PENDAHULUAN | Meta Ads For Contractor

Summary

MetaAds for Contractors (MAFC) is an e-course designed to teach contractors, including civil contractors, landscapers, and interior designers, how to effectively use Meta Ads for business growth. Led by a certified media buyer with over 10 years of experience, the course covers key topics such as setting up Meta Ads, creating compelling content, campaign strategies, and ad optimization. The curriculum also includes advanced topics like follow-up strategies and scaling up ads. With practical insights and proven systems, participants are equipped to apply these strategies directly to their contractor businesses for measurable results.

Takeaways

• 😀 MetaAds for Contractors (MAFC) is an e-course designed to teach contractors how to effectively use Meta Ads for their businesses.
• 😀 The course is led by Bagus Perstiobakti, a digital marketing expert with 10 years of experience and a certified media buyer at Meta.
• 😀 MAFC provides a proven framework and system for contractors to increase profitability using Meta Ads strategies.
• 😀 Module 1 introduces the basics of Meta Ads, including its benefits for contractors and where the ads will be displayed.
• 😀 Module 2 covers ad preparation, including understanding the digital marketing funnel and setting up essential accounts like Ads, Pages, BM, WhatsApp, and Pixel.
• 😀 Module 3 focuses on content strategies, teaching contractors how to create winning ad content, including content formats, poster content formulas (ISC), and video content formulas (HOC).
• 😀 In Module 4, contractors learn how to set up campaigns, including prospecting and retargeting campaigns specifically for contractor businesses.
• 😀 Module 5 teaches ad analysis and optimization, including understanding ad metrics, performing ad analysis, and using A/B testing strategies.
• 😀 The course includes techniques for scaling up successful ads to further boost contractor business profitability.
• 😀 Module 6 focuses on strategies for following up and closing leads, introducing protocols like 4T and SOPs for auto-closing, along with understanding lead and KPI dashboards.
• 😀 Learners are encouraged to take notes, practice the strategies in their own businesses, and apply the knowledge to see the best results.

Q & A

What is the purpose of the MetaAds for Contractors (MAFC) course?

The purpose of the MAFC course is to teach contractors how to use MetaAds (formerly Facebook Ads) for their businesses. It provides strategies and systems that have been proven to generate profit for contractor businesses.

Who is the instructor for the MAFC course?

The instructor for the MAFC course is Bagus Perstiobakti, a digital marketing expert with over 10 years of experience and a certified media buyer at Meta.

What is the first module of the MAFC course about?

The first module of the course introduces MetaAds, covering topics like the basics of MetaAds, the benefits for contractors, and where ads can be displayed.

What topics are covered in the second module of MAFC?

The second module focuses on preparing ads for contractors. This includes learning about the digital marketing funnel, account hierarchy, setting up accounts, and understanding ad objectives.

What is discussed in the third module of the MAFC course?

Module 3 teaches content strategies for MetaAds. It includes understanding MetaAds content formats, generating ad content ideas, and learning formulas for creating poster and video content.

What is the focus of the fourth module in the MAFC course?

Module 4 focuses on setting up campaigns for contractors. It covers strategies for campaign creation, campaign prospecting, and retargeting ads.

What is taught in the fifth module of MAFC?

Module 5 is about ad analysis and optimization. Topics include understanding ad metrics, analyzing ad performance, A/B testing strategies, and scaling up ads.

What will learners explore in the sixth and final module?

The sixth module covers strategies for follow-up and closing sales. This includes learning the 4T protocol, auto-closing SOPs, and using dashboards to track leads and KPIs.

How long has Bagus Perstiobakti been working in digital marketing?

Bagus Perstiobakti has been working in digital marketing for about 10 years.

Why is it important to take notes during the MAFC course?

It is important to take notes to help retain the information being taught and to apply it effectively when implementing MetaAds strategies in real contractor businesses.