3 Proven High CPM YouTube Niches in 2024

Summary

This video script reveals the impact of niche selection on YouTube revenue, contrasting videos with similar views but vastly different earnings due to topic choice. It explains the concept of CPM (cost per mille) and how it's influenced by audience buying potential. The speaker, boasting a $17 RPM, shares insights on high-CPM niches like software, online business, and finance, emphasizing the lucrative opportunities for advertisers and content creators. The script also offers practical advice on identifying lucrative niches and increasing views through keyword research, promising substantial ad revenue without promoting any paid courses.

Takeaways

• 📈 The niche you choose on YouTube can greatly affect your earnings; different topics can yield vastly different revenues for the same number of views.
• 💰 The speaker's channel has a high RPM (Revenue Per Mille) of $17, meaning they earn $17 for every 1,000 views, significantly higher than some other YouTubers.
• 🔢 RPM stands for 'cost per mille' and indicates how much advertisers are willing to pay for 1,000 impressions on an ad, which is influenced by the likelihood of the audience making a purchase.
• 🛍️ Videos on certain topics, like dropshipping, attract higher-paying ads because they target a specific audience that is more likely to buy related products or services.
• 📊 The software niche is highlighted as particularly lucrative, with some videos earning up to $100 per 1,000 views due to the high lifetime value of software customers and their recurring revenue model.
• 📈 High-paying industries, like project management software, can lead to higher CPMs because they have a large market and the potential for high customer acquisition costs.
• 🎯 The speaker recommends researching large industries with popular software companies that run ads, as this can indicate high CPM opportunities.
• 🌐 Online business models, such as Amazon FBA and dropshipping, are mentioned as having high CPMs due to the presence of software companies and gurus selling high-ticket courses.
• 📚 The finance niche is noted for its high CPM, with topics like stocks, crypto, and personal finance being particularly lucrative.
• 🔑 The key to success in a saturated niche is creating targeted, searchable videos that address specific queries within an industry.
• 🔍 The speaker offers a free keyword research tutorial to help increase views, which has reportedly helped others triple their views in 30 days.

Q & A

What is the significance of choosing the right niche on YouTube?

Choosing the right niche on YouTube can significantly impact earnings. Different niches have different Cost Per Mille (CPM) rates, which determine how much money a creator makes per 1,000 views. Selecting a niche with a high CPM can lead to higher earnings even with the same number of views.

What does CPM stand for and why is it important for YouTubers?

CPM stands for Cost Per Mille, which is the amount advertisers pay for 1,000 impressions on an ad. It's important for YouTubers because their earnings are directly tied to the CPM rates of their videos, which in turn depend on the niche and the perceived value of the audience to advertisers.

Why do some videos with the same number of views earn more money than others?

Videos with the same number of views can earn different amounts of money due to differences in CPM. Factors such as the niche of the video, the likelihood of the audience to purchase products, and the advertiser's willingness to pay for that specific audience affect the CPM.

What is the speaker's claim about their own YouTube channel's RPM?

The speaker claims to have a YouTube channel with a $17 RPM (Revenue Per Mille), meaning they earn $17 for every 1,000 views their channel gets. They also mention that some of their videos have an RPM as high as $47.

Why do software companies pay higher CPM rates for YouTube ads?

Software companies pay higher CPM rates because they often have recurring revenue models. Once they acquire a customer, that customer pays a subscription fee every month, leading to a high lifetime value per customer. This allows software companies to spend more on customer acquisition, resulting in higher CPMs for relevant YouTube videos.

What is an example of a high-paying niche on YouTube according to the speaker?

The speaker mentions the software niche, specifically project management software, as an example of a high-paying niche on YouTube. Videos in this niche can have very high CPMs due to the large industry size, the presence of many popular software companies, and the high lifetime value of customers.

How does the speaker suggest finding high CPM niches?

The speaker suggests researching large industries with many popular software companies, checking if these companies run ads on YouTube, and observing which ads appear on videos about certain topics. This can help identify niches with high CPMs.

What is the speaker's advice for increasing views and potentially earnings on YouTube?

The speaker recommends doing research on upcoming online business models and creating content in industries with high demand and less competition. They also provide a free keyword research tutorial to help increase views on YouTube videos.

Why is the online business space considered a high CPM industry?

The online business space is considered a high CPM industry because it attracts an audience that is likely to spend money on business-related products and services. This includes software companies and gurus selling courses, which are willing to pay a premium to reach potential customers.

What is the speaker's view on the finance niche on YouTube?

The speaker views the finance niche as one of the highest CPM niches on YouTube. Topics such as stocks, crypto, personal finance, investing, and budgeting are mentioned as particularly lucrative due to the high value advertisers place on reaching an audience interested in these subjects.

What strategy does the speaker recommend for standing out in a saturated niche?

The speaker recommends creating targeted, searchable videos in certain industries to stand out in a saturated niche. This strategy involves identifying specific topics within a niche that have high search demand but less competition.