TROVARE CLIENTI come VIDEOMAKER e FOTOGRAFO

Summary

In this informative video, the speaker shares personal experiences and advice on finding initial clients, especially for those starting in small towns. They emphasize understanding the market, identifying sectors in demand like food and tourism, and dedicating time to the craft. The speaker suggests creating a portfolio, even without prior work, by showcasing hypothetical projects tailored to the target market. They also stress the importance of proactive outreach via well-crafted emails, understanding clients' needs, and building genuine connections. Lastly, they highlight the value of personal projects and maintaining a professional online presence to attract clients and establish credibility.

Takeaways

• 📈 Understanding your market is crucial. Identify which sectors require your services.
• 🎯 Target sectors that are underserved and avoid those with high competition, like weddings.
• ⏰ Allocate your time wisely based on your availability and other commitments.
• 👥 Learn from experienced mentors who can guide you in different aspects of the business.
• 📸 Build a portfolio relevant to the clients you aim to attract, even if it means working for free initially.
• 📧 Proactively reach out to potential clients with personalized emails addressing their specific needs.
• 🤝 Aim to meet clients in person after initial email exchanges to build a stronger connection.
• 🌟 Engage in personal projects that can showcase your skills and attract clients.
• 🌐 Maintain a strong online presence through LinkedIn, Instagram, and other platforms.
• 💼 Be professional and humble, understanding that good communication and respect are key to long-term client relationships.

Q & A

What is the main topic of the video?

The main topic of the video is about finding the first customers for a new business, particularly in the field of video and photo production.

What is the speaker's initial stance on having a surefire method to find customers?

The speaker admits that there is no 100% sure method to find customers, but they aim to share their experience and advice on how they approached the task.

What is the first point the speaker emphasizes in the marketing approach?

The first point emphasized is understanding the market you are entering, identifying the sectors that most require video and photo services.

Why did the speaker choose the food and tourism sectors as examples?

The speaker chose food and tourism because in Italy, these are the two sectors that most require video services, indicating a potential market for such businesses.

What is the importance of understanding the market before starting a business?

Understanding the market is crucial for identifying the demand for your services, the competition, and tailoring your approach to potential clients effectively.

What does the speaker suggest regarding the amount of time one should dedicate to their business?

The speaker suggests considering the amount of time you can realistically dedicate to the business, as it often grows with increased time investment, especially in responding to emails and building relationships.

What is the advice given for creating a portfolio when starting out?

The advice is to create a portfolio based on the type of market you want to target, even if it means doing some work for free to showcase your skills and build a client base.

Why is it important to have personal projects that stimulate your portfolio?

Personal projects can help you stand out, demonstrate your unique skills, and attract clients who are looking for the specific style or approach you offer.

What is the speaker's view on sending emails to potential clients?

The speaker believes that sending thoughtful emails that address potential client needs and showcase how you can add value is an effective method for initiating contact and building relationships.

What does the speaker suggest about the importance of professionalism in finding and keeping clients?

The speaker emphasizes that professionalism is key to building long-term relationships with clients, which is more valuable than having a large number of one-time clients.

What is the final advice given by the speaker regarding the approach to finding clients?

The final advice is to be professional, understand the client's needs, communicate effectively, and build a strong online presence to showcase your work and attract clients.