How to market your tutoring business in 2024 (PLUS I review a tutor's Instagram)

Summary

In this video, Lisa, a tutor coach with over two million dollars in sales, shares effective marketing strategies for tutoring businesses. She highlights the importance of traditional methods like word-of-mouth and local community engagement, as well as leveraging social media platforms such as Facebook, Instagram, TikTok, and YouTube. Lisa provides actionable tips for creating content, engaging with potential clients, and building credibility through reviews. She also reviews one follower's Instagram, offering personalized advice on how to better market their tutoring services and stand out from the competition.

Takeaways

• 😀 Traditional marketing methods like word of mouth, flyers, and local community outreach are still effective in attracting students, especially for in-person tutoring.
• 😀 Social media platforms like Facebook are great for targeting parents, who are typically the ones paying for tutoring services.
• 😀 Facebook groups can be useful for networking with local parents or communities, but make sure to respect group rules to avoid being removed.
• 😀 Instagram is perfect for sharing educational and informative posts about your tutoring business, as well as showcasing testimonials to build credibility.
• 😀 TikTok is an excellent platform for reaching students, especially younger demographics, with creative, engaging, and educational content.
• 😀 If you're camera-shy, consider posting non-video content or behind-the-scenes footage to engage TikTok users without appearing on camera.
• 😀 YouTube can be a great long-form content platform for creating SEO-optimized videos that help potential customers find your tutoring services.
• 😀 Search Engine Optimization (SEO) on YouTube can help your videos be discovered by students searching for related educational content.
• 😀 When marketing your tutoring business, be sure to provide clear, informative, and compelling content to showcase your services and expertise.
• 😀 To enhance your social media presence, ask for reviews from past students and parents to display on platforms like Instagram to build trust and encourage new clients.

Q & A

What is the main focus of this video?

The video focuses on marketing strategies for tutoring businesses, covering traditional methods, social media tactics, and providing personalized feedback on a follower's Instagram marketing efforts.

What are some traditional marketing methods for a tutoring business mentioned in the video?

Traditional methods include word of mouth through family and friends, distributing flyers at local businesses and community events, and targeting local areas for in-person tutoring services.

Why does the speaker recommend traditional marketing methods despite the prevalence of social media?

The speaker believes that traditional methods like word of mouth and local flyers are less time-intensive and still highly effective, particularly for in-person tutoring where people value convenience and proximity.

How can tutors use Facebook to market their business effectively?

Tutors can join relevant Facebook groups, especially parenting groups in their local community, to promote their services. They should be mindful of group rules to avoid spamming and should watch for messages in their message requests folder.

What type of content is recommended for Instagram marketing?

The recommended content types for Instagram include informative posts about services and pricing, educational posts showcasing expertise, and testimonials from past students to build credibility.

Why is Instagram a good platform for marketing a tutoring business?

Instagram is ideal for showcasing services and creating engaging content such as educational tips and customer testimonials. It allows tutors to highlight their expertise visually, which can attract both students and parents.

What advice does the speaker give to tutors who are camera shy but want to use TikTok for marketing?

The speaker encourages overcoming camera shyness by practicing, but also suggests that tutors can create TikTok content without showing their face, focusing on educational, humorous, or trending videos.

How can YouTube be used to market a tutoring business?

YouTube can be used by leveraging SEO (Search Engine Optimization) to create videos targeting specific educational queries. Tutors can title videos with keywords that potential customers are searching for, making it easier to be discovered.

What is the marketing course mentioned in the video, and what does it offer?

The speaker offers a marketing course designed to help tutoring business owners scale their businesses. The course provides detailed strategies, step-by-step guides, and templates that have helped previous clients gain more students.

What are some common mistakes seen on the Instagram account reviewed in the video?

The account lacked key information such as the tutor's expertise, session details, and specific services. It also missed the inclusion of reviews or testimonials, which could help build trust and attract clients.

What does the speaker suggest for improving the Instagram marketing of the reviewed tutor?

The speaker suggests providing more details about the tutor's services, expertise, and pricing, and adding testimonials or reviews from past students to build credibility. The content should focus on what makes the tutor unique.