The Best Copywriting Practice Ever (Double Your Skill In 30 Days)

Summary

Tyson shares a 30-60 minute routine designed to help beginner copywriters improve their skills quickly. He addresses common mistakes like writing fairy tale copy, lacking structure, and wasting time on unproductive practices. Tyson offers practical solutions, including using a swipe file of copy examples, following structured frameworks like PAS, HSO, and CJN, and seeking feedback from mentors and peers. By focusing on learning, inspiration, implementation, and feedback, Tyson believes copywriters can double their skills within 30 days.

Takeaways

• 😀 Mastering copywriting requires confidence in writing converting copy in a timely manner.
• 😀 A 30-60 minute daily routine can help you improve your copywriting skills quickly.
• 😀 Beginners often waste time by writing 'fairy tale' copy with no product or structure in mind.
• 😀 Learning copywriting requires practicing with real examples, templates, and structures.
• 😀 Don't waste time searching for good copy—use the free 'Copy Starter Swipe File' to find inspiration.
• 😀 Focus on actionable content and avoid getting stuck in endless watching or bingeing videos.
• 😀 The 'L.I.F.' method (Lesson, Inspiration, Implementation, Feedback) is crucial for copywriting practice.
• 😀 'Lesson' means putting into practice what you've just learned by creating your own copy.
• 😀 'Inspiration' involves studying and using existing good copy to guide your writing process.
• 😀 'Feedback' is essential; share your work in Google Docs with others to receive constructive critiques.

Q & A

What is the main focus of this video for beginner copywriters?

The video focuses on helping beginner copywriters improve their skills quickly by outlining a 30-60 minute routine that includes lessons, inspiration, implementation, and feedback.

What are the most common mistakes beginner copywriters make?

Common mistakes include writing without direction (fairy tale copy), writing without a clear structure, searching for inspiration endlessly, binge-watching content without taking action, and wasting time looking for perfect copy examples.

What does 'fairy tale copy' mean in the context of copywriting?

'Fairy tale copy' refers to writing copy without a clear product, service, or target audience in mind. It’s writing aimlessly without a purpose or direction, which wastes valuable time.

Why is having a copy structure important?

A clear structure is crucial because it helps organize the copy logically, ensuring there is a beginning, middle, and end that leads the reader toward taking the desired action, such as making a purchase.

What is the 'L.I.I.F' routine, and how does it help improve copywriting skills?

The 'L.I.I.F' routine stands for Lesson, Inspiration, Implementation, and Feedback. It is a structured process where copywriters practice what they learn, find inspiration, implement it, and then get feedback to improve.

How does a swipe file contribute to improving copywriting?

A swipe file is a collection of copy examples that a writer can refer to for inspiration. It helps copywriters avoid wasting time searching for good copy and enables them to model their writing after successful examples.

What role does feedback play in becoming a better copywriter?

Feedback is essential because it helps writers identify areas for improvement that they may not see themselves. By receiving critiques from more experienced copywriters or mentors, beginners can refine their skills and avoid common mistakes.

What is the recommended approach to revising copy after writing the first draft?

The recommended approach is to focus on getting the first draft done quickly without worrying about perfection. Afterward, the copy should be revised and reviewed, ensuring that the message is clear and leads toward the desired outcome.

How can beginner copywriters avoid spending too much time watching content without taking action?

Beginner copywriters should focus on applying the lessons they watch immediately. Rather than binge-watching content, they should follow up with practical exercises, such as writing copy, to reinforce what they’ve learned.

What resources does the video provide to help copywriters practice and improve?

The video provides access to a 'Free Copy Starter Kit,' which includes templates, copy examples, and a swipe file. Additionally, there are links to videos, a Discord group for live copy reviews, and other helpful resources to assist with skill-building.