STRATEGI PEMASARAN BERBASIS TEKNOLOGI INFORMASI / DIGITAL MARKETING

Summary

The transcript outlines a lecture on Digital Marketing strategies in a Marketing Management course. The professor discusses various digital marketing tactics including cloud marketing, online marketing, Bluetooth and Wi-Fi-based marketing, and call-to-action strategies. Other topics covered are email marketing, augmented reality, content marketing, search engine marketing, and social media marketing. The lecture emphasizes how businesses can leverage digital tools to enhance customer engagement and drive sales. It concludes with steps for implementing a successful digital marketing strategy, including defining target customers, setting goals, choosing strategies, and monitoring results.

Takeaways

• 😀 The lecture discusses the importance of digital marketing strategies as part of the marketing management course.
• 😀 The focus for this session is on strategies based on information technology, particularly digital marketing, which will be included in the final exam.
• 😀 One key component of digital marketing is cloud marketing, which integrates digital efforts to enhance the customer buying experience.
• 😀 Cloud marketing helps businesses reach customers online, regardless of location, through platforms like Shopee, Lazada, Amazon, and others.
• 😀 Online marketing utilizes the internet to capture consumer attention through social media platforms like Facebook, Twitter, Instagram, and through emails.
• 😀 Bluetooth and Wi-Fi marketing strategies use location-based services in stores to send promotional messages directly to consumers.
• 😀 Call-to-action marketing encourages consumers to respond immediately through statements like 'subscribe now' or 'get more information.'
• 😀 Email marketing remains effective by sending personalized messages to potential or loyal customers, promoting products and keeping them updated.
• 😀 Augmented Reality (AR) marketing enhances consumer experiences by allowing them to interact with products in a 3D environment before purchase.
• 😀 Content marketing involves creating and distributing valuable, relevant content to attract, engage, and retain target customers, often through blogs or social media.

Q & A

What is the main focus of the lecture in the transcript?

The main focus of the lecture is on digital marketing strategies, particularly those based on information technology, as part of a marketing management course. The lecture also covers the importance of preparing for the upcoming final exam.

What is 'cloud marketing' as explained in the transcript?

'Cloud marketing' refers to digital marketing efforts that are personalized and integrated, aimed at enhancing the customer experience. It combines data storage and computing power to create a more effective online marketing strategy.

How does 'online marketing' differ from traditional marketing?

Online marketing uses the internet to promote products and services, leveraging platforms such as social media, websites, and emails. It allows businesses to reach a global audience and engage with consumers online, unlike traditional marketing that typically relies on physical mediums.

What is the role of 'close friends marketing' in digital marketing?

Close friends marketing involves using Bluetooth and Wi-Fi technology to send promotions to consumers who are connected to a store's network. It is a location-based marketing strategy aimed at reaching potential customers as they interact with a business's online services.

What is 'call to action marketing' (CTA)?

Call to action marketing (CTA) involves using specific phrases or buttons to prompt immediate responses from consumers, such as encouraging them to subscribe, buy, or get more information. It's often seen in ads, websites, or videos, where the goal is to generate a direct reaction from the viewer.

How does email marketing function as a digital marketing strategy?

Email marketing focuses on sending targeted messages to potential or loyal customers through emails. It aims to build relationships, update customers on new products, and encourage purchases. This strategy is considered personal and direct, with promotions reaching customers' inboxes.

What is augmented reality (AR) marketing, and how is it used?

Augmented reality marketing involves using AR technology to provide customers with interactive and immersive experiences, such as visualizing products in 3D. This helps consumers engage with products in a more personalized way before making a purchase decision.

What is the 'informal marketing' strategy mentioned in the lecture?

Informal marketing focuses on providing valuable content and engaging in meaningful conversations with customers. This strategy positions the company as a trusted advisor, offering solutions to customers' problems, and ultimately driving them toward a purchase decision.

What is 'content marketing' and how does it contribute to digital marketing?

Content marketing is the process of creating and distributing relevant and engaging content, such as articles, videos, or blog posts, to attract and retain a target audience. It helps build brand awareness and loyalty by providing value to consumers.

How does search engine marketing (SEM) help businesses?

Search engine marketing (SEM) improves the visibility of a website on search engine result pages through paid ads and optimization strategies. It helps drive traffic to the website, especially when consumers search for related products or services, thus increasing the chances of conversion.