Come Gestire un CLUB di PADEL? 🎾 Indie Padel Madrid

Summary

This video takes viewers inside the Windy Paddle Club in Madrid, showcasing its 13 courts, including indoor and outdoor options, and its vibrant social atmosphere. The club's unique approach includes naming the courts after famous cities, creating a distinctive identity. The owner shares insights on the challenges of starting the club, from market research to finding the right location. The club's success is driven by a mix of paddle sports, a welcoming restaurant, and an active marketing strategy using platforms like Platonic. The owner's advice emphasizes the importance of risk-taking, finding the right partners, and understanding the market.

Takeaways

• 😀 The club, Windy Paddle Club, is located in central Madrid and opened in May, offering 13 courts (10 indoor and 3 outdoor).
• 😀 The club features prominent brands like Adidas and Bull Paddle in its shop, highlighting the quality and reputation of its services.
• 😀 The club's courts are named after cities around the world, such as Roma, Paris, Sydney, and Tokyo, rather than just numbered courts.
• 😀 The club opened after six months of renovation, with the building already in place but major changes made to accommodate the courts and facilities.
• 😀 The club's marketing strategy includes leveraging the Platonic app, which offers significant visibility and helps attract players.
• 😀 Paddle is gaining immense popularity in Spain, with an increasing number of people switching from other sports like football to paddle.
• 😀 The club offers a restaurant and a bar, which is a popular post-game hangout for players and locals, with a simple but affordable menu.
• 😀 The restaurant and its offerings (like affordable meals and drinks) have proven to be a key investment for the club's profitability.
• 😀 The club has a focus on creating unique experiences, such as hosting concerts and DJ events, especially in good weather.
• 😀 The main challenge for running the club was adapting from a football background to managing a paddle club, which required a learning curve.
• 😀 The club's profitability is expected to return the initial investment in 1.5 to 2 years, with good performance despite the competition in Madrid.

Q & A

What is Windy Paddle Club, and where is it located?

Windy Paddle Club is a sports facility focusing on paddle tennis, located in Madrid. It opened in May and is one of the closest clubs to the city center.

How many courts does the club have, and what is their setup?

The club has 13 courts in total, with 10 indoor courts and 3 outdoor courts.

Why did the club decide to name its courts after cities?

The club chose to name its courts after cities to differentiate themselves from other clubs that typically use numbers. For example, courts are named after places like Rome, Paris, Sydney, and Miami.

How long did it take to build the club, and what was the main construction timeline?

It took around six months to build the club. The building itself was already in place, but the courts and some renovations were completed between January and May.

What marketing strategy did the club use to attract visitors?

The club utilized the Platonic app, which helped increase visibility and attract players. Additionally, social media, including Instagram, and hosting events like concerts and DJ nights also contributed to attracting people.

How has the trend of paddle tennis evolved in Spain?

Paddle tennis is booming in Spain, with almost everyone playing the sport. It’s growing rapidly in other countries too, like Sweden and Denmark, and is expected to become an Olympic sport in the near future.

What is the best investment the club has made apart from paddle courts?

The restaurant has been one of the best investments. It attracts people after they play paddle, and it's a social space where people from outside the club also come to enjoy meals and drinks.

What challenges did the owner face when running the club?

The most difficult challenge was adapting to running a club after transitioning from a football career. It was also tough to find the right location, as suitable spaces in Madrid are scarce.

How long does it take for the club to become profitable, and how is its financial performance?

The club expects to recover its investment within 1.5 to 2 years, with an annual yield of around 50%. The club is performing well financially, even though Madrid is filled with other paddle clubs.

What advice would you give someone looking to open their own paddle club?

The most important advice is to take risks and study the market carefully. Finding the right people to work with and securing a good location is key. If you have a solid plan, go for it.