AULA 01| MINHA HISTORIA (Epicentro day)

Summary

The speaker shares their entrepreneurial journey, starting from humble beginnings with parents who struggled financially, to discovering entrepreneurship in college. Despite early failures with businesses like Lazy, Vonet, and Illumini, the speaker persisted and eventually succeeded by focusing on creating valuable content and monetizing their social media. They experienced growth and setbacks, emphasizing the importance of learning from failures and adjusting strategies. The speaker also highlights the importance of creating efficient business models and shares plans for future ventures, including luxury brands and tech-driven services, all while emphasizing the value of personal branding.

Takeaways

• 😀 The Epicentro Day methodology is designed for infopreneurs, SaaS sellers, and agencies, focusing on integrating marketing and sales funnels to drive profitability and predictability.
• 😀 The speaker emphasizes that this event isn’t about funnel tips, but about building long-term profitability for businesses.
• 😀 The speaker’s personal journey includes early failures in entrepreneurship, such as a logistics company and AI services for the elderly, which helped shape his understanding of business growth.
• 😀 In 2021, the speaker dropped out of college to pursue entrepreneurship, marking a pivotal point in his career after making his first sale of R$26.
• 😀 The speaker's first company, TNS, achieved R$10,000 in recurring revenue per month by the end of 2021, leading to significant personal growth and business success.
• 😀 Despite early success, the speaker’s first major business experiment with co-productions, launching eBooks, resulted in failures that required restructuring and layoffs.
• 😀 By 2022, the speaker reached R$1 million in sales, and by 2023, they reached R$3 million. However, they faced inefficiencies in their business structure with 19 experts and many employees.
• 😀 A key realization in 2024 was that the focus should shift from large-scale horizontal expansion to streamlining and improving margins through fewer experts and more focused business models.
• 😀 The speaker emphasizes the importance of streamlining business operations for better cash flow management, highlighting the flaws in relying on a constant cycle of launches.
• 😀 In 2024, the business transitioned to focusing on fewer experts, implementing a value-centered methodology, and significantly improving business margins, setting the stage for a strong future in 2025 with a new SaaS product and luxury brand launch.

Q & A

What is the 'epicentro Day' methodology, and who is it designed for?

The 'epicentro Day' methodology is a system created over several months and is designed for infoproduct creators, SAS sellers, and agencies that combine marketing funnels, acquisition funnels, and monetization funnels.

What is the main focus of the speaker's presentation?

The speaker's presentation is not focused on providing practical funnel tips but on showing how to create predictability and profitability for a business.

How did the speaker's journey begin in entrepreneurship?

The speaker's entrepreneurial journey started in 2020, where he first created a logistics company called 'Lazy' during the pandemic, aiming to solve the delivery challenges in small towns.

What were the first businesses the speaker launched, and did they succeed?

The speaker launched the 'Lazy' logistics company, which did not succeed, followed by an AI-based startup called 'Vonet' for helping elderly people with technology, which also did not work out.

What was the speaker's breakthrough moment?

The speaker's breakthrough moment came in December 2021 when he made his first sale of R$ 26, which marked the beginning of his journey into online entrepreneurship.

What was the significance of the speaker's first business, TNS?

TNS was the speaker's first successful venture, where he began generating over R$ 10,000 in recurring monthly revenue and realized he could make a living from his online business.

What was the reaction of the speaker's parents when he dropped out of college?

The speaker's parents were concerned and questioned his decision, as they had a traditional belief in the importance of completing a college degree.

How did the speaker transition into working with experts and creating a co-production business?

In 2022, the speaker started a co-production business with 14 experts, helping them create and launch eBooks, although this initial attempt did not yield significant results.

What did the speaker learn from the failure of his co-production business?

The speaker learned that scaling horizontally with too many experts was inefficient, which led to a significant layoff, reducing the number of experts in the business.

How did the speaker's business evolve in 2024, and what were the challenges?

In 2024, the speaker's business expanded with 19 experts, but despite making significant sales, the structure became inefficient with a large team, resulting in low profit margins and difficulties managing the business.

What changes did the speaker make to improve his business in 2024?

In the second half of 2024, the speaker focused on fewer experts and refined the methodology, resulting in higher margins and better profitability for his business.

What are the speaker's future plans for 2025?

In 2025, the speaker plans to focus on fewer experts, develop his brand further, and launch a luxury tailoring brand and a SaaS product for preparing for international job interviews.