EDUKASI KEWIRAUSAHAAN || Digital Marketing || KKN-DR 304 UIN Raden Intan Lampung 2021

Summary

This video introduces the concept of digital marketing, highlighting its advantages over traditional marketing. It explains how digital marketing enables businesses to reach a wider audience without geographic limitations and with lower costs. The video also emphasizes the interactive nature of digital marketing, unlike the one-way communication of traditional methods. Additionally, it provides practical examples of popular platforms like Shopee, Lazada, Facebook, and Instagram, offering a tutorial on how to set up accounts and use these platforms to promote and sell products online.

Takeaways

• 😀 Digital marketing is a method to promote a brand using digital platforms and the internet, making it accessible with just a gadget and internet connection.
• 😀 Unlike traditional marketing, digital marketing enables businesses to reach a global audience, removing geographical limitations.
• 😀 Digital marketing is more cost-effective than traditional marketing, offering flexibility for businesses of all sizes, including small businesses with limited budgets.
• 😀 Traditional marketing is static and one-way, while digital marketing fosters two-way communication, making it more interactive and engaging for consumers.
• 😀 Digital marketing helps businesses present a more professional image compared to traditional marketing methods.
• 😀 One of the key advantages of digital marketing is its ability to quickly adjust to different budgets, ensuring accessibility to a wide range of businesses.
• 😀 Shopee, Lazada, Facebook, and Instagram are four key platforms businesses can use for marketing and sales.
• 😀 Shopee and Lazada are e-commerce platforms popular in Southeast Asia, ideal for listing and selling products online.
• 😀 Facebook is both a social media platform and a powerful marketing tool that allows businesses to target specific audiences.
• 😀 Instagram is a visual-centric platform that is ideal for promoting products through images and branding, appealing to a broader consumer base.
• 😀 The video also provides tutorials on how to create accounts on Shopee, Lazada, Facebook, and Instagram, helping businesses start using these platforms effectively.

Q & A

What is digital marketing?

Digital marketing is the effort to promote a brand using digital media, such as the internet and gadgets, to reach a broader consumer base and increase profits.

How does digital marketing differ from traditional marketing?

Unlike traditional marketing, which is limited to local communities, digital marketing allows businesses to reach consumers globally, breaking geographic boundaries.

What are some benefits of digital marketing over traditional marketing?

Digital marketing is more cost-effective, can target a wider audience, and offers interactive communication with consumers, unlike traditional marketing, which is often one-way and expensive.

Why is digital marketing considered more cost-effective than traditional marketing?

Digital marketing allows businesses to adjust their budgets more flexibly, which makes it suitable for small businesses that may not have large marketing budgets.

How does digital marketing enable better communication with consumers?

Digital marketing is two-way, allowing businesses to interact directly with consumers, fostering better engagement, unlike traditional marketing, which typically does not allow for direct interaction.

What are the four example platforms mentioned for digital marketing?

The four example platforms are Shopee, Lazada, Facebook, and Instagram, each offering different ways to market and sell products.

What is the difference between Facebook and Instagram in terms of digital marketing?

Both Facebook and Instagram are used for marketing, but they cater to different types of audiences and content formats. Facebook is broader in reach, while Instagram is more visually focused, appealing to younger audiences.

How can digital marketing make a business appear more professional?

By utilizing digital marketing tools and platforms, a business can maintain a polished online presence, showcasing its products, services, and brand in a way that makes it appear more professional compared to traditional methods.

What is the tutorial mentioned in the video about?

The video includes a tutorial on how to create accounts and start using platforms like Shopee, Lazada, Facebook, and Instagram for business marketing and sales.

How does digital marketing help small businesses?

Digital marketing provides small businesses with an affordable and scalable way to reach a large audience, promote their products, and engage with customers, which was previously only available to larger companies with bigger marketing budgets.