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Summary

This video provides a comprehensive guide for Shopee sellers on how to effectively use Shopee Ads to boost product visibility and sales. It covers key aspects such as choosing the right type of ads (Product Search and Similar Products), setting goals for visibility, sales, or profit, and managing ad budgets. The video also walks through practical steps to set up, monitor, and optimize ads, including tips on selecting the right products, keywords, and bid settings. Additionally, it highlights common mistakes and offers helpful tips to enhance ad performance, making it an essential resource for Shopee sellers.

Takeaways

• 😀 Shopee ads are marketing tools that help increase the visibility of products and stores on the Shopee app or website.
• 😀 There are two main types of Shopee ads: product search ads and related product ads.
• 😀 Product search ads appear when customers search using keywords in various Shopee tabs, like Related, New, Best-Selling, and Price dropdown.
• 😀 Related product ads show up on recommendation pages when customers search for similar products.
• 😀 Shopee ads are cost-per-click, meaning you are charged when a customer clicks on your ad, and you can set a maximum cost per click.
• 😀 Using Shopee ads can increase traffic and sales by more than 20%, especially when products and stores are displayed prominently.
• 😀 To use Shopee ads effectively, first, define your advertising goals, then add ad balance, and finally, monitor and optimize your ads.
• 😀 The three main goals for Shopee ads are: 1) Increase visibility, 2) Increase sales, and 3) Increase profits with lower costs.
• 😀 To create ads, first determine your ad budget (daily or total) and select your target products. It's recommended to start with a daily budget of at least Rp15,000.
• 😀 For keyword targeting, you can use either automatic or manual selection, but manual allows for more tailored control over your ad's reach and cost per click.
• 😀 Regularly monitor and optimize your ads after they have been running for about 2 weeks to improve performance and allocate the budget more effectively.

Q & A

What is Shopee advertising and how does it help sellers?

Shopee advertising is a marketing tool designed to increase the visibility of products and stores on the Shopee platform, whether on the app or website. By using Shopee ads, sellers can boost traffic and sales by ensuring their products appear in various tabs when buyers search for related items.

What are the two main types of Shopee ads?

The two main types of Shopee ads are 'Product Search Ads' and 'Similar Product Ads.' Product Search Ads appear when a buyer searches for related products, while Similar Product Ads show up on recommendation pages based on the buyer's browsing behavior.

How does Shopee charge for ads?

Shopee charges sellers on a pay-per-click basis. This means that sellers are only billed when a buyer clicks on their ad. Sellers can also set a maximum cost per click to control their advertising expenses.

Why should sellers use Shopee ads?

Shopee ads can help sellers increase their store's visibility, attract new buyers, and ultimately boost sales. Data shows that sellers who use Shopee ads experience more than a 20% increase in traffic and sales.

What are the first steps in using Shopee ads effectively?

To use Shopee ads effectively, sellers must first set clear advertising goals, then ensure they have a sufficient ad balance. After launching an ad campaign, sellers should monitor and optimize their ads for better performance.

What are the three types of advertising goals for Shopee ads?

The three types of advertising goals are: 1) Increasing visibility, for sellers who want to enhance their store’s exposure; 2) Increasing sales, for those aiming to boost product orders; 3) Increasing profit, for those who wish to achieve higher sales with a controlled budget.

How can sellers fund their Shopee ads?

Sellers can fund their ads by adding a balance to their ad account through the Seller Center. They can either manually deposit a specific amount or use automatic top-up features to ensure their balance remains sufficient for continuous advertising.

What is the recommended strategy for setting an ad budget?

Sellers are advised to use a daily budget to keep ad costs under control, with a suggested minimum of Rp15,000 per day to generate enough clicks. It's important to balance the budget based on sales or profits for each product.

How should sellers choose keywords for their ads?

Sellers can either let Shopee automatically select keywords or manually choose them based on relevance to their products. It is recommended to select 5 to 10 keywords with high search volume and relevance to the advertised products.

What are the common mistakes to avoid when advertising on Shopee?

The six most common mistakes to avoid are: 1) Not setting clear advertising goals; 2) Failing to set an ad budget; 3) Advertising all products instead of focusing on bestsellers; 4) Using default keywords without optimization; 5) Relying solely on the cost-per-click bid; and 6) Not monitoring or optimizing ad performance regularly.