[팀네이버 컨퍼런스 DAN25] 오프닝 키노트: 연결의 진화, 경험의 확장 (English sub)

Summary

Choi Sooyeon, CEO of NAVER, introduces the company's advancements at the TEAM NAVER Conference, highlighting AI-driven innovations such as 'Agent N,' a personalized, integrated AI agent designed to revolutionize the user experience. Building on the 'On-Service AI' initiative, NAVER aims to seamlessly connect search, shopping, and services into one unified experience. With a focus on AI’s potential in transforming business and society, NAVER is also making major infrastructure investments to support the growth of Korea’s AI capabilities, positioning itself as a global leader in AI technology.

Takeaways

• 😀 NAVER's third annual TEAM NAVER Conference introduces 'On-Service AI,' aiming to enhance user experience through AI-powered technologies.
• 😀 'On-Service AI' integrates AI across all NAVER services to create a seamless and connected user experience, improving daily tasks like shopping, bookings, and payments.
• 😀 NAVER's AI Briefing feature, introduced last year, now reaches 15 out of 100 searches, with plans to increase that to 20 by year-end, helping users engage with new information.
• 😀 AI is driving significant business growth for NAVER's partners, with an over 30% increase in frequent visits and improved sales due to AI-driven content recommendations and ADVoost ads.
• 😀 The 'Agent N' initiative will bring a proactive, personalized AI agent to users, integrating NAVER's services, content, and data for a seamless user experience.
• 😀 NAVER will launch a Shopping Agent early next year, using AI to recommend the best purchase options based on user preferences, budget, and search history.
• 😀 A new AI Tab will be added to NAVER's search, evolving search from a task of acquiring information to an experience that leads to action.
• 😀 NAVER's approach to AI aims to connect entire user journeys, from search to action, through one platform, positioning it as a leader in the AI-driven user experience.
• 😀 NAVER is expanding its AI offerings for business with 'Agent N for Business,' providing AI-driven solutions to support SMEs and brands.
• 😀 NAVER's infrastructure investments in data centers and GPUs, including the GAK data centers, will support the company’s AI ambitions, including plans to invest over 1 trillion won in GPUs by 2026.
• 😀 NAVER's AI is not just software but extends into Physical AI, aiming to transform industries like manufacturing, and strengthen Korea's position as a top global AI powerhouse.

Q & A

What is the main theme of the 2025 TEAM NAVER Conference?

The main theme of the 2025 TEAM NAVER Conference is the introduction of 'Agent N,' a proactive, personalized, integrated agent designed to enhance user experience by unifying NAVER’s services, content, and data through advanced AI technology.

What was the key focus of NAVER's initiatives in 2024, specifically under 'On-Service AI'?

In 2024, the focus was on integrating AI across NAVER’s services to improve user experience, particularly by providing AI-generated summaries, recommendations, and decision-making assistance for various tasks like purchases, reservations, and payments.

How does the 'AI Briefing' feature enhance the user experience on NAVER?

The 'AI Briefing' provides users with summarized information and relevant recommendations, allowing them to engage with new content more deeply and leading to better decision-making. It has become a valuable tool for 30 million daily users.

What new functionality will 'Agent N' introduce for users?

'Agent N' will provide a more personalized, seamless experience across NAVER’s services, offering features like a Shopping Agent that suggests products based on user preferences and a new AI Tab to enhance search results and connect users with relevant content and services.

How will NAVER's 'Agent N' transform the search experience for users?

Agent N will redefine search by evolving it from a task of simply acquiring information to an experience that leads to meaningful actions, as the AI will understand user intent and take proactive steps to offer relevant content and services.

What is NAVER's strategy for supporting small and medium-sized enterprises (SMEs) with AI?

NAVER plans to launch 'Agent N for Business' tailored to SMEs and brands, where AI will propose optimal solutions and assist in the implementation of these strategies, helping businesses enhance growth and operational efficiency.

How does NAVER's approach to AI differ from other companies?

NAVER's approach integrates the entire journey from search to everyday actions into one seamless user experience. Few companies can offer such a comprehensive, connected experience across various platforms and services.

What role does NAVER see AI playing in the future of Korean industry?

NAVER believes AI will play a critical role in transforming Korean industries, particularly in manufacturing sectors like semiconductors, automotive, shipbuilding, and defense, by combining its AI-centric software innovations with Korea’s global manufacturing strengths.

What is the significance of NAVER's AI infrastructure, including its data centers?

NAVER has built one of the largest and most advanced AI infrastructures in Korea, with data centers like 'GAK' in Chuncheon and Sejong, which support the training of large AI models and the delivery of AI services. This infrastructure is key to powering NAVER's AI innovations.

How does NAVER plan to involve AI in entertainment through partnerships?

In collaboration with NEXON, Spotify, and NETFLIX, NAVER plans to create an immersive entertainment service that blends gaming, music, and video content, leveraging AI to break down traditional content boundaries and offer new experiences to users.