Rahasia Toko Kelontong Laris dengan Membangun Brand Awareness Terlebih Dahulu | ADA ARAH

Summary

This video discusses key strategies for businesses in the retail sector, focusing on how to build brand awareness and customer loyalty. It highlights the importance of getting the target market to recognize a store’s existence before pushing for sales. The script emphasizes the role of social media, particularly TikTok, in increasing brand visibility and engaging with customers. It then moves on to brand image and the factors that affect customer satisfaction, leading to repeat purchases. The video also explains different levels of customer loyalty and introduces Customer Relationship Management (CRM) programs to foster deeper connections with clients.

Takeaways

• 😀 Brand awareness is crucial for retail success. Customers must first know the existence of a business and its offerings before they make a purchase.
• 😀 Modern retail relies heavily on effective communication, especially through social media platforms like TikTok, for creating brand awareness and engaging with customers.
• 😀 It's important to focus on customer interaction through live sessions and content uploads to showcase products and promotions, ensuring potential customers know what is offered.
• 😀 Many businesses fail to generate sales due to a lack of brand awareness, even if they offer discounts or promotions.
• 😀 Once a customer makes a purchase, the brand image is shaped by factors like service quality, product availability, pricing, and the overall store atmosphere.
• 😀 A positive brand image encourages repeat purchases, which leads to customer loyalty. A satisfied customer is more likely to return.
• 😀 Customer loyalty in retail can be categorized into four stages: pure loyalty, hidden loyalty, fake loyalty, and non-loyal customers.
• 😀 Pure loyal customers will consistently buy from a business, regardless of alternatives. Hidden loyal customers make good transactions but also shop at other stores.
• 😀 Fake loyal customers frequently visit but spend very little, often purchasing low-cost items like snacks or drinks, showing weak loyalty.
• 😀 To transform customers from non-loyal to fake loyal, and then to hidden loyal, businesses should use customer relationship management (CRM) programs to strengthen connections and encourage repeat business.

Q & A

What is brand awareness in the context of retail businesses?

Brand awareness refers to how well the surrounding community and target market recognize the existence and offerings of a business. For retail businesses, it means ensuring that potential customers know about the store and the products it offers before any transactions happen.

Why do some retail businesses fail to sell well even when others succeed?

This often happens because many retail businesses neglect the importance of brand awareness. If potential customers don't know about the business, even the best promotions or discounts won’t lead to sales.

How can retail businesses increase brand awareness effectively?

One of the easiest and most effective ways to increase brand awareness is through social media marketing. Using platforms like TikTok for live videos, product demonstrations, and promotions helps engage potential customers and spread awareness of the business.

What role does brand image play in retail businesses?

Brand image is the perception customers have of a business after interacting with it. A positive brand image is influenced by factors like product quality, pricing, customer service, store atmosphere, and convenience. A good brand image leads to customer satisfaction, which drives repeat purchases.

What are the key elements that contribute to a strong brand image?

Key elements include high-quality customer service, reasonable pricing, good store condition (e.g., lighting, cleanliness, well-organized displays), and physical evidence that products are easy to find and available when needed.

What is the relationship between brand awareness, brand image, and customer loyalty?

First, brand awareness helps customers recognize and understand the offerings of a store. Once they make a purchase, the brand image comes into play, affecting their satisfaction. If satisfied, customers are more likely to become repeat buyers, leading to increased customer loyalty.

What are the four levels of customer loyalty in retail?

The four levels of customer loyalty are: 1) Pure loyal customers, who make consistent purchases from the business. 2) Hidden loyal customers, who shop elsewhere as well. 3) Fake loyal customers, who visit often but spend very little. 4) Non-loyal customers, who don’t engage much with the store.

How can businesses turn non-loyal customers into pure loyal ones?

Businesses can increase customer loyalty by using programs like Customer Relationship Management (CRM) to engage customers, personalize experiences, and encourage repeat purchases. Gradually, non-loyal customers can become fake loyal, hidden loyal, and eventually pure loyal customers.

What is CRM (Customer Relationship Management), and how does it help in improving loyalty?

CRM is a strategy or system used by businesses to manage and analyze customer interactions. It helps businesses build stronger relationships with customers by personalizing experiences, addressing customer needs, and rewarding loyalty, ultimately driving repeat purchases.

Why is focusing on customer service important for brand image?

Customer service plays a crucial role in shaping brand image because it directly influences customer satisfaction. If a business offers excellent service, it boosts the perception of the brand, leading to positive word-of-mouth and increased loyalty.