or five

play15:39

years ago and when I was getting started

play15:41

it was purely the analysis paralysis of

play15:43

having so many options and concerns

play15:46

about the sequence in which I should do

play15:48

them I'm trying to just spoon feed this

play15:49

to you all here's five different ways

play15:51

and I'm going to give you stepbystep

play15:53

instructions so that you don't have to

play15:54

use your brain for the next 2 3 months

play15:57

learn the stuff follow the process of

play15:59

sharing a journey as well and 90 995 90

play16:03

ideally 100% of you are able to actually

play16:05

put some uh put some rubber to the road

play16:07

and progress in the space by using at

play16:09

least one of these so going through

play16:11

these an AI automation specialist is

play16:14

different from a general AI agency

play16:16

because they're going to be specializing

play16:17

in specifically AI automations on things

play16:19

like make.com and air table so this is

play16:21

primarily based around um

play16:27

make.com and Air

play16:29

table so these are the only tools you

play16:32

really need to learn to become an AI

play16:33

automation specialist um and I've got

play16:35

some examples of guys who are

play16:36

successfully running these agencies as

play16:38

well so example one is uh sh I'll put

play16:42

him up on screen sh Matthews great guy

play16:44

he was out in Dubai with me recently for

play16:46

our recent AI agency Mastermind um sh is

play16:49

running a specifically AI automation

play16:50

focused agency um we also have SJ member

play16:53

of my accelerator who's recently I had

play16:55

him recently on the channel so I'll put

play16:57

that up here somewhere as well if you

play16:58

want to learn more about his story but

play16:59

he's come in as a complete non-developer

play17:02

decided to learn make.com and is now

play17:04

making a supplementary income to his

play17:05

main job which is equaling in some

play17:07

months is paying more than his actual

play17:08

job so U SJ and Char two examples of AI

play17:11

automation Specialists and at the end of

play17:14

this video I'm going to let you know how

play17:15

you can actually get the step by step so

play17:17

I've got about six to 10 steps in each

play17:20

of these strategies that is available on

play17:22

a document that I'm going to give you at

play17:23

the end so if you want to get that I'll

play17:25

be letting you know where to get it at

play17:26

the end but I don't want to give that

play17:27

away too early right so each of these

play17:29

has attached to it like a 10-step plan

play17:31

so if you're interested in any of these

play17:33

at any point then make sure you stick

play17:34

around for for that check space agents

play17:38

we have um these are a little more

play17:40

complicated but the

play17:42

gpts if you played around with open AI

play17:45

chat GPT the gpts uh feature that they

play17:47

released that's a consumer facing Tech

play17:49

bace agents uh framework and and

play17:52

platform you also have the assistance

play17:54

API um so this is how you can build gpts

play17:56

and and use them programmatically across

play17:58

anywhere in the world for to build into

play17:59

applications for your clients so text

play18:01

based agents are different from chat

play18:03

Bots and that they are basically you're

play18:05

building custom chat GPT like

play18:06

experiences for your clients and that's

play18:08

free form that's open-ended that's

play18:10

conversational um you might be using

play18:12

tools you might be using custom

play18:13

knowledge these are like custom versions

play18:15

of chat GPT is the easiest way to think

play18:17

of these um I've actually got my

play18:18

software

play18:21

agentive on top of this which allows you

play18:24

to make gpts and put them on WhatsApp

play18:26

put them on websites Etc so I'm very big

play18:28

and also my agency morning side is very

play18:30

big in the check space agent space um

play18:34

this is something that I'm I'm really

play18:35

big on I think this is a great place to

play18:36

start um but you guys can make your

play18:39

choice at the end when you get the you

play18:41

get the step by step so text based

play18:42

agents You're Building custom chat gbt

play18:45

applications for your clients and

play18:46

putting them on WhatsApp putting them on

play18:47

websites various places and uh your

play18:50

buddy's software also helps you do that

play18:53

so voice space agents I'm sure you've

play18:55

heard I've talked about a lot on the

play18:57

channel I think the voice AI

play18:59

Space is really just getting started and

play19:01

all of the other guys that are in my

play19:03

accelerator and and my close Network

play19:05

they're all making a a sh ton of money

play19:07

right now selling these voice AI

play19:08

Solutions um so the SP space is

play19:10

extremely hot it's moving very quickly

play19:13

if you wanted to jump in and become an

play19:14

expert I've seen guys go in and be an

play19:16

expert within space of like one to two

play19:18

months have really applied effort in

play19:20

this and if you get in the right circles

play19:22

I mean all of my friends that are

play19:23

selling these Solutions are just freely

play19:25

sharing like this is what's working this

play19:26

is what people are selling um this is

play19:28

what people want to buy so this is a

play19:29

really good uh really good space to be

play19:31

in you've got platforms like um Bland AI

play19:35

shout out the guys at Bland uh we've got

play19:38

um what is it

play19:40

AI there's a there's a new one of these

play19:42

every week so don't uh forgive me if I

play19:44

forget one um synth flow

play19:47

syn flow there's a whole bunch of

play19:50

different platforms right there's a

play19:53

vapy HS different platforms you can

play19:55

learn you can basically just pick one

play19:57

decide to be good at it and step-by-step

play19:59

strategy that I I'll give to you has a

play20:00

ton of excellent resources that are all

play20:02

on YouTube all of the resources that I'm

play20:04

providing and the step-by-step guides

play20:05

are going to be free um voice space

play20:08

agent space going to be huge really

play20:11

popping off right now um great place to

play20:13

be in in my opinion and you have the the

play20:15

zapia ecosystem we have some examples

play20:18

actually of these guys so we have sh and

play20:20

SJ we're doing AI automation um agency

play20:23

specifically focused on the AI

play20:25

automation space u then we have myself

play20:27

morning side

play20:30

my agency is primarily focused on this

play20:32

through our own software um so we focus

play20:35

on Tech Bas agents primarily also have

play20:39

Isaiah member of my accelerator original

play20:42

member of my community um and he's

play20:44

selling Tex based agents AI appointment

play20:46

sets for Instagram DMS I've recently

play20:48

done an interview with him on the

play20:49

channel if you want to learn more about

play20:50

how he I think he's making $25,000 a

play20:53

month now on that and that's soon to be

play20:54

more if you want to watch that there'll

play20:55

be tag somewhere up there isaah is doing

play20:58

very well myself and the team selling

play21:00

agents to agent of doing very well as

play21:02

well voice base agents we have guys like

play21:05

uh

play21:07

Mark and

play21:09

Taha I've had mark on the channel um a

play21:11

long time ago but I'll actually link

play21:13

their channels down below if you want to

play21:14

check them out and they're going to be

play21:15

linked all through these documents as

play21:17

well so scrap the description they're

play21:18

going to be all through these documents

play21:19

but examples of people who are as

play21:20

successfully running these types of

play21:22

agencies are going to be in the document

play21:23

as well so maraha jannis I'll pop them

play21:26

up screen you guys might know jannis by

play21:28

now um good friend of mine and he's

play21:29

really crushing it in the space using

play21:31

voice agents then the zappy ecosystem is

play21:34

an interesting play because the zapia

play21:37

ecosystem has got so much to it now

play21:39

there's tables there's uh there's zaps

play21:41

in general there's canvases there's

play21:42

chatbots there's so much crammed into

play21:44

the zappy ecosystem and it's all no code

play21:46

as well so if you're looking to just get

play21:48

started in the space and really get

play21:50

eased into Ai and Automation and and

play21:52

building these agencies the zappy

play21:54

ecosystem is a good way to just block

play21:56

out all the and all the noise

play21:57

and just say this place which is very

play21:59

well documented huge Community great

play22:01

support I'm going to just focus on this

play22:03

area so if you're if you're really

play22:05

concerned about the technical nature of

play22:06

building some of these Solutions voice

play22:08

agents can get a little bit ner on the

play22:09

code if you're doing things like vapy

play22:12

Tech Spas agents uh when you're doing

play22:14

customer Integrations of different

play22:15

platforms can get a little bit Gilly um

play22:17

and doing custom front-end interfaces AI

play22:20

automation not usually too bad um this

play22:23

is probably a good place to start as

play22:25

well if you're a bit concerned about

play22:26

that but the zappi e system generally

play22:29

being a like fundamentally no code

play22:31

platform is a great place to get started

play22:33

so you can build um on

play22:36

here

play22:39

automations chat

play22:43

Bots you're can to have like data

play22:47

management so you can integrate AI into

play22:52

all of these and be creating value with

play22:54

AI through the through the zapia

play22:56

platform so good place to look into if

play22:59

you're concerned about the the the

play23:01

development or the coding nature of a

play23:02

lot of these

play23:03

Solutions I I personally if I was

play23:05

starting off brand new i' would be

play23:06

seriously looking at the zappia

play23:07

ecosystem because they're building a lot

play23:08

of cool stuff as well so it's good it's

play23:10

a good long-term bit and zappia's also

play23:12

got zapia Central which I've talked

play23:13

about on the channel uh

play23:15

s talked about on the channel recently

play23:18

and it's their AI hub for creating AI

play23:21

agents through zapia and again all no

play23:23

code so it's like this but easier so

play23:25

zappier is a very good thing to to be

play23:26

looking into if you are concerned about

play23:28

the the uh development side of things

play23:30

should probably jump over this way

play23:31

finally chatbot specialist so this is

play23:35

different to textbase agents um I'm

play23:37

going to make a video on the difference

play23:38

between chatbots and agents um soon

play23:40

because I probably should just make that

play23:42

clear um but Cliff Notes text based

play23:45

agents are these CH chat gbt style

play23:47

experiences that are open-ended you can

play23:50

ask them endless questions they might

play23:52

have knowledge pulled in they might have

play23:53

tools pulled in but it's it's

play23:54

fundamentally an open-ended and

play23:56

conversational interaction

play23:59

chatbot building is more so focused on

play24:02

uh things like voice flow and I've

play24:03

talked about voice flow for over a year

play24:05

now and that's my goto chatbot building

play24:07

platform and I differentiate these from

play24:09

Tech Bas agents and that chatbots I need

play24:11

to program and design uh piece by piece

play24:14

and I have to build all the logic if I

play24:15

don't build the logic it's not going to

play24:17

be there so it needs to be like okay

play24:19

well if this comes in and we do

play24:21

something

play24:22

here okay well it's either going to go

play24:24

up here or it's going to go down here

play24:26

where you've got much more of a

play24:27

structured layout and control over the

play24:28

flow and functionality so if you don't

play24:30

build it it's not going to be in there

play24:32

but with textbase agents you don't need

play24:34

to program there's no programming like

play24:36

this you program it at the prompt level

play24:38

so when you write your little prompt for

play24:40

the agent that's the programming of the

play24:42

textbase agent here you actually need to

play24:44

program it by telling it what to do when

play24:46

XYZ happens right so these are a little

play24:49

bit different they're not worse they are

play24:52

in some cases you want more control over

play24:53

the solution that you're building and

play24:55

and the functionality within it

play24:56

sometimes these are a little bit too

play24:57

wild and and unhinge to to get the

play25:00

functionality that your client wants um

play25:02

and also these can include buttons and

play25:04

things like this and buttons make it it

play25:05

easier and better to use for your

play25:06

customers in various circumstances so

play25:08

chatbot specialist still a very valid

play25:10

one to to be looking into um I thank the

play25:13

The Voice flow to

play25:17

Whatsapp because you can put a WhatsApp

play25:19

app with all these buttons and it can do

play25:20

things the the automation of all the all

play25:23

of key businesses processes with

play25:24

WhatsApp via voice flow I think is is a

play25:27

great stack to get started you can look

play25:28

at any any business you can basically

play25:31

walk into and go say hi do you can try

play25:33

to take the core functions of that

play25:34

whether it's booking a table reserving

play25:36

meeting the meeting a designer or or

play25:39

meeting the team Etc can all be put into

play25:40

some kind of voice flow chat bot that

play25:42

you can be then be put on WhatsApp I

play25:44

mean Americans you're a bit behind on

play25:46

the WhatsApp buzz but the rest of the

play25:47

world is is very very uh eager to to be

play25:49

adopting things like this so for chatbot

play25:51

specialist a great example of this is

play25:54

big man brandan I'll put his channel

play25:58

you might seen him Brendon J Australian

play26:00

guy smashing in the space doing some

play26:02

really great tutorials so if you want to

play26:03

check out his channel that'll be linked

play26:05

on the uh on the document for this

play26:06

particularly um but those are the five

play26:08

different

play26:10

types and again these are narrow entry

play26:14

points to the space as a whole so you

play26:16

might decide I'm going to master this

play26:18

and this and get really good at it and

play26:21

that's going to be my entry point and

play26:22

I'm going to make those the first

play26:23

solutions that I sell and over time you

play26:24

can broaden and take on different

play26:26

challenges but you need to start

play26:27

somewhere and the reason a lot of you

play26:29

aren't starting is because you don't

play26:31

have a clear you aren't able to to cross

play26:33

off the Alternatives you're looking at

play26:35

oh voice stuff oh Tex St oh I need to

play26:37

also do make an make an air table I'm

play26:39

trying to give you a focused road map

play26:43

for two to three months so that you can

play26:45

actually get a start in the space and be

play26:46

able to cross some of these Alternatives

play26:47

off so in order to get the step-by-step

play26:50

guides for each of these it's between 6

play26:52

to 10 steps and resources so it might be

play26:55

free online courses it might be V videos

play26:57

that I've made my my friends have made

play26:59

some of these guys

play27:00

here it's going to walk you through even

play27:02

free resources from places like make

play27:05

that has the uh that have their ownmy

play27:08

and things like this so I've curated

play27:09

over the space of uh like a couple of

play27:12

days the best resources for learning

play27:13

each of these and put them into a

play27:14

sequence for you so all of this is going

play27:17

to be available CU I I can't really like

play27:19

throw it all at you in the description

play27:21

I'm going to make a post on my school so

play27:24

I've got a free school Community if

play27:25

you're interested in building AI

play27:26

businesses then my my school Community

play27:28

is kind of the place to be um I'm in

play27:31

there doing free q&as once a week and

play27:34

the rest of the community are all

play27:35

actively building their own AI agencies

play27:37

consultancies uh sasses all of the the

play27:40

good stuff that you want to be around if

play27:42

you're serious about using this this

play27:44

opportunity so that's really all it is

play27:46

and I'm going to be talking about this a

play27:47

lot more uh on my channel but how I've

play27:51

been able to do some pretty cool stuff

play27:53

with my life since I I got into the

play27:54

space it's lit been 18 months and I've

play27:57

I've built quite possibly the the dream

play28:00

life that i' I've always wanted I have

play28:01

all of my friends here in Cape Town at

play28:03

the moment we're all working together my

play28:05

whole thing was always just cool

play28:07

with cool people and I've been able to

play28:08

achieve that and the more people that I

play28:10

can get to use this opportunity to

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achieve that for themselves is uh is the

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ideal outcome for for me and if I can

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make videos with this and wave my hands

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around and make that happen in other

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people's lives and that's something I'm

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pretty proud of and more than happy to

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spend an hour W waving my hands around

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in front of whiteboard

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for and of course this massive

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incentives for myself as well if I'm

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able to educate you guys appropriately

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and get you successful I also have

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software and if you use my software to

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build your

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agencies then I can make a lot of money

play28:42

as well so the whole point is that I

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introduce you to the stuff at some point

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you might end up using my software and

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that'll help you to make more money and

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then we all win right so that's the

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that's the agreement we have on this

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channel but if you want to get access to

play28:54

all of this it is on the

play28:56

school free to Jo Jo it'll be in the

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description and if you go to the YouTube

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resources um it's a little tab on school

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once you get in it should you should get

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let in within 10 15 minutes or so

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there'll be a little tab called YouTube

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resources and you click on that you find

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the title of this video there'll be a

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whole post and in there I would have

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link to all of the resources for all

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these different strategies

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so no excuse now you got to get started

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um that's that's it's real it's it's

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real I'm living proof of it and there

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are so many other people in the

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community I've interviewed ton of them

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on my channel now

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if you want to use this AI thing for

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your benefit and to actually not miss

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like it sounds so cringe and cliche but

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not to miss this one again like we get

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these once every 5 10 years right ually

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10 and this is the one so use it that's

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all

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