The BIG Social Media Shift Is Coming

Summary

The script discusses the evolving landscape of social media, focusing on shifts in algorithms, user behavior, and content strategies. With platforms becoming more sophisticated, creators must adapt to new trends and experiment frequently. The importance of owning an audience through email lists is emphasized, as platforms like Instagram and TikTok evolve. The decline of traditional influencer marketing and the rise of raw, authentic content is highlighted. The video stresses the need for creators to build long-term strategies, own their audience, and adapt to shifting trends in 2025 to succeed.

Takeaways

• 😀 Algorithms on major social media platforms have become more sophisticated, making content creation more competitive and harder to succeed in.
• 😀 Creators who rely on outdated strategies are struggling to keep up with changes in the social media landscape, particularly in 2025.
• 😀 New content trends, styles, and topics are emerging, and creators must be reactive, experimental, and research-driven to succeed.
• 😀 The role of content strategists is becoming increasingly important as creators need to adapt to rapidly evolving platforms and trends.
• 😀 Instagram has evolved to support diverse content types (short, medium, and long), offering more potential for creators to build lasting brands.
• 😀 TikTok is now favoring longer-form content (over 1 minute), while shorter content (under 6 seconds) is not performing well on the platform.
• 😀 Instagram's algorithm is pushing older content, allowing it to perform for months or even years, making the platform a powerful tool for brand-building.
• 😀 Social media creators should prioritize owning their audience, such as through email lists, to protect their reach from unpredictable platform changes.
• 😀 Email lists are essential for creators to connect with their audience outside of social media algorithms, ensuring stability and long-term growth.
• 😀 Social media platforms are seeing a shift in trust, with users becoming more skeptical of influencers and AI-generated content, making authenticity crucial for creators.

Q & A

What major changes are happening in social media according to the speaker?

The speaker notes that social media is undergoing a significant shift, particularly in how platforms operate, how algorithms behave, and how users interact with content. There is an increasing focus on new trends, topics, and content preferences that creators must keep up with to remain relevant.

How have algorithms changed in 2025, and what challenges do creators face as a result?

Algorithms have become more sophisticated, which makes content creation more competitive. The challenge for creators is staying reactive to micro-trends and adjusting their content strategies. Larger, established creators are struggling to keep up with these rapid changes.

Why are older creators failing to keep up with social media trends in 2025?

Many older creators continue to rely on strategies that worked two years ago, but those strategies no longer yield the same results. The speaker highlights that adapting to new trends, experimenting with different content types, and conducting constant research are essential to success.

How is Instagram's algorithm changing, and what impact does it have on content creators?

Instagram's algorithm is becoming more dynamic and pushing older content further, extending its shelf life. Content that is engaging is being promoted for months or even years. Additionally, Instagram's content strategy has become more well-rounded, allowing for various content formats, from short to long-form videos.

What is the impact of TikTok's focus on longer-form content?

TikTok has shifted away from promoting very short content, like the five to six second clips that were once popular. Instead, TikTok is prioritizing longer content, typically over one minute, which reflects the platform's evolving content strategy.

Why does the speaker recommend using an email list for creators?

The speaker emphasizes that creators should own parts of their audience by building an email list. This allows them to engage with their audience outside of social media platforms and algorithms, ensuring they have more control over their reach and interactions.

What is the role of ManyChat in the content strategy described by the speaker?

ManyChat is a tool that allows creators to automate their engagement and collect email addresses from their audience. This helps creators build and manage their email lists, further engaging with their audience and ensuring long-term success.

How does the speaker suggest overcoming the decline of trust in influencers?

The speaker suggests that creators must focus on building genuine relationships with their audience and avoid hard selling. By nurturing trust and creating valuable content, creators can build authority and a loyal community, which in turn leads to more sustainable success.

What changes does the speaker predict for influencer marketing in 2025?

Influencer marketing is predicted to undergo a significant collapse, especially for traditional influencers who rely on brand deals. Brands are starting to realize that these deals don’t yield the best return on investment. The shift will lead to a change in how influencers sell and interact with their audiences.

What is the 'social funnel' and why is it important for creators?

The 'social funnel' is a content strategy that involves creating different types of content to attract a wide audience, build authority, and foster community. The strategy focuses on engagement, trust-building, and utilizing tools like ManyChat to drive email list sign-ups, which is essential for long-term growth.