Mata Kuliah Manajemen Pemasaran oleh Dr. H. R. Dewi Pertiwi S.E., M.M.

Summary

Dr. H. Rwi Pertiwi, a lecturer at the National University of the Republic of Indonesia, shares insights on the teaching methodology in the Marketing Management course. The course emphasizes interactive learning through group discussions, with a focus on developing students' competencies in entrepreneurship, business ethics, and marketing strategies. Key learning outcomes include fostering religious attitudes, critical thinking, business planning, and ethical decision-making. Dr. Pertiwi explains the importance of product development, market segmentation, pricing strategies, and effective distribution channels. The lecture also highlights the significance of human resources, promotion, and processes in ensuring business success.

Takeaways

• 😀 The teaching method involves a mix of face-to-face lectures and group discussions, promoting active student engagement and cooperative learning.
• 😀 Learning outcomes focus on developing religious and ethical attitudes, as well as contributing to society, nation, and state based on Pancasila.
• 😀 Students are encouraged to master marketing concepts, analyze business problems, and design creative solutions.
• 😀 The course emphasizes the importance of entrepreneurship, with students learning to start businesses, create products, and understand business ethics.
• 😀 Critical thinking, logical decision-making, and innovative skills are key goals for students, especially in economics and management fields.
• 😀 A significant focus is on teaching students to apply business values and be responsive to market needs, thus promoting long-term success.
• 😀 The evaluation system includes attendance, attitude, formative assessments, and quizzes, as well as mid-term (UTS) and final (UAS) exams.
• 😀 Choosing a strategic business location is crucial for success, considering factors like accessibility, visibility, and community acceptance.
• 😀 The marketing mix consists of product, price, place, and promotion, and businesses should carefully integrate these elements for success.
• 😀 Distribution channels are essential for making products accessible, and businesses need to decide between direct selling and using intermediaries like distributors or retailers.
• 😀 The process of selecting the right distribution strategy involves understanding consumer behavior, product nature, and competition to ensure product availability.

Q & A

What teaching method is used in the Marketing Management course?

The teaching method in the Marketing Management course involves a combination of face-to-face lectures and group discussions. Each lecture starts with a group discussion to engage students actively in the learning process.

What are the main learning outcomes of the Marketing Management course?

The learning outcomes focus on three main areas: attitude, knowledge, and general skills. Students should demonstrate religious devotion, nationalism, and contribute to society. They should master marketing concepts, problem-solving skills, and exhibit creative, innovative, and ethical business practices.

What is the primary method of assessment in this course?

The primary method of assessment includes attendance, participation, formative evaluations through group discussions, quizzes every two weeks, and summative assessments, including mid-term (UTS) and final exams (UAS).

How does the lecturer assess students' participation during discussions?

The lecturer assesses students' participation based on their interaction, feedback, and involvement in group discussions and presentations. Active contributions to the discussion are given value.

What are the key elements students need to prepare as aspiring entrepreneurs?

As aspiring entrepreneurs, students should prepare their product or service, identify their target market, determine the pricing strategy, and choose the appropriate place (location) for their business.

Why is choosing a strategic business location important?

Choosing a strategic business location is crucial because it affects visibility, accessibility, and consumer interest. A location must be easy to reach and align with community acceptance, particularly in industries like healthcare or manufacturing.

What factors should be considered when selecting a business location?

Factors to consider include easy access (public transportation availability), visibility, traffic volume, and a large, safe parking area. Additionally, community acceptance is important to ensure the business is welcomed in the area.

What are the differences between exclusive, selective, and intensive distribution channels?

Exclusive distribution focuses on limiting the number of intermediaries to maintain product exclusivity, selective distribution carefully chooses intermediaries, and intensive distribution aims to make the product available widely to increase sales volume.

How does the choice of distribution channels relate to the nature of the product?

The choice of distribution channels depends on factors such as product nature (e.g., perishable or durable), buyer behavior (frequency of purchase), and competitor strategies. The product's characteristics and how quickly it sells influence the chosen distribution approach.

What role do human resources (HR) play in the marketing mix?

Human resources play a critical role in the marketing mix, as skilled personnel are necessary to effectively deliver products to customers. Recruiting the right people with expertise in their field is essential for successful business operations.