15 Things That Made Me $50,000,000.00

Summary

Frank Kar shares insights from his 25-year experience selling intellectual property and software online, generating over $50 million in revenue. He emphasizes dealing with skeptics, creating memorable domain names, leveraging social media ads, and the importance of tracking and follow-up. Kar discusses the value of content marketing, the evolving nature of targeting in advertising, and offers practical tips for improving ad campaigns and increasing sales. His advice is rooted in simplicity and consistency, focusing on genuinely helping customers and making data-driven decisions to optimize marketing efforts.

Takeaways

• 😀 Embrace Skepticism: Address skepticism head-on in marketing by acknowledging that not everyone will be interested and that's okay.
• 🔑 Prioritize Memorable Domain Names: Use easy-to-remember domain names to increase organic traffic and sales without relying on ads.
• 💡 Utilize Low-Cost Advertising: Leverage the low cost of online advertising to reach your audience effectively and affordably.
• 💰 View Ads as Investments: Treat advertising as an investment that should generate revenue, not an expense.
• 📈 Track Ad Performance: Ensure every ad dollar is accountable by tracking its performance and making adjustments as needed.
• ⏳ Be Patient with Ad Campaigns: Give campaigns time to work and gather data to understand their effectiveness.
• 🔄 The Power of Follow-Up: Continuous follow-up emails can significantly increase conversion rates and sales.
• 📈 Three Outcomes of Ads: Be prepared for ads that fail, perform adequately, or excel, and use this to inform your strategy.
• 📱 Social Media's Role: Use social media algorithms to your advantage by creating content that appeals to your audience, allowing the platforms to target the right viewers.
• 🌐 Content is King: Focus on creating valuable content that genuinely helps your audience, which will naturally lead to more sales.
• 🎯 Targeted Marketing: Use social media's targeting capabilities to reach the right audience with the right message at the right time.

Q & A

What has Frank Kern been doing since 1999 to generate personal revenue?

Frank Kern has been selling his own information, intellectual property, and software on the internet, generating over $50 million in personal revenue.

What is Frank Kern's approach to dealing with skeptics in his marketing?

Frank Kern addresses skepticism head-on in his marketing and advertising, acknowledging that his products may not be for everyone and discouraging those looking for a 'get rich quick' scheme.

Why is having a memorable domain name important according to Frank Kern?

A memorable domain name is crucial because it encourages people to remember and type it in directly, leading to free traffic and sales without needing to click on ads.

How does Frank Kern leverage social media for advertising?

Frank Kern uses social media's targeting capabilities to reach the perfect prospects with content that serves them, leveraging algorithms to find the right audience without needing extensive manual targeting.

What is the significance of follow-up in Frank Kern's sales strategy?

Follow-up is considered the 'Holy Grail' in Frank Kern's sales strategy, as it significantly increases the chances of converting leads into customers, even with less-than-perfect campaigns.

What is the 'halo effect' Frank Kern mentions in the context of content marketing?

The 'halo effect' refers to the phenomenon where providing genuinely helpful content can lead to unexpected free sales, as people may search for the creator and end up buying unrelated products.

How does Frank Kern define the three key elements that prospects care about in content marketing?

Prospects care about what they want, how they can get it, and what their life will be like after they get it. Content should focus on these elements to be effective.

What advice does Frank Kern give regarding the frequency and value of content posting?

Frank Kern advises that the amount of content posted is not as important as the value it provides. Each piece of content should aim to be genuinely helpful to the audience.

What is the 'law of damit' mentioned by Frank Kern, and how does it relate to sales?

The 'law of damit' refers to the tendency of most people not to take action immediately. It underscores the importance of follow-up in sales, as persistent follow-up can convert potential customers who are procrastinating or need more information.

How does Frank Kern view the role of advertising in relation to expenses and investments?

Frank Kern views advertising not as an expense but as an investment that should make money. He emphasizes tracking every ad dollar to ensure it contributes to sales and does not result in a loss.

What is the importance of timing and targeting in marketing according to Frank Kern?

Timing and targeting are crucial in marketing. Frank Kern suggests using social media's advanced targeting options to deliver the right message to the right person at the right time, which can be more effective and cost-efficient than traditional methods like Super Bowl ads.