How to Design your Personal Brand - My New Project

Summary

In this video, Paola shares her journey of revisiting personal branding through a new art history content series. She explores how design and visual elements, like typography and color schemes, play a vital role in creating a cohesive brand identity across platforms. Paola walks through her process of developing custom logos and refining her aesthetic, blending art history with her love for graphic design. She emphasizes the importance of consistency, creativity, and how design helps communicate personal values while engaging with her audience.

Takeaways

• 🎨 Paola is working on a personal branding project focused on expanding her content into art history.
• 🚫 She has stepped away from client branding and logo projects, but still enjoys design and applies it to her own work.
• 📱 Her goal is to create more content about art history on multiple platforms, including YouTube and Instagram.
• 🌿 This project is an extension of her existing personal brand, not a separate identity, but it will have its own visual flavor.
• 🖼️ She builds mood boards, font systems, color palettes, and visual direction to maintain consistency across her content.
• 🧠 Paola emphasizes the importance of sticking to a few fonts and maintaining a cohesive visual identity.
• 📚 She plans to share educational content about art, artists, movements, and personal ideas related to art history.
• 💡 A modern, minimal design style was chosen to let the artwork speak for itself, with a bright green color added for distinction.
• ✍️ Paola created a custom typography logo for the art series, even though it's not a formal series name.
• 🎤 She wants her content to feel conversational, almost podcast-like, while keeping visual storytelling strong.
• 👗 Beyond graphics, she is refining her personal style and aesthetic to align with her brand and battle imposter syndrome.
• 📸 She previewed how her new visuals would look on Instagram to ensure they integrate well with her existing content.
• 🔥 Paola encourages other designers to practice custom type design and embrace experimentation.
• 🚀 She feels motivated and renewed creatively, excited to share more and take content creation more seriously moving forward.

Q & A

What is the main topic of Paola's video?

The video focuses on Paola's new personal branding project, specifically how she is developing a visual identity for an upcoming art history content series as part of her personal brand.

Why does Paola say she is not 'coming back' to personal branding?

Paola clarifies that while she is not returning to doing branding projects for clients, she is working on her own personal branding to support her content creation efforts.

What new type of content does Paola plan to create?

She plans to create more educational and creative content focused on art history, as well as potential typography tip series for social media.

How does Paola describe the relationship between her new project and her existing personal brand?

She explains that the new project is an extension of her existing brand, maintaining consistency in fonts, colors, and overall aesthetic while introducing a fresh visual approach for the art history content.

What design principles does Paola emphasize when creating branding materials?

Paola highlights the importance of consistency in fonts and colors, limiting font choices to around three, and maintaining a cohesive visual narrative across all materials.

What aesthetic direction is Paola choosing for her art history content?

She is opting for a clean, minimal, modern aesthetic that allows the featured artwork to stand out, rather than using overly colorful or busy visuals.

Why does Paola consider personal branding for her content important?

She believes that personal branding helps her content look cohesive, professional, and authentic, reducing imposter syndrome and reinforcing her visual identity as a designer.

What role does typography play in Paola’s branding approach?

Typography is central to her branding. She customizes typefaces, uses consistent fonts, and views type as a key element of her personal aesthetic and content recognition.

What process does Paola follow in creating the visual concept for her art series?

Her process includes brainstorming themes, gathering visual inspiration, creating mood boards, experimenting with color schemes, refining typography, and testing how visuals appear on social media platforms.

How does Paola test how her new branding will look on social media?

She creates mockups by placing sample images and branding elements into screenshots of her Instagram feed to visualize how the new design style fits with her existing content.

What colors is Paola experimenting with for this project?

Paola is exploring a bright lime green color, which is a departure from her usual palette but fits well with her art history theme and visual goals.

What message does Paola give to fellow designers and viewers?

She encourages designers to take their own branding seriously, experiment with type customization, and maintain consistent visuals to strengthen their personal or client brands.