5 Hacks para Aumentar as Conversões do Seu Funil de Quiz | Low Ticket

Summary

In this video, Luiz Henrique shares five powerful hacks to enhance quiz funnel sales and double conversions. He explains the importance of providing context for each question, using pauses to build credibility, avoiding the term 'quiz' in favor of more familiar words, incorporating loading screens to create a sense of personalization, and leveraging the 'three yeses' technique to condition users to accept your offer. By following these practical strategies, you can significantly improve user engagement and boost sales in your quiz funnels, as demonstrated through real-world examples and proven results.

Takeaways

• 😀 A quiz funnel is a powerful strategy for selling low-ticket products by engaging users with questions and offering a personalized product recommendation at the end.
• 😀 Increasing quiz funnel conversions can be achieved by implementing simple hacks, which can significantly boost sales results.
• 😀 The first hack is to explain why you're asking each question in your quiz, increasing user engagement by making the questions feel relevant and purposeful.
• 😀 Pauses in the quiz, also called breaks, are essential for building authority and creating desire by showcasing testimonials, results, or success stories.
• 😀 Avoid using the word 'Quiz' since it may confuse some users. Instead, use terms like 'questionnaire' or 'form' to ensure clarity.
• 😀 The fourth hack is the addition of a loading screen between quiz steps, creating the illusion of a personalized result, even if the outcomes are the same for all users.
• 😀 The most important hack involves getting users to say 'yes' three times before presenting your offer, which leverages neuroscience to increase the likelihood of conversion.
• 😀 A good quiz funnel increases sales, as demonstrated by the speaker who earned over R$41,000 in three months using this strategy.
• 😀 Small but impactful changes, such as optimizing ad strategies and adjusting quiz flow, can lead to major improvements in results, as seen in the speaker's recent R$12,000 sales achievement.
• 😀 Including a strategic pause during quizzes for social proof (e.g., testimonials or user numbers) helps build credibility and user trust, driving higher conversion rates.

Q & A

What is a quiz funnel, and why is it important for sales?

A quiz funnel is a marketing strategy where a series of questions are used to engage visitors, gather data, and ultimately present them with a tailored product or service. It's important for sales because it helps in segmenting your audience, personalizing their experience, and guiding them toward a purchasing decision, making it an effective strategy to sell low-ticket products.

What are some results from using quiz funnels?

In the script, the speaker shares that by using quiz funnels, they were able to generate over R$41,000 in sales within three months, with more than R$12,000 earned in the past 30 days alone. This highlights the potential of quiz funnels to significantly boost sales when implemented correctly.

How does explaining why you're asking a question in a quiz help?

Explaining why you're asking a question increases the likelihood of getting a response. It provides context for the question, making it feel relevant to the user. For example, instead of just asking for gender, explaining that it helps determine metabolic rate can make the question feel more purposeful and engaging.

What is the role of pauses in a quiz funnel?

Pauses, or breaks in the quiz, help build authority and credibility. They often include testimonials or success stories, which generate trust and emotional connection with the participant. Pauses also create a sense of desire by showcasing results or stating that achieving certain results is possible.

Why is it better to use the word 'questionnaire' instead of 'quiz'?

The term 'quiz' can be confusing for some people who are not familiar with digital marketing terminology. Using the word 'questionnaire' is more accessible and helps avoid confusion, ensuring that users feel comfortable participating in the funnel.

What effect does a loading screen have in a quiz funnel?

A loading screen between quiz steps creates the illusion of a personalized experience. Even if the answers don't actually affect the final result, the user feels as though their input is being processed, increasing their engagement and anticipation for a tailored outcome.

What is the 'three yeses' technique and how does it work?

The 'three yeses' technique involves getting a person to say 'yes' three times before presenting an offer. This builds a psychological pattern of agreement, making the person more likely to say 'yes' to the offer when it’s presented, increasing the chances of conversion.

How do testimonials in a quiz funnel enhance credibility?

Testimonials provide social proof, showing that others have benefited from the product or service. When quiz participants see these testimonials, they’re more likely to trust the product, leading to higher engagement and conversion rates.

Why does the speaker emphasize keeping the funnel simple and user-friendly?

The speaker emphasizes simplicity because making a funnel too complicated or using complex terms can alienate users. The goal is to keep it easy and accessible so that the user feels comfortable, understood, and motivated to engage with the content.

What should you do if your quiz funnel isn't performing well?

If your quiz funnel isn’t performing well, try implementing the five hacks discussed in the video: explain the reason behind questions, use pauses to build authority, replace 'quiz' with 'questionnaire', include loading screens, and apply the 'three yeses' technique. These adjustments can significantly boost engagement and conversions.