Pengantar Ilmu Komunikasi - Perceiving and Understanding

Summary

This video explores the crucial role of perception in communication. It highlights how perception, formed through selection, organization, and interpretation, influences our understanding of others. The speaker emphasizes that biases, expectations, and psychological factors affect how we perceive and communicate with people. Practical tips are provided to improve communication, such as checking perceptions, distinguishing facts from judgments, and continuously adjusting one’s understanding during interactions. The goal is to foster more effective, clear, and meaningful communication by understanding and managing perception in interpersonal exchanges.

Takeaways

• 😀 Perception is an ongoing process that involves three stages: selection, organization, and interpretation.
• 😀 Selection refers to choosing what to focus on based on what is important or interesting to an individual.
• 😀 Organization involves categorizing the selected information to make sense of it.
• 😀 Interpretation is the subjective process of making sense of what is selected and organized.
• 😀 Bias, such as psychological and physiological factors, can influence how we perceive others and interpret communication.
• 😀 Expectations formed before a communication interaction can shape the way the conversation unfolds and impact perceptions.
• 😀 Perceptions can change during communication, with initial assumptions being challenged as more information is gathered.
• 😀 Verifying perceptions through communication and feedback is essential to avoid misunderstandings.
• 😀 It's important to differentiate between facts, conclusions, and judgments in order to form clear perceptions.
• 😀 Monitoring communication and being aware of biases can help ensure a more accurate understanding of the conversation.
• 😀 Improving communication involves actively managing biases, questioning initial perceptions, and seeking clarity through feedback.

Q & A

What is perception, and why is it important in communication?

Perception is the process of selecting, organizing, and interpreting information to make sense of the world around us. It is important in communication because it shapes how individuals interpret messages, leading to effective or ineffective communication.

How does perception influence communication?

Perception influences communication by shaping how individuals approach interactions. For example, preconceived notions or expectations can influence how we interpret the messages of others. Likewise, communication itself can reshape our perceptions of others over time.

What are the three stages involved in the perception process?

The three stages in the perception process are: 1) Selection – deciding what information is important, 2) Organization – categorizing and structuring the selected information, and 3) Interpretation – assigning meaning to the information based on individual experiences and biases.

What is the role of selection in the perception process?

Selection involves choosing what information is deemed important. It is influenced by external factors in the environment, personal interests, and self-concept, which affect what stands out or captures attention.

How does organization play a part in shaping perception?

Organization involves categorizing the selected information into meaningful groups or categories. This process helps individuals make sense of the data, but it can vary depending on the individual's worldview and mental framework.

What is interpretation, and how does it affect communication?

Interpretation is the subjective process of assigning meaning to the information we receive. It plays a critical role in communication because different individuals may interpret the same message in various ways based on their experiences and biases.

How do biases influence perception and communication?

Biases, both psychological and physiological, influence how we interpret and respond to information. These biases can lead to inaccurate or distorted perceptions, which can negatively affect communication by creating misunderstandings or assumptions.

What factors contribute to the formation of perception?

Factors that contribute to perception include expectations, psychological and physiological differences between individuals, and visualizations or mental images formed about people or situations. These elements shape how we interpret and respond to communication.

Why is it important to check perceptions during communication?

Checking perceptions is important because it helps ensure that the understanding of messages is accurate. Misunderstandings often arise from incorrect assumptions or biased interpretations. By seeking feedback and clarifying meanings, individuals can improve communication and reduce errors.

What strategies can help in improving perception in communication?

To improve perception, individuals should avoid mind-reading, differentiate between facts, conclusions, and judgments, and continuously monitor their perceptions throughout communication. Engaging in active feedback and verification also helps enhance understanding and reduce bias.