Get the PERFECT Instagram Bio for Your Business | 2 Minute Tutorial

Summary

In this tutorial, brand marketing strategist Michelle Gford explains the importance of crafting the perfect Instagram bio to attract the right audience and drive engagement. She shares key strategies for writing a bio that clearly communicates who you serve, what problem you solve, and includes credibility and a call to action. Michelle highlights several successful bio examples and emphasizes clarity as the key to converting profile visitors into followers and customers. This video offers practical advice for optimizing Instagram bios to grow your social media presence effectively.

Takeaways

• 😀 Your Instagram bio is the most important part of your profile, as it helps people decide whether to follow you or not.
• 😀 Avoid using your bio to talk about personal interests unless they directly relate to your brand or how you serve your audience.
• 😀 Focus on making your bio clear and concise, telling people exactly what problem you solve, who you serve, and what action you want them to take.
• 😀 Your Instagram handle and profile name are both searchable, so consider adding relevant keywords to help people find you.
• 😀 Your profile picture should be clear and help with brand recognition—tools like Canva can help make your photo stand out.
• 😀 The first line of your bio should immediately tell people what problem you solve for them.
• 😀 Use the second line to specifically call out your target audience, helping them identify with what you do.
• 😀 Include credibility in your bio by mentioning the number of people you've helped or notable achievements, such as sales milestones.
• 😀 A strong call to action (CTA) in your bio encourages visitors to take the next step, whether it’s joining your email list, making a purchase, or checking out your shop.
• 😀 Hide your account type (e.g., Creator or Business) to save space in your bio and keep it clean and clear.
• 😀 Great Instagram bios clearly communicate who you are, how you serve others, and what you want people to do next, offering value upfront.

Q & A

Why is your Instagram bio so important?

Your Instagram bio is the first thing people see when they visit your profile. It's essential for making a good first impression and for showing people how you can serve them. If your bio doesn't clearly explain what you do and how you can help, you'll likely lose followers.

What is a common mistake people make when writing their Instagram bio?

A common mistake is focusing on personal details like 'I love dogs' or 'I have five kids' instead of explaining what they offer or how they serve their audience. Your bio should clearly communicate how you help your audience.

How do people typically decide if they should follow you on Instagram?

When someone interacts with your content, they often visit your profile to learn more about you. If your bio doesn't show how you can serve them, they'll likely move on without following you.

What are the key components of a strong Instagram bio?

A strong Instagram bio should include: 1) A clear statement of the problem you solve, 2) A mention of the people you serve, 3) Credibility indicators like past achievements or experience, and 4) A call to action that tells visitors what to do next.

What should you do with your Instagram handle and name?

Your Instagram handle is searchable, so make sure it’s clear and relevant. Your name section is also searchable, and while it’s not necessary to include your name if it's already in the handle, adding it can be helpful for brand recognition, especially if you're Meta-verified.

What is the importance of your profile picture?

Your profile picture should stand out and be aligned with your brand. Using tools like Canva to remove the background of your photo can make you more visible and help with brand recognition.

Why is credibility important in your Instagram bio?

Credibility is crucial because it builds trust with potential followers. Mentioning accomplishments like '100 sales in 100 days' or years of experience shows you have the expertise and authority in your field.

What is the recommended structure for a bio according to the script?

The recommended structure is: 1) A statement of what problem you solve, 2) Who you help (your audience), 3) Your credibility or past achievements, and 4) A clear call to action (like subscribing, buying a product, or visiting your shop).

What should you do with your account type in Instagram settings?

You should hide your account type (such as 'Creator' or 'Business') from your bio. It takes up valuable space and isn’t necessary for followers to know.

Can you give an example of a good Instagram bio?

A great example is from 'Go Simplified': 'Learn why you keep stuff and how to let it go.' This is clear, specific, and tells followers exactly what they’ll get—help with decluttering and organizing. It also includes credibility with 'Expert organizer for 16 years.'