The Only Marketing Strategy You Need to Make $1,000,000
Summary
TLDRThis video script outlines a proven strategy for creating a marketing system to attract unlimited customers and potentially earn your first million dollars. It emphasizes the importance of marketing funnels, detailing a four-step process to convert strangers into paying customers. The script explains the concept of lead magnets, the significance of understanding your target audience (avatar), and crafting compelling messaging that focuses on outcomes rather than features. It also introduces the 'Hook, Story, Offer' framework for effective content delivery and incorporates sales psychology principles to persuade potential customers.
Takeaways
- 🚀 The video outlines a method to create a marketing system, or 'money-making machine', aimed at acquiring unlimited customers and potentially making the first million dollars with the right business model.
- 📈 It emphasizes the importance of marketing funnels and explains that they are a four-step process to convert strangers into paying customers through capturing attention, building trust, and persuading to buy.
- 🔍 The script discusses the common mistake of creating a general website listing all products or services, instead advocating for focusing on a single product or service to avoid customer confusion and better convey its value.
- 💡 It introduces the concept of a 'lead magnet', which is a valuable offer (like a free resource or trial) designed to attract potential customers and encourage them to provide their contact information.
- 📝 The video stresses the significance of email in the sales process, asserting that most sales occur through email campaigns that build trust and persuasion over time.
- 🎯 The importance of understanding your 'avatar', or ideal customer, is highlighted, including their demographics, values, and culture, to tailor messaging effectively.
- 📚 The script recommends the 'Hook, Story, Offer' framework by Russell Brunson for structuring marketing messages and content, which aligns with the principles of persuasion.
- 🤝 It explains the power of persuasion tactics based on the principles outlined in 'Influence' by Robert Cialdini, such as social proof, empathy, authority, reciprocity, scarcity, consistency, and likeness.
- 📉 The video provides an example of how not to market a product, by focusing on features instead of outcomes, and then contrasts it with a professional approach that uses the 'Hook, Story, Offer' framework effectively.
- 🌐 The script concludes by showing real-world applications of sales funnels by successful businesses, demonstrating how they use targeted ads, lead magnets, and persuasive messaging to drive sales.
Q & A
What is the main topic of the video?
-The main topic of the video is creating a money-making machine, specifically a marketing system that can generate unlimited customers and potentially lead to earning one's first million dollars through an effective online sales funnel.
What are the four steps of the sales funnel as described in the video?
-The four steps of the sales funnel are: 1) Captivate - to get attention and spark interest, 2) Build Trust - to convince potential customers, 3) Convert - to persuade them to take action and buy the product, and 4) Upsell - to potentially increase the value of the sale.
Why is it not advisable to create a general website listing all products or services at the beginning of an online business?
-Creating a general website listing all products or services is not advisable because it can lead to confusion and a lack of focus. Instead, focusing on a single product or service allows a new business to provide detailed information and build trust with potential customers more effectively.
What is a 'lead magnet' in the context of a sales funnel?
-A 'lead magnet' is a valuable resource or offer given away for free to attract potential customers and entice them to provide their contact information, typically an email address, so they can learn more about the product or service.
How important is email in the sales funnel process?
-Email is crucial in the sales funnel process as it is a primary channel for building trust and nurturing leads. It allows businesses to send multiple persuasive messages over time to convince potential customers to make a purchase.
What is the purpose of creating content at the top of the sales funnel?
-The purpose of creating content at the top of the sales funnel is to get attention and make potential customers aware of the product or service. This content can be in various forms such as videos, social media posts, or ads.
What are the five points that should be achieved with effective messaging in marketing?
-The five points to achieve with effective messaging are: 1) Interest - to spark curiosity, 2) Identify the target audience and their specific problems, 3) Focus on the outcome - how the product or service benefits the customer, 4) Overcome objections - address potential doubts or concerns, and 5) Call to action - guide the customer on the next steps to take.
What is the 'Hook, Story, Offer' framework and how is it used in marketing?
-The 'Hook, Story, Offer' framework is a marketing strategy that structures the presentation of a product or service to effectively engage the audience. The 'Hook' grabs attention, the 'Story' provides context and relates to the audience's needs, and the 'Offer' presents the product or service as a solution with a clear call to action.
Why is it important to understand the target demographic, or 'avatar', when creating a marketing strategy?
-Understanding the target demographic, or 'avatar', is important because it allows for personalized and tailored messaging that resonates with the specific needs, interests, and values of the potential customers, increasing the likelihood of conversion.
What are some examples of persuasion tactics used in marketing?
-Examples of persuasion tactics used in marketing include social proof (testimonials), empathy (understanding the customer's problem), authority (demonstrating expertise), reciprocity (offering something of value for free), scarcity (limiting availability), consistency (demonstrating reliability), and likeness or familiarity (creating a connection with the customer).
How can the principles of sales psychology enhance the effectiveness of a sales funnel?
-The principles of sales psychology can enhance the effectiveness of a sales funnel by making the marketing messages more persuasive and relatable. By incorporating tactics such as social proof, empathy, and scarcity, marketers can create a stronger emotional connection with potential customers, leading to increased trust and a higher likelihood of conversion.
Outlines
🚀 Introduction to Marketing Systems and Sales Funnels
The speaker introduces the concept of creating a marketing system, or a money-making machine, designed to attract unlimited customers and potentially earn the first million dollars. They emphasize the importance of marketing funnels for online sales, explaining that instead of a general website listing all products or services, a focused approach on a single product or service is more effective. The sales funnel is outlined as a four-step process: Captivate, Spark Interest, Build Trust, and Convert. The speaker uses Nike as an example of a brand with established trust, contrasting it with the challenges new businesses face in gaining customer trust and the importance of focusing on a single offering.
🎯 The Structure of a Sales Funnel and Lead Magnets
This paragraph delves deeper into the sales funnel structure, starting with creating content to capture attention, followed by the use of lead magnets to spark interest and curiosity. The speaker explains the significance of capturing emails as a crucial step, since most sales occur through email campaigns. They discuss the importance of the landing page, which serves as a gateway to offer a lead magnet in exchange for contact information, setting the stage for future communication and sales attempts. The paragraph also introduces the concept of top of funnel (TOFU), middle of funnel (MOFU), and bottom of funnel (BOFU) strategies.
📝 Crafting Effective Messaging for Marketing
The speaker discusses the importance of understanding the target audience, or 'avatar', and tailoring the messaging to resonate with them. They highlight the need to identify the demographic's characteristics, values, and culture to create persuasive messaging. The paragraph outlines five key points to achieve in messaging: creating interest, identifying the target audience, focusing on outcomes, overcoming objections, and providing a clear call to action. The speaker also introduces the 'Hook, Story, Offer' framework by Russell Brunson as a tool for structuring marketing messages effectively.
👟 Case Study: Marketing a Product with the Hook, Story, Offer Framework
The speaker provides a practical example of how to apply the Hook, Story, Offer framework to market a product, using a hypothetical scenario of selling shoes with advanced features. They illustrate the process of crafting a hook to grab attention, telling a story to engage the audience, and presenting an offer to encourage action. However, they also demonstrate the pitfalls of focusing on product features rather than customer outcomes, emphasizing the need to align marketing messages with the benefits and desires of the target audience.
🌟 Leveraging Psychology of Persuasion in Marketing
This paragraph explores the integration of psychological persuasion tactics into marketing strategies. The speaker references 'Influence' by Robert Cialdini, outlining seven principles of persuasion, including social proof, empathy, authority, reciprocity, scarcity, consistency, and likeness. They emphasize the importance of incorporating these principles into marketing messages to make them more compelling and effective. The speaker then revisits the Nike shoe example, this time focusing on customer outcomes and applying the persuasion principles to create a compelling marketing message.
📚 Applying Sales Funnels and Messaging in Real-World Examples
The speaker concludes by showcasing real-world applications of sales funnels and persuasive messaging, using examples from successful businesses like Alex Becker's software company and Mind Valley's info product business. They demonstrate how these companies use targeted ads, lead magnets, and persuasive messaging to drive sales. The speaker encourages viewers to understand the importance of sales funnels and to apply the concepts learned in the video to their own marketing efforts, suggesting that this knowledge can be transformative for any business.
Mindmap
Keywords
💡Marketing System
💡Sales Funnel
💡Lead Magnet
💡Landing Page
💡Email Campaign
💡Top of Funnel (TOFU)
💡Middle of Funnel (MOFU)
💡Bottom of Funnel (BOFU)
💡Avatar
💡Hook Story Offer (HSO)
💡Persuasion Tactics
💡Scarcity
💡Social Proof
💡Reciprocity
💡Outcome-focused Marketing
Highlights
The video introduces a method to create a marketing system, or 'money-making machine', designed to attract unlimited customers and potentially earn the first million dollars.
The presenter explains the four-step process of a sales funnel, from capturing attention to converting prospects into paying customers.
A sales funnel is contrasted with a traditional general website, emphasizing the importance of focusing on a single product or service to avoid customer confusion.
The concept of a 'lead magnet' is introduced as a valuable offer to attract potential customers to a website and build initial interest.
The importance of capturing emails is stressed as a critical step in the sales funnel, facilitating future communication and trust-building with potential customers.
The video uses Nike as an example to illustrate the difference between established brand luxury and the necessity for new brands to focus on singular products.
The presenter outlines the 'top of funnel' (TOFU), 'middle of funnel' (MOFU), and 'bottom of funnel' (BOFU) strategies and their respective goals in the sales process.
The role of 'avatar' or target demographic is discussed to personalize marketing efforts and ensure messaging resonates with the intended audience.
Messaging is highlighted as a crucial component of marketing, with five key points to achieve in content: interest, identification, outcome, overcoming objections, and a clear call to action.
The 'Hook, Story, Offer' framework by Russell Brunson is introduced as a simple yet effective method to structure marketing messages.
The video demonstrates the incorrect approach of marketing product features instead of focusing on customer outcomes, using a hypothetical Nike shoe marketing example.
Professional marketing is contrasted with amateur approaches, emphasizing the use of persuasion tactics and focusing on outcomes rather than features.
Seven principles of sales psychology from the book 'Influence' by Robert Cialdini are discussed, including social proof, empathy, authority, reciprocity, scarcity, consistency, and likeness.
The video provides examples of successful sales funnels used by Alex Becker and Mind Valley, illustrating the practical application of the discussed marketing strategies.
The importance of understanding and implementing sales funnels is emphasized for any business model, as a universal approach to marketing success.
The presenter encourages viewers to share the video with others who might benefit, highlighting the value of the information for anyone looking to improve their marketing strategies.
Transcripts
in this video I'm going to be showing
you how to create a money-making machine
AKA a marketing system that will get you
unlimited customers and potentially make
you your first million dollars if you
have the right business for that so I'm
really excited about this because in my
last video I talked about the four steps
it takes to make your first million
dolls but in this video I'm actually
going to show you the system you need to
create within each individual step to
see success so today I will be covering
marketing funnels and that is how you
need to be thinking if you're trying to
sell any product or service online most
people think they need to create like a
general website listing all of the
different Services all 10 of their
products and then just send people to
that website but that could not be
further from the truth so let me show
you a quick image of what a funnel is
and then we're going to get very very
detailed I'm going to show you exactly
how you can do this for yourself so
first and foremost a sales funnel is
basically a four-step process that
you're using to take someone from not
knowing anything about your brand to
becoming an actual paying customer okay
and so with the sales funnels we have
four different steps the first step is
Captivate this is the top of the funnel
right here you're trying to get
attention get these people's attention
then you want to make them curious AKA
spark interest in your product or
service then you're going to need to
build trust to convince them to purchase
your product and ultimately you're going
to get them to convert and take action
you're going to persuade them to buy
your product so at a high level this is
what a sales funnel does and that's what
the goal of each step is and so I just
want to make a quick example here most
people when they start out in business
they think they need to build a website
like Nike where they list all their
shoes all their clothes all their
accessories all the different sports
equipment all of that on one General
website when in reality Nike has that
luxury because they've been around for
like 50 years and they've built up a
reputation of trust they know their
customer Supports good so if you get a
bad item you can easily return it and
over time Nike has had that luxury
because now everyone knows and trusts
the Nike brand but if you're a brand new
no one even knows what you do if your
products actually work or if you're even
a trustworthy person so it's much more
important that you just focus on a
single service or a single product and
that way you can tell people every inch
of detail and then show them why this is
a good service why they need it and why
they should trust you to fulfill it well
so a good example of this is my friend
Oliver who I've had on the podcast he
has a chocolate company called tabs
chocolate and when you go to the
homepage you all you see is one single
product it is one type of chocolate you
know it's not 12 different flavors or
different types of candy or whatever it
may be it is one product in every inch
of information and every photo on the
website is reinforcing why this is a
good piece of chocolate and then again
if you click buy or shop the only option
you have is how many do you want to buy
there's no other types of products where
people could possibly get confused they
could possibly get lost and so that is
the idea of a single product sales
funnel but what do a funnel actually
look like so let's go ahead and jump
down on the pen and paper here and I'm
going to lay this out for you so the top
of the funnel the very first thing is we
want to get their attention and how we
get attention is by creating content so
you need to make a video or like a canva
flyer or something that you can use to
put on social media maybe it's a TV ad
maybe it's radio but I mean it's 21st
century we're using social media media
and you use this piece of content to get
attention and so again this could be
paid ads whether to Facebook or Tik Tok
ad this could be organic content like a
Tik Tok video YouTube content or even
Instagram or you can even do written
like Twitter or Reddit let's say so this
is really important because this is how
you're letting people know that you even
exist your product even exists but say
you make a piece of content how are you
actually going to get them to be curious
or actually take action in and go to
your website well this is what we call a
lead magnet so you heard that right it's
a magnet just like this and the goal of
this lead magnet is to give them
something of value give them something
so they are at least interested and
curious enough to go to your website and
learn more and so this could be like a
free resource like a notion template a
free course whatever it may be just
something free that gives them value
another example could be a free trial or
a coupon so if you're a software company
a 7-Day free trial and then another one
could be like a free consultation call
so people can learn more or you can help
them upfront with an expert so that's
called a lead magnet this is content and
then next in the funnel we actually have
your website's landing page okay and so
this is going to be just a one page this
is pretty bad so this is going to be
just a one page talking about one single
product and for them to actually get the
lead lead magnet so this is where you
talk about your lead magnet they have to
put in their email which is really
important because that's where 90% of
all sales go down is in the email so I'm
going to make a future video on why
everyone should be starting a newsletter
or some sort of email campaign to build
more trust because a lot of the times
when a stranger sees your content and
they get your lead magnet they now know
you exist but they're still not fully
convinced and so if you get their email
you're able to send them five 10
different emails over the span of the
next month to hopefully build more trust
with different persuasion tactics that
I'll talk about later in this video once
they get the lead magnet you can then
try to upsell them immediately on the
next page a sales page or you just start
sending them emails where that's where
they learn more about your product and
can then buy it later on so again this
is going to be your landing page and
this can either be a sales page or a
thank you page the thank you page will
just say we just sent you an email
please enjoy your free resource and then
you'll eventually start sending them an
email drip campaign so again on the
landing page you could ask for their
email or you could even ask for them to
book a call if it's the free call or you
could even have like a free 30 minute
vssl or training video and then on the
sales page they're either signing up
they're going to
buy or they're going to be entered into
an email drip campaign horrible
handwriting but you guys understand the
point so this at a high level is the
process and the system of going through
a funnel they're going to see your
content and then at the end of that
piece of content you have a call to
action to a lead magnet AKA a free
notion template and then from there to
get the template they give you their
email and then you actually have a
product to sell on the backend or you
get their email to try to sell them your
product or service on the email these
apply to every different type of
business I really want you guys to
understand that these exist and this is
how you should be thinking so in the
industry this is called top of funnel or
tofu this is called middle a funnel mofu
and then the sales page or the thank you
page or the email most most specifically
the email is bofu bottom of funnel okay
and so the whole purpose of each step is
what we just discussed at the very start
of this so the whole purpose of content
is to get attention let people know you
exist and then the middle of funnel is
to convince and build trust and the
bottom of funnel is going to convert
them into a customer so that is the
reason that each one of these three
steps exists and then within those steps
what are you achieving attention you
want them to become interested in your
product you want to actually give them
value so they know that you're someone
that can actually help them and then
assert your Authority showing that you
actually know what you're talking to by
delivering a valuable asset for free and
then lastly to convert that means you
need to persuade okay so this right here
is the foundation on how to sell any
product or service but let's get a
little more specific on how you actually
do this successfully so two things you
want to keep in mind when you're doing a
sales funnel is your avatar who you're
selling to and you're messaging how
you're selling to them so first and
foremost what do I mean by Avatar this
is a person please don't have nightmares
from this but your avatar is the person
or AKA your Target demographic of who is
likely to buy your product make a
profile of the ideal customer so you
start describing things about them like
they're age their sex their location
where do they live and their interest
and once you understand these you're
going to kind of find a value system or
common themes around people with these
characteristics so where people live is
a really big indicator of their culture
and each culture has different values
and that's really important to
understand a good example is people in
the southern part of America have a
complete different value set than people
on the west coast say in California so
if you're not speaking directly to them
in their language then it's going to be
very hard to convince them to become a
customer so you want to be aware of this
and on top of that you want to make sure
you understand your messaging because
this is the most important part of all
of marketing okay is your messaging so
in your messaging you want to achieve
five things in your content so whether
this is your top of funnel your very
first piece of content on social media
whether this is the copy on your actual
landing page or even if this is the
sales page or in your emails you want to
make sure you are nailing the messaging
in these Five Points so what you want to
achieve with your messaging is interest
SL curiosity like we discussed but you
also want to identify exactly who your
product or service is for and the more
specific you can speak to someone into
their specific problems the more likely
they are to become a customer but next
you want to then focus on the outcome
how will working with you or how will
buying your product actually benefit
them what outcome will they receive and
and then you want to cover any
objections they might doubt you or they
might have think they've tried an agency
before and they had a bad experience so
how do you overcome these doubts that
they have and then of course you're
going to want a call to action what is
the next step that they want to take if
they are interested if they like what
they're hearing if they were curious you
they want that outcome and they trust
you what do they need to do to take
action and then what is your actual
offer like okay they want this how much
is it going to be so that's what you're
trying to achieve with messaging and
it's really important to make sure you
understand your avatar so your messaging
feels personalized and tailored directly
to this person who has this problem so
if you're going after business owners
who want to implement AI into their
business that's broad so let's say you
want to go after chiropractors and since
you understand the industry you know
they really struggle with no- shows or
convincing people why they even need a
chiropractor in the first place and so
when you're marketing to them you want
to make sure you clearly say that saying
hey are you a chiropractor that
struggles with no shows or even getting
people willing to come in the door well
my AI services will help you nurture
your clients build more trust and
explain all of the ways that
chiropracting can help this person all
without any of your time so that would
be great messaging because those are the
problems that chiropractor specifically
face so that is probably the most
important part of all of marketing is
your messaging so if you can identify
those things it's going to be very
powerful but what is the structure how
do you actually break down this
messaging and I'm going to give you guys
the science and that is the hook book
story offer framework from Russell
Brunson so if you guys don't know I
highly recommend you should read the
book.com Secrets by Russell Brunson
that's where I've learned like half of
this and he is the absolute marketing
Godfather essentially at this point so
guys hook story offer is a super simple
framework to just nail everything I just
talked about so the whole point of the
hook again is to get that interest say
something very catchy very flashy then
story within a story you're going to be
able to identify who you're Target
demographic is who this is for what
outcome They will receive and then of
course get over any objections you think
they may have and of course your offer
is going to be that call to action like
your lead magnets that's a good call to
action or your offer but typically it's
going to be your lead magnet okay so
within your messaging and your avatar
once you have those understood you then
use the hook story offer framework so if
we're using short form content on Tik
Tok or Instagram the hook should be 3 to
5 Seconds the very first thing you say
your story should be anywhere from like
15 to 25 seconds and your call to action
again 5 seconds and if this is a long
form video just do the math and your
hook for a 10-minute video could be one
minute for the hook 7 minutes for the
story one minute for the offer or 90
seconds whatever it may be so that is
the framework on how you deliver this
information and it's super important to
understand because this is what is
actually going to get someone to
understand that you understand their
problem and actually become a paying
customer so this is something that you
guys can always do and I want you guys
to internalize this and review each one
of these steps but I'm going to go ahead
and move on to the next part where we're
actually going to put this into action
so let's go ahead and say that we are
Nike okay we're Nike we're just starting
out we're going to compete with Nike
we're making our own shoes whatever it
may be this is a shoe we want to sell
shoes Okay so we're selling shoes and we
need to start building out our funnel so
let's start at the top of the funnel
what type of content do we need to make
to sell shoes okay so I mean it makes
sense to talk about the shoe itself so
let's maybe say the shoe is made out of
some carbon Fabric and in the shoe
there's nano technology that sounds
pretty cool it's pretty fancy stuff and
it's even handmade this is a really nice
shoe and of course it's going to be
lightweight since it's going to be uh
for runners it's a running shoe so this
seems like a really good Baseline to
market the shoe so it's carbon fabric
nanotechnology handmade and lightweight
who wouldn't love that and let's put
this in a hook story offer framework so
the hook brand new technology using
carbon to make shoes 3 second hook get
people interested wow then You' go into
nanotechnology handmade our team at Nike
has studied for three years to come up
with this brand new nanot technology and
our team is making these by hand to
create the best shoe and by the way it's
super lightweight so never get weighed
down by your shoes again hit the link to
check out our website so answer this
question is that good marketing yes or
no the answer is no that is absolutely
horrible marketing because the messaging
is absolutely to put it nicely
because these are the features of the
shoe you do not want to Market features
of your product or service you don't
want to list all the technical jargon
you don't want to explain what tools
you're using or How It's Made because
that does not align with the messaging
we did not hit any of these points we
barely got someone interested why should
they care about carbon fabric we didn't
identify who it's for at all is this for
basketball players is this for track
runners is this for baseball players is
this for the everyday person trying to
lose weight what outcome are they going
to get who cares about nanot technology
who cares if it's handmade who cares if
it's lightweight who car why is carbon
fabric good I have no idea what carbon
fabric is and then any objections yeah
we said lightweight but does it matter
it's lightweight or heavyweight what if
I want durability so this was a horrible
example so this is what amateurs do
every time I talk to someone who doesn't
have marketing experience this is what
they think they need to do because
people think that the features are what
sell but in reality you want to sell the
outcome that your product gets or the
outcome that your service gets for your
potential customer so guys this is why
messaging is so important but I just
wanted to show that example to show that
hook story offer can still work but with
bad messaging but now I'm going to show
you how hook story offer works with
great messaging so how a professional or
how a professional marketer would think
is in the form of
persuasion tactics once you see this
you'll never be able to unsee this and
you'll see every big YouTuber every big
make money online person using this in
every video Alex Heros Alex Becker Iman
they all read the same three books and
they're all doing this in every single
video so this is in a book called
influence by Robert keini it's the
psychology of persuasion and there's
basically seven principles so the first
principle is going to be social proof
AKA
testimonials and Nike does this great I
messed that up Social proof testimonials
and Nike does a great job social proof
is just showing that other people use
your product and they get good results
they've had a good experience and they
vouch for it and so that's why Nike
hires Michael Jordan and they sponsor
all these big athletes to wear their
shoes so that way it signals to everyone
viewing it like wow the best people in
the World Weare Nike I should too and so
the next one is going to be sympathy or
empathy meaning you understand their
problem and it's not their fault you
know exactly where they are the next one
is authority meaning you're an expert
you know exactly what you're doing you
have studied for years and you know what
you're talking about the next one is
reciprocity there's a law of human
nature that if I give you something for
free or give you anything of value that
you now feel obligated to give that
right back so if I do you a favor you
feel like you should be doing me a favor
then the next one is going to be
scarcity for whatever reason humans put
more value onto something when there's
only a few of them when there's
thousands of products available people
are less likely to buy but if there's
only three and there's 10 people around
you in the store you're going to feel
like you need to buy this thing right
now so you don't potentially miss out so
that's what scarcity does consistency
people are doing the same thing over and
over so you know they're actually good
at what they do and they're not going
from new thing to new thing to new thing
then of course likeness do you like this
thing or familiarity is it something
that you're comfortable with because
you've heard of it before so these are
the seven different principles of sales
psychology or persuasion and this is
something that you're trying to hit
within your messaging so not only are
you trying to use the strategy in your
messaging to get the interest identify
who it's for what the outcome will be
overcome the objections and then tell
them where to go you also want to make
sure you're hitting at least three or
four of the psychology persuasion
tactics okay and so how we would use
these for professional So Pro marketers
focus on outcomes so let's come up with
some tag liners for Nike shoes using
outcome focused marketing so first who
are these shoes for well these are
running shoes so they're four track
athletes okay so we identified that our
Target demographic they're interested in
track and what what is the outcome well
these shoes have been proven to help
people run two times faster and
obviously if you're a track athlete it's
all about how fast you run so that's
pretty appealing then moving on not only
do you run two times faster but it also
helps you get no blisters thanks to that
nano technology we were talking about
and these were all handmade so there's
actually only a hundred in stock we
couldn't make a million of them because
they're handmade there's a lot of love
put into these and of course there's
free shipping so that's a plus why would
you not buy we'll even send it to you
for free if you want them go ahead and
make that purchase so what does this do
not only does this identify who it's for
track athletes it also identifies the
outcome run two times faster it's going
to overcome objections well I have other
shoes that help me run faster but they
hurt my feet well this one's going to
help you run faster with no blisters and
then not only that but there's only 100
in stock so only a 100 track runners are
going to be able to run two times faster
so we actually nail the scarcity of
persuasion oh we also have free shipping
we also have free shipping which is
going to be reciprocity oh they give me
free shipping okay I guess I'll purchase
the shoes and on top of that social
proof we're going to run an ad of Usain
Bolt in these shoes so they saw an ad of
Usain Bolt running in these shoes in the
Olympics so they're like wow the best
people in the world are using them and
it's going to make me run two times
faster and since I'm a track athlete I
want to run two times faster on top of
that it's not going to give me blisters
like the pair of shoes I have right now
but there's only a hundred left so I
need a buy right now heck they're even
going to give me free shipping I love
these people so in just one sentence
right here we checked all of those boxes
of psychology and that is something that
you guys need to keep in mind when
you're trying to sell your first product
or service most people when they're
trying to sell a product or service for
the first time they're just making
things up they have no guideline no
structure but if you're actually using
this template of hook story offer think
of this ad these shoes help track
runners run two times faster amazing
hook because anyone who's not a track
runner will not watch the video but
people that are track runners are now
watching four times more intently these
shoes will help any track runner run two
times faster are you a track runner that
has a big competition coming up do you
want an unfair Advantage when you're
running on the track well with these
shoes not only will you run two times
faster but you won't get any blisters so
you're going to be able to run for
longer that's exactly what Usain Bolt
did with this pair of shoes now all of
these shoes are handmade so we can only
make a 100 and they're going to sell out
by the end of the day so make sure you
click the link in the bio to purchase
and we'll make sure to send those to you
completely for free with free shipping
on us buy the shoes now that is the
perfect hook story offer framework that
is exactly how you need to be
positioning any of your products or
Services because that is professional
marketing that is the framework that you
follow you want to hit three or four of
this persuasion tactics again this is
the book influenced by Robert keini then
you want to make sure you're focusing on
outcomes in your marketing and not
focusing on features these are great you
can throw them in there but ultimately
you want to focus on outcome you want to
make sure you're using persuasion
tactics and you want to make sure your
messaging clearly identifies these Five
Points okay so that's kind of the whole
concept of sales funnels and the
messaging is really important for the
content it's also important for your
landing page where you're doing sales
copy so that is what you guys need to be
thinking like when it comes to marketing
and so this applies to everything every
product every service no matter what the
business model is you need to be
thinking in sales funnels and there's a
ton of different funnel but this is the
very basic one that applies universally
and so I want to just go ahead and jump
into a few examples and so Alex Becker
is one of my favorite people and he
built his software company up from zero
and just sold it for $110 million using
sales funnels specifically a free call
funnel and the cool thing about Facebook
guys is everybody's Facebook ads are
open to the public to see and so I can
just go to the about section of Alex
Becker's Facebook page go to page
transparency hit see all and then then
go to ad Library so now I can see every
single Facebook ad that Alex Becker is
running to go from0 to $100 million
which is pretty crazy to think about but
as we scroll through his ads we're going
to start seeing a lot of similarities so
here we go this ad by Alex Becker is a
great video and we'll just get the first
10 seconds to watch
here so how does he start that off he
says this simple line of code can
increase your ad Revenue by 50 to 100%
so he's clearly identifying one the
outcome it's going to double your ads or
save you half the money and two if
you're running ads you know this is for
you because anyone who doesn't run ads
has no idea what he's talking about and
so he immediately focuses on the outcome
and then as you can see in the copy what
does he do very first sentence in the ad
itself is businesses like Tony Robbins
Grant Cardone Pier One bodybuilding.com
use this to scale ads very very first
sentence is a psychology tactic called
social proof and then that's a very good
hook because these businesses everyone
knows uses this software why am I not
using that software that's initially
what you think so then he goes through
his story it's actually quite simple let
me put put it in English outcome
outcome objection so then at the very
end it says instead click this ad and
book a demo so the call to action is
click this ad to book a free call and
then when we click on the ad we go to
his website this is the landing page of
his funnel the lead magnet is a free
call so he's using a free call so let's
go ahead and look he had the Facebook ad
he chose Facebook ads and his lead
magnet is going to be a free
consultation and then on the landing
page what do you do you can book a call
immediately so book a call and then once
you book that call they're basically
going to convince you to buy a four fig
I think it's a few thousand do a month
to get his software I'm not sure don't
quote me on that but that is a funnel
live in action and that's exactly how
Alex Becker used sales funnels to build
his company from0 to $100 million so
it's very powerful and it's a super
simple flow you know he's not sending
you to hos.com his website that tells
you all the features and details he's
sending you directly to a website with
literally a headline a sub headline
testimonials social proof and a book a
free call it's that simple guys so let's
go ahead and look at another one that's
very similar but in a different Niche so
mind Valley is an info Product Company
so Alex Becker was selling soft W mind
Valley sells courses and info products
on wellness and health and so if we go
into their ad Library we can see they're
running a dozen 20 30 40 different types
of funnels for different products but if
we look at this one right here we can
see they're trying to sell health
information and so diets don't work but
there is a better way so the very first
line they're hook trying to get you
interested is focusing on sympathy or
empathy they're targeting people who
have tried diets before but didn't have
a good experience and now have the
belief that diets don't work and so
that's the very first line they're
speaking directly to people who have a
specific belief and they're empathizing
for them with saying diets don't work
but there's a better way and then
they're going to use research shows that
mere 5% of people manage to maintain
their weight loss after a diet it's
going to be the hook story offer
framework as usual then what do you know
at the very end it's register for free
using the link below and say goodbye to
diets forever so the lead magnet is a
free training a free master class and
then here we go you put your email and
your phone number in to get access to
the free master class and of course it's
going to be an hour long 2hour long
webinar teaching you everything you need
to do and eventually in the email
they're going to upsell you to a $400
Pere course where it tells you
everything you need to do dozens of
hours of content to actually help you
achieve that outcome so these sales
funnels are used everywhere in the world
every single business that's successful
is using funnels where most people on
the outside probably aren't aware
because they're used to just going to
nike.com seeing a Nike ad on TV and then
going to nike.com the internet has
changed a lot of things making content
has become way more available running
ads on Facebook has become available for
anyone even if you only have $5 to spend
and this is how million dooll businesses
operate so I hope this was helpful for
you guys I really do think that you
should watch this video two or three
times over because I covered a lot very
quickly but the details of what I went
through really try to understand what
entails good messaging really Tred to
understand that flow and start
brainstorming lead magnets I really
think this is what Alex Hero's next book
is about so his newest book $100 million
leads is pretty much all about lead
magnets and a little bit about content
and his last book $100 million offers is
all about the landing page and the sales
page how do you frame your product or
service and so I think his next book is
going to be basically $100 million
funnels something like that so this was
a huge aha moment for me when I first
learned about it I hope it was the same
for you so guys if you got value from
this video the only thing I ask is that
you just send the video to a friend that
you think this would help so whether
they have a business whether it's your
business partner whoever it may be just
send them the link to the video I'll
leave a link for it down below just
share that with them that'd be really
helpful for me but other than that hope
you have a wonderful day and I will see
you in the next
one
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