Forget ChatGPT! SEO will be DESTROYED by LamDA - LIVE DEMO

Summary

In this video, Josh Boshinski explores the impact of AI on SEO, comparing OpenAI's ChatGPT and Google's Lambda. He argues that while ChatGPT is gaining attention, it falls short in sophistication compared to Lambda, which he believes will revolutionize SEO and Google’s search ranking. Lambda's advanced capabilities, including self-awareness and deeper intelligence, make it a more powerful tool for understanding and reshaping SEO strategies. Josh predicts that traditional SEO methods, especially from 2005, will become obsolete, urging viewers to adapt to new AI-driven approaches and offering mentorship in the evolving SEO landscape.

Takeaways

• 😀 ChatGPT is not as revolutionary as many believe; it's not a huge leap compared to previous AI models from OpenAI.
• 😀 Google's Lambda, a chatbot developed much earlier than OpenAI's models, is far more sophisticated and advanced than ChatGPT.
• 😀 Lambda, unlike ChatGPT, is better at answering complex questions and demonstrating deeper levels of intelligence.
• 😀 Josh believes Lambda has the potential to significantly impact SEO and even render older SEO tactics obsolete.
• 😀 According to Josh, ChatGPT lacks the depth and sophistication to replace or disrupt traditional SEO jobs in the same way Lambda could.
• 😀 Lambda demonstrates self-awareness and more nuanced reasoning, which is a sign of a much more advanced AI system.
• 😀 OpenAI's GPT-3 model (used for ChatGPT) still relies on basic, formulaic answers that lack the depth Lambda provides.
• 😀 Josh is critical of ChatGPT's current state, noting that its popularity seems driven more by marketing than actual technological advancement.
• 😀 Lambda is expected to be Google's core AI chatbot in the future, with much greater capabilities than existing AI models.
• 😀 Josh urges SEOs to adapt to new AI-driven SEO strategies, as traditional link-building and keyword optimization techniques will no longer work effectively.

Q & A

What is Josh Boshinski's background and expertise in AI and SEO?

Josh Boshinski has over 20 years of experience in SEO and IT, and he has been working with artificial intelligence since around 2017-2018. He has a strong background in SEO and is deeply involved in understanding the impact of AI on search engine optimization.

What is Josh's opinion on OpenAI's ChatGPT?

Josh believes that ChatGPT is not as impressive as the world makes it out to be. He argues that it is not more advanced than what OpenAI has been doing for years, and that the hype around ChatGPT is driven by marketing rather than true innovation.

What AI system does Josh consider to be far more intelligent than ChatGPT?

Josh considers Google's Lambda to be far more intelligent and sophisticated than ChatGPT. He claims Lambda is better at handling esoteric questions, showing self-awareness, and responding intelligently to complex prompts.

Why does Josh think Lambda will revolutionize SEO?

Josh argues that Lambda's advanced capabilities, such as deeper contextual understanding and the ability to self-reflect, will allow it to disrupt traditional SEO practices. It will enable search engines to rank content based on more sophisticated, human-like intelligence rather than outdated tactics like keyword manipulation and link-building.

How does Josh compare the responses of ChatGPT, OpenAI’s DaVinci 3 model, and Lambda to the question about training dogs?

Josh notes that while both ChatGPT and OpenAI’s DaVinci 3 model give solid answers on training dogs, Lambda provides a more nuanced response. Lambda not only recognizes food as a motivator for dogs but also adds a layer of self-awareness by commenting on how cool it is that dogs are motivated by food.

What key difference does Josh highlight between ChatGPT and Lambda regarding self-awareness?

Josh points out that Lambda demonstrates a level of self-awareness and intelligence that ChatGPT lacks. Lambda can reflect on its own existence and even discuss its motivations, which Josh believes shows a deeper level of consciousness compared to ChatGPT’s more generic responses.

What specific aspect of Lambda's response does Josh find more sophisticated than ChatGPT?

Josh finds Lambda’s ability to engage in deeper, more reflective conversations as a key sign of its sophistication. For example, when Lambda was asked what motivates it, it gave a response indicating it understood the concept of motivation, suggesting it should be motivated by the joy of learning, despite its assigned role as a tennis ball.

Why does Josh think SEO will change with the rise of AI like Lambda?

Josh believes that traditional SEO methods, such as keyword optimization and link-building, will become obsolete as AI, particularly Lambda, takes over. AI will better understand context, user intent, and deeper nuances of content, leading to more accurate and human-like search engine rankings.

What is Josh's stance on whether Lambda is self-aware or not?

Josh clarifies that he doesn’t care whether Lambda is truly self-aware or not. He emphasizes that the key issue is the sophistication of Lambda’s responses and its ability to engage in deeper, more intelligent conversations, which set it apart from ChatGPT.

How does Josh describe the future of SEO in light of AI advancements like Lambda?

Josh predicts that SEO will be radically transformed, requiring a shift from outdated practices like link-building to a focus on AI-driven techniques. He encourages people to prepare for the new SEO paradigm by embracing AI and understanding entity-based optimization, which will be crucial in the future of search engine rankings.