The Most Simple And Sticky Offer With Gohighlevel!

Summary

This video script outlines a simple yet effective business offer for appointment-based services like barber shops, spas, and nail salons. The offer includes creating a landing page or website with an embedded booking system, setting up a calendar for appointment scheduling, and integrating payment processing to collect fees upfront. The service is designed to be 'sticky', with minimal ongoing maintenance required, making it an appealing monthly subscription for clients. Additionally, the script covers automating confirmation messages and Google review requests to boost the business's online reputation.

Takeaways

• 😀 The speaker has been using high-level software to sell various offers to clients and will now introduce a simple, 'sticky' offer that keeps clients paying indefinitely.
• 🛠️ The first step of the offer is creating a landing page or website for clients, with options for simple funnels or more complex websites depending on the client's needs.
• 📈 The offer includes embedding a booking system or calendar on the client's website or funnel, which is ideal for low-ticket, appointment-based businesses like barber shops, spas, and nail salons.
• 📝 The speaker demonstrates how to set up a website using templates and customize it for a specific niche, such as a barber shop, in this case.
• 🗓️ The process involves creating different service calendars for various appointments, setting durations, and staff assignments, which can be grouped together for easy management.
• 💰 The offer can include payment processing, allowing clients to collect payments upfront when customers book appointments, reducing no-shows and streamlining the payment process.
• 🔗 The script explains how to integrate payment processors like Stripe into the booking system, which is essential for the payment collection feature.
• 📧 The offer also includes setting up automated confirmation texts and emails, as well as reminders to ensure clients remember their appointments.
• 📊 The speaker highlights the importance of automating the business process from booking to Google review requests to make it hands-off for the service providers.
• 📈 The offer is described as 'sticky' because it provides ongoing value to clients, reducing the likelihood of them canceling the service, and can command a monthly subscription fee.
• 📝 The upkeep for the offer involves minor website updates and adding new services to the calendar as needed, making it a low-maintenance service for the provider.

Q & A

What is the main purpose of the video?

The main purpose of the video is to demonstrate a simple and effective offer that can be sold to clients to help them automate their booking process and keep clients paying for a long-term service.

What types of businesses is the offer suitable for?

The offer is suitable for low ticket appointment-based businesses such as barber shops, spas, nail salons, car detailers, pet groomers, and medical spas.

What is the first step in creating the offer?

The first step is to create a landing page or a website for the client, which can be a simple funnel or a more complex website with multiple pages, depending on the client's needs.

How does the speaker plan to implement a booking system on the client's website?

The speaker plans to embed a calendar system on the client's website or funnel, allowing leads to book appointments directly through the website.

What is the significance of the 'Services' page in the context of the offer?

The 'Services' page is used as an example to demonstrate where the booking system will be integrated, potentially renaming it to 'Book Our Services' for clarity.

Why is the booking system considered a 'sticky' offer?

The booking system is considered sticky because it provides an ongoing service that clients will continuously need to run their business, making it unlikely for them to cancel the service.

How does the speaker plan to charge for setting up the booking system?

The speaker plans to charge a setup fee for the website or funnel, and a monthly subscription for the integrated booking system and services.

What is the process for setting up the calendar for the client's business?

The process involves creating a calendar for each service offered by the client, adding staff members, setting the duration for each appointment type, and grouping them under a service category.

How does the offer integrate payment processing?

The offer integrates payment processing by connecting a payment processor like Stripe to the calendar system, allowing clients to collect payments upfront when appointments are booked.

What additional features can be added to enhance the client's booking experience?

Additional features include automated confirmation texts and emails, reminders before appointments, and post-appointment follow-ups with review requests.

How does the speaker plan to automate the process of collecting Google reviews from clients?

The speaker plans to automate the process by setting up an automation workflow that sends a Google review request via text or email two hours after the appointment.

What incentives can be offered to encourage clients to leave Google reviews?

Incentives could include discounts on their next service or entry into a giveaway for a prize, such as a Visa gift card.

What is the speaker's strategy for targeting clients who may need the offer?

The speaker suggests targeting businesses that do not already have a booking system in place by scraping leads from Google Maps and checking their websites or calling them.

What resources does the speaker offer to help viewers get started with the offer?

The speaker offers a free SAS Master Class, a 30-day free trial of the highle software, and two free Zoom calls per week for life to help build the agency and answer questions.