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Summary

This transcript details the inspiring journey of Asyap Alkafi, the co-founder of Chicken, a pioneering Indonesian startup in the poultry farming industry. The company focuses on modernizing the sector by providing end-to-end solutions for farmers, from technology integration to market access. Despite facing initial rejection from over 100 investors, Chicken grew into a multi-billion rupiah business, supporting over 10,000 farmers and contributing to improving food security and economic conditions. Asyap highlights the challenges, perseverance, and the impact of technology in transforming the livelihoods of poultry farmers in Indonesia.

Takeaways

• 😀 The founder's startup, Chicken, provides end-to-end solutions for poultry farmers in Indonesia, from technology to market access.
• 😀 Chicken's platform allows farmers to monitor real-time conditions like temperature, humidity, and oxygen in poultry barns via an app, improving the health of their livestock.
• 😀 The company started with a small initial investment of just 3 million IDR from the university and grew through crowdfunding and support from friends and family.
• 😀 Despite facing rejection from 100 investors, the company eventually secured investment from one, leading to the development of their business.
• 😀 The founder, who studied Agriculture, initially wanted to create a business that addressed food security, particularly through the affordable protein source of chicken.
• 😀 Chicken connects poultry farmers directly to markets, ensuring they don't have to worry about fluctuating prices and demand, improving their financial stability.
• 😀 The company has grown rapidly, now working with over 10,000 poultry farmers, and has reached a trillion-dollar scale in monthly revenue.
• 😀 The team emphasizes the importance of integrity, loyalty, and strong leadership in building a successful business, particularly in an industry that requires operational excellence.
• 😀 Through technological innovations, Chicken has helped farmers increase profits by improving operational efficiency, such as reducing feed costs and improving livestock health.
• 😀 The company's long-term goal is to expand the use of its technology to all poultry farmers in Indonesia, helping bridge the technological gap in rural areas and contribute to the country's food security.

Q & A

What is the monthly revenue of the business mentioned in the script?

The business generates hundreds of billions of IDR (Indonesian Rupiah) per month, though the exact figure is not disclosed.

What challenges did the founders face in the early stages of their business?

The founders faced significant challenges, including a lack of belief from investors. They were rejected by 100 investors before finding one who believed in their idea.

What is the mission of the startup, Chicken?

The mission of Chicken is to modernize the poultry farming industry in Indonesia by providing end-to-end solutions, from farming technology to market access.

How does Chicken provide technology solutions to poultry farmers?

Chicken provides a technology platform that allows farmers to monitor and manage environmental conditions in their farms, such as temperature, humidity, and oxygen levels. The technology also offers real-time monitoring and allows farmers to evaluate their operations.

How does Chicken support farmers beyond just technology?

In addition to providing technology, Chicken supplies feed, livestock, and veterinary supplies, and offers market access by connecting farmers with buyers such as restaurants and caterers.

What is the significance of the poultry industry in Indonesia, according to the speaker?

The poultry industry in Indonesia is crucial because it is a significant source of affordable protein. However, the per capita consumption of chicken in Indonesia is low compared to neighboring countries like Malaysia, presenting a major opportunity for growth.

How did the founder raise initial funding to start the business?

The founder raised initial funding through a combination of small grants from the university (IDR 3 million), crowdfunding from family and friends, and eventually securing larger investments.

What impact has the business had on farmers?

The business has had a positive economic and social impact on farmers, improving their productivity and income through the use of technology. Farmers have been able to increase their profits, some by up to twice as much, and provide better education for their families.

What are the key factors that have contributed to Chicken's success?

Key factors include leveraging technology for efficiency, maintaining a strong team with diverse expertise, and focusing on sustainability. The business has also benefited from a supportive ecosystem of investors, partners, and a motivated workforce.

How does Chicken ensure efficiency in poultry farming operations?

Chicken uses technology to optimize farm operations by precisely controlling environmental conditions, such as temperature and humidity, which in turn improves the health of the chickens and reduces feed consumption, leading to higher profitability.